Local

441
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Age group 18-34 rarely use YP Advertising dollars follow audience numbers. YellowBook’s CEO Joe Walsh said on Fox Business News interview that in 5 years they won’t be printing physical books in all areas.
  • Blog – home & garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL
  • Local

    1. 1. Panel Discussion: Taking Advantage of Local Search Will Hanke
    2. 2. Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx
    3. 3. The Yellow Pages are Dying
    4. 4. Ranking Locally is Ranking Nationally (Eventually)
    5. 5. Make Some Onsite Changes <ul><li>Add Geographical Locator to some Title Tag(s) </li></ul><ul><li>Update Your Contact Page Info </li></ul><ul><li>Include a Map and Driving Directions (Text) </li></ul><ul><li>Add GL’s to your META Descriptions </li></ul><ul><li>Blog about local events/news related to your biz </li></ul><ul><li>Mention local landmarks in posts </li></ul><ul><li>Don’t forget about multiple spellings, zip codes </li></ul>
    6. 6. Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
    7. 7. Will Hanke Contact info: [email_address] WillHanke.com @TechLH
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×