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U.S. Pet Market Outlook 2011-2012

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  • 1. Get more info on this report!U.S. Pet Market Outlook 2011-2012April 1, 2011In what ways is the lingering impact of the Great Recession still shaping pet ownerattitudes and spending patterns? Which market segments are faring the best during thispost-recession period of more cautious spending and aggressively price-basedretailing? Have premium product and service trade-ups reached a relative ceiling?Which consumer segments hold the most promise? What does the surge of M&A andinvestment activity represent, and will it continue in 2011 and beyond? Which retailchannels are advancing or retracting, and how will the cross-over of formerly “vet-only”flea/tick products like Bayer’s Advantage affect pet market retailing, including online?Perhaps most important, what will be the next “big bang” in the U.S. pet market, andwhat can marketers and retailers do now to help expedite this all-important future salesdriver?These questions are answered in U.S. Pet Market Outlook 2011-2012, which featuresexclusive late-breaking national pet owner survey data collected by Packaged Facts togauge current and future consumer attitudes on numerous topics. Now in its 3rd edition,the report is the go-to source for an overview of U.S. pet industry trends and forecastsacross all of the four core categories: veterinary services, pet food, non-food petsupplies, and non-medical pet services (grooming, boarding, training, etc.). Although2010 was even tougher than 2009 due to the lingering impact of the down economy, themarket is regaining traction, with advertising spending and new product activityachieving historic highs in 2009 and 2010. As a result, U.S. pet industry sales will reach$58 billion in 2011, with steady growth bringing the market to more than $74 billion in2015.Building on the market tracking, forecasting and feedback of previous editions, U.S. PetMarket Outlook 2011-2012 projects sales, market drivers, and competitive andmarketing opportunities based on myriad sources including consultations with leadingindustry participants and other Packaged Facts pet market reports. In separate focusdiscussions, the report forecasts market size and growth for each category; marketing,new product and media trends; retail channel trends including cross-channel shoppingvs. shopper loyalty; and pet owner population, demographic, and mindset trendsrepresenting changes, challenges and calls to action in meeting the needs of today’shighly value-focused pet parent population. The report contains dozens of numericaltables and charts, and numerous illustrations of new products and advertisingcampaigns. As a new feature, this year’s edition also includes an up-to-the-minute first-
  • 2. hand Special Report from the American Pet Products Association’s 2011 Global PetExpo.TABLE OF CONTENTSChapter 1: Market Performance Introduction Scope of Report Report Methodology Market Performance Recessionary Impact Stronger in 2010 Table 1-1: U.S. Pet Market Retail Sales by Category: 2010-2012 (in billions of dollars and percent change over previous year) Table 1-2: Percentage Share of U.S. Pet Market Retail Sales by Category: 2005 vs. 2010 Table 1-3: Share of U.S. Pet Market Sales by Category and Animal Type: Dog, Cat, Other, 2010 (percent) Table 1-4: Level of Pet Owner Agreement with Statement: “I am spending less on pet products because of the economy,” February 2010 vs. February 2011 (percent) Table 1-5: Level of Pet Owner Agreement with Statement: “I am spending less on pet products because of the economy,” Dog Owners vs. Cat Owners, February 2011 (percent) A Challenging Environment Table 1-6: Level of Agreement with Statement: “I anticipate spending more on pet products over the next 12 months,” February 2010 vs. February 2010 (percent of U.S. pet owners) Table 1-7: Level of Pet Owner Agreement with Statement: “I anticipate spending more on pet products over the next 12 months,” Dog Owners vs. Cat Owners, February 2011 (percent) Figure 1-1: Level of Pet Owner Agreement with Statement: “I think many pet products are becoming too expensive,” Total Pet Owners vs. Dog Owners and Cat Owners, February 2011 (percent)
  • 3. Value Focus PrevailsEven Mass Retailers Feel the ColdTable 1-8: IRI-Tracked Sales of Pet Products: Total and by Food and Non-FoodCategory and Segment, 2009 vs. 2010 (in millions of dollars, units and pounds)Figure 1-2: Household Purchasing of Pet Products by Retail Channel:Supermarkets, Discount Stores, Pet Stores, 2009 vs. 2010 (percent of U.S.households with pets)Natural Sales Moderate, TemporarilyTable 1-9: Level of Agreement with Statement: “I am spending less on petproducts these days because of the economy,” Dog Owners and Cat OwnersOverall vs. Natural Dog Food/Supply Purchasers and Natural Cat Food/SupplyPurchasers, 2010 (percent of U.S. pet owners)Table 1-10: Level of Pet Owner Agreement with Statement: “If natural/organic petproducts were more available where I shop, I would buy them more often,” TotalPet Owners vs. Dog Owners and Cat Owners, February 2011 (percent)Table 1-11: Level of Pet Owner Agreement with Statement: “If natural/organic petproducts were more affordable where I shop, I would buy them more often,” TotalPet Owners vs. Dog Owners and Cat Owners, February 2011 (percent)Table 1-12: U.S. Retail Sales of Natural Pet Products: 2005, 2009 and 2014 (inmillions of dollars)Even Higher-Income Households Tighten Purse StringsTable 1-13: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70KIncome Households, 1999-2009 (percent)Table 1-14: $70K+ Household Share of U.S. Pet Market Expenditures: ByCategory, 1999, 2008, 2009 (percent)Dog and Cat Treats Beat RecessionAnother Bright Spot: Refrigerated and Raw/Frozen Pet FoodDog and Cat Supplements and Nutraceutical Treats Continue Upward TrackFigure 1-3: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total,Small Animal (Dog, Cat, Other), Equine, 2006, 2010, 2015 (in millions of dollars)Figure 1-4: Use of Pet Supplements and Use of Human Supplements: DogOwners vs. Cat Owners, 2010 (percent)The Pet Food/Treat/Supplements Nutrition Continuum
  • 4. Table 1-15: Use of Special-Purpose Nutritional Formula Pet Food and Treats vs.Pet Supplements: Dog Owners vs. Cat Owners , 2010 (percent)Pet Insurance Continues to AdvanceFigure 1-5: North American Pet Insurance Market Revenues: United States,Canada, Total, 2005, 2009, 2014 (in millions of U.S. dollars)Strong UnderpinningsHuman Animal BondPet Aging and OverweightTable 1-16: Percentage and Number of Overweight and Obese Dogs and Cats,2010Premium DemographicsBaby Boomers Adding New Dimensions to MarketHeavy Advertising, New Product Activity, Outside InvestmentMarket Forecast: 2011-2015Figure 1-6: Pet Owners Who Were Worse Off Financially Than They Were theYear Before: By Type of Pet, 2008-2010 (U.S. pet-owning households)Table 1-17: Pet Owners: Overview by Change in Financial Situation ComparedWith 12 Months Ago, 2008-2010 (U.S. pet-owning households)Table 1-18: Dog Owners: Overview by Change in Financial Situation ComparedWith 12 Months Ago, 2008-2010 (U.S. dog-owning households)Table 1-19: Cat Owners: Overview by Change in Financial Situation ComparedWith 12 Months Ago, 2008-2010 (U.S. cat-owning households)Table 1-20: Owners of Pets Other Than Dogs or Cats: Overview by Change inFinancial Situation Compared With 12 Months Ago, 2008-2010 (U.S. householdsowning pets other than dogs or cats)Table 1-21: Pet Owners: Overview by Expectations for Personal FinancialSituation Over the Next 12 Months, 2008-2010 (U.S. pet-owning households)Table 1-22: Dog Owners: Overview by Expectations for Personal FinancialSituation Over the Next 12 Months, 2008-2010 (U.S. dog-owning households)Table 1-23: Cat Owners: Overview by Expectations for Personal FinancialSituation Over the Next 12 Months, 2008-2010 (U.S. cat-owning households)
  • 5. Table 1-24: Owners of Pets Other Than Dogs or Cats: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2008-2010 (U.S. households owning pets other than dogs or cats) Table 1-25: Projected U.S. Retail Sales of Pet Products and Services, 2010-2015 (in millions of dollars) Table 1-26: U.S. Pet Market Compound Annual Growth Rates by Category: 2006-2010 vs. 2011-2015 (percent) Table 1-27: Percentage Share of U.S. Pet Market Retail Sales by Category: 2010 vs. 2015 A Societal Shift Illustration 1-1: Electrolux Appliance TV Commercial—”Pet Birthday Party” Table 1-28: Household Penetration Rates for Selected Pet-Owning Classifications, 2009 vs. 2010 (percent of U.S. households in millions) The Next Big Thing: The Pet/Human Health Connection Illustration 1-2: PowerPoint Slide from Packaged Facts’ 2009 Petfood Forum Presentation Emphasizing Pet/Human Health Connection APPA Launches Human Animal Bond Research Initiative Foundation (HABRI) Illustration 1-3: APPA President Bob Vetere Announcing HABRI Program at Global Pet Expo 2011 Industry Breakfast Illustration 1-4: Brochure for Pet Care Trusts’ Pets in Classroom Program (distributed at Global Pet Expo 2011) Table 1-29: Level of Pet Owner Agreement with Statement: “My pet has a positive impact on my physical health,” Total Pet Owners vs. Dog Owners, Cat Owners, and Other Pet Owners, February 2011 (percent) Table 1-30: Level of Pet Owner Agreement with Statement: “My pet has a positive impact on my mental health,” Total Pet Owners vs. Dog Owners, Cat Owners, and Other Pet Owners, February 2011 (percent)Chapter 2: Marketing Trends Competitive Overview Products and Services Pet Products Market Structure and Competitive Shifts M&A Activity Continues During Recession Del Monte Acquired by Investors
  • 6. Simmons Acquires Menu FoodsProcter & Gamble Acquires NaturaNestlé Purina Acquires Waggin’ TrainWind Point Partners Acquires Doskocil/PetmateSpectrum Completes Merger with Russell HobbsDad’s Restructures as AinsworthAdditional M&APrivate Equity Firms Continue to InvestM&A Activity Expected to Ramp Up FurtherAdditional Human Company/Brand Cross-OverIllustration 2-1: Bissell Pet Clean-Up Devices on Display at 2011 Global Pet ExpoIllustration 2-2: Brochure Cover for JLA Pets Simmons Pet BeddingPet Services Market Structure and Competitive ShiftsVCA Antech, PetSmart/Banfield and Petco Continue to AdvanceFigure 2-1: PetSmart Services Sales by Type and Cumulative Rate of Growth,2006-2010 (percent and in millions of dollars)Table 2-1: Number of PetSmart PetsHotels in Operation, 2005-2010Table 2-2: Combined Revenues of PetSmart and Petco Pet Services, 2001-2010(in millions of dollars)The Independent Pet Specialty Services PushFranchising Altering Pet Services TerrainMarketing and Service TrendsProduct Launches Up for Pet Food, Down for Non-Food Pet SuppliesTable 2-3: Total Number of New Pet Product Introductions: Reports and SKUs,2001-2010 (percent)Table 2-4: Number of New Pet Product Introductions by Reports and SKUs:Dog/Cat Food vs. Pet Care, 2001-2010 (percent)Wellness Is Primary Theme in New Product Introductions
  • 7. Table 2-5: Top 10 Marketing Claims by Number of New Pet Product Reports:2008, 2009 and 2010 (number and percentage of all product claims)Wellness Plus “Human-Style”Illustration 2-3: Van Ness’s New Line of Pureness Eco-Friendly Pet Dishes“Vet-Only” Flea/Tick Spot-Ons Cross OverBayer Widens Distribution of Advantage and K9 AdvantixSergeant’s Launches Generic Versions of Frontline in Pet Specialty and MassChannelsIllustration 2-4: Sergeant’s FiproGuard Plus Flea/Tick Spot-OnsIllustration 2-5: Sergeant’s PronylOTC Flea/Tick Spot-OnsMerial/Frontline Not Going OTC?Information, Anti-Theft Are Key Concerns in Retail MerchandisingIllustration 2-6: Interactive Instructional Pet Specialty Channel Display Unit forBayer’s Advantage and K9 Advantix (2011 Global Pet Expo)Veterinarians Not HappyPet Supplements Category Attracting Pet Food Top Dogs, Human BrandsNatural Products Continue to Move MainstreamSpeed BumpsProcter & Gamble and NaturaGrain-Free Pet FoodsTable 2-6: Number of New Grain-Free Pet Food Products: Reports and SKUs,2007-2010Limited Ingredient Foods and TreatsIllustration 2-7: Ainsworth Pet Nutrition’s Rachael Ray Nutrish Just 6 Dog TreatsSustainable InitiativesWorldwise and WalmartSocial SustainabilityWeight Control
  • 8. Illustration 2-8: Hill’s Science Diet Weight Loss System Display (2011 Global PetExpo)Calorie Statements on Pet Food LabelsPreportioned ServingsIllustration 2-9: Purina Beneful IncrediBites Dry Dog Food for Small DogsProduct SafetyFood Safety Modernization Act PassedFDAAA Act in EffectProduct Recalls OngoingNew EPA Guidelines for Spot-On Flea/Tick ProductsVeterinary TrendsBouncing Back from RecessionDeclining Number of Veterinarian VisitsSpecializationTechnologyNutritionPain ManagementCancer DrugsTrends in Non-Medical Pet ServicesMultiservice FacilitiesLuxury OptionsAt-Home ServicesPet SittingMobile GroomingIllustration 2-10: Petco Mobile Grooming VanMobile Veterinary CareMedia TrendsPet Market Advertising Expenditures
  • 9. Table 2-7: Media Breakout of U.S. Advertising Expenditures on Pet Products, 2004-2009 (percent) Advertising Themes: Human/Animal Bond Plus Value Illustration 2-11: PetSmart Email Promo Featuring Up to 25% Savings, and $10 Savings Website Banner Link Illustration 2-12: TV Spot for Walmart Pet Food Brands Non-Traditional Media, Promotions Online Content Illustration 2-13: Nestlé Purina and AnimalPlanet.com’s “Small & In Charge” Webisode Mobile Commerce Friskies Hosts Hollywood-Style Cat Diaries Premiere Cause-Related Marketing, Public Relations Illustration 2-14: Purina One Consumer Print Ad featuring One Hope Network CauseChapter 3: Retail Channel Trends Pet Owners Continue to “Shop Around” Table 3-1: Level of Pet Owner Agreement with Statement: “I shop for pet products at a variety of stores to find the best prices, special offers and sales,” February 2010 vs. February 2011 (percent of pet owners) Table 3-2: Level of Pet Owner Agreement with Statement: “I shop for pet products at a variety of stores to find the best prices, special offers, and sales”: Dog Owners vs. Cat Owners, February 2011 (percent of pet owners) Coupon Usage Remains Elevated Figure 3-1: Percentage Who Use Pet Food Coupons: Dogs vs. Cats, 2006-2010 (percent) Expanding Distribution of Formerly Vet-Only Flea/Tick Spot-Ons Shakes Things Up Household Purchasing Rates of Pet Products by Channel Table 3-3: Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain, 2008-2010 (percent of U.S. households with dogs or cats) Pet Product Shopping Patterns by Change in Economic Situation
  • 10. Table 3-4: Pet Product Purchasing Patterns Among Dog or Cat Owners by RetailChannel: By Change in Financial Situation Compared With 12 Months Ago, 2010(percent of U.S. dog- or cat-owning households)Table 3-5: Pet Product Purchasing Indexes Among Dog or Cat Owners by RetailChannel: By Change in Financial Situation Compared With 12 Months Ago, 2010(U.S. dog- or catowning households)Trends in Channel LoyaltyTable 3-6: Overview of Retail Channel Loyalty in Pet Product Purchasing AmongDog or Cat Owners, 2005 vs. 2010 (percent and millions of U.S. dog- or cat-owning households)Table 3-7: Retail Channel Loyalty in Pet Product Purchasing Among Dog or CatOwners, 2007-2010 (percent of U.S. dogor cat-owning households who shop inspecified channel)Figure 3-2: Percent of Pet Product Customers Who Also Shop in OtherChannels: By Major Retail Sector, 2007 vs. 2010 (U.S. dog- or cat-owninghouseholds)Private-Label ImpactMass Channels Demonstrate Store-Brand ResistanceTable 3-8: IRI-Tracked Private-Label Sales of Pet Products: Total and by Foodand Non-Food Category and Segment, 2009 vs. 2010 (in millions of dollars)Table 3-9: Private-Label Share of IRI-Tracked Sales of Pet Products: Total andby Food and Non-Food Category and Segment, 2009 vs. 2010 (percent)Table 3-10: Level of Pet Owner Agreement with Statement: “I am buying moreprivate-label pet products these days,” February 2011 (percent)Independents Also Playing the Store-Brand GameTable 3-11: Purchasing Patterns for Selected Types of Store-Brand Dog and CatFood: By Retail Channel Shopped, 2008 vs. 2010 (percent)Private-Label Advances in New Products and Consumer PerceptionTable 3-12: Number of U.S. Private-Label Pet Food Product Reports and SKUs:By Category, 2000-2010Table 3-13: Level of Pet Owner Agreement with Statement: “Private-label petproducts are often as good as the national brands,” February 2011 (percent)Illustration 3-1: Target’s Boots & Barkley Multi-Flavored Dog BiscuitsNatural Supermarket Trends and Opportunities
  • 11. Sales Trends by CategoryTable 3-14: Retail Dollar Sales of Pet Products in the Natural SupermarketChannel by Category and Segment, 2009 vs. 2010 (in millions of dollars)Table 3-15: Share of Retail Dollar Sales of Pet Products in the NaturalSupermarket Channel by Category and Segment, 2009 vs. 2010 (percent)Brand Leaders in the Natural SupermarketTable 3-16: Top 10 Brands and Marketers of Pet Products in the NaturalSupermarket Channel, 2009 vs. 2010 (retail sales in millions of dollars)Pet Promise’s Market Exit Shakes Things UpPetSmart and Petco Continue to Shape Pet Market LandscapeTable 3-17: PetSmart and Petco Sales and Number of Stores: 2001-2010(cumulative, in units and millions of dollars)PetSmart Focuses on Promotions, Exclusive BrandsIllustration 3-2: PetSmart Website Banner for K9 Advantix and AdvantagePromotionMartha Stewart Pet SuppliesFisher-Price Pet ToysIllustration 3-3: PetSmart-Exclusive Fisher-Price Pets Xylobone ToyGNC Pet SupplementsIllustration 3-4: PetSmart’s GNC Dog Supplement Web PageAdvantage and K-9 Advantix Flea and Tick TopicalsSuperpremium FoodsPetco Moving Forward with Unleashed by Petco Boutique Store ConceptIndependent Pet Store TrendsMoochie & Company Charts Ongoing ExpansionIllustration 3-5: Exterior of Moochie & Company Mall-Based Pet Specialty ShopIndependent Pet Stores Lead in Organic Pet FoodTable 3-18: Purchasing Rates for Organic Pet Food by Channel Shopped for PetProducts, 2010 (percent of U.S. households with pets)
  • 12. Pet Specialty Channel Draws: Specialty Brands, Service, Flea/Tick Cross-Overs, and Exclusive Brands Table 3-19: Level of Pet Owner Agreement with Statement: “I usually shop for pet products in pet superstores or pet stores because they carry the specialty brands I like,” February 2011 (percent) Table 3-20: Level of Pet Owner Agreement with Statement: “I usually shop for pet products in pet superstores or pet stores because of the customer service they provide,” February 2011 (percent) Walmart Making Big Pet Market Moves Pet Care Specialists Looking to Expand Grooming Salons in Walmart Stores Illustration 3-6: Entrance to Pet Care Specialists Grooming Shop from Walmart Parking Lot Illustration 3-7: View of Pet Care Specialists Grooming Shop from Inside Walmart Store Walmart Pet Insurance? Target Also Building Pet Department Non-Traditional Channels, Internet Going Strong Table 3-21: Level of Pet Owner Agreement with Statement: “I use the Internet to help find and choose pet products,” February 2011 (percent) Table 3-22: Level of Pet Owner Agreement with Statement: “I anticipate doing more of my pet product purchasing online over the next 12 months,” February 2011 (percent) Table 3-23: Online Purchasing as a Percent of Total Purchasing: Pet Food vs. Non-Food Pet Supplies, 2011 (percent of dog/cat owners) Table 3-24: Top Websites for Purchasing Pet Products Online, 2011 (percent of dog/cat owners) Pet Medications Competition Heating Up OnlineChapter 4: Pet Ownership Trends Growth in Pet Ownership Slows with Economy Table 4-1: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2005 vs. 2010 (percent of U.S. households) Table 4-2: Change in Pet Market Consumer Base: Number of Dog or Cat Owners, 2005 vs. 2010 (U.S. dog- or cat-owning households)
  • 13. Table 4-3: Household Penetration Rates for Selected Pet-Owning Classifications,2007-2010 (percent of and number of U.S. households in millions)Higher-Income Households a Crucial SegmentTable 4-4: Change in Pet Market Consumer Base: Household Income $60K orMore vs. Household Income Under $60K, 2005 vs. 2010 (U.S. dog- or cat-owning households)Figure 4-1: $70K+ Household Share of U.S. Pet Market Expenditures: ByCategory, 1999 vs. 2009 (percent)Dog and Cat Ownership Rates by AgeTable 4-5: Dog or Cat Ownership Rates by Age Bracket: 2005-2010 (percent ofU.S. households)Trends in Multiple Pet Ownership34% of Pet Households Keep Multiple TypesFigure 4-2: Ownership of Multiple Types of Pets, 2010 (percent of pet-owningU.S. households)Table 4-6: Multiple Pet Ownership in the United States, 2006 vs. 2010 (percent ofpet-owning households)61% of Pet Households Keep More Than One PetTable 4-7: Ownership of Multiple Pets of a Single Type, 2010 (percent andnumber of U.S. households who keep pets of a given type)Bucking Trend, Ownership of Multiple Dogs Is on the RiseTable 4-8: Ownership of Multiple Pets of a Single Type, 2006 vs. 2010 (percentof U.S. households who keep pets of a given type)Impact of Boomers and Graying PopulationTable 4-9: Household Penetration Rates for Selected Pet-Owning Classifications:By Generational Cohort, 2010 (percent of U.S. households)Table 4-10: Household Populations for Selected Pet-Owning Classifications: ByGenerational Cohort, 2010 (number of U.S. households in millions)Table 4-11: Indexes for Selected Pet-Owning Classifications: By GenerationalCohort, 2010 (U.S. households)Table 4-12: Indexes for Dog or Cat Ownership: By Age Cohort, 2005 vs. 2010(U.S. households)
  • 14. Table 4-13: Number and Share of Total U.S. Population Growth for Selected AgeBrackets: 2010, 2015 and 2020 (in thousands of number and percent)Role of Gen Xers and Gen YsHouseholds Without Kids vs. Those With KidsHouseholds Without KidsFigure 4-3: Dog/Cat Ownership Rates by Household Composition: No-KidsHouseholds vs. Kids Households, 2005-2010 (percent)Households With KidsDog vs. Cat HouseholdsTable 4-14: Dog/Cat Ownership Rates by Household Composition, 2005-2010(percent)Table 4-15: Share of Total Dog/Cat Owners by Household Composition, 2005-2010 (percent)Table 4-16: Dog Ownership Rates by Household Composition, 2005-2010(percent)Table 4-17: Share of Total Dog Owners by Household Composition, 2005-2010(percent)Table 4-18: Cat Ownership Rates by Household Composition, 2005-2010(percent)Table 4-19: Share of Total Cat Owners by Household Composition, 2005-2010(percent)Pet Ownership Trends by Minority GroupTable 4-20: Dog and Cat Ownership Trends by Race/Ethnicity, 2005-2010(percent and number of U.S. dog- or cat-owning households)Table 4-21: Change in Pet Market Consumer Base: White Non-Hispanics vs.Minorities, 2005 vs. 2010 (number and percent of U.S. dog- or cat-owninghouseholds)Table 4-22: Projected Population Growth, Hispanics vs. Other PopulationSegments, 2010-2015 (in thousands)Table 4-23: Projected Population Growth, Hispanics vs. Other PopulationSegments, 2010-2050 (in thousands)Pet Owner PsychographicsHealth and Medical Related Sentiments and Practices
  • 15. Table 4-24: Selected Health & Medical Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and index) “Green” Sentiments and Practices Table 4-25: Selected “Green” Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2009 (percent and index) Table 4-26: Selected “Green” Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and index) Media and Marketing Related Sentiments and Practices Table 4-27: Selected Media & Marketing Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2010 (percent and index) Table 4-28: Selected Media & Marketing Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and index) Internet Related Sentiments and Practices Table 4-29: Selected Internet-Related Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2010 (percent and index) Table 4-30: Selected Internet-Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and index)Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=6044254US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004