A profile & credentials presentation Market Pulse - Retail Metrics - Brand Research - Market Reports November 2011 Delhi/ NCR
An introduction A fast growing market research and analytics companyHeadquartered in Delhi witb a pan India coverage and international survey capabilitiesRecognized for pioneering work in market assessment of new technologies, products and services and distribution researchA strong management team with hands-on research experience Portfolio of proprietary research frameworks to enable ‘go to market’ strategies, cost savings and reliable market information Enjoys an enviable client retention ratio of more than 90%!
Market Pulse is an emerging leader… Leaders in customized retail performance trackingRanked no 3 in syndicated retail audits operating in sunrise sectors including DTH, building electricals and mobile telephonyWe conduct the largest syndicated consumer research in the mobile market Have added 25 clients alone in the last 1 year Are the only MR firm to have adopted zero tolerance quality processes in data collection and analysis
Market Pulse delivers strategic value…Our 5 year forecast for mid-size cars in India was within 10% of realityOur unique research report on hospitality industry based on a sample survey was found to be rated close to the national Economic Census Our distribution performance tracking is used by 4 leading mobile service companies and 5 majors in building electricals products in India Our research reports are being used by leading MNCs for planning their entry strategies for India – e.g., LG Chemicals Korea; Daiken Japan; Katun Singapore; Affinity Spain….
The all important issue… What makes us ‘different? What is the value proposition that we bring to the fore for esteemed clients like you?
# 1.We work on sunrise projects… PVR’s chain of multiplex Microsoft evaluated theatres was built on the Oxigen’s strengths foundation of research & weaknesses with the inputs from Market Pulse help of Market Pulse. (June, 1997) (December 2008) Easy Bill commissioned Beam – a mobile paymentsMarket Pulse to formulate a company, has developedbusiness strategy for India’s research based business foremost bill payments strategy with Market Pulse solutions (December 2008 - 10) (June, 1997)
# 2.We work on large scale projects… Ministry of Tourism’s Jaypee Group trusted5-year plan for the expansion Market Pulse of hotel management for market guidance institutes is based on on their Rs.10,000 crore our strategic report. township. (Since 2003) (January 2007) Hyundai’s capacity India Post’s 5 year plan expansion was based was based on our on demand forecast of strategic research Market Pulse document. (April, 2005) (April, 2006)
# 3. We have forged key strategic partnershipsTata Teleservices maintained Spice Mobile maintainedtheir position in Maharashtra their leadership in including Mumbai with Punjab on the basis the help of distribution of distribution inputs from Market Pulse inputs from Market Pulse. since 2006. (2002 – 2009) Hindustan Unilever is using Nestle trusts Market Pulse Market Pulse retail track report on for tracking the water purifiers market for infant foods. as a strategic input. (Since May 2010) (Since September 2010)
# 4. We are an innovative firm with many firsts… Devised a method for demand forecasting in data scarce environments Pioneered customized retail audits Introduced a syndicated retail audit for building electricals, DTH and home appliances Pioneered the concept of zero tolerance quality in market research First to develop a brand performance tracking framework for services brands Only firm to offer an integrated 360 degree view in research-based business strategy
18 15 54 2000 Fastest growing mid- sized MR firm Years of Field Employees Projects in India experience officesHelped companies set up new Provided brand performance Pioneered customized retailbusinesses in the liberalization tracking in the Indian auditsera. environment. Emerged as the third ranked firm in syndicated audits
A. Unique strategic diversity in addressing client needs B. Zero Tolerance Quality Processes C. National reach and access for large scale projects D. Return on engagement (ROE)
# a. Unique strategic diversity Small Infant Personal DTHiConsumer CFL Appliances Products Accessories Electrical Building Mobiles Cement Telecom Switches Electricals Retail metrics (Channel Mgmt Tracks) Brand IQ Market Track Consumer/ Market Profiles brand specific research CATI Online F2F
# b. Zero tolerance quality … All questionnaires are pre-tested thru a pilot survey Questionnaires are translated into regional languages 100% scrutiny is done to check for internal consistency & gaps in questionnaire administration Back checks are maintained at a minimum of 40% Field back checks are supported by PCO receipts also Monthly audit on fieldwork is conducted to ensure qualityData entry and processing are also checked to ensure 99% accuracy
# c. National ReachChandigarhLucknow KanpurJaipur Patna DelhiAhmedabad Kolkata Bhopal Ranchi Indore Hyderabad Branches Mumbai Chennai Field reachKochi Bangalore
# d. Return on engagement Strategic planningIntegrated researchsolutions Monitoring & control Upcountry & pan India with transparency survey efficiencies
The cumulative effect A market intelligence and consumer insights company thatinfluences business strategy better
Client speak (1) “Market Pulse has been providing valuable insights in understanding “I have been using the services of Market Pulse for more than 5 both market trends as well as years now for both qualitative & consumer satisfaction benchmarks. quantitative research. Market This, needless to add, has proved Pulse has been a very extremely useful in our marketing responsive partner, ever willing plans, particularly in the domain of to stretch the extra mile, competitive brand mapping and delivering incisive, high quality research work. What strikes me understanding of consumer triggers” is their ability to quickly understand client’s needs and come up with quick solutions that are strategic and very actionable, while meeting demanding deadlines!”Sachin Narang, GM – MarketingReliance Communications Unnikrishnan Nair, CMO Spice Digital
Client speak (2) “Market Pulse has been providing Marketing Research & Consultancy, and Econometricforecasting & assessment services to us on a regular basis. We value theirservices due to their ability to assimilate the brief, the incisiveness of the methodologies proposed, their quantitative skills and their habit of “Research reports from Market adhering to tight deadlines.” Pulse are accurate, comprehensive and useful for strategic decision making. The research team has Honda SIEL exhibited a high level of service too”. INAPEX
Media monitor4Ps rankingof MR agencies(Nov, 2010)