Affiliate Marketing

Affiliate Marketing Best Practices Kevin M. Smith

Affiliate Marketing 101
Who knows what affiliate marketing is?
Who has an active affiliate campaign/network?
Who is an affiliate?

Why You Should Use Affiliate Marketing No cost-of-entry for advertisers, very low barriers of entry Allows for easy monetization of content/product offerings Creates sub-set of target consumers that might be hard to get directly Can use acquisition channels that aren’t main priorities for core business (social networks; video)

Optimization Tips for Affiliate Programs Build good relationships with top performers (80/20 rule) Allows for easy monetization of content/product offerings Creates sub-set of target consumers that might be hard to get directly Can use acquisition channels that aren’t main priorities for core business (social networks; video)

Brands in the Affiliate Marketing Space

Affiliate Networks/Marketplaces

Kevin Smith P: 314.623.2734 [email_address] www.nu-era.com @SmittyK

Affiliate Marketing

by Market Saint Louis on Apr 05, 2010

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Affiliate Marketing — Presentation Transcript

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