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www.marketest.co.uk [email_address] Online Market  Research  For Business Start-ups Starting a Business?  Launching a new ...
What is clear is that the economic uncertainty means that researching a business’ market has never been more important. Ho...
Why carry out quantitative market research? to professionalize the setting-up approach to convince financial partners and ...
<ul><li>… an essential stage in the business start-up process </li></ul><ul><li>but many entrepreneurs don’t do it… </li><...
Importance of conducting surveys in an objective way <ul><li>Survey your REAL target market </li></ul><ul><li>   Where do...
Do your market research online Cost effective <ul><ul><li>   Free or at an affordable cost </li></ul></ul><ul><ul><li>  ...
<ul><li>Define your market sample (according to criterias) and sample size </li></ul>How to create a survey Some basic rul...
<ul><li>Use of filter questions </li></ul>How to create a survey The Questionnaire <ul><li>Types of questions </li></ul><u...
<ul><li>Freemium websites: eg: SurveyMonkey </li></ul>How to create a survey The Administration <ul><li>Softwares: eg: Lim...
<ul><li>Frequency tables </li></ul>How to analyse a survey Some basic rules <ul><li>Cross tabulations: </li></ul><ul><ul><...
<ul><li>Objective:  market research survey carried out on bio/organic store concept. It is to determine:  - The kind of or...
Marketest Philosophy and Know-how Marketing <ul><ul><li>The company’s associates: business start-up and marketing speciali...
Marketest’s strengths <ul><li>Cost:  50% cheaper than the classic market research methods </li></ul><ul><li>Simplicity:  f...
<ul><li>United House </li></ul><ul><li>North Road </li></ul><ul><li>London, N7 9DP </li></ul><ul><li>Phone:  020 7687 1234...
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Market Research - Start Up Research - Quantitative Research Surveys

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Having a great idea needs to be proven. Moreover it must be proven in a reliable way. A good and precise market research will professionalize your setup approach and will give more value to your business plan.
Doing quantitative market research is a solution to add a personal touch to your market research as you are testing “your” precise target market about “your” precise project.
It will make your project even more credible and it will help you to convince financial partners and others.


Online market research offers both large and small research focussed organisations the chance to eliminate the costs involved with face-to-face, postal and telephone data collection. Organisations have begun to realise also the speed and data reliability offered by the internet.

Marketest is a leading online market research company for business start-ups. We have more than 10 years’ experience in helping start-ups by testing their target market.
We provide local, national and international market research using a group of more than 900 000 targeted panellists.

Starting a business? Launching a new product or service?
Test the market first!
Ask online for a free quotation

www.marketest.co.uk

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Transcript of "Market Research - Start Up Research - Quantitative Research Surveys"

  1. 1. www.marketest.co.uk [email_address] Online Market Research For Business Start-ups Starting a Business? Launching a new Product or Service? Test the market first!
  2. 2. What is clear is that the economic uncertainty means that researching a business’ market has never been more important. How to properly launch a business? +44 (0)20 7687 1234 - http://www.marketest.co.uk
  3. 3. Why carry out quantitative market research? to professionalize the setting-up approach to convince financial partners and others to make a project credible to confirm an idea to forecast Read More about Start Up Research +44 (0)20 7687 1234 - http://www.marketest.co.uk
  4. 4. <ul><li>… an essential stage in the business start-up process </li></ul><ul><li>but many entrepreneurs don’t do it… </li></ul><ul><li>… not least because of the supposed cost. </li></ul>Market Research… +44 (0)20 7687 1234 - http://www.marketest.co.uk Read More about Start Up Research
  5. 5. Importance of conducting surveys in an objective way <ul><li>Survey your REAL target market </li></ul><ul><li> Where do the respondents come from? </li></ul>Friends think you have a great business idea? Prove it! <ul><li>Unbiased questionnaire </li></ul><ul><li>Unbiased administration </li></ul>+44 (0)20 7687 1234 - http://www.marketest.co.uk
  6. 6. Do your market research online Cost effective <ul><ul><li> Free or at an affordable cost </li></ul></ul><ul><ul><li> Auto-administration: very rapid turnaround </li></ul></ul><ul><ul><li> Multi-country research no longer an obstacle </li></ul></ul>Reliable  Objective administration Versatile  Animated : use of video, images, audio  More efficient analysis Why is it better than traditional quantitative market research? Read more about Online Market Research Benefits +44 (0)20 7687 1234 - http://www.marketest.co.uk
  7. 7. <ul><li>Define your market sample (according to criterias) and sample size </li></ul>How to create a survey Some basic rules <ul><li>Poll method: Random or Quota </li></ul><ul><li>Important step: Test your survey, adjust accordingly </li></ul>Read more about How Market Research Works +44 (0)20 7687 1234 - http://www.marketest.co.uk
  8. 8. <ul><li>Use of filter questions </li></ul>How to create a survey The Questionnaire <ul><li>Types of questions </li></ul><ul><li> - Open-ended questions </li></ul><ul><li> - Close-ended questions (unique, multiple choice, ranking) </li></ul><ul><li> - The scaled questions </li></ul><ul><li>From the industry to your product </li></ul><ul><li>From general to precise </li></ul><ul><li>Feedback on the good as on the bad </li></ul>Read more about How Market Research Works +44 (0)20 7687 1234 - http://www.marketest.co.uk
  9. 9. <ul><li>Freemium websites: eg: SurveyMonkey </li></ul>How to create a survey The Administration <ul><li>Softwares: eg: Limesurvey </li></ul><ul><li>Blog poll tool ( blog-poll.com ) </li></ul><ul><li>Social networks: eg: Facebook </li></ul><ul><li>Google form </li></ul><ul><li>Experts ( Marketest ) </li></ul>Read more about How Market Research Works +44 (0)20 7687 1234 - http://www.marketest.co.uk
  10. 10. <ul><li>Frequency tables </li></ul>How to analyse a survey Some basic rules <ul><li>Cross tabulations: </li></ul><ul><ul><li>- with socio demographic information </li></ul></ul><ul><ul><li>- crossing questions </li></ul></ul><ul><li>Take the results into consideration </li></ul><ul><li>“ non-responses” interpretation </li></ul>Read more about How Market Research Works +44 (0)20 7687 1234 - http://www.marketest.co.uk
  11. 11. <ul><li>Objective: market research survey carried out on bio/organic store concept. It is to determine: - The kind of organic products people would buy - Their preferences regarding bio/organic products - Budget for an average shopping basket </li></ul><ul><li>Period: September - October 2008 </li></ul><ul><li>Online Panel Sample group: Private individuals between 18 and 60 years old living in the UK who are interested by the opening of an Organic store in their neighbourhood. </li></ul><ul><li>Panel size: 562 people surveyed </li></ul>Case study Organic/Bio Store Consult the Full Research Report for Free +44 (0)20 7687 1234 - http://www.marketest.co.uk
  12. 12. Marketest Philosophy and Know-how Marketing <ul><ul><li>The company’s associates: business start-up and marketing specialists. </li></ul></ul>Internet <ul><ul><li>More than 10 years’ experience in online market research </li></ul></ul>Panel management <ul><ul><li>High quality recruitment of more than 950000 international respondents </li></ul></ul>+44 (0)20 7687 1234 - http://www.marketest.co.uk
  13. 13. Marketest’s strengths <ul><li>Cost: 50% cheaper than the classic market research methods </li></ul><ul><li>Simplicity: from the initial study of the business problem through to a full </li></ul><ul><li>written report. </li></ul><ul><li>Our reactivity and availability </li></ul><ul><li>Rapidity of market research – 2 weeks </li></ul><ul><li>The quality of our panel recruitment </li></ul>+44 (0)20 7687 1234 - http://www.marketest.co.uk Read more about Our Services
  14. 14. <ul><li>United House </li></ul><ul><li>North Road </li></ul><ul><li>London, N7 9DP </li></ul><ul><li>Phone: 020 7687 1234 </li></ul><ul><li>Website: www.marketest.co.uk </li></ul>Starting a business? Launching a new product or service? Test the market first! +44 (0)20 7687 1234 - http://www.marketest.co.uk Ask us for a Free Non Obligation Quote Today
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