Benefits and Features of LinkedIn
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Benefits and Features of LinkedIn

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A high-level presentation that outlines the benefits and features of LinkedIn for a small business.

A high-level presentation that outlines the benefits and features of LinkedIn for a small business.

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Benefits and Features of LinkedIn Benefits and Features of LinkedIn Presentation Transcript

  • And Why You Should Want To Bob Gaynor Chief Marketing Geek, Geek Speak How to Use LinkedIn for Your Business
  • Advantages of LinkedIn
    • Increase your visibility
    • Search for customers, suppliers, partners and employees
    • Find networking opportunities
    • Keep up with changes in your industry
    • Track your competitors
  • Disadvantage of LinkedIn
    • More useful if you sell to other businesses
    • Useful for b-to-c companies that buy from other businesses
    • Useful for tracking b-to-c industry changes
    • Useful for tracking b-to-c competitors
    • Useful for tracking b-to-c industry networking events
    • Useful for finding new employees
  • Increase Your Visibility
    • Fill out your profile completely
    • Use important key words in your headline & summary
    • Upload a professional photo
    • Show your past affiliations: colleges and jobs
    • Give your profile a custom URL & make it public
    • Include links to your web page & blog in your profile
  •  
  • Increase Your Visibility
    • Fill out your profile completely
    • Get at least 3 recommendations (give them first)
  •  
  • Increase Your Visibility
    • Build your network to 500+
      • start with people you know
      • introduce people to others
    • Increase chances of being found
    • Increase the number of people you can search
    • Update your status at least weekly
  •  
  • Increase Your Visibility
    • Join groups relevant to your business (up to 50)
    • Relevant groups are from
      • your industry
      • your customers’ industries
      • your suppliers’ industries
      • open networkers
    • Joining groups lets you
      • ask and answer questions
      • invite members to connect
      • attract clients & customers
  •  
  • Increase Your Visibility
    • Participate in LinkedIn Answers
      • industry-specific questions
      • function-specific questions
      • answer questions to build credibility
      • add links to your blog posts
      • attract customers & clients
  •  
  • Find Networking Opportunities
    • LinkedIn Events
      • strengthen on-line relationships
      • see events people in your network are attending
      • let people know what events you are attending
      • invite people to attend your own events
      • promote events where you are presenting
      • attract clients & customers
  •  
  • Search for Customers, Suppliers, Partners & Employees
    • Advanced Search
    • People: search by a combination of
    • name
    • title (current or past)
    • company (current or past)
    • school
    • geography
    • industry
    • group membership
  •  
  •  
  • Search for Customers, Suppliers, Partners & Employees
    • Company: search by
      • name
    • Results:
      • company overview
      • people in your network who work there
      • people from your college who work there
      • company activity – mostly new hires & promotions
  •  
  • Keep Up with Industry Changes Track Competitors
    • LinkedIn Signal
      • Follow the status updates of:
      • specific people
      • a specific company or people at a specific company
      • a specific keyword or keywords
      • a specific industry (from a list created by LinkedIn)
  •  
  • Privacy and Security
    • Social Advertising
      • If you have recommended a person or company, that information can appear with that person or company’s ads.
    • Enhanced Advertising
      • LinkedIn can use your info to target ads to you.
    • Partner (Advertiser) Email
      • Advertisers can send you email.
    • Data Sharing
      • 3 rd party applications can capture and share your information.
  •  
  •  
  • Questions ? I help businesses and colleges share their stories with marketing and technology. Please contact me if I can help you.