European Business Traveler Survey 2013
About the Publisher
Timetric is an independent economic and business research firm providing critical intelligence on
emerging economies and key global industries. We provide detailed economic and sector
intelligence, business insights and authoritative, independent commentary.
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This report offers:
•In depth analysis of the hotel visits and
expenditure statistics within the
European business traveler sector.
•An overview of the trends in business
travel including expected hotel
types, finest destinations, preferred
methods of hotel selection and the key
channels of research for hotel
•A segmented breakdown of the
technological features which European
business travelers feel are the most
influential when deciding on a hotel.
•An insight into the expectations of both
the green initiatives from hotels and the
key technological initiatives.
•Travel and Tourism
•Suppliers to Travel and
•Trade body, academia or
other industry observers.
•Companies involved at any
stage in the
and marketing process.
•Marketing and advertising
When asked what they thought were the most important technological features that hotels should
offer, Timetric’s survey respondents replied with a fairly conclusive answer. Overall, 91% of
European business traveler respondents from Europe consider ‘Wi-Fi Technology’ as a key
technological feature they look for when selecting a hotel.
It has been revealed that 84% of European business travelers look for hotels which provide ‘high-speed
internet’. Hotels are investing in high-speed internet services as demand for these services is rising due to
increased use of smartphones, tablets and laptops among business travelers. Hotels which already provide
these services are also renewing their agreements with internet service providers to improve services.
In September 2012, UK-based hotel group Queens Moat Houses (QMH) announced that it had renewed its
agreement with Swisscom Hospitality Services to provide wired and wireless high-speed internet access, and
conference and business center services at all QMH locations for three years A C-Level executive at QMH
“High-speed internet access is an essential pillar in our service offering today. For that pillar we need a solid
‘Flat-screen televisions’ are a major amenity that European business travelers expect in their choice of
hotels, and hotels are providing the best in modern technology to satisfy guests. In April 2013, UK property
investment company Criterion Capital selected an online collaborations platform by Aconex to develop the
London trocadero pod-style hotel. The new development includes upgrading the existing complex with 583
modular lodging pods. Each pod will feature double beds, 42-inch plasma-screen TVs, secured WiFi access,
lighting and temperature controls.
‘Electronic keys’ and ‘full-service business centers’ are other important technology features that business
travelers prefer in their choice of hotels. As a result, hotels are in the process of constant enhancements in
their services to ensure guests’ safety.
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