LinkedIn Tips and Tricks


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Tips and tricks to make LinkedIn a strategic business development and marketing tool.

Some key insights into LinkedIn, why you should use it and who should use it.

LinkedIn is a great resource to help you connect with professionals, identify prospects, develop a strong professional network, find referral partners and affiliates, source suppliers, find staff, and create opportunities...

Once you know how to use this tool well, you'll wonder why it took you so long to get started on it.

Recent stats and facts
4 tips for beginners
4 tips for advanced users
What's new

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  • Hi I’m Robyn from MarketSmartly. We are keen users of LinkedIn, which we use to generate business for ourselves and our clients. We focus on ROI marketing, so we want to be able to leverage the opportunities and measure our results. We find LinkedIn as a great tool for that.Show of hands: Who here is on LinkedIn?We’ve found there are four types of users:
  • Serious: Using it to generate business and referrals on at least a monthly if not daily/weekly basis.Casual: On it because everyone else is on it, it’s a new platform they thought they’d try, may have generated some business but more likely through luck than good managementSeriously confused: Have a profile but have no idea what to do with it or the various invitations to connect.No Go Zone: Haven’t touched it yet or not even aware of it perhaps.With a group like this we may have a range of people. Show of hands so I can get to understand whose in the room and perhaps tailor my talk a little.Serious – Casual – Seriously Confused – No GosIt doesn’t matter where you’re at, hopefully I’ve covered the range so you get at least one valuable insight from this session.
  • Why would you use LinkedIn?Comments from the floorI’m a marketer, when I look at LinkedIn I see a huge database of potential referral partners, prospects, suppliers, knowledge…You all network (because you’re here) – a great reason to use LinkedIn is to leverage this type of networking opportunity.LinkedIn will save you hours and dollars – eg network – 5 coffee appointments – at least 5-8 hours plus travel time/cost/parking and coffee costs, and you may find out there is no mutual benefit.Use LinkedIn to do the ground work up front, identify the really warm/hot connections and meet with them. Takes approximately
  • Can you identify the same opportunities both ways?Possibly more while on LinkedIn as the conversations are more direct and focused.You can add value by introducing them to others in your network immediately.There are so many more benefits, but this is fairly universal.
  • These are some results of a recent poll… 12 July 2011.Of 204 respondents, 44% were making no business from LI= 56% were generating sales.The difference between those that do and those that don’t is simply an understanding of how powerful the tool is and how to use it strategically.My advice… learn how to use LI well! It can save a lot of time and money on other marketing.It’s a fantastic tool for positioning yourself, but we’ll talk more about that later.This poll was a great way for us to generate business. We don’t go into polls in this session, that’s more advanced and we cover that in the advanced workshop.
  • It doesn’t happen instantly, it takes time to build it. To get this type of growth curve you just need to know how to use it!When Robyn [ I ] first started using it I wasn’t generating anything out of it.Not until I learnt how to use it propoerly did I start to generate some business.MarketSmartly has been generating over 45% of our new business from LI.We also generate business for our clients.That’s powerful.
  • Add video:Slidesharepresenations appEmbed video – click on video link to you tube or auto start option
  • Business card scanner with LI profile information and common connectionsFreeAvailable from iTunes
  • Target a message to a niche audience (from your company followers) – must have 100 followers in target sample.SeniorityGeographicCompany sizeIndustryLook at insights to find out what works
  • LI Social Networking App:Available from iTunes store – for iPhone & iPadVarying reviewsLittle bit limited in functionalityTargeted Status updates:Need company followersCan target a message to specific groups of your followers (geographic, company size, role…)Review stats – engagement stats, followers stats/demogsLinkedIn Events revamp:Events you may be interested inAttendees you may want to meetShare button for eventsAdd event to calendar after registration and get mapFace Book friends attending and share button.
  • Workshops
  • LinkedIn Tips and Tricks

    1. 1. LinkedIn Tips & TricksThe Professional Networking platform to help you grow your business © MarketSmartly 2012
    2. 2. What is LinkedIn? © MarketSmartly 2012
    3. 3. What is LinkedIn?  Originally a recruitment tool  A huge database  A great professional networking and business development tool  A way to save time  A mine of opportunities © MarketSmartly 2012
    4. 4. LinkedIn Users Casual Serious Results No Go SeriouslyConfused Time © MarketSmartly 2012
    5. 5. Who should use LinkedIn? 1. People wanting to connect with other business people 2. People looking for new opportunities 3. People wanting to research an industry 4. People looking for new staff or jobs © MarketSmartly 2012
    6. 6. Facts 161 Million Registered users (as at 31 March 2012) © MarketSmartly 2012
    7. 7. Facts © MarketSmartly 2012
    8. 8. Facts © MarketSmartly 2012
    9. 9. © MarketSmartly 2012
    10. 10. SavingsScenario: Networking meeting – initial research5 coffee appointments: LinkedIn:1 hour each 5 hours 15 minutes each 1.25Travel time (30mins) 2.5 hours hoursPetrol $25 Travel time (0mins) 0Parking $50 Petrol 0Coffee $25 Parking 0Total Cost: 7.5 hours Coffee 0+ $100 cash Total Cost: 1.25 hours + $0 cash Summary of benefits:  Instant results  More value  Faster traction © MarketSmartly 2012
    11. 11. Generate Business 46% 54% © MarketSmartly 2012
    12. 12. Trend Over 50% of new business + business for clients… 0% new business Summary of benefits:  Get found  Recommendations and referrals = credibility  Create a strong, productive network © MarketSmartly 2012
    13. 13. 4 tips for Beginners 1. Have a clear business objective 2. Learn how to apply it to your business 3. Optimise your profile 4. Use it regularly © MarketSmartly 2012
    14. 14. 4 tips for Advanced Users 1. Make your profile stand out © MarketSmartly 2012
    15. 15. 4 tips for Advanced Users 2. CardMunch App © MarketSmartly 2012
    16. 16. 4 tips for Advanced Users 3. Company pages offer more © MarketSmartly 2012
    17. 17. 4 tips for Advanced Users 4. Outlook connector © MarketSmartly 2012
    18. 18. What’s new? Tweets no longer displayed on LI – can share from LI to Twitter (June 2012) LI Social Networking App (updated June 2012) Targeted Status Updates for Companies (April 2012) LinkedIn Events revamp (November 2011)  Face Book friends attending (yesterday!) © MarketSmartly 2012
    19. 19. New look… coming soon… © MarketSmartly 2012
    20. 20. Learn how to use LinkedIn as a strategic business development tool… Visit: Success Strategies – Introduction workshop LinkedIn Success Strategies – Advanced Workshop © MarketSmartly 2012