Age group 18-34 rarely use YP Advertising dollars follow audience numbers. YellowBook’s CEO Joe Walsh said on Fox Business News interview that in 5 years they won’t be printing physical books in all areas.
Blog – home & garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL
Panel Discussion: Taking Advantage of Local Search Will Hanke
Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx
Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
Will Hanke Contact info: [email_address] WillHanke.com @TechLH