Facebook, LinkedIn, Twitter (oh my!): Taking the Fear out of Social Media

Facebook, LinkedIn & Twitter (Oh My!) Taking the Fear out of Social Media 9/30/2009 The Motivation Show

Introductions Beth Albright Director, Client Services Tim Cook Director, Interactive Services

Social Media = Media that YOU participate in.

Chances are, you already are on social media in your personal life…but what about your business ?

Founded 2006
Think “texting”—in fact it uses the same protocols
Users broadcast quick, frequent answers to one question: “What are you doing?” called Tweets
Tweets must be under 140 characters, sent via mobile texting, instant message, or the Web
6 million users, approx 60 million tweets a month via the site alone
Best used for constant alerts: events, links to new content published elsewhere on the Web, articles, etc.
www.tinyurl.com
#tweets

“ Today the language of advertising is dominated by the notion of impressions: how many times an advertiser can get its brand in front of a potential customer's eyeballs, whether on a billboard, a Web page or a NASCAR hood. But impressions are fleeting things, especially compared with the enduring relationships of followers. Successful businesses will have millions of Twitter followers (and will pay good money to attract them), and a whole new language of tweet-based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement in brainstorming for new products.”
www.time.com/time/business/article/0,8599,1902604,00.html

Founded in February 2004
Largest social network in the world (MySpace is #2)
Keeps people in touch with friends, family and coworkers
Over 175 million active users- both via Web browser and mobile devices
Started as “personal” social networking—more and more companies are using FB to keep in touch
People become “friends” with other people and “fans” of companies

Founded in 2003
Over 36 million members in more than 200 countries
A new member joins LinkedIn approximately every second
Started as professional networking for individuals, has expanded to include professional “networks” (school and business alumni, etc.) and companies (similar to Facebook, people can join groups linked to corporate entities).

Social media puts the customer in the middle of the dialog—like it or not, customers are out talking to each other in droves. What does the new set of expectations mean to you and your business? Full of opinions Ready to share them Lots of outlets Large networks Online all the time Expect to be heard

Show and Tell: Catalyst Performance Group

Catalyst Performance Group

Show and Tell: Chicago Auto Show

Chicago Auto Show

Show and Tell: Lollapalooza

Lollapalooza

Social Media Ideas for Meeting and Incentive Travel
Invitations
Reminders
On-site updates
Pre-meeting input/feedback
Connect attendees to each other
Connect speaker to attendees
Travel event photos, videos, posts, etc.
Incentive contest information and updates
Post meeting follow-up

Ten Things to Do: 1. Know what’s being said about you now (alerts). 2. Create your own LinkedIn profile. 3. Link to at least 100 contacts via LinkedIn. 4. Sign up for a free personal account on Twitter. 5. Follow at least 10 industry people on Twitter.

Ten Things to Do: 6. Get Facebook, Twitter and LinkedIn URLs. 7. Consider using Twitter for your next event. 8. Consider using Facebook event pages. 9. Consider a blog—expertise and time required. 10. Just try it! (and monitor, measure & modify).

Resources: 1. “Beyond Buzz, The Next Generation of Word-of-Mouth Marketing” (Lois Kelly) 2. “The New Rules of Marketing & PR” (David Meerman Scott) 3. “Word of Mouth Marketing” (Andy Sernovitz) 4. “Social Media for Dummies” (Armchair Theorist) ( http://armchairtheorist.com/2008/06/03/social-media-for-dummies/) 5. “How Twitter Will Change the Way We Live” ( http://www.time.com/time/business/article/0,8599,1902604,00.html) 6. “Made to Stick” ( http://www.madetostick.com/blog/) 7. “Mashable: The Social Media Blog” ( http://mashable.com/) 8. “Socialnomics: How social media transforms the way we live and do business” (Erik Qualman) 9. Beth Albright/ealbright@market-sense.com/Tim Cook/ [email_address]

Facebook, LinkedIn, Twitter (oh my!): Taking the Fear out of Social Media

by MarketSense on Oct 02, 2009

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Facebook, LinkedIn, Twitter (oh my!): Taking the Fear out of Social Media — Presentation Transcript