Get more info on this report!Trends in Trade Book Retailing 2009June 5, 2009A sister report to our annual Business of Cons...
“A lot of the coverage over what happened last week between Amazon and Walmartmakes it look like this price war came out o...
Chapter 2: Channel Trends & Demographics     Introduction     Estimated Size of the Book Market (Retail Level)     The Fou...
Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The ChannelsCrossed Against Themselves, Fall 2008Table 2....
Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel      Preferences by Age of Children in Household...
The Big Three      eBay and the Purveyance of Used Books      E-Books      Online Book Buyer Characteristics      Table 4....
Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Impulse       Shopping Habits by Channel, Fall 2008Chapte...
Upcoming SlideShare
Loading in...5
×

Trends in Trade Book Retailing 2009

234

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
234
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Trends in Trade Book Retailing 2009"

  1. 1. Get more info on this report!Trends in Trade Book Retailing 2009June 5, 2009A sister report to our annual Business of Consumer Book Publishing and new for2009, Trends in Trade Book Retailing compiles national data on who is buying books,what theyre buying and where they‟re buying them, as well as detailed overviews of themajor channels and how their market share is trending.The one-upmanship of Amazon, Walmart and Targets price war for new hardcoverreleases in fall 2009 was foreshadowed in the report, which also spells out theconsumer share of online and non-bookstore retailing channels.The report provides a “scorecard” for each channel—bookstores, the Internet, bookclubs, and “other”—and a demographic overview of the average consumer who useseach, including book clubs. Simba compiled data from Simmons Market ResearchBureau‟s national consumer survey for this analysis. The four channels are also rankedby the estimated number of customers, what formats they buy, and how many titles theconsumers purchase.To gain a better understanding of the relationship consumers have with books on theretail level, Simba has added this essential analysis to its research collection.With the book retailing segment as challenged as it is, no publisher, retailer, or industryanalyst can afford not to have this vital tool.Additional InformationStamford, CT—October 19, 2009—Simba Information, which recently produced thegroundbreaking Trade E-Book Publishing 2009 and Overview of the U.S. ComicBook & Graphic Novel Market, this year also added Trends in Trade Book Retailing2009 to its research offerings. The one-upmanship of Amazon and Walmarts recentprice war is foreshadowed in the report, which also spells out the consumer share ofonline and non-bookstore retailing channels.
  2. 2. “A lot of the coverage over what happened last week between Amazon and Walmartmakes it look like this price war came out of the blue," Michael Norris, senior analyst atSimba Information. "But Wal-Mart has expanded its presence in books quietly for years,and our ongoing pricing analysis tells us the two companies have been paying attentionto each other for some time."While the total number of bookstores in the U.S. has shrunk significantly over the years,the number of big-box department stores has jumped, the Simba study found. “Big-boxstores have a place in the retailing ecosystem, but when you combine the convenienceof the „non-bookstores‟ with their ability to sell popular books at a loss you get a volatilesituation for the entire industry.”According to the report, the number of U.S. adults who have bought books at a non-bookstore physical retail location exceeds the number who purchase books online byabout 10 million consumers.The report also provides a “scorecard” for each channel—bookstores, the Internet, bookclubs, and “other”—and a demographic overview of the average consumer who useseach, including book clubs. Simba compiled data from Simmons Market ResearchBureau‟s national consumer survey for this analysis. The four channels are also rankedby the estimated number of customers, what formats they buy, and how many titles theconsumers purchase.For additional information please visit www.simbainformation.com or contact WarrenPawlowski at 203-325-8193 x114.About Simba Information:Simba Information is widely recognized as the leading authority for market intelligencein the media and publishing industry. Simbas extensive information network delivers topquality, independent perspective on the people, events and alliances shaping the mediaand information industry. Simba provides consulting and reports that provide keydecision-makers at more than 15,000 client companies around the globe with timelyanalysis, exclusive statistics and proprietary industry forecasts. For more information,please visit www.simbainformation.com.TABLE OF CONTENTSMethodologyExecutive SummaryChapter 1: Introduction Introduction
  3. 3. Chapter 2: Channel Trends & Demographics Introduction Estimated Size of the Book Market (Retail Level) The Four Channels Other Trends in Book Retailing Demographic Data and the Channels Gender Age Race Region and Metro Markets Education Level Employment Status Profession Individual & Household Income Marital Status No. of People in Household No. of Children in Household Age of Children in Household Type and Value of Residence Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying Books as Gifts, Fall 2008 Table 2.4: Overview of Book Purchasing Population (U.S. Adults): Customer Trends Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
  4. 4. Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The ChannelsCrossed Against Themselves, Fall 2008Table 2.7: Overview of Book Purchasing Population (U.S. Adults): ChannelAllocations - Type of Book Purchased, Fall 2008Table 2.8: Overview of Book Purchasing Population (U.S. Adults): ChannelAllocation - No. of Hardcover Books Purchased, Fall 2008Table 2.9: Overview of Book Purchasing Population (U.S. Adults): ChannelAllocation - No. of Paperback Books Purchased, Fall 2008Table 2.10: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Gender, Fall 2008Table 2.11: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Age, Fall 2008Table 2.12: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Race, Fall 2008Table 2.13: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Region, Fall 2008Table 2.14: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Metro Market, Fall 2008Table 2.15: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Education Level, Fall 2008Table 2.16: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Employment Status, Fall 2008Table 2.17: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Profession, Fall 2008Table 2.18: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Individual Income, Fall 2008Table 2.19: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Household Income, Fall 2008Table 2.20: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by Marital Status, Fall 2008Table 2.21: Overview of Book Purchasing Population (U.S. Adults): ChannelPreferences by No. of People in Household, Fall 2008Table 2.22: Overview of Book Purchasing Population (U.S. Adults): ChannelAllocation by Children/No. of Children in Household, Fall 2008
  5. 5. Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household, Fall 2008 Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence, Fall 2008 Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Value of Residence, Fall 2008Chapter 3: Bookstore Performance and Challenges Introduction The Importance of Bookstores Over Other Channels Bookstore Trends Superstores and Small-Format Store Closings Performance and Outlook of the Big Three Chains Barnes & Noble Borders Group Books-A-Million Profit Margins at the Big Three Chains Independent Booksellers and Small Chains Table 3.1: Bookstore Users: Key Statistics and Demographics Table 3.2: Number of Superstore Outlets, 2004-2008 Table 3.3: Big Three Store Outlets by State Table 3.4: Growth in Superstore Sales, Major Retail Chains, 2004-2008 Table 3.5: Big Three Bookstore Chains Operating Performance, 2004-2008 Table 3.6: Who Is the Most Common/Least Common Customer at Your Store?_51 Table 3.7: What One Factor Results in the Most Increased Store Traffic at Independents? Table 3.8: How Was the First Three Months of 2009 at Your Store Compared to the Same Period in 2008?Chapter 4: Internet Retailing and Digital Distribution Introduction Amazon.com
  6. 6. The Big Three eBay and the Purveyance of Used Books E-Books Online Book Buyer Characteristics Table 4.1: Amazon‟s North American and Total Media Sales Growth, 2002-2009 Table 4.2: Amazon‟s North American Media Sales as a Percentage of Total Sales, 2002-2009 Table 4.3: Revenue Leading Online Booksellers, 2004-2008 Table 4.4: Book Auctions on eBay, July 2008-March 2009 Table 4.5: Book Auctions on eBay with Store Inventories Included, August 2008- March 2009 Table 4.6: Devices Used to Read E-Books Table 4.7: Online Book Buyers: Key Statistics and DemographicsChapter 5: The Growth of Non-Bookstore Retailers and Their Impact Introduction Overview of Buyers Table 5.1: Number of Stores, Big Three vs. Big Box Table 5.2: Big Three, Walmart and Target Store Outlets by State, 2008 Table 5.3: Price Comparison of the Top 10 Bestselling Books at Select Stores, April 2009 Table 5.4: “Other” Users: Key Statistics and DemographicsChapter 6: Consumer Psychographics Introduction Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet by Channel, Fall 2008 Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television by Channel, Fall 2008 Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising by Channel, Fall 2008 Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping by Channel, Fall 2008
  7. 7. Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits by Channel, Fall 2008Chapter 7: Conclusions and Recommendations Introduction RecommendationsChapter 8: Channel Profiles Introduction Table 8.1: Book Club Users: Key Statistics and Demographics Table 8.2: Book Store Users: Key Statistics and Demographics Table 8.3: Online Book Users: Key Statistics and Demographics Table 8.4: “Other” Users: Key Statistics and DemographicsProfiles of Leading Booksellers Amazon.com Barnes & Noble Books-A-Million Borders Group eBay Inc.Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2088304US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

×