Get more info on this report!Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd EditionSeptember 1, 2011The U....
retail interviews were conducted to obtain information on new products and packagingtrends, marketing programs, distributi...
D&B Country Report. Comprehensive information for evaluating risks and opportunitieswhen trading or investing in this coun...
Stevia Market Surges Forward with FDA GRAS StatusStevia Product Launches Increase 918% in the North American MarketEuropea...
Retail Channel Accounts for Only 13% of Sugar Use by VolumeTable 1-8: U.S. Sugar Distribution by Volume: By Type of User, ...
Table 1-11: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased     by Households During Six Months Previous...
Table 2-3: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons,refined value)Sugar Available in Many Formul...
On the Other Hand…Public Image of High-fructose Corn Syrup Causes Changes in Ingredients andAdvertisingMost HFCS Produced ...
Erythritol Offers Organic and Very Low Calorie Option      Maltitol for Sugar-Free Chocolate      Mannitol is Used in Chew...
Splenda Loses Market Share to Stevia Products in Retail Sugar SubstituteMarketTable 3-7: Retail Sales of Artificial Sweete...
Table 3-14: U.S. Retail Sales of Honey in Food, Drug and Mass-Market Stores,     2006-2010 (in millions of dollars)     Mo...
Key PointsIntroductionU.S. Sugar Sale to State of Florida Loses MomentumAlmost All Raw Stevia is Produced in China or Indi...
McNeil Introduces Splenda EssentialsCompetitive Profile: Merisant Worldwide, Inc., Chicago, ILCompany OverviewFinancial In...
Company Overview      ProductsChapter 5: Regulatory Policy, Supply and Distribution      Key Points      Overview      Uni...
Key PointsTrends OverviewThe Stevia RevolutionStevia Blends Lead the Trend Towards Calorie-reduced Rather than No-calorieP...
Innovative Products Containing Evaporated Cane Juice Introduced in 2010 and2011Ciao Bella Fat Free Sorbet BarsFocus Food P...
Table 6-10: Food and Beverage Product Line Introductions Containing     Aspartame as Sweetener, 2006-2010     Aspartame Ma...
Key PointsConsumer Sweetener Choices Are Influential in the Sweetener MarketMarket Driver: Obesity and OverweightDefinitio...
Table 7-6: Which Sweeteners Concern Mothers?Claims versus Labeling Information—the Need for Scrutiny by ConsumersOverall V...
Nearly Half of Households that Purchase White Granulated Sugar Use One       Pound or Less Per Month       Table 7-14: Whi...
Upcoming SlideShare
Loading in...5
×

Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition

3,266

Published on

Published in: Business, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,266
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
57
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition"

  1. 1. Get more info on this report!Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd EditionSeptember 1, 2011The U.S. sweetener market is the largest and most diverse in the world, and Americansare the heaviest consumer of sweeteners. Dozens of sweetener choices are available atthe retail/consumer level and for food manufacturers, ranging from sugar and its manyvariations to controversy-attracting high fructose corn syrup, and from a menu ofartificial sweeteners to new plant-based sweeteners that offer the advantage of beingnatural products. In Sugar, Sugar Substitute, and Sweetener Trends in the U.S.,Packaged Facts quantifies and analyzes the size and growth of the retail market forkitchen/tabletop sugar and sweeteners, as well as tracking emerging product andmarketing opportunities. The roll-out of new products containing stevia, as well asaccelerated purchase of new and existing stevia products by consumers, will continueto spur market growth, while saccharin will continue to lose ground. The market will alsosee changes in the organic and less-refined sugar categories, including organicevaporated cane juice.Scope of ReportThe sugar and sweetener market comprises sugar (including refined white sugar, brownsugar and other powdered, flavored and less-refined sugars); honey, molasses, cornsweeteners (including high-fructose corn syrup) and other caloric or nutritivesweeteners; non-caloric sugar substitutes, also called artificial sweeteners or high-intensity sweeteners; and polyols, also called sugar alcohols, used as sweeteners. Thesweetener category also includes plant-based products relatively new to the sweetenermarket, including stevia extracts, which are plant-based, processed sweeteners, agavenectar or syrup and monk fruit. This report estimates and analyzes the size, growth rateand composition of the sugar and sweetener market in the United States. Because somuch sugar and sweetener is sold for foodservice and industrial use, sales are providedfor the retail market for kitchen/tabletop sweeteners as well as the market in its entirety.Report MethodologyThe information in this report was obtained from both primary and secondary research.Primary research entailed Packaged Facts surveys of consumers as well as on-siteexaminations of supermarkets, drugstores, mass merchandisers, convenience stores,health/natural foods stores, specialty stores and club stores. Company, distributor and
  2. 2. retail interviews were conducted to obtain information on new products and packagingtrends, marketing programs, distribution methods and technological breakthroughs.Secondary research entailed data gathering from sources including consumer andindustry publications, newspapers, government reports, financial reports, companyliterature and corporate annual reports.More United States Sugar & Sugar Substitutes ReportsFreedonia Focus on Food & Beverage Additives by Freedonia FocusThis report discusses US food additive demand for the years 2005 and 2010, withforecasts for 2015. Topics covered include food and beverage industry ...Stevia and Natural Sweeteners - US by Mintel International Group Ltd.The all-natural, zero-calorie sweetener market is still emerging in the U.S., as evidencedby the 105% growth the market experienced from 2009 through 2011 (estimated). ...Sugar Manufacturing by First Research, Inc.Brief Excerpt from Industry Overview Chapter: The US sugar manufacturing industryconsists of about 40 companies with combined annual revenue of about $7 billion.Major companies ...Sugar Processing in the US - Industry Risk Rating Report by IBISWorldIndustry Risk Ratings Synopsis This Industry Risk Ratings report from IBISWorldevaluates the inherent risks associated with the Sugar Processing in the US industry.Industry Risk ...Apiculture & Honey Production in the US - Industry Risk Rating Report by IBISWorldIndustry Risk Ratings Synopsis This Industry Risk Ratings report from IBISWorldevaluates the inherent risks associated with the Apiculture & Honey Production in theUS industry. ...See all reports like this >>More United States ReportsD&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.This D&B Country RiskLine Report will help you analyze the risks, opportunities andlikely payment delays when doing business in this country. It includes ...Drywall Installers in the US - Industry Risk Rating Report by IBISWorldIndustry Risk Ratings Synopsis This Industry Risk Ratings report from IBISWorldevaluates the inherent risks associated with the Drywall Installers in the US industry.Industry Risk ...D&B Country Report: The United States of America by Dun & Bradstreet Inc.
  3. 3. D&B Country Report. Comprehensive information for evaluating risks and opportunitieswhen trading or investing in this country. Providing critical information and analysis on ...Country Report United States January 2011 by Economist Intelligence UnitCountry Reports analyse political and economic trends in featured countries. They showyou exactly how national, regional and global events will affect your business in ...IDC MarketScape: U.S. Enterprise Telecommunications 2008 Vendor Analysis by IDCThis IDC study provides an assessment of the current capabilities and businessstrategies of leading service providers in the U.S. enterprise networking segment. The...TABLE OF CONTENTSChapter 1: Executive Summary Scope and Methodology Report Methodology Overview Sweetener Categories The Arrival of Stevia Sugar Annual Per Capita Sugar Use in the United States Holding Steady Since 1985 Honey Niche Nutritive Sweeteners Corn Syrup and High-fructose Corn Syrup The HFCS Controversy AMA Concludes HFCS No Worse Than Sugar in Obesity Crisis On the Other Hand… Public Image of High-fructose Corn Syrup Causes Changes in Ingredients and Advertising Non-Nutritive Sweeteners High-Intensity (Artificial) Sweeteners
  4. 4. Stevia Market Surges Forward with FDA GRAS StatusStevia Product Launches Increase 918% in the North American MarketEuropean Approval of Stevia Expected by the End of 2011Sugar Alcohols (Polyols)The Global Sweetener Market2010 U.S. Retail Sales Reach $3.5 Billion for Sugar and SweetenersTable 1-1: U.S. Retail Sales of Sugar and Sweeteners, 2007 and 2010 (inmillions of dollars)Combined Retail and Wholesale Sugar and Sweeteners Market Valued at $11.7Billion in 2010Table 1-2: U.S. Combined Retail and Wholesale Sugar and Sweeteners Market,2007 and 2010 (in millions of dollars)Retail Sales of Sugar and Sweeteners at $3.7 Billion in 2011Table 1-3: U.S. Retail Sales of Sugar and Sweeteners, 2011 (in millions ofdollars)Combined Retail and Wholesale U.S. Sugar and Sweetener Market Projected at$13.0 Billion in 2011Table 1-4: U.S. Combined Retail and Wholesale Sugar and Sweeteners Market,2011 (in millions of dollars)Sugar and Sweetener Retail Sales Projected at $4.6 Billion in 2015Table 1-5: Projected U.S. Retail Sales of Sugar and Sweeteners, 2007-2015 (inmillions of dollars)Combined Retail and Wholesale Market Projected at $14.9 Billion in 2015Table 1-6: Projected U.S. Wholesale and Retail Sales of Sugar and Sweeteners,2011-2015 (in millions of dollars)Stevia Blasts Into the MarketSplenda Loses Market Share to Stevia Products in Retail Sugar SubstituteMarketTable 1-7: Retail Sales of Artificial Sweeteners/Sugar Substitutes and SelectBrands in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)Per Capita Consumption of Sugar Up While Consumption of Other SweetenersDeclines
  5. 5. Retail Channel Accounts for Only 13% of Sugar Use by VolumeTable 1-8: U.S. Sugar Distribution by Volume: By Type of User, 2010 (percent)Grocery Stores are the Most Popular Venue for Sweetener Product SalesTable 1-9: 2010 Sugar and Sweetener Sales by Retail Channel (percent)Almost All Raw Stevia is Produced in China or IndiaRegulatory Policy OverviewUnited States Sugar PolicyFree Sugar Legislation Introduced in CongressThe Ethanol FactorRegulatory Framework for Non-Nutritive SweetenersNew Products and TrendsThe Stevia RevolutionIntroductions of Food and Beverage Products Containing Stevia Increase from20 in 2006 to 76 in 2010New Products and Trends in Non-Nutritive Artificial Sweeteners“No High-Fructose Corn Syrup” Claim Continues to Increase Along withIncreasing Use of HCFS in ProductsThe ConsumerMarket Driver: Obesity and OverweightIn 2010, 27.6% of American Adults Self-Report as ObeseMarket Driver: DiabetesMarket Driver: Ingredient AwarenessFood & Health Survey Finds Concerns About Carbohydrate and Sugar IntakePackaged Facts Survey of Sugar Substitute Usage by American HouseholdsShows Sucralose Is the Most Popular ProductTable 1-10: Artificial Sweetener Use in American Households in 2011Data From Simmons Market Research Shows Sun Crystals and Truvia TakeMarket Share from Other Sugar Substitutes/Artificial Sweeteners
  6. 6. Table 1-11: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households During Six Months Previous to March 2011Chapter 2: The Products Key Points Overview Sweetener Categories Nutritive Sweeteners Non-Nutritive or Artificial Sweeteners Sugar Alcohols (Polyols) Table 2-1: Comparison of Sweetness of Selected Sugar Alcohols to Sucrose Inulin and Isomalt High-Fructose Corn Syrup Controversy Surrounding High-Fructose Corn Syrup Possible Relationship Between the Consumption of High-Fructose Corn Syrup and Metabolic Syndrome The Arrival of Stevia The Health Benefits of Stevia Is Cargill’s Stevia the Same as the Natural Herb? Food and Beverage Manufacturers Benefit from Sweetener Choices Sugar United States the World’s Leading Sugar Importer in 2010/11 Figure 2-1: United States: World’s Leading Sugar Importer, 2010/11, (in Thousand Metric Tons/Year, Raw Value) Annual Per Capita Sugar Use in the United States Holding Steady Since 1985 Figure 2-2: Per Capita Consumption of Caloric Sweeteners, 1970 - 2009 Industrial Sugar Use Surpasses Non-Industrial Applications Table 2-2: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons, refined value)
  7. 7. Table 2-3: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons,refined value)Sugar Available in Many FormulationsWhite Sugar Products Vary in Crystal SizeBrown Sugar Varies from Raw to RefinedOther Formulations of SugarSucanat - Sugarcane NaturalOrganic Sugar OptionsOrganic Sugar Beets and Genetic ModificationFair-trade SugarHoneyTable 2-4: U.S. Honey Production, Imports, Exports, Stocks and Average Price,1986-2010Cause and Consequence of Colony Collapse DisorderColony Collapse Disorder Update in 2011Honey Market FactsNiche Markets: Organic and Local HoneyNiche Nutritive SweetenersMaple Syrup and Maple Sugar Serve the Specialty Foods MarketTable 2-5: U.S. Maple Syrup Production, by State, 1995-2010 (1,000 gallons)Molasses Offers Flavor and NutritionRice Syrup Versatile for ManufacturingDate Sugar May Offer Benefits for DiabeticsAgave SyrupMonk FruitCorn Syrup and High-fructose Corn SyrupThe HFCS ControversyAMA Concludes HFCS No Worse Than Sugar in Obesity Crisis
  8. 8. On the Other Hand…Public Image of High-fructose Corn Syrup Causes Changes in Ingredients andAdvertisingMost HFCS Produced Domestically is Used in the U.S.Table 2-6: U.S. High-Fructose Corn Syrup Supply and Use, 1992-2010 (1,000short tons, dry weight)Non-Nutritive SweetenersHigh-Intensity (Artificial) SweetenersFive Non-Nutritive Sweeteners Approved by FDATable 2-7: Non-Nutritive High-Intensity Sweeteners Approved for Use in theUnited StatesSaccharin: Despite Nearly 100 Years of Use, Safety Concerns RemainAspartame Also the Focus of Safety ConcernsSucralose Has Majority of High-Intensity Sweetener Market Share in U.S.Acesulfame Potassium (Ace-K) Has Red Flags For HealthNeotameSteviaCargill, Coca-Cola Pave the Way for Acceptance and Acceleration of Stevia as aSafe SweetenerPepsi Introduces PureViaStevia Market Surges Forward with FDA GRAS StatusSugar Manufacturers Enter the Stevia MarketDomino Foods Adds Stevia to its Ingredients LineStevia Product Launches Increase 918% in the North American MarketEuropean Approval of Stevia Expected by the End of 2011Codex Alimentarius Commission Adopts Proposed Draft Maximum Levels forSteviol GlycosidesSugar Alcohols (Polyols)Table 2-8: Calorie Content of Commonly Used Polyols (relative to sugar at 4cal/gm)
  9. 9. Erythritol Offers Organic and Very Low Calorie Option Maltitol for Sugar-Free Chocolate Mannitol is Used in Chewing Gum and Chocolate Coatings Xylitol for Healthier TeethChapter 3: Size and Growth of Market Key Points Note on IRI Data The Global Sweetener Market U.S. Sugar and Sweetener Retail Sales Reach $3.5 Billion in 2010 Table 3-1: U.S. Retail Sales of Sugar and Sweeteners, 2007 and 2010 (in millions of dollars) Combined Wholesale and Retail U.S. Sugar and Sweetener Market Valued at $11.7 Billion in 2010 Table 3-2: U.S. Estimated Dollar Sales in Total Sugar and Sweeteners Market*, 2007 and 2010 (in millions of dollars) Packaged Facts Projects 2011 U.S. Retail Sales of Sugar and Sweeteners at $3.7 Billion Table 3-3: Projected U.S. Retail Sales of Sugar and Sweeteners, 2011 (in millions of dollars) Wholesale and Retail U.S. Sugar and Sweetener Market Projected at $13.0 Billion in 2011 Table 3-4: U.S. Estimated Dollar Sales in Total Sugar and Sweeteners Market, 2011 (in millions of dollars) U.S. Sugar and Sweetener Retail Sales Projected at $4.6 Billion in 2015 Table 3-5: Projected U.S. Retail Sales of Sugar and Sweeteners, 2007-2015 (in millions of dollars) Combined Retail and Wholesale Market Projected at $14.9 Billion in 2015 Table 3-6: Projected U.S. Wholesale and Retail Sales of Sugar and Sweeteners, 2011-2015 (in millions of dollars) Stevia Blasts Into the Market
  10. 10. Splenda Loses Market Share to Stevia Products in Retail Sugar SubstituteMarketTable 3-7: Retail Sales of Artificial Sweeteners/Sugar Substitutes and SelectBrands in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)Table 3-8: Retail Sales Market Share of Artificial Sweetener/Sugar SubstituteBrands in Food, Drug and Mass-Market Stores, 2010Truvia Leads the Stevia Market in the U.S.Sucralose Leads Sugar Substitutes Used in Food and Beverage ProcessingPrivate-label Sugar Product Sales Continue to Gain Market ShareTable 3-9: Top Brands of Granulated White Sugar by Dollar Sales in Food, Drugand Mass-Market Stores, 2010 (in millions of dollars)Table 3-10: Top Brands of Brown/Powdered/Flavored Sugar by Dollar Sales inFood, Drug and Mass-Market Stores, 2010 (in millions of dollars)U.S. Retail Price of Refined Sugar RisingTable 3-11: U.S. Retail Refined Sugar Price, Per Pound, by Fiscal Year, 2000-2010 (in cents)Comparison of Wholesale and Retail Prices for Refined Beet SugarTable 3-12: U.S. Wholesale and Retail Refined Beet Sugar Price, Midwestmarkets, by Fiscal Year, 2000-2010Corn Sweetener Price Indices Reach Peak in 2009, Decline in 2010Producer Price Indices for Corn Sweeteners, Cane and Beet SugarFigure 3-1: Producer Price Index, U.S. Annual, Corn Sweeteners (includingglucose, dextrose, and high-fructose corn syrup), 2000-2010 (June, 1985 = 100)Figure 3-2: Producer Price Index, U.S. Annual, Refined Beet Sugar, 2000-2010(June, 1982 = 100)Figure 3-3: Producer Price Index, U.S. Annual, Refined Cane Sugar andByproducts, 2000-2010 (June, 1982 = 100)Private-label Honey Leads Over All BrandsTable 3-13: Top Brands of Honey by Dollar Sales in Food, Drug and Mass-Market Stores (Shelf-Stable Products), 2010 (in millions of dollars)Honey Sales Jump from 2006 to 2010
  11. 11. Table 3-14: U.S. Retail Sales of Honey in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars) Molasses Sees the Greatest Increase in Sales in the Syrup/ Molasses Category from 2006 to 2010 Table 3-15: Retail Sales of Syrup and Molasses in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars) Karo Brand Remains Market Leader in Corn/Crystal White Syrup Table 3-16: Leading Brands of Corn/Crystal/White Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars) Maple and Pancake Syrups Comprise Most of Syrup/Molasses Category Leading Pure Maple Syrup Brands Show Sales Decrease from 2006 to 2010 Table 3-17: Key Brands of Pure Maple Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars) Table 3-18: Leading Brands of Maple-Flavored Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars) U.S. Organic Food and Beverage Product Sales Increase More Than 53% from 2007 to 2010 Per Capita Consumption of Sugar Up While Consumption of Other Sweeteners Declines Table 3-19: Estimated U.S. Annual Per Capita Consumption of Refined Cane and Beet Sugar, 2000-2010 (in lbs, adjusted for loss) Table 3-20: Estimated U.S. Annual Per Capita Consumption of High-fructose Corn Syrup, 2000-2010 (in lbs, adjusted for loss) Table 3-21: Estimated U.S. Annual Per Capita Consumption of Other Nutritive Sweeteners, 2000-2010 (in lbs, adjusted for loss) U.S. Sales of Regular and Low-Calorie Soft Drinks Decrease from 2009 to 2010 Retail Channel Accounts for Only 13% of Sugar Use by Volume Table 3-22: U.S. Sugar Distribution by Volume: By Type of User, 2010 (percent) Grocery Stores are the Most Popular Venue for Sweetener Product Sales Table 3-23: 2010 Sugar and Sweetener Sales by Retail Channel (percent)Chapter 4: The Marketers
  12. 12. Key PointsIntroductionU.S. Sugar Sale to State of Florida Loses MomentumAlmost All Raw Stevia is Produced in China or IndiaCompetitive Profile: Cargill, Inc., Minneapolis, MNCompany OverviewFinancial InformationSweetener ProductsTruviaResearching Reduced-calorie Sweetener Options for BeveragesCompetitive Profile: EucoNova Corporation, Miami, FLCompany OverviewProductsCorporate StrategyCompetitive Profile: Florida Crystals Corp., West PalmBeach, FLCompany OverviewOrganic and “CarbonFree” SugarProductsCompetitive Profile: GLG Life Tech Corp., Vancouver, B.C.Company OverviewFinancial InformationCorporate StrategyCompetitive Profile: McNeil Nutritionals, LLC,Fort Washington, PACompany OverviewProducts
  13. 13. McNeil Introduces Splenda EssentialsCompetitive Profile: Merisant Worldwide, Inc., Chicago, ILCompany OverviewFinancial InformationCorporate StrategyCompetitive Profile: PureCircle USA Inc., Oak Brook, IL (Sales and MarketingHead Office)Company OverviewFinancial InformationCorporate StrategyCompetitive Profile: Pyure Brands LLC, Naples, FLCompany OverviewCorporate StrategyCompetitive Profile: Steviva Brands, Inc., Portland, ORCompany OverviewProductsCorporate StrategyCompetitive Profile: United States Sugar Corp.,Clewiston, FLCompany OverviewCorporate StrategyCompetitive Profile: Wholesome Sweeteners, Inc.,Sugar Land, TXCompany OverviewWholesome Sweeteners Leads Fair Trade Sweetener Market in the UnitedStatesCorporate StrategyCompetitive Profile: Wisdom Natural Brands, Gilbert, AZ
  14. 14. Company Overview ProductsChapter 5: Regulatory Policy, Supply and Distribution Key Points Overview United States Sugar Policy Economic Research Service Briefing on Sugar and Sweeteners Policy Changes Mandated By 2008 Farm Bill The Free Sugar Act of 2011 Other Legislation Introduced to End the Sugar Price-Support Program Bipartisan Support to End the Ethanol Tariff The Other Side of the Coin: Legislation to Halt the Growth of the Ethanol Industry USDA Increases FY2011 Raw Sugar Tariff-Rate Quota Sugar Beet, Sugarcane and Corn Farming in the United States Farmers Use Cooperatives for Refining, Marketing The Three Primary Markets for Nutritive Sweeteners Table 5-1: U.S. Sugar Deliveries for Human Consumption, by Type of User, 2010 Table 5-2: U.S. Sugar Deliveries by Percentage of User Type, 2010 Production of high-Fructose Corn Syrup Down From Annual High in 1999 Regulatory Framework for Non-Nutritive Sweeteners Proposed Rule Becomes Interim Policy for GRAS Notification Procedure Five Artificial Sweeteners Currently Approved by the FDA FDA Regulations for Sugar Alcohols and Labeling of These Sweeteners FDA Allows Tooth Health Claim with Polyols Sugar Alcohols Primarily Sold to Manufacturers Prior to FDA Approval, Companies Launch First Stevia Derivatives with GRAS Self-AffirmationsChapter 6: New Products and Trends
  15. 15. Key PointsTrends OverviewThe Stevia RevolutionStevia Blends Lead the Trend Towards Calorie-reduced Rather than No-calorieProductsStevia Awareness in the United States Jumps from 46% to 62% between 2010 to2011, According to Research by PureCircleStevia Becomes a Leading Ingredient in BeveragesLess-expensive Stevioside-based Sweeteners Are in DevelopmentStevia Prices Fall 25% from 2010 to 2011Low-Glycemic Is the Watchword for 2011Introductions of Food and Beverage Products Containing Stevia Increase from20 in 2006 to 76 in 2010Table 6-1: Food and Beverage Product Line Introductions Containing Stevia asSweetener, 2006-2010Innovative Products Containing Stevia Introduced in 2010 and 2011Rainforest Beverages LLC Introduces Rainforest Cola Sweetened with SteviaMy Skoopz Inc. Introduces “100% All Natural” Skoopz Natural SweetenerAgave Product Introductions Increase 116% in Two YearsTable 6-2: Food and Beverage Product Line Introductions: Agave as Sweetener(Includes Kitchen/Tabletop Products), 2006-2010Innovative Products Containing Agave Introduced in 2010 and 2011Glaceau VitaminWater from the Coca-Cola Co.Cactus Jerky 100% Desert JerkyThe Top Four Agave Nectar Products in 2011Products Containing Monk Fruit Enter the MarketEvaporated Cane Juice Use Continues to Increase in New ProductsTable 6-3: Food and Beverage Product Line Introductions Containing EvaporatedCane Juice (ECJ) as Sweetener, 2006-2010
  16. 16. Innovative Products Containing Evaporated Cane Juice Introduced in 2010 and2011Ciao Bella Fat Free Sorbet BarsFocus Food Protein EnerGI Bar from Grecian Ideal NutritionNew Products Containing High-Fructose Corn Syrup as an Ingredient JumpNearly 90% from 2009 to 2010Table 6-4: Food and Beverage Product Line Introductions Containing High-Fructose Corn Syrup as Sweetener, 2006-2010New Products and Trends in Polyols Xylitol Most Often Appears in Chewing GumTable 6-5: Food and Beverage Product Line Introductions Containing Xylitol asSweetener, 2006-2010Innovative Products Containing Xylitol Introduced in 2010 and 2011Mentos Gum UP2U Flavored Sugarfree GumThe Number of Products Containing Erythritol Nearly Doubles from 2009 to 2010Table 6-6: Food and Beverage Product Line Introductions Containing Erythritolas Sweetener, 2006-2010New Products and Trends in Non-Nutritive Artificial SweetenersIn 2010, Functional Drinks Was the Leading Category of New ProductIntroductions Containing SucraloseTable 6-7: Food and Beverage Product Line Introductions Containing Sucraloseas Sweetener, 2006-2010Table 6-8: Leading Categories of Food and Beverage Products ContainingSucralose as Sweetener, 2006-2010Innovative Products Containing Sucralose Introduced in 2010 and 2011New York Bakery of Syracuse Inc. Introduces New Nutri BreadsFormulated P28 100% Whole Wheat High Protein BreadNew Products Containing Acesulfame K Increase 43% Between 2009 and 2010Table 6-9: Food and Beverage Product Line Introductions ContainingAcesulfame K as Sweetener, 2006-2010New Products Containing Aspartame Increase from 44 to 75 Between 2009 and2010
  17. 17. Table 6-10: Food and Beverage Product Line Introductions Containing Aspartame as Sweetener, 2006-2010 Aspartame May Eventually Lose Market Share to Stevia Innovative Products Containing Aspartame Introduced in 2010 and 2011 Rev7 Removable Sugar Free Gum from Revolymer Ltd. Saccharin Still in Use, Primarily in Toothpaste and Other Personal Products Table 6-11: Food and Beverage Product Line Introductions Containing Saccharin as Sweetener, 2006-2010 Marketing Trends “No High-Fructose Corn Syrup” Claim Continues to Increase Along with Increasing Use of HCFS in Products Table 6-12: Food and Beverage Product Line Introductions With a “No High- Fructose Corn Syrup” Claim, 2006-2010 Innovative Products With a “No High-Fructose Corn Syrup” Claim Introduced in 2010 and 2011 Sara Lee Introduces Earth Grains 100% Natural Bread with Eco-Grain Wheat Green Rabbit LLC Introduces MimicCreme Healthy Top Dairy-Free Soy-Free Whipping Cream in January 2011 “Low-Calorie/Low Sugar/No Sugar” Claims on New Products Increase Table 6-13: Low-Calorie/Low Sugar/No Sugar Claims on Food and Beverage Product Introductions, 2006-2010 FDA Definitions for Sugar Content Claims in Foods Table 6-14: FDA Definitions for Sugar Content Claims of Food Claim Definition Sugar-Free “Low Glycemic” Claims Increase 200% From 2006 to 2010 Table 6-15: New Product Lines With “Low Glycemic” Claim, 2006-2010 Product Development Trends Coca-Cola and PepsiCo Rivalry Moves into the LaboratoryChapter 7: The Consumer
  18. 18. Key PointsConsumer Sweetener Choices Are Influential in the Sweetener MarketMarket Driver: Obesity and OverweightDefinitions of Overweight and ObeseIn 2010, 27.6% of American Adults Self-Report as ObeseObesity and Overweight Prevalence in Children and Teenagers IncreasesSteadily for Decades, then Dips in 2005-2006Obesity in Children May Lead to What Were Previously Thought to Be “AdultsOnly” DiseasesParents Concerned About the Link Between High-Fructose Corn Syrup andObesityHow the Overweight/Obesity Driver May Affect Consumer BehaviorMarket Driver: DiabetesAn Estimated 26 Million Americans Have DiabetesTable 7-1: Estimated Prevalence of Diagnosed and Undiagnosed Diabetes inPeople Age 20 Years or Older, By Age Group, United States, 2005-2008Table 7-2: Estimated Number of New Cases of Diagnosed Diabetes in PeopleAge 20 Years or Older, By Age Group, United States, 2010Low Glycemic Index Foods and DiabetesMarket Driver: Ingredient AwarenessFood & Health Survey Finds Concerns About Carbohydrate and Sugar IntakeTable 7-3: Efforts by Americans to Limit Specific Types of Carbohydrates andSugars. Question: “Which of the following are you trying to limit? Check all thatapply.”Table 7-4: Perceptions About Sugar in a Healthy Diet. Question: “As far as youknow, which of the following statements, if any, are true? Check all that apply.”IFIC Survey Reveals Consumers’ Attitudes about Low-Calorie/ArtificialSweetenersTable 7-5: Consumer Attitudes About Low-Calorie/Artificial Sweeteners.Question: “Which of the following statements, if any, do you agree with regardinglow-calorie/artificial sweeteners? Check all that apply. Low-calorie sweeteners…”Younger Women Scrutinize Labels for Calories, Fat, Sugar
  19. 19. Table 7-6: Which Sweeteners Concern Mothers?Claims versus Labeling Information—the Need for Scrutiny by ConsumersOverall View of Usage of All Types of Nutritive Sweeteners by AmericanHouseholds Shows White Granulated Sugar Remains the Most CommonNutritive Sweetener OptionTable 7-7: Sweetener Use in American Households in 201130% of Americans Who Use Honey Report Using More Than a Year Previous,According to Packaged Facts SurveyTable 7-8: Sweetener Use in American Households in 2011: Response toQuestion, “Are You Using More of This Sweetener Than a Year Ago?”Half of Americans Who Use White Granulated Sugar Report Using Less Than aYear Previous, According to Packaged Facts SurveyTable 7-9: Sweetener Use in American Households in 2011: Response toQuestion, “Are You Using Less of This Sweetener Than a Year Ago?”Packaged Facts Survey of Sugar Substitute Usage by American HouseholdsShows Sucralose Is the Most Popular ProductTable 7-10: Artificial Sweetener Use in American Households in 201141% of Americans Who Use Aspartame Report Using Less Than a YearPrevious, According to Packaged Facts SurveyTable 7-11: Sweetener Use in American Households in 2011: Response toQuestion, “Are You Using Less of This Sugar Substitute Than a Year Ago?”Market Driver: OrganicOrganic Offers Alternative to Genetically Modified Sugar BeetsSimmons Market Research Data on Sugar and Sweetener Purchases andAttitudesWhite Granulated Sugar Use Per Household DecreasesTable 7-12: Percentage of U.S. Households Using White Granulated Sugar,2004-2011Increasing Percentage of Consumers Purchasing Store-Brand White GranulatedSugarTable 7-13: White Granulated Sugar Brands Most Often Purchased byHouseholds, 2007 and 2011
  20. 20. Nearly Half of Households that Purchase White Granulated Sugar Use One Pound or Less Per Month Table 7-14: White Granulated Sugar Amounts Used in Past 30 Days Percent of Households Using Sugar Substitutes/Artificial Sweeteners Remains Stable Table 7-15: Percent of U.S. Households Using Sugar Substitutes/ Artificial Sweeteners, by Full Year Period Table 7-16: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households, 2008 and 2011 Table 7-17: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased, by Full Year Period, Spring 2006-Winter 2011 Sun Crystals and Truvia Take Market Share from Other Sugar Substitutes/Artificial Sweeteners Table 7-18: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households During Six Months Previous to March 2011 Artificial Sweetener Users Most Often Use 3 Packets or Fewer Per Day Table 7-19: Sugar Substitute/Artificial Sweetener Used in Average Day, By Percent of Total HouseholdsAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=6393563US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

×