Sizzling Stats: Pet Industry Trends

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20 Great stats about pet industry trends.

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Sizzling Stats: Pet Industry Trends

  1. 1. SIZZLIN’ STATS20 Great Stats About Pet Industry Trends
  2. 2. MarketResearch.com Talk to a Specialist Video Overview We Help You Find the Business Intelligence You Need Expert Research Specialists • Get industry specific advice to fulfill your business needs Always Buy the Right Report • We can open any Report & eliminate the guesswork BEFORE you buy The Slice & Dice Option • Purchase only chapters, sections or tables in our subscription based product
  3. 3. 51% of pet parents take their pets with them when they travel. (Study by AAA and Best Western International)
  4. 4. $354 million $881 million (Packaged Facts, U.S. Pet Market Outlook, 2012-2013) 2009 2014 North American Pet Insurance Sales Estimates 20% Annual Growth
  5. 5. As the largest market segment, dogs fuel most of the growth in the U.S. pet market. (U.S. Pet Market Outlook, 2012-2013 April 2012)
  6. 6. Pet Parents were expected to spend $70 million more in 2012 than they did in 2011 on costumes. (National Retail Federation)
  7. 7. 61% of Pet Households Keep More Than One Pet. (U.S. Pet Market Outlook, 2012-2013)
  8. 8. The pet parent factor—pet owners treating their pets like children--is at the core of pet owners’ willingness to spend ever greater amounts of money on their pets.” (David Lummis, Pet Market Analyst) “
  9. 9. Spending Snapshot: Overall U.S. Pet Industry (www.americanpetproducts.org) Expenditures* GrowthYear 2008 $43.2 2009 $45.5 5.3% 2010 $48.4 6.4% 2011 $51.0 5.4% 2012E $52.9 3.7% 2013E $55.0 4.0% *in billions
  10. 10. “As of 2011, veterinary services — the most directly health-related category—leads in market share, at 35%” (U.S. Pet Market Outlook, 2012-2013) VeterinaryServices PetFood 35% 34% 20% 11% NonfoodPet Supplies Non-Medical PetServices
  11. 11. Amazon.com emerges as the top website among consumers who purchased pet products online within the last 12 months, at 39%, with Walmart at 12%” (Packaged Facts, U.S. Pet Market Outlook, 2012-2013) “
  12. 12. Market Snapshot: Growth of Pet Insurance 253.1Million 280.9Million 2008 2009 (Embrace Pet Insurance) 2010 2011 2012E 2013E 2014E 314.4Million 369.6Million 407.4Million 462.6Million 519.4Million
  13. 13. (U.S. Pet Market Outlook, 2012-2013) According to The Association for Pet Obesity Prevention (APOP) fifth annual National Pet Obesity Day Study, conducted in October 2011 53% of dogs are overweight or obese 55% of cats are overweight or obese
  14. 14. (Natural, Organic, and Eco-Friendly Pet Products in the U.S., November 2012) Natural/Alternative Cat Litters account for over half of sales (55%) of Natural Pet Care
  15. 15. There are 116 million pets other than dogs or cats living in American households.” (Pet Population and Pet Owner Trends in the U.S., January 2013) “
  16. 16. In March 2012, 36% of buyers reported spending less on pet products because of the economy, compared with 27% in 2010. (Packaged Facts, U.S. Pet Market Outlook, 2012-2013) 2012 Buyers 2010 Buyers 36% 27%
  17. 17. The number of minority (i.e., other than White Non-Hispanic) dog or cat households rose 30% from 2006 to 2011, representing the addition of 2.6 million minority households as pet owners. (Experian Simmons Consumer Survey)
  18. 18. From 2007 to 2011, pet superstores increased their pet shopper base, with both PetSmart and Petco charting commensurate gains, while other pet stores (including independents and smaller chains) saw their shopper base slip. (Packaged Facts, U.S. Pet Market Outlook, 2012-2013) Pet Superstores Other Pet Stores 39% 13% 46% 12% Pet SuperStores Other Pet Stores 2007 2011
  19. 19. (David Sprinkle, Packaged Facts Research Director) “1.5% of global retail sales in the pet food, pet treat, and pet supplement market involve products fortified with EPA/DHA omega-3s.”
  20. 20. From 2006 to 2012, the number of dogs in the U.S. increased, while the number of cats decreased. (Packaged Facts, U.S. Pet Market Outlook, 2012-2013) 2006 2012 DOGS 74.8 DOGS 78.2 CATS 88.3 CATS 86.4 InMillions
  21. 21. The recession has not only decreased what consumers spend on their own health, but what they spend at the veterinarian” (Susan Spaulding, Petfood Industry.com “Nutrition News” e-letter, March 20, 2012 “
  22. 22. Most Popular Pets (Pet Care Industry Analysis 2013) Freshwater Fish Cats Dogs Other Animals Birds Reptiles Horse Saltwater Fish 41.7% 22.7% 18.9% 3.9% 3.6% 3.3% 3.2% 2.7%
  23. 23. Helping you Meet Your Business Goals. http://www.marketresearch.com Essential Insights on Consumer Markets. http://www.packagedfacts.com

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