SEO Basics


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Will Hanke covers the basics of SEO in his session at the 2009 MarketSTL Conference

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  • TEACHING the search engines about your business/industry Getting the search engine’s ATTENTION Obviously this is a 10,000 FOOT VIEW of seo
  • In other words, if you sell blue widgets, you want to be the first website that comes up when someone searches BLUE WIDGETS
  • People are looking for your product or service. There are small time MOM and POP stores that are KILLING their competition online
  • Keyphrases GEO Specific or National? Avoid buzzwords Commonly misspelled phrases/words
  • Search engines can’t see flash, they can’t see images CONTENT is the name of the game in order for them to LEARN about your site
  • Make your website pleasing to the eye Make your customers have a HAPPY EXPERIENCE Optimizing the site for the BEST RESULTS
  • Best links are ONE WAY Links are a VOTE for your website
  • Building a community for your business goes beyond your website. FORUMS Writing ARTICLES
  • Track your calls from your website. See which campaigns are working, which aren’t.
  • SEO Basics

    1. 1. Will Hanke What is SEO and How Can it Help My Business?
    2. 2. What is SEO? <ul><li>The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors. </li></ul>
    3. 4. First, Some Search Facts <ul><li>Searches a day (Jan 2009): Google 641 Million Yahoo 130 Million MSN 82 Million </li></ul><ul><li>Search is now the number one way people will find your product/service/website. </li></ul><ul><li>Search is the most productive form of advertising – and it’s trackable . </li></ul>
    4. 5. The Two Main Facets of SEO <ul><li>Onsite Optimization </li></ul>Offsite Optimization
    5. 6. Onsite Optimization: Keywords What keywords do your customers use to find you?
    6. 7. Content is King
    7. 8. Optimizing The Customer Experience
    8. 9. Offsite Optimization – Links, Community and Social Media
    9. 10. Offsite Optimization - Backlinks
    10. 11. Community / Social Media
    11. 12. OK, How Can SEO Help My Business?
    12. 13. Measuring Your Results - Analytics
    13. 14. Track Website-Specific Calls
    14. 15. How Do I Get the Search Engines’ Attention? <ul><li>Provide quality content – OFTEN! </li></ul><ul><li>Update over time, consistently </li></ul><ul><li>Build keyword-targeted links </li></ul><ul><ul><li>Directories </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><li>Provide quality content (did I mention that?) </li></ul><ul><li>(By the way, expect 6+ weeks to start seeing any of your changes being indexed) </li></ul>
    15. 16. Thank You for Coming Today! <ul><li>Will Hanke, Lighthouse Technologies </li></ul><ul><li>Website: </li></ul><ul><li>Phone: 314-496-8665 </li></ul><ul><li>Email: </li></ul><ul><li>Interested in hiring me </li></ul><ul><li>or just want free tips ? </li></ul><ul><li> </li></ul>
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