Snack Foods in the U.S., 4th Edition
 

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Snack Foods in the U.S., 4th Edition Snack Foods in the U.S., 4th Edition Document Transcript

  • Get more info on this report!Snack Foods in the U.S., 4th EditionJune 1, 2011U.S. retail sales of packaged snacks rose to nearly $64 billion in 2010, and PackagedFacts projects sales to approach $77 billion by 2015, a total market increase of over20%. Despite the lingering effects of global recession, American consumers aresnacking more than ever, thanks to less frequent restaurant dining, frenzied lifestylesthat encourage on-the-go eating, and a growing tendency to replace meals with severalsmaller snacks. Additionally, marketers have responded to concerns about the growingimpact of obesity on the health of the nation, and have made great strides in developinghealthier snack foods that still taste good. While value is still one of the primary driversof snack purchases, the economy has recovered to an extent that consumers are onceagain making health, convenience, and even indulgence top priorities as well.This fully updated Packaged Facts report examines the market for packaged sweet andsalty snacks within the context of broader food industry trends in new productdevelopment and marketing. To accommodate the complexities of the U.S. marketwithin shifting socioeconomic contexts, the report investigates not only the sales data,new product introductions and market positioning strategies, but also the lifestylepatterns that contribute to the rise and fall of snacking trends. This completely revisededition provides an omnibus approach to the market, examining snacks via two broadclassifications, sweet and salty/savory, while providing greater detail for dozens ofcategories and segments in which market activity dictates closer inspection.A new feature of this study is data from Packaged Facts’ new Food Shopper InsightsSurvey, conducted in March 2011. Gauging the shopping patterns and attitudes ofadults who have shopped for groceries within 24 hours of being surveyed, these datapaint a detailed picture of U.S. snack trends by broader consumer health goals andnutrition concerns, ingredient concerns such as low-sugar and gluten-free, purchasemotivators such as “family favorite” and “product looked appetizing,” snack occasionsand timing (e.g., “between meals,” weekday vs, weekend, at home vs away from home),brand loyalty by product type, store-brand appeal, and coupon usage. Additional datasources include multi-year Experian Simmons Market Research Bureau data, whichprovides a detailed look at category-level and brand penetration levels; InfoScanReview data, which quantifies marketer and brand shares across numerous productcategories; and new product tracking data from Product Launch Analytics, aDatamonitor service. In addition, category-specific marketer and brand focus
  • discussions help to define the relationship between consumer attitudes and productdevelopment.More Snack Foods Reports by Packaged FactsExtreme and Edgy Flavors: Culinary Trend Mapping Report by Packaged FactsWhether it’s Third-Degree Burn Doritos or lamb cooked with orange blossom and blackpepper ice cream, consumers around the globe are thrilling to new, bigger, ...The Education Foodservice Market in the U.S.: Elementary, Secondary and HigherEducation by Packaged FactsWith restaurant foodservice sales generally under pressure, education foodservicesales remain a bright spot: Packaged Facts forecasts education foodservice sales atprimary, secondary, and postsecondary ...Frozen Convenience Foods in the U.S. by Packaged FactsMarketers of frozen convenience food have found themselves caught between a rockand a hard place during the economic downturn. Though fresh convenience food has ...Snack and Dessert Trends in the U.S. Foodservice Market by Packaged FactsSnacking trends intersect with some of the foodservice industry’s most importantchallenges, which is why cracking the snacking code has become a necessity. But while...Food Gifting in the U.S., 2nd Edition by Packaged FactsThe U.S. market for food gifting continues to expand in sales and product offerings, andis one of the few areas of gifting that is ...See all reports like this >>More United States Snack Foods ReportsSnack Foods Manufacturing by First Research, Inc.Brief Excerpt from Industry Overview Chapter: The US snack foods manufacturingindustry includes about 500 companies with combined annual revenue of $27 billion.Major companies include ...2011 U.S. Cookie, Cracker & Pasta Mfg Industry-Capital & Expenses Report by BarnesReportsThe 2011 U.S. Cookie, Cracker & Pasta Mfg Industry-Capital & Expenses Report,published annually by Barnes Reports, contains timely and accurage industry statistics,forecasts and ...Street Vendors in the US - Industry Risk Rating Report by IBISWorld
  • IBISWORLD INDUSTRY RISK RATINGS REPORT This is the replacement forIBISWorlds June 2010 edition of Street Vendors in the US Industry Risk RatingsReport. Industry Risk Ratings ...Snack Food Production in the US - Industry Risk Rating Report by IBISWorldIBISWORLD INDUSTRY RISK RATINGS REPORT This is the replacement forIBISWorlds April 2011 edition of Snack Food Production in the US Industry RiskRatings Report. Industry Risk ...Cookie, Cracker & Pasta Production in the US - Industry Risk Rating Report byIBISWorldIBISWORLD INDUSTRY RISK RATINGS REPORT This is the replacement forIBISWorlds March 2011 edition of Cookie, Cracker & Pasta Production in the USIndustry Risk Ratings ...See all reports like this >>More United States ReportsD&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.This D&B Country RiskLine Report will help you analyze the risks, opportunities andlikely payment delays when doing business in this country. It includes ...Drywall Installers in the US - Industry Risk Rating Report by IBISWorldIBISWORLD INDUSTRY RISK RATINGS REPORT This is the replacement forIBISWorlds January 2011 edition of Drywall Installers in the US Industry Risk RatingsReport. Industry Risk Ratings ...D&B Country Report: The United States of America by Dun & Bradstreet Inc.D&B Country Report. Comprehensive information for evaluating risks and opportunitieswhen trading or investing in this country. Providing critical information and analysis on ...Country Report United States January 2011 by Economist Intelligence UnitCountry Reports analyse political and economic trends in featured countries. They showyou exactly how national, regional and global events will affect your business in ...Country Report United States December 2010 by Economist Intelligence UnitCountry Reports analyse political and economic trends in featured countries. They showyou exactly how national, regional and global events will affect your business in ...TABLE OF CONTENTSChapter 1: Executive Summary
  • IntroductionScope of ReportTwo Classifications: Sweet and Salty/SavoryReport MethodologyMarket Size and CompositionU.S. Snack Market Approaches $64 BillionSnacking as a Way of Life“Better-for-you” Snack Products in High DemandSalty/Savory Increases Share of Snacks MarketSalty/Savory Snacks Top List of Dollar GrowthFigure 1-1: Share of SymphonyIRI-Tracked Snack Sales by Classification: Sweetvs. Salty/Savory, 2006 vs. 2010 (percent)Supermarkets Account for 41% of Snack MarketCompetitive TrendsMultinational Conglomerates DominateMergers and AcquisitionsKraft/CadburyDiamond Foods/Kettle Foods/PringlesSnyder’s-LanceLink Industries and JBSPrivate-Label Sales Outpace Market GrowthHershey and Mars Are Dominant Forces in Chocolate CandyMars Leads in Non-Chocolate CandyKraft Accounts for One-Third of Cookie SegmentGeneral Mills and Clif Are Leaders in Food BarsGeneral Mills Corners Over Half of Dry Fruit Snacks MarketFruit Cups/Bowls Marketers Experience LossesFrito-Lay Is Potato Chip PowerhouseTortilla/Tostada Chip Segment Loses SteamKraft’s Ritz on Top in CrackersKraft’s Planters King of Snack Nuts Despite LossesPrivate Label Claims Half of Nutritional Snacks/Trail Mixes SalesPopcorn and Rice/Popcorn CakesDried Meat SnacksMarketing and New Product TrendsNew Snack Product Introductions RecoverSweet Categories Lead in New Product Intros“Natural” Tag Tops Claims ListHealth-Related Claims Reclaiming Lost GroundSpecial Diets Tags Steadily IncreaseKraft Leads in 2010 Product IntroductionsConsumer TrendsMajority of Americans Seek Healthy LifestylesFigure 1-2: Consumer Psychographics: Physical Health and Fitness, March 2011(percent of U.S. grocery shoppers)Potato Chips Are Most Frequently Purchased Snack Type
  • Figure 1-3: Snacks Usually/Normally Purchased: By Product Type, March 2011 (percent of U.S. grocery shoppers) Majority of Shoppers Stick to National/Name Brand Snacks Afternoon, Evening, At-Home Snacks the Most PopularChapter 2: The Market Introduction Scope of Report Two Classifications: Sweet and Salty/Savory Report Methodology Market Size and Composition U.S. Snack Market Approaches $64 Billion Table 2-1: U.S. Retail Sales of Snack Foods, 2006-2010 (in billions of dollars) Salty/Savory Increases Share of Snacks Market Figure 2-1: Share of SymphonyIRI-Tracked Snack Sales by Classification: Sweet vs. Salty/Savory, 2006 vs. 2010 (percent) Figure 2-2: Share of SymphonyIRI-Tracked Snack Sales: By Sweet Category, 2006 vs. 2010 (percent) Figure 2-3: Share of SymphonyIRI-Tracked Snack Sales: By Salty/Savory Category, 2006 vs. 2010 (percent) Candy Tops in Sweet Snacks Market Share Salty Snacks Dominate Salty/Savory Classification Table 2-2: Share of SymphonyIRI-Tracked Sales of Sweet Snacks by Product Category, 2009 vs. 2010 (percent) Table 2-3: Share of SymphonyIRI-Tracked Sales of Salty/Savory Snacks by Product Category, 2009 vs. 2010 (percent) Dollar and Volume Sales Keep Pace Table 2-4: SymphonyIRI-Tracked Retail Sales of Snack Foods by Dollar and Volume Growth, 2009-2010 (in millions of dollars and pounds) Salty/Savory Snacks Top List of Dollar Growth Table 2-5: Selected Snack Food Segments by Dollar Growth/Loss in SymphonyIRI-Tracked Dollar Sales, 2009-2010 (in millions of dollars) Table 2-6: SymphonyIRI-Tracked Retail Sales of Snack Foods by Segment, Classification and Category, 2009-2010 (in millions of dollars) Supermarkets Account for 41% of Snack Market Figure 2-4: Share of U.S. Snack Market Sales by Retail Channel, 2010 (percent) Market Outlook Slow Economic Recovery Influences Spending Consumers Remain Thrifty Table 2-7: Consumer Attitudes: “Price Not Main Factor in Purchases” and “Spending More on Consumer Products,” February 2011 (percent) Table 2-8: Responses to Statements Related to Grocery Spending, February 2011 (percent) Food Costs Stabilize, But May Rise Again Table 2-9: Consumer Price Index for Food at Home and Selected Snack Categories: 2001-2010 Stealth Downsizing
  • Specialty Snacks Still Affordable A Culture of Snacking Studies Examine Kids’ Snacking Habits Kids’ “Better For You” Snacks High in Sugar, Fat Reformulation Not Enough? Eating Healthy Healthy Snacks in Demand Gluten-Free and Other Allergy Concerns Portion Control and Convenience Natural and Organic Table 2-10: Consumer Opinion on Natural and Organic Products, February 2011 (percent) Environmental Concerns “Green” Packaging Food Safety U.S. Snack Market to Reach $77 Billion in 2015 Table 2-11: Projected U.S. Retail Sales of Snack Foods, 2010-2015 (in billions of dollars)Chapter 3: Competitive Trends Multinational Conglomerates Dominate Mergers and Acquisitions Kraft/Cadbury Diamond Foods/Kettle Foods/Pringles Snyder’s-Lance Link Industries and JBS Other Acquisitions Private-Label Sales Outpace Market Growth Table 3-1: SymphonyIRI-Tracked Retail Sales of Private-Label Snack Foods by Classification, Category and Segment, 2009-2010 (in millions of dollars) Illustration 3-1: Wholesome Goodness Cereal Bars Trend Overview by Classification Trends in Sweet Snacks Candy Dominates Sweet Classification Table 3-2: Share of Sweet Classification Sales by Category, 2009 vs. 2010 (percent) Candy Sales by Segment Figure 3-1: Share of Chocolate Candy Sub-Category Sales by Segment, 2009 vs. 2010 (percent) Figure 3-2: Share of Non-Chocolate Candy Sub-Category Sales by Segment, 2009 vs. 2010 (percent) Hershey Dominant Force in Chocolate Sub-Category Table 3-3: Top Marketers and Brands of Chocolate Candy Box/Bag/Bar > 3.5 oz. by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
  • Table 3-4: Top Marketers and Brands of Chocolate Candy Box/Bag/Bar < 3.5 oz.by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions ofdollars)Table 3-5: Top Marketers and Brands of Sugar-Free Chocolate Candy bySymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)Mars Leads in Non-Chocolate CandyTable 3-6: Top Marketers and Brands of Non-Chocolate Chewy Candy bySymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)Table 3-7: Top Marketers and Brands of Sugar-Free Diet Candy bySymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)Cookies and Bakery SnacksFigure 3-3: Share of Cookies and Bakery Snacks Category Sales by Segment,2009 vs. 2010 (percent)Kraft Accounts for One-Third of Cookie SegmentTable 3-8: Top Marketers and Brands of Cookies by SymphonyIRI-Tracked Salesand Market Share, 2010-2011 (in millions of dollars)Food BarsFigure 3-4: Share of Food Bars Category Sales by Segment, 2009 vs. 2010(percent)General Mills Increases Lead in Granola Bar SegmentTable 3-9: Top Marketers and Brands of Granola Bars by SymphonyIRI-TrackedSales and Market Share, 2010-2011 (in millions of dollars)Gains Across the Board in Nutritional/Intrinsic Health Value Bar SegmentTable 3-10: Top Marketers and Brands of Nutritional/Intrinsic Health Value Barsby SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions ofdollars)Fruit SnacksFigure 3-5: Share of Fruit Snacks Category Sales by Segment, 2009 vs. 2010(percent)Raisins Best-Selling Dried Fruit VarietyTable 3-11: Types of Dried Fruit by SymphonyIRI-Tracked Sales and SegmentShare, 2010-2011 (in millions of dollars)General Mills Corners Over Half of Dry Fruit Snacks MarketTable 3-12: Top Marketers and Brands of Dry Fruit Snacks by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)Fruit Cups/Bowls Marketers Experience LossesTable 3-13: Top Marketers and Brands of Fruit Cups by SymphonyIRI-TrackedSales and Market Share, 2010-2011 (in millions of dollars)Trends in Salty/Savory SnacksSalty Snacks Maintain Hold on Classification SalesFigure 3-6: Share of Salty/Savory Classification Sales by Category, 2009 vs.2010 (percent)Salty SnacksFigure 3-7: Share of Salty Snacks Category Sales by Segment, 2009 vs. 2010(percent)Frito-Lay Potato Chip Powerhouse
  • Table 3-14: Top Marketers and Brands of Potato Chips by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars) Tortilla/Tostada Chip Segment Loses Steam Table 3-15: Top Marketers and Brands of Tortilla/Tostada Chips by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars) Crackers Figure 3-8: Share of Crackers Category Sales by Segment, 2009 vs. 2010 (percent) Kraft’s Ritz Is Best-Selling “All Other Crackers” Brand Table 3-16: Top Marketers and Brands of All Other Crackers by SymphonyIRI- Tracked Sales, 2010-2011 (in millions of dollars) Kellogg Sees Greatest Dollar Growth in Crackers with Fillings Table 3-17: Top Marketers and Brands of Crackers with Fillings by SymphonyIRI- Tracked Sales, 2010-2011 (in millions of dollars) Nut Snacks Figure 3-9: Share of Nut Snacks Category Sales by Segment, 2009 vs. 2010 (percent) Kraft’s Planters King of Snack Nuts Despite Losses Table 3-18: Top Marketers and Brands of Snack Nuts by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars) Private Label Claims Half of Nutritional Snacks/Trail Mixes Sales Table 3-19: Top Marketers and Brands of Nutritional Snacks/Trail Mixes by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars) Popcorn and Rice/Popcorn Cakes Figure 3-10: Share of Popcorn and Rice/Popcorn Cakes Category Sales by Segment, 2009 vs. 2010 (percent) Table 3-20: Top Marketers and Brands of RTE Popcorn/Caramel Corn by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars) Dried Meat Snacks Figure 3-11: Share of Dried Meat Snacks Category Sales by Segment, 2009 vs. 2010 (percent) Table 3-21: Top Marketers and Brands of Jerky by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars) Table 3-22: Top Marketers and Brands of All Other Dried Meat Snacks by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)Chapter 4: Marketing and New Product Trends New Snack Product Introductions Recover Table 4-1: Number of U.S. Food Product Introductions: Overall, Sweet Snacks and Salty/Savory Snacks, 2000-2010 Sweet Categories Lead in New Product Intros Table 4-2: Number of U.S. Snack Food Product Introductions by Product Category, 2006-2010 “Natural” Tag Tops Claims List Table 4-3: Top Product Claims/Tags for U.S. Snack Food Product Introductions, 2010 (number and percent) Natural-Related Claims Going Strong
  • Table 4-4: Number of New Snack Food Product Introductions by Top Natural-Related Package Tags/Claims, 2008-2010Health-Related Claims Reclaiming Lost GroundTable 4-5: Number of New Snack Food Product Introductions by Top Health-Related Package Tags/Claims, 2008-2010Special Diets Tags Steadily IncreaseTable 4-6: Number of New Snack Food Product Introductions by Top SpecialDiet-Related Package Tags/Claims, 2008-2010Kraft Leads in 2010 Product IntroductionsTable 4-7: Top Ten Leading U.S. Marketers of Snack Foods Based on Number ofStock-Keeping Unit (SKU)Introductions, 2006-2010U.S. Leads Global Snack Food IntroductionsTable 4-8: Number of Snack Foods Introductions by Country, 2006-2010(number of reports)Trends in Sweet SnacksBite-Sized Snacks Make Big ImpactIllustration 4-1: Reese’s MinisFocus on Hershey.Illustration 4-2: Hershey’s DropsIndulgence Meets Better-For-YouIllustration 4-3: Think Thin Chocolate Covered Strawberries BarFocus on Kraft FoodsNot Your Grandmother’s FruitIllustration 4-4: Hershey’s Extra Dark Chocolate with PomegranateSweet and Salty Snacks Combine Two Favorite TastesIllustration 4-5: Pretzel M&M’sMore Than Functional: SuperfoodsIllustration 4-6: Odwalla Blueberry Swirl Superfood BarConvenience: On-the-Go SnackingIllustration 4-7: General Mills Simply Fruit Roll-UpsTrends in Salty/Savory SnacksSweet on NutsIllustration 4-8: Nutorious Nut Confections Cranberry Orange TangoFocus on PlantersIllustration 4-9: Planters Chili Lime AlmondsBold Is BetterIllustration 4-10: Terra Exotic Harvest ChipsIllustration 4-11: Ruffles Molten Hot Wings Potato ChipsBrand Profile: Walmart’s World TableIllustration 4-12: World Table Tortilla ChipsTaking Popcorn to the Next LevelIllustration 4-13: 479° PopcornFocus on Popcorn, IndianaIllustration 4-14: Popcorn, Indiana Chip’InsMarketers Deliver Lower Sodium Snacks
  • Illustration 4-15: Triscuit Hint of Salt Focus on Frito-Lay (PepsiCo) Cross-Market Trends Interest in Natural and Organic Products Remains Strong Illustration 4-16: Safeway’s O Organic Snacks General Mills’ Small Planet Foods Division Market for Gluten-Free Snacks Explodes Marketers, Mother Earth Benefit from Environmental Initiatives Focus on Diamond Foods’ Kettle Chips Illustration 4-17: Kettle Chips Bio-Beetle Trends in Kids Snacks Illustration 4-18: Goldfish Flavor Blasted Grahams Illustration 4-19: Fresh & Easy Goodness for Kids Multigrain Chips Brand Profile: PepsiCo/Tropicana Tropolis Illustration 4-20: Tropicana Tropolis FlavorsChapter 5: Consumer Trends Shopper Insights Methodology Majority of Americans Seek Healthy Lifestyles Figure 5-1: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent of U.S. grocery shoppers) Groceries and Consumer Health Goals Figure 5-2: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent of U.S. grocery shoppers) Low Sugar, High Fiber Are Most Popular Healthy Product Positionings Figure 5-3: Purchasing of Food and Beverage Products by Selected Package Labels/Claims, March 2011 (percent of U.S. grocery shoppers) Shopper Use of Grocery Coupons Figure 5-4: Types of Coupons Used During Grocery Shopping Trips, March 2011 (percent of U.S. grocery shoppers who use coupons) Table 5-1: Sources of Coupons Used During Grocery Shopping Trips, March 2011 (percent of U.S. grocery shoppers who use coupons) Potato Chips Are Most Frequently Purchased Snack Type Figure 5-5: Snacks Usually/Normally Purchased: By Product Type, March 2011 (percent of U.S. grocery shoppers) Figure 5-6: Percent of Snacks Purchased on Sale: By Product Type, March 2011 (percent of U.S. grocery shoppers) Figure 5-7: Planned vs. Impulse Snack Purchases: By Product Type, March 2011 (percent of U.S. grocery shoppers) Table 5-2: Response to Question “Did you choose a product that you usually buy?”: By Snack Product Type, March 2011 (percent of U.S. grocery shoppers) Majority of Shoppers Stick to National/Name Brand Snacks Table 5-3: Type of Brand Purchased During Grocery Shopping Trips: By Snack Product Type, March 2011 (percent of U.S. grocery shoppers) Table 5-4: Price Comparison of Snack Products Purchased, Compared to Similar Products, March 2011 (percent of U.S. grocery shoppers)
  • Table 5-5: Motivations (Other Than Price/Promotion) for Selection of SnacksPurchased: By Product Type, March 2011 (percent of U.S. grocery shoppers)Snacking PatternsAfternoon, Evening Snacks Are Most PopularTable 5-6: Meals/Snacks Typically Eaten: Overall and by Gender, March 2011(percent of U.S. grocery shoppers)Table 5-7: Mealtime and Snacking Patterns: By Gender, March 2011 (percent ofU.S. grocery shoppers)Table 5-8: Patterns for Snacking Alone or with Others: Weekdays vs. Weekends,March 2011 (percent of U.S. grocery shoppers)At-Home Snacks More PopularTable 5-9: Patterns for Snacking at Home or Away from Home: Weekdays vs.Weekends, March 2011 (percent of U.S. grocery shoppers)Table 5-10: Patterns for Snacking in Home Kitchen or Elsewhere in Home:Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)Table 5-11: Patterns for Snacking at Table, at Kitchen Counter, or Elsewhere inHome: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)Usage Trends and Demographic Patterns: Sweet SnacksCookies Most Popular Sweet CategoryTable 5-12: Usage Overview for Sweet Snack Products: 2006, 2008 and 2010(percent of U.S. households)Who’s Eating CookiesTable 5-13: Demographic Indexes for Cookies: Overall and By Selected Brands,2010 (U.S. households)Who’s Eating CandyTable 5-14: Demographic Indexes for Candy: Overall and by Selected Brands,2010 (U.S. households)Who’s Eating Food Bars and Fruit SnacksTable 5-15: Demographic Indexes for Food Bars and Fruit Snacks, 2010 (U.S.households)Usage Trends and Demographic Patterns: Salty/Savory SnacksPotato Chips Most Popular Salty/Savory CategoryTable 5-16: Usage Overview for Salty/Savory Snack Products: 2006, 2008 and2010 (percent of U.S. households)Who’s Eating Potato ChipsTable 5-17: Demographic Indexes for Potato Chips: Overall and by SelectedBrands, 2010 (U.S. households)Who’s Eating CrackersTable 5-18: Demographic Indexes for Crackers: Overall and by Selected Brands,2010 (U.S. households)Who’s Eating Corn/Tortilla Chips and Cheese SnacksTable 5-19: Demographic Indexes for Corn/Tortilla Chips and Cheese Snacks:Overall and by Selected Brands, 2010 (U.S. households)Who’s Eating PretzelsTable 5-20: Demographic Indexes for Pretzels: Overall and by Selected Brands,2010 (U.S. households)
  • Chapter 6: Looking Ahead Trends and Opportunities Snacking as a Way of Life “Better-for-you” Snack Products in High Demand Low-Sodium Trend Increases Momentum Growing Number of Products Target Special Dietary Needs Stricter Guidelines for Natural Snacks Get Smaller Private-Label Products Sustain Consumer Interest “Green” Concerns Once More a Priority Packaged Snacks Compete with Fresh Retailers Expand Snack Selection Small Format Stores Regain Lost Ground Natural and Organic Food Continues Move to Mainstream Mass Merchandisers Morph Into Supercenters C-Stores and Drugstores Battle for On-the-Go Snack Share E-Marketing Snack Foods Social Networking: Facebook, Twitter, Then… Location-Based Social Media: Yelp, Foursquare and Google Places Focus on Savings: Groupon, Woot and Blippy What’s Next: Social Media Aggregators and Mobile ConnectivityAppendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2849103US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004