Website Tools and Tweaks that the Search Engines Love

Website Tools & Tweaks Search Engines Will Love
Will Hanke

What the Search Engines See
site:www.domain.com

Teach the Engines with a Sitemap

Join Google Webmaster Central
www.google.com/webmasters/

Add Your Site

Google Webmaster Tools - Submit

Does Your Domain Name Suck?

Engines: Don’t Confuse ‘Em
Choose one version of your URL and stick with it when linking (search: ‘canonical URLs’)

Set Your Preferred Domain

Website Tweaks that Won’t Take Long (or a Rocket Science Degree)

Title Tag
Short, concise, unique and keyword packed

Meta Tags: The Description
A descriptive and compelling sentence or two…

Why the Description is Important
Use it to encourage people to click on your listing

Text Navigation

ALT Tags
<img src="images/float.png" alt="Missouri Float Trips" /></a>
alt=”Keyword description of picture”

Article Directories
www.digixmas.com

Track Your Changes
http://analytics.google.com

Plug the Leak with Call Tracking

Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx

Make Some Onsite Changes
Add Geographical Locator to some Title Tag(s)
Update Your Contact Page Info
Include a Map and Driving Directions (Text)
Add GL’s to your META Descriptions
Blog about local events/news related to your biz
Mention local landmarks in posts
Don’t forget about multiple spellings, zip codes

Marketing Suggestions
Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending

Will Hanke
Contact info: [email_address] WillHanke.com @TechLH

Website Tools and Tweaks that the Search Engines Love

by Market Saint Louis on Oct 09, 2010

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Website Tools and Tweaks that the Search Engines Love — Presentation Transcript