The economics of the Digital Terrestrial Transition
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The economics of the Digital Terrestrial Transition

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"This report proposes an international benchmark for DTT rollout and Analogue Switch-Off (ASO) practices and also presents guidelines for the ASO. ...

"This report proposes an international benchmark for DTT rollout and Analogue Switch-Off (ASO) practices and also presents guidelines for the ASO.

It addresses the issues and prospects of the (Second) Digital Dividend and details business models for the overall process of transition to digital, including three country cases in the low- to mid-GDP/pop range."

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The economics of the Digital Terrestrial Transition The economics of the Digital Terrestrial Transition Document Transcript

  • The economics of the Digital Terrestrial Transition Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com
  • Phone: +44 20 8123 2220 http://marketpublishers.comThe economics of the Digital Terrestrial TransitionIDATE Consulting & ResearchDate: June 1, 2012Pages: 86Price: US$ 4,200.00 US$ 3,360.00 (Offer valid until September 15, 2012)ID: E059F09C0CFENThis report proposes an international benchmark for DTT rollout and Analogue Switch-Off (ASO) practicesand also presents guidelines for the ASO.It addresses the issues and prospects of the (Second) Digital Dividend and details business models for theoverall process of transition to digital, including three country cases in the low- to mid-GDP/pop range. What are the key standards and technologies used in DTT, mobile TV, digital radio and mobile broadband? What are the trends, internationally? Where do we stand in terms of DTT rollout and ASO processes in the world? What are the key driving factors? Following the ASO in Europe, what are the lessons learnt? What are the best practices and key milestones for a smooth transition? Is there any room for cooperation between the worlds of telecoms and TV in the spectrum split? Towards a Second Digital Dividend in EMEA? What is the business case for the digital transition in low- to mid-GDP/pop countries? What investments and costs are necessary? Who is funding the transition? What role should Public-Private partnerships be playing?Table of Content1. EXECUTIVE SUMMARY1.1. Planning DTT rollout and analogue switch-off: an international benchmark1.2. Preparing the analogue switch-off1.3. The Digital Dividend(s)1.4. Business model2. METHODOLOGY3. SERVICES AND TECHNOLOGIES ON THE TERRESTRIAL NETWORK3.1. Digital terrestrial TV technologies 3.1.1. DTTV transmission standards 3.1.2. Digital TV broadcast efficiency3.2. Digital radio overview 3.2.1. DAB, DAB+, DMB 3.2.2. DRM, DRM+ 3.2.3. HD Radio 3.2.4. Digital radio: advantages over analogue terrestrial3.3. Broadcast Mobile (handled) TV3.4. Mobile broadband technologies 3.4.1. The key evolution of mobile technology 3.4.2. New radio technologiesThe economics of the Digital Terrestrial Transition 2
  • Phone: +44 20 8123 2220 http://marketpublishers.com4. DTT ROLLOUT AND ANALOGUE SWITCH-OFF PLANS: THE INTERNATIONAL BENCHMARK .244.1. Africa-Middle East4.2. Asia-Pacific4.3. Europe4.4. Latin America4.5. North America4.6. How national DTT strategies are influenced 4.6.1. The impact of the TV landscape on DTT strategy and ASO framework 4.6.2. Choice of standards and technology leapfrog 4.6.3. Besides terrestrial DTV, few additional services developed so far 4.6.4. The role of coordination in the DTT rollout 4.6.5. Industrial policy and costs of receivers have affected choice of DTT standards5. PREPARING THE ANALOGUE SWITCH-OFF5.1. Defining the ASO action plan5.2. Some lessons from the European ASO 5.2.1. Digital Terrestrial TV has been major driver of digital TV penetration 5.2.2. The consumer market is key 5.2.3. Need to involve and coordinate national public stakeholders 5.2.4. DTT spectrum rights and role of the multiplex operator 5.2.5. Terrestrial network is cornerstone for frequency resource management and plays key role inspectrum and network optimisation5.3. Strategy for digital transition: guidelines6. THE DIGITAL DIVIDEND(S)6.1. The digital dividend framework 6.1.1. The golden frequencies 6.1.2. The regulatory framework6.2. The worlds of TV and mobile telecom fight over spectrum 6.2.1. The position of TV broadcasting players 6.2.2. The position of mobile broadband operators6.3. Towards a Second Digital Dividend? 6.3.1. In the USA 6.3.2. In Europe 6.3.3. In the Middle East - Africa7. THE BUSINESS MODELS OF DIGITAL TRANSITION7.1. DTT rollout strategies7.2. Key investments and costs for economic transition 7.2.1. The network 7.2.2. The consumer devices 7.2.3. The marketing of digital transition7.3. Case studies of typical rollout investments 7.3.1. Methodology 7.3.2. Case studies7.4. Funding the digital transition 7.4.1. How far can the digital transition be funded? 7.4.2. Funding through the digital dividend to mobile operators 7.4.3. Funding by the television industry7.5. Matching investments and costs and funding: the role of public fundingThe economics of the Digital Terrestrial Transition 3
  • Phone: +44 20 8123 2220 http://marketpublishers.com 7.5.1. Cases studies comparing funding and investments for the digital transition 7.5.2. Sensitivity analysis: key parameters impacting the economics of digital transition86 7.5.3. Synthesis: funding of the digital transitionTABLESTable 1: T-DMB vs DVB-HTable 2: Spectrum efficiency and data rate per sectorTable 3: Data rates for HSPA and LTE technologiesTable 4: Expected impact of new radio technologiesTable 5: DTT standards and milestones, Africa-Middle EastTable 6: DTT standards and milestones, Asia-PacificTable 7: DTT standards and milestones, Western EuropeTable 8: DTT standards and milestones, Eastern EuropeTable 9: DTT standards and milestones, Latin AmericaTable 10: DTT standards and milestones, North AmericaTable 11: Time to ASO in North America, in yearsTable 12: Multiplex license scenariosTable 13: Regional groups for ITU World radio conferencesTable 14: Worldwide perspectives of DD allocationTable 15: Clearing cost of the 800 MHz digital dividend in the UKTable 16: Network capacity unitsTable 17: Predicted spectrum requirements by the year 2020 for IMT-2000 and IMT-AdvancedTable 18: Main characteristics of frequency bands for LTETable 19: Economic outcomes of the Digital Dividend to mobileTable 20: Impact of 10% point change in broadband take-up on GDP growth rateTable 21: Overview of the main DTT schemesTable 22: DTT Network capex elements and impact on coverageTable 23: Examples of digital transition marketing budgetsTable 24: Costs hypothesis in IDATE DTT transition modelTable 25: Key parameters of the case studiesTable 26: Country A case study – digital transition costsTable 27: Country B case study – digital transition costsTable 28: Country C case study – digital transition costsTable 29: Examples of STB subsidy budgetsTable 30: Revenues of the digital transition, based on the released spectrum after ASO (digital dividend)acquired by telecom operatorsTable 31: Equipment for playout centerTable 32: Comparison of pre-DTT, simulcast and post-ASO transmission costsTable 33: Funding hypothesis per country scenarioTable 34: Sensitivity analysis of total digital transition costs to specific key itemsTable 35: Sensitivity analysis of the need for funding to specific key itemsTable 36: Summary of positive and negative factors on the level of funding neededFIGURESFigure 1: Key features of recent worldwide DTTV transmission standardsFigure 2: MPEG-4 AVC vs MPEG-2Figure 3: Number of DTV channels in a Multiplex in MPEG-4Figure 4: DAB, DAB+ in the worldFigure 5: Frequency bands and capability of different digital radio technologiesFigure 6: FDD and TDD technologiesFigure 7: Transition map in Africa/Middle EastFigure 8: Time to ASO in Africa-Middle EastFigure 9: Time to ASO in Asia-PacificThe economics of the Digital Terrestrial Transition 4
  • Phone: +44 20 8123 2220 http://marketpublishers.comFigure 10: Time to ASO in Western EuropeFigure 11: Time to ASO in Eastern EuropeFigure 12: Time to ASO in Latin AmericaFigure 13: Impacts of the terrestrial TV footprint in the DTT processFigure 14: DVBT-2 rolloutFigure 15: Illustrations of interactive and datacasting services on DTTFigure 16: Parallel standardisation of hybrid TV in EuropeFigure 17: Factors that have influenced the selection of standards in Latin AmericaFigure 18: DTV reception per network in Europe, primary TV set, 2008-2012Figure 19: DTT as most dynamic digital TV platform in EuropeFigure 20: Digital UK "Full Service" communications modelFigure 21: The coordination role of Digital UKFigure 22: DGTVi certification logoFigure 23: Transmission operator as a MUX operatorFigure 24: Advantages of sub-1 000 MHz frequenciesFigure 25: Germany, 82% of auction value for 7.5% of the spectrumFigure 26: Spectrum harmonisation: ITU regional arrangementsFigure 27: Main trends in spectrumFigure 28: Use of 700-900 MHz globallyFigure 29: Digital Dividend in EMEA, Americas and APAC regionsFigure 30: 800 MHz band arrangements in EuropeFigure 31: Economic contribution of DTT in seven European countriesFigure 32: Example of UK clearance of 800 MHz after ASO: the 800 MHz band and adjacent spectrumFigure 33: Driver for mobile growth trafficFigure 34: Mobile voice and data traffic 2010-2020Figure 35: Scenario for a second Digital DividendFigure 36: UHF bands IV and V and the 700 MHz band in the UKFigure 37: Position of the digital terrestrial television platform in selected European countriesFigure 38: An example of network design, Hungary: 50 main transmitter sites for 98% population coverageFigure 39: France: number of DTT transmitters per power sharing along DTT phasesFigure 40: Overview of a DTT head-endFigure 41: Comparison of total costs breakdown between the case studiesFigure 42: Costs and funding of the digital transition in country AFigure 43: Costs and funding of the digital transition in country BFigure 44: Costs and funding of the digital transition in country CThe economics of the Digital Terrestrial Transition 5
  • Phone: +44 20 8123 2220 http://marketpublishers.com I would like to order: Product name: The economics of the Digital Terrestrial Transition Product link: http://marketpublishers.com/r/E059F09C0CFEN.html Product ID: E059F09C0CFEN Price: US$ 3,360.00 (Single User License / Electronic Delivery) If you want to order Corporate License or Hard Copy, please, contact our Customer Service: office@marketpublishers.com Payment To pay by Credit Card (Visa, MasterCard, American Express, PayPal), please, click BUY NOW button on product page http://marketpublishers.com/r/E059F09C0CFEN.html To pay by Wire Transfer, please, fill in your contact details in the form below: First name: Last name: E-mail: Company: Address: City: Zip/Post Code: Country: Tel: Fax: Your message: * All fields are required Customer Signature _______________________________________ Please, note that by ordering from MarketPublisher.com you are agreeing to our Terms & Conditions at http://marketpublishers.com/docs/terms_conditions.html To place an order via fax simply print this form, fill in the information below and fax the completed form to +44 20 7900 3970Powered by TCPDF (www.tcpdf.org)