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Introducing Adobe Business Catalyst Jason Tinnin SimpleFlame.com [email_address]
<ul><li>Typical Prospecting Meeting </li></ul><ul><ul><li>Manage website content </li></ul></ul><ul><ul><li>Contact Databa...
Content Management
Content Management E-Store
Content Management E-Store Email Marketing
Content Management E-Store Email Marketing Customer Database / Forms
Content Management E-Store Email Marketing Customer Database / Forms Analytics
Content Management E-Store Email Marketing Customer Database / Forms Analytics Web Apps
Content Management E-Store Email Marketing Customer Database / Forms Analytics Web Apps
 
<ul><li>TrevorClarkPhoto.com </li></ul><ul><li>Features Used </li></ul><ul><li>Contact Database </li></ul><ul><li>Blog </l...
<ul><li>CellarThief.com </li></ul><ul><li>Features Used </li></ul><ul><li>Ecommerce </li></ul><ul><li>Blog </li></ul><ul><...
<ul><li>State-Electric.com </li></ul><ul><li>Features Used </li></ul><ul><li>Content Management </li></ul><ul><li>Ecommerc...
Jason Tinnin Co-Founder / Visionary [email_address] www.simpleflame.com @jasontinnin
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Introduction to Adobe Catalyst

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Jason Tinnin from SimpleFlame covers the basics of Adobe's Business Catalyst software package during his lunch session at the 2010 MarketSTL Conference

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Transcript of "Introduction to Adobe Catalyst"

  1. 1. Introducing Adobe Business Catalyst Jason Tinnin SimpleFlame.com [email_address]
  2. 2. <ul><li>Typical Prospecting Meeting </li></ul><ul><ul><li>Manage website content </li></ul></ul><ul><ul><li>Contact Database </li></ul></ul><ul><ul><li>Sell Products Online </li></ul></ul><ul><ul><li>Easy to use Email Marketing with stats </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Forum </li></ul></ul><ul><ul><li>Store Locator by zip code </li></ul></ul><ul><ul><li>Analytics across all tools </li></ul></ul><ul><ul><li>45-60 day turn around </li></ul></ul><ul><ul><li>Small Business Budget </li></ul></ul>
  3. 3. Content Management
  4. 4. Content Management E-Store
  5. 5. Content Management E-Store Email Marketing
  6. 6. Content Management E-Store Email Marketing Customer Database / Forms
  7. 7. Content Management E-Store Email Marketing Customer Database / Forms Analytics
  8. 8. Content Management E-Store Email Marketing Customer Database / Forms Analytics Web Apps
  9. 9. Content Management E-Store Email Marketing Customer Database / Forms Analytics Web Apps
  10. 11. <ul><li>TrevorClarkPhoto.com </li></ul><ul><li>Features Used </li></ul><ul><li>Contact Database </li></ul><ul><li>Blog </li></ul><ul><li>System Commenting </li></ul><ul><li>Email Marketing </li></ul><ul><li>Photo Galleries </li></ul><ul><li>He manages it all himself </li></ul>Can manage his own site from anywhere in the world.
  11. 12. <ul><li>CellarThief.com </li></ul><ul><li>Features Used </li></ul><ul><li>Ecommerce </li></ul><ul><li>Blog </li></ul><ul><li>System Commenting </li></ul><ul><li>Contact Database </li></ul><ul><li>Email Marketing </li></ul><ul><li>He manages it all himself </li></ul>Recovered his initial investment within the first 3 months of going live.
  12. 13. <ul><li>State-Electric.com </li></ul><ul><li>Features Used </li></ul><ul><li>Content Management </li></ul><ul><li>Ecommerce </li></ul><ul><li>Site-Wide Search </li></ul><ul><li>Contact Database </li></ul><ul><li>Email Marketing </li></ul>Adding site-wide search alone represents 16% of his overall page views.
  13. 14. Jason Tinnin Co-Founder / Visionary [email_address] www.simpleflame.com @jasontinnin
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