Getting Domain Names for a Steal

564
-1

Published on

Nathaniel Broughton covers ways to get and profit from domains that are not being used to their full potential in his session at the 2010 MarketSTL Conference in downtown Saint Louis MO

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
564
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting Domain Names for a Steal

  1. 1. Nathaniel Broughton How to Get a Great Domain Name for a Steal @natebro
  2. 2. What You Will Learn: <ul><li>How to “manage” domains for a new or existing business. </li></ul><ul><li>How to find great domain names that aren’t owned by domainers. </li></ul><ul><li>How domains are like real estate. </li></ul>@natebro
  3. 3. @natebro
  4. 4. Give me your divided attention! <ul><li>1 rule : Tweet at me </li></ul>@natebro
  5. 5. @natebro “ Manage” Domains for Your Business Control the traffic around Your Brand Your Product Category Own .org, .net Own “sucks” “reviews” “scams” etc Google Suggest as a Guide
  6. 6. @natebro “ Manage” Domains for Your Business Own Your Product Category or -ies * Control the conversation. * This is good offense and defense. What type of site is it? Talk to the owner NOW!
  7. 7. @natebro “ Manage” Domains for Your Business * Similar kw’s and exact matches. * Brand + Social sites du jour. Ex: twitter.com/antiquedealer * Monitor the conversation. This is Online Rep Management.
  8. 8. @natebro “ Manage” Domains for Your Business What should I do with all these domains? * Park ‘em. * 301 redirect to page on your site. * Host them as a 3 rd Party, “review”. * Don’t expect to own a SERP with this tactic. * Use them to stay warm at night 
  9. 9. @natebro “ Manage” Domains for Your Business <ul><li>What I just taught you was this: </li></ul><ul><li>Control the conversation. </li></ul><ul><li>Look at Google Suggest for kw combos. </li></ul><ul><li>Own your product category domains. </li></ul><ul><li>This is good offense and defense. </li></ul>
  10. 10. @natebro Find a “Great” Domain Name Important for: * Existing Businesses * Startups
  11. 11. @natebro Finding a Great Domain Name A “Great’ domain name is . . . * Exact match for high-traffic keywords. * Usually they are a ‘.com’ * Already ranking, has links. * As old as possible. * In a niche that makes money. * Instant authority.
  12. 12. @natebro Finding a Great Domain Name A “Great’ domain name is . . . Not owned by a domainer. How to find one? Look down in the SERPs. Look for old copyrights. Keyword tools. Maybe on auction sites.
  13. 13. @natebro Finding a Great Domain Name Making Contact can be a Hurdle http:// whois.domaintools.com/domain.com Phone? Email? Mail a letter? HIRE A STALKER?
  14. 14. @natebro Finding a Great Domain Name Subject: Owner Name, Domain.com Dr. Forster, My name is Nathaniel Broughton and I am located in St. Louis, Missouri.   I see you are the owner of the domain name BackPain.com and I am writing to ask if it is for sale?   I saw a few pages on there today which hadn’t been updated in a number of years.   If it is for sale, I can offer $10,000 for the domain name.   I can only make this offer good for 5 days; otherwise I will need to move onto the other domain names on my list.   I do like BackPain.com and hope we can come to agreement on it.   Thank you for your time and consideration and I hope to hear back from you.   Best Regards,   -Nathaniel Broughton   314.620.7046 [email_address]
  15. 15. @natebro Finding a Great Domain Name Valuation. Big question. How much can you afford? What’s the ‘market’ like? A domain is worth what someone will pay for it.
  16. 16. @natebro Finding a Great Domain Name Remember to ask – * Why are you buying this?
  17. 17. @natebro Finding a Great Domain Name <ul><li>What I just taught you was this: </li></ul><ul><li>A “great” domain name has strong kw’s. </li></ul><ul><li>Not owned by a domainer, 99% rule. </li></ul><ul><li>Own your product category domains. </li></ul><ul><li>A domain is worth what someone pays. </li></ul>
  18. 18. @natebro Domains are like Real Estate * Appreciable assets. * Have inherent value. Ex: Ones we’ve sold. * .com TLD has held strong * Invest in something you can control.
  19. 19. @natebro Local domains. Network of domains vs one main domain. Link tricks. Networking. Additional Topics of Interest
  20. 20. [email_address] @natebro www.nathanielbroughton.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×