The Missing Link(s)
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The Missing Link(s)

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Ben's link building session at the 2010 MarketSTL Conference in downtown Saint Louis MO

Ben's link building session at the 2010 MarketSTL Conference in downtown Saint Louis MO

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The Missing Link(s) Presentation Transcript

  • 1. The Missing Link(s) Ben Cook, SEO Manager Network Solutions
  • 2. What Are Links?
  • 3. What Are Links?
  • 4.
      • A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors
    • Keyword Focused Anchor Text of External Links
    • External Link Popularity (quantity/quality of external links)
    • Diversity of Link Sources (links from many unique root domains)
    How Important Are Links?
  • 5.
      • Unfortunately, all links are NOT created equal!
        • From an authority domain…
        • On a well linked page…
        • Within relevant content…
        • Does not have NoFollow Tag applied
    What to Look for in a Link
  • 6. Authority Domain = Good
  • 7. Unrelated Content = FAIL
  • 8. rel=“nofollow” = Useless
  • 9. How Do I Get More Links?
  • 10.
      • Create Them (Boring but effective)
      • Buy Them (Dangerous & effective)
      • Attract Them (Fun but risky)
    How Do I Get More Links?
  • 11.
    • Article Distribution
      • EzineArticles.com
      • Work.com
    • Directory Submission
      • Automated = Easy
      • Manual = Effective
    • Guest Blogging
      • Read the blog first!
    • Client Sites
    Creating Links
    • Create “Hubs”
      • HubPages
      • Squidoo
      • Micro-sites
    • Social Media Sites
      • Go Niche
      • Don’t Spam!
    • Link Exchanges
      • Be Careful!
  • 12. Buy Links - DANGEROUS!
  • 13.
    • Link Vendors
      • Rentals = Expensive
    • Direct Buys
      • Do Your Research
      • Be Discrete
    • Sponsored Articles
    • Buy Websites
      • Gradual Changes
    Buy Links - DANGEROUS!
    • Safer Options
    • Sponsor Events
    • Press Releases
    • Free Product
      • Google Nexus One
      • Lexus
    • Yahoo & Best of the Web Directories
  • 14. Attract Links – aka Link Bait
  • 15.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 16.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 17.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 18.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 19.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 20.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 21.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 22.
    • Tools
    • Videos
    • Contests
    • Infographics/ Cartoons
    • Quizzes
    • Free Trials
    • Lego
    • Games
    Attract Links – aka Link Bait
  • 23.
    • Free Tools
    • SEObook
      • Toolbar
      • Hub Finder
    • Yahoo Site Explorer
    • Open Site Explorer (limited)
    • Google Webmaster Tools
    Useful Tools for Link Building
    • Paid Tools
    • Raven SEO Tools
      • Site Finder
      • Backlinks Explorer
    • Majestic SEO
    • SEOmoz’s LinkScape
  • 24.
      • Add One Heaping Dose of Natural (attracted) Links
      • To One Heaping Does of Manufactured (created) Links
      • Season to Taste with Purchased Links (careful!)
      • Repeat as Needed (until #1 in Google)
    SEO Recipe
  • 25. Questions? Ben Cook Contact info: [email_address] http://skitzzo.com @Skitzzo