Website Tools and Tweaks that the Search Engines Love

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MarketSTL founder Will Hanke shares tools you can use and tweaks you can make to your website to get better rankings.

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  • People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
  • People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
  • People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
  • People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
  • Imperative in Google Maps, Yahoo Local, Bing Local Local businesses have a shot against big brands (notice no Dominos, Pizza Hut, Papa Johns)
  • Blog – home & garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL
  • Website Tools and Tweaks that the Search Engines Love

    1. 1. <ul>Website Tools & Tweaks Search Engines Will Love </ul><ul>Will Hanke </ul>
    2. 5. <ul>What the Search Engines See </ul><ul>site:www.domain.com </ul>
    3. 9. <ul>Teach the Engines with a Sitemap </ul>
    4. 11. <ul>Join Google Webmaster Central </ul><ul>www.google.com/webmasters/ </ul>
    5. 12. <ul>Add Your Site </ul>
    6. 13. <ul>Google Webmaster Tools - Submit </ul>
    7. 14. <ul>Does Your Domain Name Suck? </ul>
    8. 15. <ul>Engines: Don’t Confuse ‘Em </ul><ul>Choose one version of your URL and stick with it when linking (search: ‘canonical URLs’) </ul>
    9. 16. <ul>Set Your Preferred Domain </ul>
    10. 17. <ul>Website Tweaks that Won’t Take Long (or a Rocket Science Degree) </ul>
    11. 18. <ul>Title Tag </ul><ul>Short, concise, unique and keyword packed </ul>
    12. 19. <ul>Meta Tags: The Description </ul><ul>A descriptive and compelling sentence or two… </ul>
    13. 20. <ul>Why the Description is Important </ul><ul>Use it to encourage people to click on your listing </ul>
    14. 21. <ul><li>Text Navigation </li></ul>
    15. 22. <ul><li>ALT Tags </li></ul><img src=&quot;images/float.png&quot; alt=&quot;Missouri Float Trips&quot; /></a> <ul>alt=”Keyword description of picture” </ul>
    16. 23. <ul>Article Directories <li>www.digixmas.com </li></ul>
    17. 24. <ul>Track Your Changes </ul><ul>http://analytics.google.com </ul>
    18. 25. <ul>Plug the Leak with Call Tracking </ul>
    19. 26. <ul>Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx </ul>
    20. 27. <ul>Make Some Onsite Changes </ul><ul><li>Add Geographical Locator to some Title Tag(s)
    21. 28. Update Your Contact Page Info
    22. 29. Include a Map and Driving Directions (Text)
    23. 30. Add GL’s to your META Descriptions
    24. 31. Blog about local events/news related to your biz
    25. 32. Mention local landmarks in posts
    26. 33. Don’t forget about multiple spellings, zip codes </li></ul>
    27. 34. <ul>Marketing Suggestions </ul><ul>Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending </ul>
    28. 35. <ul>Will Hanke </ul><ul>Contact info: [email_address] WillHanke.com @TechLH </ul>

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