TEACHING the search engines about your business/industry Getting the search engine’s ATTENTION Obviously this is a 10,000 FOOT VIEW of seo
In other words, if you sell blue widgets, you want to be the first website that comes up when someone searches BLUE WIDGETS
People are looking for your product or service. There are small time MOM and POP stores that are KILLING their competition online
Keyphrases GEO Specific or National? Avoid buzzwords Commonly misspelled phrases/words
Search engines can’t see flash, they can’t see images CONTENT is the name of the game in order for them to LEARN about your site
Make your website pleasing to the eye Make your customers have a HAPPY EXPERIENCE Optimizing the site for the BEST RESULTS
Best links are ONE WAY Links are a VOTE for your website
Building a community for your business goes beyond your website. FORUMS Writing ARTICLES
Track your calls from your website. See which campaigns are working, which aren’t.
Will Hanke What is SEO and How Can it Help My Business?
What is SEO? <ul><li>The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors. </li></ul>
First, Some Search Facts <ul><li>Searches a day (Jan 2009): Google 641 Million Yahoo 130 Million MSN 82 Million </li></ul><ul><li>Search is now the number one way people will find your product/service/website. </li></ul><ul><li>Search is the most productive form of advertising – and it’s trackable . </li></ul>
The Two Main Facets of SEO <ul><li>Onsite Optimization </li></ul>Offsite Optimization
Onsite Optimization: Keywords What keywords do your customers use to find you?
How Do I Get the Search Engines’ Attention? <ul><li>Provide quality content – OFTEN! </li></ul><ul><li>Update over time, consistently </li></ul><ul><li>Build keyword-targeted links </li></ul><ul><ul><li>Directories </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><li>Provide quality content (did I mention that?) </li></ul><ul><li>(By the way, expect 6+ weeks to start seeing any of your changes being indexed) </li></ul>
Thank You for Coming Today! <ul><li>Will Hanke, Lighthouse Technologies </li></ul><ul><li>Website: WhereIsMyBusiness.com </li></ul><ul><li>Phone: 314-496-8665 </li></ul><ul><li>Email: will@TechLH.com </li></ul><ul><li>Interested in hiring me </li></ul><ul><li>or just want free tips ? </li></ul><ul><li>WillHanke.com </li></ul>
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