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The Missing Link(s) Ben Cook, SEO Manager Network Solutions
What Are Links?
What Are Links?
<ul><ul><li>A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors </li></ul></ul><ul><l...
<ul><ul><li>Unfortunately, all links are NOT created equal! </li></ul></ul><ul><ul><ul><li>From an authority domain… </li>...
Authority Domain = Good
Unrelated Content = FAIL
rel=“nofollow” = Useless
How Do I Get More Links?
<ul><ul><li>Create Them  (Boring but effective)  </li></ul></ul><ul><ul><li>Buy Them  (Dangerous & effective) </li></ul></...
<ul><li>Article Distribution  </li></ul><ul><ul><li>EzineArticles.com </li></ul></ul><ul><ul><li>Work.com </li></ul></ul><...
Buy Links -  DANGEROUS!
<ul><li>Link Vendors  </li></ul><ul><ul><li>Rentals = Expensive </li></ul></ul><ul><li>Direct Buys </li></ul><ul><ul><li>D...
Attract Links – aka Link Bait
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/  Cartoons </li></ul><ul>...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><...
<ul><li>Free Tools </li></ul><ul><li>SEObook </li></ul><ul><ul><li>Toolbar </li></ul></ul><ul><ul><li>Hub Finder </li></ul...
<ul><ul><li>Add One Heaping Dose of Natural (attracted) Links </li></ul></ul><ul><ul><li>To One Heaping Does of Manufactur...
Questions? Ben Cook Contact info: [email_address] http://skitzzo.com @Skitzzo
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The Missing Link(s)

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Ben's link building session at the 2010 MarketSTL Conference in downtown Saint Louis MO

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Transcript of "The Missing Link(s)"

  1. 1. The Missing Link(s) Ben Cook, SEO Manager Network Solutions
  2. 2. What Are Links?
  3. 3. What Are Links?
  4. 4. <ul><ul><li>A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors </li></ul></ul><ul><li>Keyword Focused Anchor Text of External Links </li></ul><ul><li>External Link Popularity (quantity/quality of external links) </li></ul><ul><li>Diversity of Link Sources (links from many unique root domains) </li></ul>How Important Are Links?
  5. 5. <ul><ul><li>Unfortunately, all links are NOT created equal! </li></ul></ul><ul><ul><ul><li>From an authority domain… </li></ul></ul></ul><ul><ul><ul><li>On a well linked page… </li></ul></ul></ul><ul><ul><ul><li>Within relevant content… </li></ul></ul></ul><ul><ul><ul><li>Does not have NoFollow Tag applied </li></ul></ul></ul>What to Look for in a Link
  6. 6. Authority Domain = Good
  7. 7. Unrelated Content = FAIL
  8. 8. rel=“nofollow” = Useless
  9. 9. How Do I Get More Links?
  10. 10. <ul><ul><li>Create Them (Boring but effective) </li></ul></ul><ul><ul><li>Buy Them (Dangerous & effective) </li></ul></ul><ul><ul><li>Attract Them (Fun but risky) </li></ul></ul>How Do I Get More Links?
  11. 11. <ul><li>Article Distribution </li></ul><ul><ul><li>EzineArticles.com </li></ul></ul><ul><ul><li>Work.com </li></ul></ul><ul><li>Directory Submission </li></ul><ul><ul><li>Automated = Easy </li></ul></ul><ul><ul><li>Manual = Effective </li></ul></ul><ul><li>Guest Blogging </li></ul><ul><ul><li>Read the blog first! </li></ul></ul><ul><li>Client Sites </li></ul>Creating Links <ul><li>Create “Hubs” </li></ul><ul><ul><li>HubPages </li></ul></ul><ul><ul><li>Squidoo </li></ul></ul><ul><ul><li>Micro-sites </li></ul></ul><ul><li>Social Media Sites </li></ul><ul><ul><li>Go Niche </li></ul></ul><ul><ul><li>Don’t Spam! </li></ul></ul><ul><li>Link Exchanges </li></ul><ul><ul><li>Be Careful! </li></ul></ul>
  12. 12. Buy Links - DANGEROUS!
  13. 13. <ul><li>Link Vendors </li></ul><ul><ul><li>Rentals = Expensive </li></ul></ul><ul><li>Direct Buys </li></ul><ul><ul><li>Do Your Research </li></ul></ul><ul><ul><li>Be Discrete </li></ul></ul><ul><li>Sponsored Articles </li></ul><ul><li>Buy Websites </li></ul><ul><ul><li>Gradual Changes </li></ul></ul>Buy Links - DANGEROUS! <ul><li>Safer Options </li></ul><ul><li>Sponsor Events </li></ul><ul><li>Press Releases </li></ul><ul><li>Free Product </li></ul><ul><ul><li>Google Nexus One </li></ul></ul><ul><ul><li>Lexus </li></ul></ul><ul><li>Yahoo & Best of the Web Directories </li></ul>
  14. 14. Attract Links – aka Link Bait
  15. 15. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  16. 16. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  17. 17. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  18. 18. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  19. 19. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  20. 20. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  21. 21. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  22. 22. <ul><li>Tools </li></ul><ul><li>Videos </li></ul><ul><li>Contests </li></ul><ul><li>Infographics/ Cartoons </li></ul><ul><li>Quizzes </li></ul><ul><li>Free Trials </li></ul><ul><li>Lego </li></ul><ul><li>Games </li></ul>Attract Links – aka Link Bait
  23. 23. <ul><li>Free Tools </li></ul><ul><li>SEObook </li></ul><ul><ul><li>Toolbar </li></ul></ul><ul><ul><li>Hub Finder </li></ul></ul><ul><li>Yahoo Site Explorer </li></ul><ul><li>Open Site Explorer (limited) </li></ul><ul><li>Google Webmaster Tools </li></ul>Useful Tools for Link Building <ul><li>Paid Tools </li></ul><ul><li>Raven SEO Tools </li></ul><ul><ul><li>Site Finder </li></ul></ul><ul><ul><li>Backlinks Explorer </li></ul></ul><ul><li>Majestic SEO </li></ul><ul><li>SEOmoz’s LinkScape </li></ul>
  24. 24. <ul><ul><li>Add One Heaping Dose of Natural (attracted) Links </li></ul></ul><ul><ul><li>To One Heaping Does of Manufactured (created) Links </li></ul></ul><ul><ul><li>Season to Taste with Purchased Links (careful!) </li></ul></ul><ul><ul><li>Repeat as Needed (until #1 in Google) </li></ul></ul>SEO Recipe
  25. 25. Questions? Ben Cook Contact info: [email_address] http://skitzzo.com @Skitzzo
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