Age group 18-34 rarely use YP Advertising dollars follow audience numbers. YellowBook’s CEO Joe Walsh said on Fox Business News interview that in 5 years they won’t be printing physical books in all areas.
Blog – home & garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL
Panel Discussion: Taking Advantage of Local Search Will Hanke
Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx
Ranking Locally is Ranking Nationally (Eventually)
Make Some Onsite Changes <ul><li>Add Geographical Locator to some Title Tag(s) </li></ul><ul><li>Update Your Contact Page Info </li></ul><ul><li>Include a Map and Driving Directions (Text) </li></ul><ul><li>Add GL’s to your META Descriptions </li></ul><ul><li>Blog about local events/news related to your biz </li></ul><ul><li>Mention local landmarks in posts </li></ul><ul><li>Don’t forget about multiple spellings, zip codes </li></ul>
Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
Will Hanke Contact info: [email_address] WillHanke.com @TechLH
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