Transcript of "Top 20 U.S. Yellow Pages Markets 2009-2010"
Get more info on this report!Top 20 U.S. Yellow Pages Markets 2009-2010December 28, 2009Top 20 U.S. Yellow Pages Markets 2009-2010 is the premier source for reliable insightto past, present and future trends shaping the yellow pages metro markets in the U.S.This report uncovers rates and trends, the collapse of syndicated usage research, sizingof revenue and market share projections shaping the marketplace.Top 20 U.S. Yellow Pages Markets 2009-2010 arms decision-makers with an effectivesolution for benchmarking success, sizing up revenues, pinpointing what’s drivinginvestment activity, spotting growth opportunities and much more.Additional InformationStamford, CT-Dec. 28, 2009-The top 20 metro markets are projected to decline 5.9% to$1.86 billion in 2009, accounting for 11.3% of total yellow pages market revenue of$16.54 billion, according to Top 20 Yellow Pages Markets 2009-2010, a new reportpublished today from media industry forecast and analysis firm Simba Information. Thereport examines the industry with a focus on the publishers who are heavily invested inmetro markets and the evolution of print to online as high-speed Internet accessincreases.The report projects online ad sales, which grew 44.6% in the metro markets in 2009, willcontinue to grow in double digits in 2010, while print continues to decline in single digits.“Instead of topping the $2 billion mark in 2009 as once suggested, the top 20 marketsdeclined with only five—Denver, Los Angeles, Buffalo, San Francisco and Charleston,SC—reporting revenue gains; and those were in the low single digits. And, some of themarkets such as Atlanta, Las Vegas and Jacksonville, FL, where publishers either shutdown completely or withdrew from the market, suffered some pretty hefty revenuelosses ranging from the 12% to 18% range,” said David Goddard, lead author of the
Simba study. “What is ahead for the metro market? Most likely more of the same,”Goddard added.Top 20 Yellow Pages Markets 2009-2010 includes industry revenue forecasts,industry usage figures and comprehensive profiles of leading companies.For more information visit www.simbainformation.com or contact David Goddard at203-325-8193 x105.About Simba Information:Simba Information is widely recognized as the leading authority for market intelligencein the media and publishing industry. Simbas extensive information network delivers topquality, independent perspective on the people, events and alliances shaping the mediaand information industry. Simba provides consulting and reports that offer key decision-makers at more than 15,000 client companies around the globe with timely analysis,exclusive statistics and proprietary industry forecasts. For more information, please visitwww.simbainformation.com.Table of ContentsMethodologyExecutive SummaryChapter 1: Size of the Leading Yellow Pages Metro Markets Introduction Yellow Pages Market Overview Market Segments and Key Players Internet and Print Usage Table 1.1: Statistical Summary of the Yellow Pages Industry, 2003-2008 Table 1.2: Print, Internet Share of Yellow Pages Metro Markets, 2008-2011P Table 1.3: Revenue Growth in All U.S. Advertising Media, 2006-2009P Table 1.4: Metro Market Total, Print and Online Compared to Internet and All Advertising, 2007-2009P Table 1.5: Publishers’ Share of Revenue from Top 20 Markets, 2007-2009P Table 1.6: Yellow Pages References, 2006-2008 Table 1.7: Print Yellow Pages References, Top 20 Headings, 2007-2008 Table 1.8: Internet Yellow Pages References, Top 20 Headings, 2007-2008Chapter 2: Market Dynamics, Forecast & Conclusions Introduction Leading Publishers in the Metro Market Arena Ambassador Media Group
AT&T Advertising Solutions Idearc Media R.H. Donnelley Valley Yellow Pages White Directory Publishers Yellowbook Access to the Internet Forecast & Conclusions Table 2.1: Top 20 Metro Markets Revenue, 2005-2009P Table 2.2: Top 20 Metro Markets Demographic Snapshot, 2005-2009P Table 2.3: Publishers’ Share of Revenue from Top 20 Markets, 2008-2009P Table 2.4: Adults Who Use Cable, DSL or Satellite for Home Access to Internet, 2007-2009 Table 2.5: Metro Markets Compared to Total YP Revenue, 2008-2010 Table 2.6: Yellow Pages Revenue Growth by Publisher Category, 1996-2010PChapter 3: Profiles of Top 20 Metro Markets Albany, NY Atlanta Austin, TX Boston Buffalo, NY Charleston, SC Chicago Dallas Denver Jacksonville, FL Kansas City Las Vegas Los Angeles Manhattan Miami Minneapolis/St. Paul Phoenix Sacramento, CA San Francisco SeattleChapter 4: Profiles of Leading Metro Market Publishers Ambassador Media Group AT&T Communications Idearc Media R.H. Donnelley Valley Yellow Pages White Directory Publishers Yell Group
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