Affiliate Marketing

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Kevin Smith explains affiliate marketing during his session at the 2010 MarketSTL Conference

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Affiliate Marketing

  1. 1. Affiliate Marketing Best Practices Kevin M. Smith
  2. 2. Affiliate Marketing 101 <ul><li>Who knows what affiliate marketing is? </li></ul><ul><li>Who has an active affiliate campaign/network? </li></ul><ul><li>Who is an affiliate? </li></ul>
  3. 3. Why You Should Use Affiliate Marketing No cost-of-entry for advertisers, very low barriers of entry Allows for easy monetization of content/product offerings Creates sub-set of target consumers that might be hard to get directly Can use acquisition channels that aren’t main priorities for core business (social networks; video)
  4. 4. Optimization Tips for Affiliate Programs Build good relationships with top performers (80/20 rule) Allows for easy monetization of content/product offerings Creates sub-set of target consumers that might be hard to get directly Can use acquisition channels that aren’t main priorities for core business (social networks; video)
  5. 5. Brands in the Affiliate Marketing Space
  6. 6. Affiliate Networks/Marketplaces
  7. 7. Kevin Smith P: 314.623.2734 [email_address] www.nu-era.com @SmittyK

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