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The Missing Link(s)
 

The Missing Link(s)

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Ben's link building session at the 2010 MarketSTL Conference in downtown Saint Louis MO

Ben's link building session at the 2010 MarketSTL Conference in downtown Saint Louis MO

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    The Missing Link(s) The Missing Link(s) Presentation Transcript

    • The Missing Link(s) Ben Cook, SEO Manager Network Solutions
    • What Are Links?
    • What Are Links?
        • A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors
      • Keyword Focused Anchor Text of External Links
      • External Link Popularity (quantity/quality of external links)
      • Diversity of Link Sources (links from many unique root domains)
      How Important Are Links?
        • Unfortunately, all links are NOT created equal!
          • From an authority domain…
          • On a well linked page…
          • Within relevant content…
          • Does not have NoFollow Tag applied
      What to Look for in a Link
    • Authority Domain = Good
    • Unrelated Content = FAIL
    • rel=“nofollow” = Useless
    • How Do I Get More Links?
        • Create Them (Boring but effective)
        • Buy Them (Dangerous & effective)
        • Attract Them (Fun but risky)
      How Do I Get More Links?
      • Article Distribution
        • EzineArticles.com
        • Work.com
      • Directory Submission
        • Automated = Easy
        • Manual = Effective
      • Guest Blogging
        • Read the blog first!
      • Client Sites
      Creating Links
      • Create “Hubs”
        • HubPages
        • Squidoo
        • Micro-sites
      • Social Media Sites
        • Go Niche
        • Don’t Spam!
      • Link Exchanges
        • Be Careful!
    • Buy Links - DANGEROUS!
      • Link Vendors
        • Rentals = Expensive
      • Direct Buys
        • Do Your Research
        • Be Discrete
      • Sponsored Articles
      • Buy Websites
        • Gradual Changes
      Buy Links - DANGEROUS!
      • Safer Options
      • Sponsor Events
      • Press Releases
      • Free Product
        • Google Nexus One
        • Lexus
      • Yahoo & Best of the Web Directories
    • Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Tools
      • Videos
      • Contests
      • Infographics/ Cartoons
      • Quizzes
      • Free Trials
      • Lego
      • Games
      Attract Links – aka Link Bait
      • Free Tools
      • SEObook
        • Toolbar
        • Hub Finder
      • Yahoo Site Explorer
      • Open Site Explorer (limited)
      • Google Webmaster Tools
      Useful Tools for Link Building
      • Paid Tools
      • Raven SEO Tools
        • Site Finder
        • Backlinks Explorer
      • Majestic SEO
      • SEOmoz’s LinkScape
        • Add One Heaping Dose of Natural (attracted) Links
        • To One Heaping Does of Manufactured (created) Links
        • Season to Taste with Purchased Links (careful!)
        • Repeat as Needed (until #1 in Google)
      SEO Recipe
    • Questions? Ben Cook Contact info: [email_address] http://skitzzo.com @Skitzzo