As a marketer, you've no doubt heard the terms "demand generation" and "lead generation" many times, maybe even used interchangeably. But did you know that these two strategies are actually very different, yet two essential parts of a greater digital marketing whole?
How can you integrate both demand generation and lead generation into your marketing plan? During this webinar, Janet Driscoll Miller will explain the major differences and key elements of both so you can structure your digital marketing strategy effectively.
What You’ll Learn:
• How demand generation and lead generation work together to achieve marketing goals
• The key marketing tactics you need to create demand and awareness
• How to put together a holistic plan that covers the sales funnel from prospect to sale