U.S. Foodservice Landscape 2010: Restaurant Industry and Consumer Trends, Momentum and Migration, TheDocument Transcript
Get more info on this report!The U.S. Foodservice Landscape 2010: Restaurant Industry andConsumer Trends, Momentum and MigrationMay 1, 2010On the heels of more than two years of recession, the foodservice industry continues tofeel the results of discretionary spending pullbacks, and while it has worked marginmiracles, must nevertheless work its way out of a triple threat: declining guest traffic,declining average check, and declines sales. Going forward, foodservice operatorsacross all segments will need a walk the fine line by balancing incentives and discountswith added value and brand enhancement, working toward weaning consumers fromthe downward spiral of price shopping.The U.S. Foodservice Landscape 2010: Restaurant Industry and Consumer TrendMomentum and Migration provides unique insights into consumers’ evolving relationshipwith the foodservice industry, helping restaurant operators position their brands—andmenus—accordingly. Highlights of the study include 1) directional consumer behavioraland attitude analysis via Packaged Facts’ proprietary Consumer Restaurant OutlookTracker, which identifies the consumers who will lead near-term foodservice growth; 2)Via its Consumer Restaurant Usage and Spend Tracker, unique analysis of meal usageby restaurant type, party size, and party spend, to help target consumers who can bringin higher guest check averages; 3) Share of Stomach sales analysis that trendsfoodservice sales by segment against its retail counterpart, and provides quarterlysame-store comparable trends and guest traffic frequency trends for more than 50restaurant brands by segment—all of which provide a thorough sense of where theindustry is heading; and 4) current and future menu pricing strategies and detailedconsumer brand affiliations, to provide competitive insight.Woven throughout U.S. Foodservice Landscape 2010, readers will also find granularconsumer insight provided via “consumer drilldowns” that shed insight on a host ofpertinent guest traffic and incenting themes. Themes addressed include the degree towhich healthy and new menu items influence choosing a restaurant versus choosing amenu item; the benefits of positioning gift cards & loyalty programs to healthy eatersand online order placers; targeting party spend by budget and health attitudes; andpsychographic analyses of male and female Budgeters, Health Seekers, and BigEaters.
While the report forecasts foodservice industry sales in detail through 2012, simply put,the restaurant industry will face sales challenges through the reporting period. In anenvironment where growth—even stasis—means taking share, knowing where menupricing trends, sales trends, menu selection trends, and convenience trends are going isparamount. This new foodservice report provides needed consultation on these themes,helping industry participants what position restaurant menus and services fortomorrow’s consumer.Read an excerpt from this report below.Data MethodologyOur methodology rests on a balance of data-centric expertise and holisticunderstanding, maximizing accuracy and depth of analysis. Report data is derived fromthorough analysis of a host of sources, including the following: Proprietary company interviews Proprietary consumer surveys The Experian Simmons National Consumer Study The U.S. Census Bureau The Bureau of Labor Statistics Consumer Expenditure Survey The U.S. Department of Agriculture The U.S. Securities and Exchange Commission The Bureau of Labor Statistics Retail Trade Survey Company presentations Trade associations and trade magazines Academic journals Industry conferences Restaurant menusCoverage areasIn addition to supporting analysis (such as an introduction, an executive summary, andterms & definitions), U.S. Foodservice Landscape 2010 covers the following majortopics. Please note that the final published version of this report may contain additioninformation. Charts/graphs, as well as major header topics, are included.Additional InformationMarket Insights: A Selection From The Report
Fast food remains traffic king: 4 in 10 restaurant visits in past month were to fastfood/QSRAs part of our proprietary February 2010 consumer survey, Packaged Facts measuredrestaurant usage and mean usage frequency by restaurant type.As expected, mean use of “fast food/quick service restaurants” was substantially higherthan any other restaurant type—about three times higher than for runner-up causalrestaurants—a testament fast food’s strong value, low-cost, and conveniencepropositions.With an aggregate mean use of all restaurant types of 10.8 in the past month, fastfood/quick-service visits represent almost half (49%) of all visits, followed by casualrestaurants (17%), family restaurants (15%) and coffeehouses (15%).The Restaurant Generation: 18-34 year-olds still moving through restaurant doorsThe relevance of youth to the restaurant industry is demonstrated by higher averagemean usage among 18-34s for every restaurant type shown.This demographic group grew into adulthood at a time when dining out becamecommonplace. Having gone through their first recession (leaving aside the mini-recession that took place in 2001), these consumers’ lifestyles nevertheless remainstrongly attached to the emotional and practical benefits that restaurants provide them,and they are at an age when socializing among friends and dating is paramount.We believe that continuing to engage this group, more than any other age group, will bethe key to strengthening restaurant sales in the long run, as the macroeconomic trendsshaping the world today will shape the spending behavior of this group tomorrow.Table of ContentsChapter 1: Executive Summary Scope and Methodology Scope Methodology Macroeconomic summary Relevant facts and figures Consumer Outlook Tracker Relevant facts and figures Consumer Restaurant Spend Tracker Relevant facts and figures Share of Stomach: Sales Analysis
Relevant facts and figures Health, budgeting and technology Relevant facts and figures Menu regulation Relevant facts and figures Restaurant & menu selection influencers Relevant facts and figures Restaurant & menu selection influencers: Restaurant attributes and recommendations Relevant facts and figures Restaurant & menu selection influencers: Restaurant and menu discounts & incentives Relevant facts and figures Share of Stomach: day part analysis Relevant facts and figures Psychographic groups: Budgeters, Health Seekers, and Big Eaters Brand Analysis: selected insights Starbucks McDonald’s Burger King Wendy’s Domino’s Chipotle Panera Bread Cracker Barrel Denny’s P.F. Chang’s China Bistro The Cheesecake Factory Darden Restaurants, Inc Ruth’s Chris Steak HouseChapter 2: Restaurant Macroeconomic Analysis Consumers’ heavy burden will not lift soon Consumer Confidence Unemployment Personal Savings Rate Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010 Packaged Facts’ Consumer Restaurant Tracker: Home Meal Use Continues to Gain Ground Graph 2-2: Consumer Restaurant Tracker: Current Behavior: A Top Line View Graph 2-3: Consumer Restaurant Tracker: Next 3 Months: A Top Line View Unemployment trends adversely affect everyday consumer; QSR and family segments to suffer Graph 2-4: Unemployment Rate, Education Level, Adults Aged 25+, 2007-10 Graph 2-5: Unemployment Rate, Adults Aged 16+, 2007-10 Regional weakness
Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012 Graph 2-6: Unemployment Forecast, 2010-12 Stock and housing declines take toll on household wealth; rebound to 2006 levels a long way off Graph 2-7: Household Net Worth, 2005-09 Graph 2-8: Wealth Effect: Wilshire 5000 and Case Shiller Index Food at home gains pricing edge Graph 2-9: CPI: Food at Home vs. Food Away from Home, 2005-2009 Graph 2-10: CPI: Food at Home vs. Food Away from Home, July 2008 - December 2009 Slight uptick in food inflation expected for 2010 Graph 2-11: PPI: Selected Commodities, 2007-2009 Graph 2-12: CPI: Selected Processed Foods and Feeds, 2007-2009Chapter 3: Consumer Restaurant Outlook Note on reading charts Consumers’ burden will not lift soon: 2534s with $50K+ HH show promise Consumer Confidence Current Situation vs. Expectations Graph 3-1: The Conference Board Consumer Confidence Index: 2007-2010 Packaged Facts’ Consumer Restaurant Tracker: Significant Shift to Home Food Spend Continues Graph 3-2: Consumer Restaurant Tracker: Current Behavior Near Future Portends More of the Same Graph 3-3: Consumer Restaurant Tracker: Future Behavior Hope resides in positive perceptions about future job security and treating self/others Graph 3-4: Consumer Restaurant Tracker: Event Occurrence Likelihood Restaurant spend to be led by 25-34s? Graph 3-5: Restaurant Visits, by Age: 2008-09 Graph 3-6: Consumer Restaurant Tracker: Current Behavior, by Age Graph 3-7: Consumer Restaurant Tracker: Future Behavior, by Age Graph 3-8: Consumer Restaurant Tracker: Event Occurrence Likelihood, by Age A split along income lines suggests increasing divergence in use by HH income Graph 3-9: Consumer Restaurant Tracker: Current Behavior, by HH Income Graph 3-10: Consumer Restaurant Tracker: Future Behavior, by HH Income Graph 3-11: Consumer Restaurant Tracker: Event Occurrence Likelihood, by HH Income Age & Income Consumer Drill-Downs Reinforce Importance of $50K+ 25-34s to present and future Graph 3-12: Consumer Restaurant Tracker: Current Behavior, by Age and Income Graph 3-13: Consumer Restaurant Tracker: Future Behavior, by Age and Income Graph 3-14: Consumer Restaurant Tracker: Event Occurrence Likelihood, by Age and Income Appendix: Consumer Survey
Chapter 4: Consumer Restaurant Usage & Spend Tracker Note on reading charts Triple threat: declining guest counts, guest checks, and sales Graph 4-1: Average Check, Guest Traffic, and Sales Trends: 2002-09 Graph 4-2: Annual Meals Purchased at Restaurants, Per Person: 2000-09 Fast food remains traffic king: 4 in 10 restaurant visits in past month were to fast food/QSR Graph 4-3: Mean Restaurant Usage in Last Month, by Restaurant Type Restaurant use near complete saturation; street stands now used by 17% of restaurant goers Graph 4-4: Restaurant Usage in Last Month, by Restaurant Type, 2010 The Restaurant Generation: 18-34 year-olds still moving through restaurant doors Graph 4-5: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age Graph 4-6: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age Discretionary income translates to more frequent use; fast food an egalitarian exception Graph 4-7: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income Graph 4-8: Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income Minorities above-average users across most restaurant types Graph 4-9: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Race/Ethnicity Graph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Race/Ethnicity Total Spend Award goes to 25-34s Graph 4-11: Consumer Restaurant Meal Spend and Party Size Analysis, 2010, by Age Average mean cost increases with HH income; party size highest among middle- income users Graph 4-12: Consumer Restaurant Meal Spend & Party Size Analysis, February 2010, by HH Income If they love eating healthy, they’ll love spending money Graph 4-13: Consumer Restaurant Meal Spend & Party Size Analysis: Food & Health Attitudes, 2010 Appendix: Consumer SurveyChapter 5: Share of Stomach: Sales Analysis Restaurant Performance Index on upswing but still exhibits contraction Graph 5-1: Restaurant Performance Index, 2006-2010 Food away from home sales get a leg up on food at home sales Graph 5-2: Food Away From Home versus Food at Home, 2004-2008 Food away from home: market size and forecast: 2004-11 Graph 5-3: Food Away From Home, by Segment, 2004-11 Eating and drinking places: market size and forecast: 2004-11
Full-service segment trendsLimited-service segment trendsGraph 5-4: Eating and Drinking Places: Sales Growth, 2004-11Graph 5-5: Eating and Drinking Places: Percentage Sales Growth, 2004-11Quarterly same-store sales comparisons, by brand and restaurant segmentNote on same-store salesSummary analysisFast food/QSR burger segmentGraph 5-6: Quarterly Same-Store Sales Comparables, Fast Food/QSR Burger,2008-09Fast food/QSR fast casual segmentGraph 5-7: Quarterly Same-Store Sales Comparables, Fast Food/QSR FastCasual, 2008-09Other fast food/QSRGraph 5-8: Quarterly Same-Store Sales Comparables, QSR Other, 2008-09Family restaurantsGraph 5-9: Quarterly Same-Store Sales Comparables, Family, 2008-09Casual bar & grillGraph 5-10: Quarterly Same-Store Sales Comparables, Casual Bar & Grill, 2008-09Casual internationalGraph 5-11: Quarterly Same-Store Sales Comparables, Casual International,2008-09Other casual restaurantsGraph 5-12: Quarterly Same-Store Sales Comparables, Casual Other, 2008-09Upscale restaurantsGraph 5-13: Quarterly Same-Store Sales Comparables, Upscale, 2008-09Guest traffic count and frequency comparisons, 2007-09Summary analysisFrequency counts: definitionGuest traffic: LSR, family and casual restaurants: 2007-09Graph 5-14: Guest Traffic: LSR, Family, and Casual, 2007-09Guest traffic: Snack & beverage: 2007-09Graph 5-15: Guest Traffic: Snack & Beverage, 2007-09Guest traffic: Fast food/QSR burger: 2007-09Graph 5-16: Guest Traffic: Fast Food/QSR Burger, 2007-09Guest traffic: Fast food/QSR chicken: 2007-09Graph 5-17: Guest Traffic: Fast Food/QSR Chicken, 2007-09Guest traffic: Fast food/QSR pizza: 2007-09Graph 5-18: Guest Traffic: Fast Food/QSR Pizza, 2007-09Guest traffic: Buffet/cafeteria: 2007-09Graph 5-19: Guest Traffic: Buffet/Cafeteria, 2007-09Guest traffic: Family restaurants: 2007-09Graph 5-20: Guest Traffic: Family Restaurants, 2007-09Guest traffic: Casual bar & grill: 2007-09Graph 5-21: Guest Traffic: Casual Bar & Grill, 2007-09
Guest traffic: Casual international: 2007-09 Graph 5-22: Guest Traffic: Casual International, 2007-09 Guest traffic: Casual steakhouse: 2007-09 Graph 5-23: Guest Traffic: Casual Steakhouse, 2007-09Chapter 6: Health, Budgeting & Technology: Consumer Analysis Note on reading charts Consumer food, health and budgeting attitudes suggest challenge and opportunity Graph 6-1: Food and Health Attitudes, February-March 2010, by HH Income Graph 6-2: Food and Health Attitudes, February-March 2010, by Age Graph 6-3: Food and Health Attitudes, February-March 2010, by HH Income Appendix: Consumer SurveyChapter 7: Health and Menu Regulation A healthful America: whether we like it or not Don’t forget: It’s about money Graph 7-1: Prevalence of Adult Overweight, Obesity, and Extreme Obesity, 1988-2006 Graph 7-2: Prevalence of Overweight Among Children and Adolescents, 1988- 2006 Why pick on restaurants? February 2010 report weighs impact of food away from home on diet quality How to address menu labelingChapter 8: Restaurant & Menu Selection Influencers: an Overview Note on reading charts Convenience and familiarity more apt to influence decision than discounts Graph 8-1: Restaurant Selection Factors, February-March 2010 Among restaurant attributes, environmentally friendly practices least apt to influence Graph 8-2: Restaurant Selection Factors: Restaurant Attributes, February-March 2010 Direct experience with restaurant more likely to influence than recommendations Graph 8-3: Restaurant Selection Factors: Recommendations & Curiosity, February-March 2010 A range of discounts and incentives share influence among consumers Graph 8-4: Restaurant Selection Factors: Discounts & Incentives, February- March 2010 Healthy and new menu items not a significant restaurant draw Graph 8-5: Restaurant Selection Factors: Food Attributes, February-March 2010 On the menu, combo plates and mix-and-match options spur selections Graph 8-6: Menu Item Selection Factors, February-March 2010 Appendix: Consumer SurveyChapter 9: Restaurant Selection Analysis: Attributes, Recommendations & OtherPreferences
Note on reading charts Practical but memorable, with a twist Graph 9-1: Restaurant Selection Factors: Restaurant Attributes, 2010 Environmental pulse quickens with youth Graph 9-2: Restaurant Selection Factors: Restaurant Attributes, 2010, by Age Special services, ambience, and quick service influenced by HH income Graph 9-3: Restaurant Selection Factors: Restaurant Attributes, 2010, by HH Income Take me to . . . where I’ve already been! Graph 9-4: Restaurant Selection Factors: Recommendations & Curiosity, February-March 2010 Age: Reputation and past experience versus recommendations, reviews and something new Graph 9-5: Restaurant Selection Factors: Recommendations & Curiosity, 2010, by Age Higher HH income; higher use of online reviews Graph 9-6: Restaurant Selection Factors: Recommendations & Curiosity, 2010, by HH Income Convenience comes in many flavors Ordering technology continues to evolve; virtual ordering platforms to continue rapid adoption Graph 9-7: Technology-Related Ordering and Research Behaviors, by Age and HH Income But the pizza players continue to lead on innovation. Free internet wireless is the rule and expectation Adapting to QSR efficiency Text coupons on the rise iPhone apps Reimaging the rule, not the exception Dual branding trend widens Spreading the word and learning from patrons via social networking Appendix: Consumer SurveyChapter 10: Discounting & Incentives, Food Attributes, and Menu Attributes Note on reading charts Influence of discounts and incentives on consumers A range of discounts and incentives share influence among consumers Graph 10-1: Restaurant Selection Factors: Discounts & Incentives, 2010 Degree of influence correlates with youth Graph 10-2: Restaurant Selection Factors: Discounts & Incentives, by Age Specials & combos spur bottom end; gift cards & loyalty programs spur middle and high end Graph 10-3: Restaurant Selection Factors: Discounts & Incentives, 2010, by HH Income Take note of different needs by race & ethnicity Graph 10-4: Restaurant Selection Factors: Discounts & Incentives, 2010, by Race/Ethnicity
Higher interest in rewards programs among healthy eaters and online orderplacersGraph 10-5: Food and Health Attitudes, 2010, by Discounts & IncentivesYes, food mattersGraph 10-6: Restaurant Selection Factors: Food Attributes, 2010To 18-34s: Here’s to your health! Something new? Something small?Graph 10-7: Restaurant Selection Factors: Food Attributes, 2010, by AgeWith heavier pocketbooks comes wider interest in cuisine, healthful items &smaller portionsGraph 10-8: Restaurant Selection Factors: Food Attributes, 2010, by HH IncomeMenu item strategies that incent selectionGraph 10-9: Menu Item Selection Factors, 2010Fickle youth, strongly persuaded by all but smaller portionsGraph 10-10: Menu Selection Factors, 2010, by AgeHH income: LTOs & lower prices draw lower end; waiter recs & new items thehigher endGraph 10-11: Menu Selection Factors, 2010, by HH IncomeMenu item selection influence among men & women by healthy eatingcharacteristicsGraph 10-12: Healthy Attitudes, Gender Column, Menu Selection Factors, 2010Menu item selection influence among men & women by budgeting characteristicsGraph 10-13: Budget Attitudes, Gender Column, by Menu Selection Factors,2010In the past three months, which of the following has influenced your selectionfrom the restaurant menu?Menu pricing strategy a top priorityFast food/QSR must avoid extreme affordability death spiralNotable fast food/QSR initiativesWith “Barbell Strategy,” Burger King plays catch up with McDonald’s on valueWendy’s: “Real” food at a real valueArby’s adjusts to value pricingStarbucks pricing restructure nears completionSonic also hones value messageDomino’s pizza introduction draws new fansCKE stays upstreamCoffeehouses embrace value bundlingOther notable promotionsFast casual QSR segment innovates in face of recessionThis promotion brought to you by FacebookFamily restaurants hope everyday value is the answer; we believe it isDenny’s: everyday value with entry-point pricing across all daypartsBob Evans to emphasize value for moneyWith petite menus and extra promotions, casual restaurants walk a careful lineDarden balances the brand positioning of Olive Garden, Longhorn Steakhouse,and Red LobsterSmaller portions: a smart move with long-term potential
Chili’s, Cheesecake Factory, Champps, and California Pizza Kitchen downsize portions International aspirations: P.F. Chang’s China Bistro and McCormick & Schmick’s To pair or not to pair: Applebee’s versus Chili’s Other notable developments: P.F. Chang’s does lunch; Red Robin sets $5.99 price point; CPKI Adventure Card Upscale: the fixe is in, for now, but for how long? Highbrow, meet comfort food Loyalty/rewards programs to pick up steam Graph 10-14: Top U.S. loyalty program memberships ranked by industry Up next: Chipotle Up next: Panera Bread A case for loyalty: it’s all about ROI The marketer’s view The consumers’ view Case study: Levy Restaurants & Bistro 110 Bistro 110 Préféré membership Starbucks tweaks Customer Loyalty Program Other developments American Express teams with Dunkin’ Donuts to reward for recharging shopping card BJ’s rolls out new loyalty programs Kona Grill ramps up Konavore Loyalty Program Gift card programs expand; we see an oversaturated market ahead Red Robin incents gift cards with Bonus Bucks Cracker Barrel gift card sales up 14% The Cheesecake Factory, Inc. gift card redemptions up 25% Ruth’s Chris gift card sales top $40 million per yearChapter 11: Day Part & Ordering Behavior Trend Analysis Note on reading charts Breakfast activity belies industry sales impact Breakfast sales rise to 10.2% of restaurant-related meal spend in 2008 Graph 11-1: Restaurant Meal Sales Per Consumer Unit, by Daypart: 2005-08 In 2010, dinner day part accounts for half of all usage; breakfast less than 10% Graph 11-2: Day Part Usage on Last Visit, February-March 2010 With age comes wisdom—and breakfast restaurant use Graph 11-3: Day Part Usage on Last Visit, February-March 2010, by Age For Black and Asian restaurant goers, sweet snacks and “just a beverage” more popular Graph 11-4: Day Part Usage on Last Visit, February-March 2010, by Race/Ethnicity Dinner ordering behavior: two menu items per person is the norm Graph 11-5: Dinner Ordering Behavior, February-March 2010 25-34s most likely to order appetizers, alcoholic beverages; 65+ diners most likely to order dessert Graph 11-6: Dinner Ordering Behavior, February-March 2010, by Age
Alcoholic beverage use 60% more likely among $75K+ diners Graph 11-7: Dinner Ordering Behavior, February-March 2010, by HH Income Day part trends Day part pricing trends Breakfast now a mixed bag: near-term growth prospects challenged; long-term growth promising McDonald’s racks up $7.5 billion in 2009 breakfast sales; $1 value menu to pressure competition Burger King addresses breakfast challenges Wendy’s to reenter breakfast wars Chick-fil-A adds yogurt parfait Fast casual: Einstein Noah and Panera Bread tread water Family restaurants: Denny’s Panera Bread scores at lunch Dinner impact: Sonic and Denny’s Snacking moves Happy Hour attempts to rescue afternoon businessChapter 12: Psychographic Profile Analysis Note on reading charts Meet the psychographic groups Consumer food, health and budgeting attitudes dues suggest both challenge and opportunity Graph 12-1: Psychographic Profile Analysis, by Age Graph 12-2: Psychographic Profile Analysis, by HH Income Graph 12-3: Psychographic Profile Analysis, by Restaurant Discounts and Incentives Graph 12-4: Psychographic Profile Analysis, by Menu Selection FactorChapter 13: Restaurant Brand Analysis Note on food lifestyle segmentation charts Note on low- and high-frequency users Starbucks Corporation Recession response Menu pricing strategies and customer incentives Healthful and “foodie” user groups important to the brand Graph 13-1: Starbucks Usage Frequency Analysis, Health Attitudes Graph 13-2: Starbucks Usage Frequency Analysis, Food Lifestyle Segmentation Starbucks core low- and high-frequency users Graph 13-3: Starbucks core demographics: low- and high-frequency users Starbucks by the numbers Graph 13-4: Starbucks by the numbers McDonald’s Corporation 2009-10 menu pricing strategy Going forward Core customers: Convenience and Ease and Weekend Cooks
Graph 13-5: McDonald’s Usage Frequency Analysis, Food LifestyleSegmentationSnack Wrap expansion may tweak user and non-user interestGraph 13-6: McDonald’s Usage Frequency Analysis, Snacking BehaviorMcDonald’s core low- and high-frequency usersGraph 13-7: McDonald’s core demographics: low- and high-frequency usersMcDonald’s by the numbersGraph 13-8: McDonald’s by the numbersBurger King Holdings, Inc.Barbell strategyReinvigorating breakfastAttempts to broaden fan appealConvenience and Variety on a BudgetGraph 13-9: Burger King Usage Frequency Analysis, Food LifestyleSegmentationSnacking: opportunity or lost opportunity?Graph 13-10: Burger King Usage Frequency Analysis, Snacking BehaviorBurger King core low- and high-frequency usersGraph 13-11: Burger King core demographics: low- and high-frequency usersBurger King by the numbersGraph 13-12: Burger King by the numbersWendy’s2009-10 strategy“Real” food at a real valueWendy’s to reenter breakfast warsSnackingRemodelingAcquisitions?“Food Lifestyle” segmentation groups a blend of McDonald’s and Burger KingGraph 13-13: Wendy’s Usage Frequency Analysis, Food Lifestyle SegmentationWendy’s core low- and high-frequency usersGraph 13-14: Wendy’s core demographics: low- and high-frequency usersWendy’s by the numbersGraph 13-15: Wendy’s by the numbersDomino’s Pizza, IncIn brief: profile2009-10 strategyPULSE helps drives online transactionsAn impulse-driven higher-frequency userGraph 13-16: Domino’s Usage Frequency Analysis, Food Lifestyle SegmentationGraph 13-17: Domino’s Usage Frequency Analysis, New Product InteractionDomino’s core low- and high-frequency usersGraph 13-18: Domino’s core demographics: low- and high-frequency usersDomino’s by the numbersGraph 13-19: Domino’s by the numbersChipotle Mexican Grill, Inc.
Competitive positioning: Customization; Food with Integrity2009-10 strategyOn the menuRestaurant expansion plansLoyalty programVariety on a Budget draws a crowdGraph 13-20: Chipotle Usage Frequency Analysis, Food Lifestyle SegmentationGraph 13-21: Chipotle by the numbersPanera Bread Company2009-10 strategyDaypart positioningLoyalty programVariety on a BudgetGraph 13-22: Panera Bread Usage Frequency Analysis, Food LifestyleSegmentationPanera Bread core low- and high-frequency usersGraph 13-23: Panera Bread core demographics: low- and high-frequency usersPanera Bread by the numbersGraph 13-24: Panera Bread by the numbersCracker Barrel Old Country Store, Inc.Restaurant operationsRetail operations2009-10 strategyMenu item innovationReformed Traditional users may seek untapped health appealGraph 13-25: Cracker Barrel Usage Frequency Analysis, Food LifestyleSegmentationCracker Barrel core low- and high-frequency usersGraph 13-26: Cracker Barrel core demographics: low- and high-frequency usersCracker Barrel by the numbersGraph 13-27: Cracker Barrel by the numbersDenny’s CorporationRecession challenges2009-10 menu strategy2010 shift to everyday value supported with LTO entreesWeekend Cooks help drive salesGraph 13-28: Denny’s Usage Frequency Analysis, Food Lifestyle SegmentationGraph 13-29: Denny’s Usage Frequency Analysis, Food CompetitionDenny’s core low- and high-frequency usersGraph 13-30: Denny’s core demographics: low- and high-frequency usersP.F. Chang’s China Bistro2009-10 menu strategy and innovationGraph 13-31: P.F. Chang’s Usage Frequency Analysis, Food LifestyleSegmentationThe Cheesecake FactoryMenu strategy and innovation
Coupons can fly Graph 13-32: The Cheesecake Factory Usage Frequency Analysis, Coupon Interest Darden Restaurants, Inc. Menu pricing strategy Reimaging in the works Food lifestyle analysis: Red Lobster versus Olive Garden Graph 13-33: Red Lobster Usage Frequency Analysis, Food Lifestyle Segmentation Graph 13-34: Olive Garden Usage Frequency Analysis, Food Lifestyle Segmentation Graph 13-35: Olive Garden Usage Frequency Analysis, Health Attitudes Olive Garden & Red Lobster core low- and high-frequency users Graph 13-36: Olive Garden & Red Lobster core demographics: low- and high- frequency users Ruth’s Chris Steak House On the menu Revenue building strategies and menu moves Appendix on food lifestyle segmentation chartsAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2624812US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004