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Russ Henneberry's presentation covered content marketing during his session at the 2010 MarketSTL Conference

Russ Henneberry's presentation covered content marketing during his session at the 2010 MarketSTL Conference

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Transcript

  • 1. Is Your Marketing Ignored, Tolerated or Desired? Presented by Russ Henneberry Why Content Marketing Is The Most Powerful Marketing Strategy You’ve Never Heard Of
  • 2. Content Marketing Defined
    • Content Marketing is:
    • creating and freely sharing valuable content with your target market on a consistent basis.
    • Goals are:
    • Create new customers
    • Create repeat customers
    • Create referrals
    • Achieve opt-in permission to market
    • Create Relationships and Evangelists in My Market
  • 3. Content Comes In Four Main Forms
  • 4. Content Is Distributed In Many Forms
  • 5. What Is Valuable Content?
  • 6. What Kind Of Content Do People Find Valuable?
  • 7.  
  • 8. Pull or Push?
    • Give your market consistent value and they will demand your marketing through:
    • Email
    • RSS
    • Twitter, Facebook, LinkedIn, YouTube
    • Attending your speaking events
    • Downloading your ebooks
    • etc, etc, etc.
  • 9. Quick Start Guide
    • Determine what market segment you will target
    • Hit the coffee shop. Pick your markets brain. Best question: What makes their hair turn gray?
    • Get a home base for your content (usually a blog)
    • Measure your results
  • 10. How To Measure Your Efforts
    • Goals are:
    • Create new customers
    • Create repeat customers
    • Create referrals
    • Achieve opt-in permission to market
    • Create Relationships and Evangelists in My Market
    • Your Content Marketing strategy should be creating a group of people that:
    • Know You
    • Like You
    • Trust You
  • 11. What Does Russ Mean By Home Base?
  • 12. Russ’s Content Marketing Strategy
  • 13. 3 Deadliest Content Marketing Mistakes
  • 14. Russ Henneberry Contact info: [email_address] http://www.russhenneberry.com Twitter: @RussHenneberry