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  • Age group 18-34 rarely use YP Advertising dollars follow audience numbers. YellowBook’s CEO Joe Walsh said on Fox Business News interview that in 5 years they won’t be printing physical books in all areas.
  • Blog – home & garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL
  • Transcript

    • 1. Panel Discussion: Taking Advantage of Local Search Will Hanke
    • 2. Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx
    • 3. The Yellow Pages are Dying
    • 4. Ranking Locally is Ranking Nationally (Eventually)
    • 5. Make Some Onsite Changes
      • Add Geographical Locator to some Title Tag(s)
      • Update Your Contact Page Info
      • Include a Map and Driving Directions (Text)
      • Add GL’s to your META Descriptions
      • Blog about local events/news related to your biz
      • Mention local landmarks in posts
      • Don’t forget about multiple spellings, zip codes
    • 6. Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
    • 7. Will Hanke Contact info: [email_address] WillHanke.com @TechLH

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