Get more info on this report!U.S. Market for Fish and Seafood, with a Focus on FreshJanuary 1...
•   Marketing and New Product Trends (e.g., foodservice/retail cross-over and       number of product launches by trend/ty...
Table 1-3: Top Ten Species by Annual Consumption (in pounds, per person)      2003-2007      Sustainability      Economic ...
U.S. Exports More than 80 Percent of Catches     Table 1-8: Edible Fishery Products Exports 2003-2007     Domestic Seafood...
Table 2-5: Production of Value-Added Fish Products, in Thousand Pounds 2002-     2007     Grocery Seafood Sales Grow Slowe...
Consumers Not Educated in Seafood Preparation     Economic Factors Affecting Seafood Consumption     Consumers Squeezed in...
Consumer Cards Promote Sustainable Sushi     Competitive Profiles: Sushi Without GuiltAdvertising and Promotion     Eco La...
Fresh Seafood Consumers: Middle Aged, Affluent, Married      Figure 3-3: Fresh Seafood Consumption, by Age      Figure 3-4...
Frozen Seafood Saw an Average 5% Annual Growth 2002-2007      Frozen Seafood Sales Slowed in 2008      Table 4-3: Frozen S...
Sustainability a Growing Issue For Restaurant Operators     Calorie and Fat Labeling on Menus May Boost Seafood Consumptio...
Top Seafood Foodservice Distributors     Table 4-13: Leading U.S. Foodservice Distributors, by Sales, 2007Chapter 5: Suppl...
Table 5-8: U.S. Domestic Commercial Landings by Region, by Value      Alaska Is The Seafood State      Figure 5-7: U.S. Do...
Sustainability is Paramount       Seafood Industry Will Continue to Drive Sustainability       Players Throughout the Supp...
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U.S. Market for Fish and Seafood, with a Focus on Fresh

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U.S. Market for Fish and Seafood, with a Focus on Fresh

  1. 1.    Get more info on this report!U.S. Market for Fish and Seafood, with a Focus on FreshJanuary 1, 2009An increasingly health-conscious public eager for heart healthy ‘happy fat’ and lowcalorie meals has made seafood one of the fastest-growing food categories. The UnitedStates represents one of the most important seafood markets in the world, both from aconsumption and catch perspective.Many factors are influencing the growth and direction of the seafood market, not theleast of which include a push toward sustainability in the production and retailing offresh seafood and shellfish and an effort by the industry to educate consumers on thesafety of seafood products and the ease of cooking and preparation.U.S. Market for Fish and Seafood, with a Focus on Fresh, a new report from PackagedFacts, provides an in-depth look at the $20 billion U.S. seafood industry with anemphasis on the largest segment, fresh fish and shellfish. The report tracks key trendsaffecting U.S. seafood supply and demand, and provides a comprehensive analysis ofthe main driving forces within the U.S. seafood industry, including the import/exportsupply chain, consumer attitudes and emerging public opinion, competitor analysis,environmental data. Using various sources, we also evaluate the state of the marketand offer likely developments and future trends.U.S. Market for Fish and Seafood, with a Focus on Fresh makes important predictionsand recommendations regarding the future of the seafood industry, and pinpoints wayscurrent and prospective market participants can capitalize on current trends andspearhead new ones. No other market research report provides both thecomprehensive analysis and extensive data that this study offers across followingsegments: • The Products. • The Market (including market size, composition, projected market growth, future trends, and international perspective). • The Marketers (market structure plus detailed marketer and brand shares). • Sales and Distribution Channels (extensive discussion of foodservice and retail venues).
  2. 2. • Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type). • The Consumer (demographics, attitudes and lifestyle trends).The report includes extensive information from several sources—including manyinterviews with key industry representatives - as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the manydynamic trends at play in this rapidly shifting market.Table of ContentsChapter 1: Executive Summary Scope of Report Report MethodologyThe U.S. Seafood Market Fresh and Frozen Seafood Accounts for 77% of Fishery Products Table 1-1: U.S. Annual Per Capita Consumption of Commercial Fish and Shellfish, 1997-2007 Filet and Steaks Consumption Flat; Breaded Fish Reverses Decline Table 1-2: Production of Value-Added Fish Products, in Thousand Pounds 2002- 2007 Reduction in Restaurant Traffic Reduces Seafood Consumption Average Consumer Makes Four Trips a Year to the Seafood Department Factors That Increase Seafood Consumption Health Benefits of Seafood Encourages Consumption Aquaculture May Lower Prices and Increase Availability Country of Origin Labeling May Assure Consumers of Safety Barriers to Seafood Consumption Food Safety Concerns Keep Some Americans From Seafood Consumers Not Educated in Seafood Preparation Most Popular Species of Fresh Seafood
  3. 3. Table 1-3: Top Ten Species by Annual Consumption (in pounds, per person) 2003-2007 Sustainability Economic Downturn Affecting Seafood Consumption Table 1-4: U.S. Annual Per Capita Consumption of Fish And Shellfish (in pounds), 2003-2007 (actual), 2008-2012 (estimated)The Consumer One Third of Consumers Never Buy Fresh Seafood Northeastern and Pacific Urban Dwellers Consume More Fresh Seafood Typical Fresh Seafood Consumers are Middle Aged, Affluent, and Married Fresh Seafood Consumers are Health Conscious Table 1-5: Health Attitudes for Seafood, Hamburger, and Chicken ConsumersRetail Trends Supermarket Sales of Seafood Up Slightly in 2007 Slightly Fewer Supermarkets Offering Fresh Seafood Frozen Seafood Sales Slowed in 2008 Table 1-6: Frozen Seafood Sales, 2008 vs. 2007 More Than Half of Seafood Consumers Shop at Wal-MartFoodservice Seafood Trends Red Lobster Leads Seafood Restaurant Chain Sales Seafood Chains Hit Hard By Consumer Spending Decreases Top Seafood Foodservice Distributors Red Chamber and Trident Seafoods are Top Seafood Companies ..Imports and Exports Imports Seafood Imports Were a Record $13.7 Billion in 2007 Table 1-7: Edible Fishery Products Imports 2003-2007 Exports
  4. 4. U.S. Exports More than 80 Percent of Catches Table 1-8: Edible Fishery Products Exports 2003-2007 Domestic Seafood Production Pacific Coast Dominates U.S. Fishery LandingsTrends and Opportunities Better-for-you Products Prepared Seafood Dishes For Convenience Increasing Consumer Demand for Eco Labeling and Health Information Supermarkets Will Be Eateries Asian and Hispanic Population Growth May Boost Seafood Consumption Maturing Baby Boomers Drive Growth in SeafoodChapter 2: The Market HighlightsMarket Overview Market Size of Seafood in the United States Seafood Consumption Declined Slightly in 2007 Table 2-1: U.S. Annual Per Capita Consumption of Commercial Fish and Shellfish, 1997-2007 Seafood Consumption Far Less Than Other Protein Sources Figure 2-1: Average U.S. Protein Consumption, 2000-2007 Fresh and Frozen Seafood Accounts for 77% of Fishery Products Table 2-2: Value of Fishery Products, 2003-2007 Consumer Spending on Meat, Poultry, Fish and Eggs Table 2-3: Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish and Eggs, 2002-2006 (in dollars) Consumption of Filets and Steaks Rising Table 2-4: Per Capita Consumption of Filets and Steaks, and Sticks and Portions 2000-2007 Production of Fish Sticks and Portions Up (Temporarily), Breaded Shrimp Down
  5. 5. Table 2-5: Production of Value-Added Fish Products, in Thousand Pounds 2002- 2007 Grocery Seafood Sales Grow Slower Than Other Items Table 2-6: Changes in Grocery Item Sales - October 2008 vs. October 2007 . Seventy Percent of Seafood Consumed in Restaurants Consumers Cut Back on Eating Out Average Consumer Makes Four Trips a Year to the Seafood Department Alaska Pollock is Most Valuable Seafood Fillet Table 2-7: Production of Top 10 Fresh and Frozen Fillets by Species, 2003-2007 Canned Product Prices and Supply Remain Steady Table 2-8: U.S. Production of Canned Fishery Products, 2006 and 2007Market Drivers in Seafood Consumption Growing Awareness of Health Benefits The “Japanese Factor” What About Fish Oil Supplements? Lent is Christmas for the Seafood Industry Aquaculture May Lower Prices and Increase Availability Figure 2-3: Global Fisheries and Aquaculture Production, 1980-2010 Figure 2-4: U.S. Aquaculture Production, 2006 Country of Origin Labeling May Assure Consumers of Safety Frozen vs. Fresh: Advantages and Drawbacks Farmed vs. Wild Organic Seafood Growing 20% Annually What is Organic Seafood Anyway? Convenience Packaging Barriers to Seafood Consumption Food Safety Concerns Keep Some Americans From Seafood Government and Retailers Promote Safety, But Not Easing Fears
  6. 6. Consumers Not Educated in Seafood Preparation Economic Factors Affecting Seafood Consumption Consumers Squeezed in 2008 Table 2-9: Percent Changes in Food Price Indexes, 2004 through 2009 Table 2-10: Percent Changes in Consumer Indexes, September 2004 through September 2008 Restaurants Face Triple Threat Some Seafood is Considered an Unnecessary Luxury Is Seafood Recession Proof? Canned Seafood Making a (Brief) Comeback Table 2-11: Sales of Shelf Stable Seafood, 2008Fresh Seafood Consumption Most Popular Species of Fresh Seafood Table 2-13: Top Ten Species by Annual Consumption (in pounds, per person) 2003-2007 Shrimp Is The Most Popular Seafood Figure 2-5: Shrimp Imports by Major Exporter, by Volume 2007 Figure 2-6: Shrimp Exports by Major Importer, by Volume 2007 Tuna: Mercury Concerns Driving Down Consumption Cod: Quickly Disappearing Tilapia: Farmed Species Continues to Grow Pollock: The All-purpose Fish Figure 2-7: Seafood Consumption Change, 2002-2007 (percent) Salmon: Health Benefits Outweigh Risks Sustainability Table 2-8: Number of Marine Stewardship Council-labeled Fishery Products The Sushi Industry Sushi popularity broadens amid health concerns
  7. 7. Consumer Cards Promote Sustainable Sushi Competitive Profiles: Sushi Without GuiltAdvertising and Promotion Eco Labeling Can Be a Marketing Tool - If it’s Clear NGOs Try To Prevent Label Confusion Blogs and Social Networking Key Seafood Marketing EventsMarket Forecast for Seafood Size of the U.S. Seafood Market Table 2-13: U.S. Supply of Edible Fishery Products, by Weight, 2003-2013 .. Table 2-14: U.S. Domestic Fishery Products, by Value, 2003-2013 Fresh and Frozen Seafood Consumption Will Decline Through 2009 Table 2-15: U.S. Annual Per Capita Consumption of Fish And Shellfish (in pounds), 2003-2007 (actual), 2008-2012 (estimated) Table 2-16: U.S. Annual Per Capita Consumption of Fishery Items (in pounds), 2003-2007 (actual), 2008-2012 (estimated)Chapter 3: The Consumer Highlights Simmons Data - What They Are … One Third of Consumers Never Buy Fresh Seafood Table 3-1: Consumer Frequency of Use of Grocery Departments and Services Fresh Seafood Consumers Spend Less Overall Table 3-2: Grocery Expenditures: Weekly Overall, Fresh Seafood Consumers, Hamburger Consumers Table 3-3: Seafood and Hamburger Purchase, by Household Size Who Eats Fresh Seafood? Northeastern and Pacific Urban Dwellers Consume More Fresh Seafood Figure 3-1: Regional Seafood Consumption Figure 3-2: U.S. Seafood Consumption By Metro Market Size
  8. 8. Fresh Seafood Consumers: Middle Aged, Affluent, Married Figure 3-3: Fresh Seafood Consumption, by Age Figure 3-4: Fresh Seafood Consumption, by Income Figure 3-5: Fresh Seafood Consumption, by Marital Status Fresh Seafood Consumers are Health Conscious Table 3-4: Health Attitudes for Seafood, Hamburger, and Chicken Consumers Majority of Seafood Eaters Enjoy Cooking, But… Table 3-5: Percentage of Seafood Eaters Who Enjoy Cooking Seafood Eaters Frequent Fast Food Restaurants Table 3-6: Percentage of Seafood Eaters Who Dine Out Table 3-7: Protein Consumption Trends, 2004-2008 Pescatarians Unite Food Safety Fears Not Keeping Many Consumers From Seafood Table 3-8: Changes in Food Purchasing Habits Out of Safety ConcernsChapter 4: Retail and Foodservice Channels HighlightsRetail Sales of Fish and Seafood Supermarket Sales of Seafood Up Slightly in 2007 Drop Off In Restaurant Traffic Could Benefit Some Seafood Retailers Grocers Predict Growing Seafood Sales Seafood is a Small Part of Grocer’s Pie, But Has High Profits Fewer Supermarkets Offering Fresh Seafood Table 4-1: Availability of Departments and Services in Supermarkets, 2005-2008 Salmon and Shellfish Most Popular Fresh Items; Crab Most Expensive Table 4-2: Seafood Purchases at Supermarkets: Penetration and Spending by Household in 2007Fresh and Frozen Seafood Sales Fresh Seafood Sales Down at Conventional Supermarkets
  9. 9. Frozen Seafood Saw an Average 5% Annual Growth 2002-2007 Frozen Seafood Sales Slowed in 2008 Table 4-3: Frozen Seafood Sales, 2008 vs. 2007 Table 4-4: Frozen Seafood Usage, 2004-2008 Shrimp is Most Popular Frozen Seafood Figure 4-1: Types of Frozen Seafood Used Gorton’s is the Top Frozen Seafood Brand Figure 4-2: Most Popular Frozen Seafood BrandsSupermarket Seafood Marketing Trends More Than Half of Seafood Consumers Shop at Wal-Mart Figure 4-1: Top Supermarkets for Seafood Wal-Mart, Costco Win, Traditional Supermarkets Lose Consumers Paying More For Private Label Seafood But Not Buying More Merchandising Seafood as a Stand-alone Department The Return of the Fishmonger Consumers Eat Seafood in the Store More Retailers Embracing Sustainability Table 4-5: Greenpeace’s Top Five Sustainable Supermarkets for SeafoodRetailer Profile: Whole Foods Market The Gold Standard in Seafood Sustainability Trouble Ahead for Whole Foods? Supermarkets Train Consumers to Prepare SeafoodFoodservice Seafood Trends Foodservice Dining Trends Sushi at 7-Eleven Quick Serve Restaurants Growing Eating Healthy
  10. 10. Sustainability a Growing Issue For Restaurant Operators Calorie and Fat Labeling on Menus May Boost Seafood Consumption Table 4-6: Nutrition Comparison of Dinners at Macaroni Grill Seafood Chains Red Lobster Leads Seafood Restaurant Chain Sales Figure 4-3: Leading U.S. Seafood Restaurant Chains Casual Dining Restaurants Red Lobster is Second Most Popular Casual Dining Chain Table 4-7: Most Popular U.S. Restaurant Chains 2008 Leaner Times For Casual Dining Seafood Restaurants Figure 4-4: Casual Dining Seafood Chains McCormick & Schmick’s: Boom Times Over for Now Fast Food Fish The Seafood QSR Segment is Relatively Tiny and Slow-Growing Table 4-8: QSR Sales Growth by Segment, 2004-2006 Figure 4-5: Market Share of QSR Segments, 2006 Figure 4-6: Market Share of QSR Seafood Restaurants, 2007 Long John Silver’s Is King Of QSR Seafood Table 4-9: Fast Food Visited in Last 30 Days Table 4-10: Most Popular Fast Food Seafood Chains - 2008 Fast Food Burger Chains Still Rule Table 4-11: Top Ten Fast Food Chains, by Consumer Selection, 2008 Chefs Concerned About Sustainability; Consumers Less SoThe Seafood Supply Chain: Wholesalers and Distributors A Frenzy of Mergers and Acquisitions Top Seafood Companies Table 4-12: Top 10 U.S. Seafood Companies in 2007 (by sales)
  11. 11. Top Seafood Foodservice Distributors Table 4-13: Leading U.S. Foodservice Distributors, by Sales, 2007Chapter 5: Supply and Trade Highlights Imports and Exports Import Shares are Highest for Fish and Shellfish Figure 5-1: Import Shares by Volume, 2000-2005 Seafood Imports Were a Record $13.7 Billion in 2007 Table 5-1: Edible Fishery Products Imports 2003-2007 Table 5-2: Edible Fishery Products Imports, by Principal Items (Volume) 2003- 2007 Table 5-3: Edible Fishery Products Imports, by Principal Items (Value) 2003-2007 Imports: Shrimp Still Dominates, Though Slipping Table 5-4: Leading U.S. Seafood Imports Figure 5-2: U.S. Imports from Major Areas by Volume, 2007 Figure 5-3: U.S. Imports from Major Exporters, by Volume, 2007 Exports: U.S. Exports More than 80 Percent of Catches Table 5-5: Edible Fishery Products Exports 2003-2007 Table 6-6: Leading U.S. Seafood Exports Asia is the Largest Trading Region With U.S Figure 5-4: U.S. Exports to Major Areas, by Volume 2007 Figure 5-5: U.S. Exports to Major Importers, by Volume 2007 Into China and Back Again Crabs, Scallops and Salmon Most Valuable U.S. Commercial Species Figure 5-6: U.S. Commercial Landings 2004 and 2007, Top 10 Species (in millions of dollars) Pacific Coast Dominates U.S. Fishery Landings Table 5-7: U.S. Domestic Commercial Landings by Region, by Volume
  12. 12. Table 5-8: U.S. Domestic Commercial Landings by Region, by Value Alaska Is The Seafood State Figure 5-7: U.S. Domestic Commercial Landings by Region, 2007 (million USD) Figure 5-8: Fishery Landings at Major U.S. Ports, 2007 (million USD) How the Economy Affects Industry and Prices Fuel Costs May Shake Out Independent U.S. Fishers Grain Prices Dry Up Catfish Farms Long Term Help For Fishers Environmental Issues Overfishing: 30% of World’s Fish Stocks Overexploited From Overfishing to an Acceptable Level of Fishing Effects of Hurricanes on Gulf Coast FisheriesChapter 6: Trends and Opportunities HighlightsFive Consumer Expectations Better-for-you Products Convenience Trend Means More Deli Purchases Increasing Consumer Demand for Eco Labeling and Health Information Figure 6-1: Perceived Value of a USDA Organic Label Consumers Must Trust Labels Turning Grocery Stores into Restaurants Changing Demographics Represent a Growth Opportunity Asian and Hispanic Populations Growing at Faster Rate Table 6-1: U.S. Population Change, by Race or Ethnicity, 2000 to 2004 Asians and Hispanics Consume More Seafood Maturing Baby Boomers to Drive Growth in Seafood Figure 6-2: Projected Protein Source Consumption Change
  13. 13. Sustainability is Paramount Seafood Industry Will Continue to Drive Sustainability Players Throughout the Supply Chain are Aware of Sustainability Issues Figure 6-3: Percent of Chain Restaurants Using Sustainable Seafood in 2007 and 2012 Figure 6-4: Percent of Retailers Using Sustainable Seafood in 2007 and 2012 Figure 6-5: Percent of Wholesalers Using Sustainable Seafood in 2007 and 2012 Competitive Profiles: EcoFish and FishChoice Aquaculture Government Promotes Sustainability Alternatives to Farming: Safer But Less ControllableAppendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=1737415  US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004 

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