How to Attract More Customers

How To Stay in Touch with Your Customers
With Lori Feldman
Aka “The Database Diva”
#FollowUp

100% Online
50%+ Online
Would like your business to be 50%+ online

3
The Purpose of Business…
To grow customers

6
What a Database Is NOT!
A List of Email Addresses
Shopping Cart
Autoresponder
Excel Spreadsheet
Outlook Address Book

US companies lose 50% of their customers every 5 years.
A 5% increase in customer retention can increase profits by 25-95%
Harvard Business Review

9
Things DirectDatabase Marketers Know Are True

DATABASE SEGMENTATION

Creative
10%
Offer
List
30%
60%
11

PROSPECTING
RETAINING

Poor Quality
15%
Price
Poor
15%
Relationship
70%
Why Companies Lose Business…
Forum Group

A . B. L. B.

Limited-Time Promotion
Email Newsletter
Drip Marketing

Email Newsletter

“It’s a lot easier to sell a solution to a customer’s problem than to sell the solution to what you think the problem is”

Case Study:
325 New Subscribers,
3 speaking engagement,
7 RFQs

<-- BEFORE
AFTER 

Limited-Time Promotion

Limited Time Promotion
Sale
Discount
Event
Close-Out

Drip Marketing

When would you use it?
Lead from your website
Trade show lead
Proposal sent
First-time customer
Customer stops buying (Inactive)
Lost sale
Networking meeting

Traditional Sales Funnel
~ 22%
Yes, But Not Now
~ 13% Ready To Buy Now
~ 65%
Tire Kickers or Unqualified

Defined follow-up process of relevant messages…
Survey
E-mail
Post Card
Phone Call
E-mail

0 Days - Thank You – “We appreciate you”
1 Day - Meet our Staff – “Here’s everyone’s contact info”
5 Days - Customer survey
10 Days – Special Report with Case Studies
15 Days – Product Tip
30 Days - Ask for referrals
60 Days - Gift toward next purchase

Get a true, customizable database
Add fields for segmentation
Survey your list to see what they want
Give it to them in your content (niche!)
Set up at least 5 web forms to ABLB
Auto-generate your e-newsletter
Connect all web forms to drip marketing campaigns
“There’s no time; there never will be” – Do it now!

Lori Feldman
Contact info:lori@TheDatabaseDiva.comwww.TheDatabaseDiva.com@LoriFeldman
#FollowUp

How to Attract More Customers

by Market Saint Louis on Apr 05, 2010

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How to Attract More Customers — Presentation Transcript