Dominate Locally Think Nationally Will Hanke
Local Search
Local Search
Local Search
Why Worry About Local?
Outrank the National Players
 
Old Methods are… well… Old! Will’s Pizza Please visit
The Yellow Pages are Dying
Billboards and PUSH Marketing
Newspapers – Another Dying Breed
Ranking Locally is Ranking Nationally (Eventually)
How Can I Rank Locally?
Set Your Baseline
Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/l...
Make Some Onsite Changes <ul><li>Add Geographical Locator to some Title Tag(s) </li></ul><ul><li>Update Your Contact Page ...
Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews  Geolocated Link ...
You Can’t Ignore Social Media
Realtime Search
Will Hanke Contact info: [email_address] WillHanke.com @TechLH
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Local SEO

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Will Hanke shows how to dominate the local rankings during his session at the2010 MarketSTL Conference

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  • People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
  • Imperative in Google Maps, Yahoo Local, Bing Local Local businesses have a shot against big brands (notice no Dominos, Pizza Hut, Papa Johns)
  • Age group 18-34 rarely use YP Advertising dollars follow audience numbers. YellowBook’s CEO Joe Walsh said on Fox Business News interview that in 5 years they won’t be printing physical books in all areas.
  • Age group 18-34 rarely use YP Advertising dollars follow audience numbers. YellowBook’s CEO Joe Walsh said on Fox Business News interview that in 5 years they won’t be printing physical books in all areas.
  • Who wants yesterday’s news? We’ve been programmed by the Internet to get news immediately, and for free.
  • Analytics
  • Blog – home &amp; garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL
  • Facebook – nearly 400MM users, half of which will log on today. 1.6MM “Pages” of which 700k are local businesses “ Pages” have created some 5.3MM “Fans” Google Social Search
  • Google Social Search
  • Local SEO

    1. 1. Dominate Locally Think Nationally Will Hanke
    2. 2. Local Search
    3. 3. Local Search
    4. 4. Local Search
    5. 5. Why Worry About Local?
    6. 6. Outrank the National Players
    7. 8. Old Methods are… well… Old! Will’s Pizza Please visit
    8. 9. The Yellow Pages are Dying
    9. 10. Billboards and PUSH Marketing
    10. 11. Newspapers – Another Dying Breed
    11. 12. Ranking Locally is Ranking Nationally (Eventually)
    12. 13. How Can I Rank Locally?
    13. 14. Set Your Baseline
    14. 15. Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx
    15. 16. Make Some Onsite Changes <ul><li>Add Geographical Locator to some Title Tag(s) </li></ul><ul><li>Update Your Contact Page Info </li></ul><ul><li>Include a Map and Driving Directions (Text) </li></ul><ul><li>Add GL’s to your META Descriptions </li></ul><ul><li>Blog about local events/news related to your biz </li></ul><ul><li>Mention local landmarks in posts </li></ul><ul><li>Don’t forget about multiple spellings, zip codes </li></ul>
    16. 17. Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
    17. 18. You Can’t Ignore Social Media
    18. 19. Realtime Search
    19. 20. Will Hanke Contact info: [email_address] WillHanke.com @TechLH

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