Kevin Smith explains affiliate marketing during his session at the 2010 MarketSTL Conference

1. Affiliate Marketing Best Practices Kevin M. Smith

3. Why You Should Use Affiliate Marketing No cost-of-entry for advertisers, very low barriers of entry Allows for easy monetization of content/product offerings Creates sub-set of target consumers that might be hard to get directly Can use acquisition channels that aren’t main priorities for core business (social networks; video)

4. Optimization Tips for Affiliate Programs Build good relationships with top performers (80/20 rule) Allows for easy monetization of content/product offerings Creates sub-set of target consumers that might be hard to get directly Can use acquisition channels that aren’t main priorities for core business (social networks; video)

5. Brands in the Affiliate Marketing Space

6. Affiliate Networks/Marketplaces

7. Kevin Smith P: 314.623.2734 [email_address] www.nu-era.com @SmittyK