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Mobile LBS
 

Mobile LBS

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Mobile LBS has now expanded from traditional maps and navigation services to social networking in the form of check-ins. ...

Mobile LBS has now expanded from traditional maps and navigation services to social networking in the form of check-ins.

For 2017 in the EU27, mobile LBS penetration of mobile subscribers will reach 35% - or 255 million users - generating revenues of 1.3 billion EUR from apps and advertising.

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    Mobile LBS Mobile LBS Document Transcript

    • Mobile LBS Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com
    • Phone: +44 20 8123 2220 http://marketpublishers.comMobile LBSIDATE Consulting & ResearchDate: June 1, 2012Pages: 69Price: US$ 4,200.00 US$ 3,360.00 (Offer valid until September 15, 2012)ID: MA057D9EC06ENMobile LBS has now expanded from traditional maps and navigation services to social networking in theform of check-ins.For 2017 in the EU27, mobile LBS penetration of mobile subscribers will reach 35% - or 255 million users -generating revenues of 1.3 billion EUR from apps and advertising.This report provides detailed information about: the market structure data & forecasts 2010-2017 competition structure and market trends What are the key figures, in terms of both usage and revenues, for mobile LBS in Europe, US and Japan? Is mobile LBS suited as a standalone service, or will it evolve as an enabler to enhance other services? What is SoLoMo (Social, Local, Mobile) and why is it a key concept? What are the business models for mobile LBS, and what are their trends? Is mobile LBS a market for start-ups, or is a playing field for the Internet juggernauts?Table of Content1. EXECUTIVE SUMMARY1.1. Mobile LBS in figures1.2. The SoLoMo concept1.3. Business models1.4. Mobile LBS: an enabler for the juggernauts2. METHODOLOGY3. MARKET STRUCTURE & KEY FACTORS3.1. Market overview 3.1.1. Definition 3.1.2. Market segmentation and trends3.2. Key drivers / aspects 3.2.1. Key technologies 3.2.2. Augmented reality 3.2.3. Privacy issues 3.2.4. Usage4. MARKET STRUCTURE AND PLAYER STRATEGIESMobile LBS 2
    • Phone: +44 20 8123 2220 http://marketpublishers.com4.1. Industry structure 4.1.1. Value chain 4.1.2. Competition landscape and profiles 4.1.3. Business models4.2. Strategic analysis5. MARKETS AND FORECASTS5.1. Market development factors 5.1.1. Analysis of growth drivers and barriers 5.1.2. Forecast hypotheses5.2. Market forecasts 2010 ? 2017 5.2.1. Mobile LBS users 5.2.2. Mobile LBS revenues6. APPENDIX6.1. Mobile advertising in detailTABLESTable 1: Comparison of CoPilot standard and premium packages and in-app purchase options.Table 2: Mobile LBS span over different market segmentsTable 3: Recent acquisitions of LBS playersTable 4: Timing-based cellular triangulation characteristicsTable 5: Comparison of the key technologiesTable 6: Recent acquisitions of LBS playersTable 7: Recent acquisitions and partnerships by GrouponTable 8: Support for in-app purchaseTable 9: Comparison of CoPilot standard and premium package and in-app purchase optionsTable 10: Mobile LBS span over different market segmentsTable 11: Worldwide social networkers and % among Internet users, 2009-2015Table 12: Gross CPM rates of banners on the Orange Mobile portalFIGURESFigure 1: The SoLoMo conceptFigure 2: Examples of advertising within mobile LBSFigure 3: Google Maps for MobileFigure 4: Mappy Navigation app for iPhoneFigure 5: My V-Trafic app for iPhoneFigure 6: The Shopkick applicationFigure 7: TripAdvisor application for the iPhoneFigure 8: Yelp application for the iPhoneFigure 9: G1taxi application for the iPhoneFigure 10: Stootie application for the iPhoneFigure 12: MyTown2 app, by BooyahFigure 13: Foursquare mayorFigure 14: Sharing location info on FacebookFigure 15: Find My Friends app by AppleFigure 17: A-GPS using three satellites and a cell tower to locate a userFigure 18: Mapping of the key localisation technologies in terms of accuracy and coverageFigure 19: Use of augmented reality on the Metro Paris Subway mobile applicationFigure 20: Screenshot of Borglar location-based augmented reality gameFigure 21: Reasons smartphone users do not use geolocation appsMobile LBS 3
    • Phone: +44 20 8123 2220 http://marketpublishers.comFigure 22: Awareness and usage of geolocation appsFigure 23: iPhone, Android and BlackBerry: Total LBS applications released per monthFigure 24: The mobile Internet and LBS value chainFigure 25: Example of a geo-fence, identifying charging zones in LondonFigure 26: ShopAlerts by AT&TFigure 27: Examples of advertising within mobile LBSFigure 28: iPhone application from GrouponFigure 29: JiWire, a location-based ad networkFigure 30: Various regional iPhone paid apps by TomTomFigure 31: The revenue sharing model adopted by native iOS app storesFigure 32: iCoyote subscription-based appFigure 33: Share of smartphones in mobile shipments, 2011-2016 forecastFigure 34: Mobile Internet penetration, 2011-2015 forecastsFigure 35: Localised Internet advertising as a share of overall Internet advertising, USA 2011 (million EUR)Figure 36: The SoLoMo conceptFigure 37: Traditional LBS users: EU27, USA and Japan, 2010-2017 (million)Figure 38: Traditional LBS users as a percentage of mobile subscriptions, EU27, USA and Japan,2010-2017Figure 39: All LBS users as a percentage of mobile subscriptions, EU27, USA and Japan, 2010-2017Figure 40: Mobile LBS revenues, EU27, USA and Japan, 2010-2017 (million EUR)Figure 41: Examples of mobile advertisingFigure 42: Different banner formats advertised by the Orange mobile portalFigure 43: Google AdWords sponsored linksFigure 44: Google AdWords targeting and tracking optionsFigure 46: Optimisation iPhone technical features for a Nissan ad campaignMobile LBS 4
    • Phone: +44 20 8123 2220 http://marketpublishers.com I would like to order: Product name: Mobile LBS Product link: http://marketpublishers.com/r/MA057D9EC06EN.html Product ID: MA057D9EC06EN Price: US$ 3,360.00 (Single User License / Electronic Delivery) If you want to order Corporate License or Hard Copy, please, contact our Customer Service: office@marketpublishers.com Payment To pay by Credit Card (Visa, MasterCard, American Express, PayPal), please, click BUY NOW button on product page http://marketpublishers.com/r/MA057D9EC06EN.html To pay by Wire Transfer, please, fill in your contact details in the form below: First name: Last name: E-mail: Company: Address: City: Zip/Post Code: Country: Tel: Fax: Your message: * All fields are required Customer Signature _______________________________________ Please, note that by ordering from MarketPublisher.com you are agreeing to our Terms & Conditions at http://marketpublishers.com/docs/terms_conditions.html To place an order via fax simply print this form, fill in the information below and fax the completed form to +44 20 7900 3970Powered by TCPDF (www.tcpdf.org)