Roofing materials in the u.s., 2nd edition
 

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Roofing materials in the u.s., 2nd edition Roofing materials in the u.s., 2nd edition Document Transcript

  • Get more info on this report!Roofing Materials in the U.S., 2nd EditionMarch 1, 2009This new SBI report reveals astonishingly that roofing product manufacturing managedto grow modestly from $10.6 billion in 2007 to $10.9 billion in 2008, a gain of threepercent. This is credited to increased asphalt pricing in 2008 and a slowdown is on theway. SBI forecasts a significant contraction in 2009 of about 16% caused by declines inaverage selling prices and soft end-user demand before a slow recovery begins.The report contains detailed data and analysis describing the U.S. market for roofingproduct manufacturing. The report examines the value of the market, variouscomponents of trade, an analysis of economic factors affecting the industry, and end-user market analysis.This report further explores housing related indicators, product and market trends withexpanded coverage of green product trends, and competitive issues affecting roofingmanufacturing. The report also profiles major marketers, along with manufacturerstrategies used to maximize growth and profitability.Markets included are: Asphalt Shingle & Coating Materials Sheet Metal Roofing (figures also include metal roof drainage equipment) Precast Concrete Roof Units (figures also include concrete joists and beams, and floor units) Single-Ply Rubber Membrane Roofing Ceramic/Clay & Slate Roofing Tile (figures also architectural terra cotta, drain tile, flue tile, conduit, but does not include clay refractories) Wood Shingles & ShakesRoofing Market Nears $10.9 BillionDespite the unraveling of the U.S. economy in 2008, SBI estimates the U.S. market forroofing products grew modestly from $10.6 billion in 2007 to $10.9 billion in 2008, a gainof three percent. However, the gain comes after a 13% decline in 2007 and leaves themarket well below its 2006 peak of $12.1 billion.
  • Green Roofing Products Market Growing, Influencing InnovationThe $789 billion American Recovery and Reinvestment Bill of 2009 includes seriousgovernment investment in energy efficiency building efforts, such as $16 billion to repairand make energy-efficient retrofits for public housing; $6.7 billion for renovations andrepairs to federal buildings; and $6.9 billion for local and state governments to becomemore energy efficient.Asphalt-shingles, which are petroleum-based, are giving way to old-school materialssuch as slate, clay, or wood shake, which are beautiful and being repositioned asenvironmentally friendly and to newer materials and innovations such as metal, greenroofs, and solar shingles.Cool roofs are a fast-growing sector of the roofing industry now getting attention acrossthe country. The terminology covers several roof types, including cool roof coatings orpaints which can be applied to existing roofs; green roofs, which are more garden thanroof; and inherently reflective roofs such as those made of thermoplastic white vinylwhich can reflect 80% or more of the sun’s rays (versus an asphalt roof which onlyreflects between six and 26%).Metal roofing, although pricier than many other types of roofing, is an exciting option asit brings together so many meaningful end-user benefits. Metal roofing materials areoften recycled products and in turn can be recycled at the end of the usage lifespan.Unlike the large and unattractive panels solar roofing systems of the past, newer solartechnology is now embedded into the roof tile. They’re not only dual function, but designand technology have converged with photovoltaic-coated metal-roofing materials incustom styles and colors. The industry is optimistic about opportunities in this arena.Additional InformationMarket Insights: A Selection From The ReportAsphalt, Metal Make up 91% of U.S. Roofing Products MarketAccounting for 70% of the U.S. market in 2008, SBI estimates asphalt shingle andcoating materials grew at a CAGR of two percent during the 2004-2005 period to reach$7.6 billion though it remained below its 2006 peak of $8.3 billion. Sheet metal roofing,which includes drainage equipment, also posted a two percent CAGR for the five-yearperiod, but was also below its 2006 peak of $2.6 billion. Sheet metal roofing accountedfor approximately 21% of the U.S. market.
  • Green Influencing InnovationOrganizations and programs such as the U.S. Green Building Council (USGBC), theENERGY STAR program of the U.S. Environmental Protection Agency and the U.S.Department of Energy are organizing the concepts of green building and materials inways that will allow this emerging market to move forward in a coherent fashion. Theproposed $789 billion American Recovery and Reinvestment Bill of 2009 includesserious government investment in energy efficiency building efforts, such as $16 billionto repair and make energy-efficient retrofits for public housing; $6.7 billion forrenovations and repairs to federal buildings; and $6.9 billion for local and stategovernments to become more energy efficient.TABLE OF CONTENTSChapter 1: Executive Summary Scope of the Report MethodologyRoofing Products Market Size and Growth Roofing Market Nears $10.9 Billion Figure 1-1: U.S. Roofing Products’ Value of Apparent Consumption, 1999-2008 (in billions of dollars) U.S. Roofing Products Market Size and Growth by Category Asphalt, Metal Make up 91% of U.S. Roofing Products Market Rubber and Concrete Capture More Than 5% Table 1-1: U.S. Roofing Products’ Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars) Wood and Clay Grab at Least 3% Figure 1-2: Share of U.S. Roofing Products’ Value of Apparent Consumption by Category, 2008 (percent)Forecast Market to Reach $11.8 Billion by 2013 Figure 1-3: U.S. Roofing Products’ Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)Economic, Price Index and Housing Trends Real GDP Growth Projected at Negative 1.0% for 2009 Inflation Rears Its Ugly Head Figure 1-4: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent) The Economy and Roofing Products The Increased Cost of Asphalt in 2008 Roofing Price Index Vaults Higher Figure 1-5: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent) Prices Through the Roof in 2008
  • Figure 1-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent) Metal & Wood Price Increases More Modest Figure 1-7: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent) Clay & Concrete Figure 1-8: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent) Total Residential Investment and Rates Figure 1-9: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent) Building Permits by Region Drop Off Residential Markets Head SouthStyle, Efficiency and Endurance Product Trends Green Influencing Innovation Will Green Survive a Slowdown? Design and Efficiency Drive Product Development Asphalt Ubiquity Threatened A Move to Cool Roofs Metal Resists Elements, Extends Life Photovoltaic/Solar Technologies Heat Up Green Roof Systems—A Dramatic AlternativeMarket Outreach Overview: Diverse and Fragmented Marketplace Internet Becomes More Important in Recession Enabling Design Technology Trade Shows Product Placement Works in Reality Warranties Company Ethics Important to Customers Partnering To Grow BusinessEnd User Market Trends Non-Residential Spending Figure 1-10: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars) Residential Spending Figure 1-11: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars) Roofing Replacement, Maintenance & Repair Spending
  • Figure 1-12: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars) Roofing Contractor Revenue Figure 1-13: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars) A Look at Consumer Roofing Activity Table 1-2: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent) Demographic Characteristics of Roofing PurchasersChapter 2: The Market Scope of the Report Methodology Product Definitions Roof Components Shingles Underlayment Decking/Sheathing Single-Ply Roofing Hip Ridge Slope Types Of Roofing Products Asphalt Shingles Sheet Metal Roofs Tile Roofs Cool Roofs Table 2-1: Comparison of Steep Slope Roofing by Material Felt Built Up Roofing (BUR) Base Sheet Cap Sheet Roll Roofing Ethylene Propylene Diene Monomer (EPDM) Bitumen Modified Bitumen Atactic Polypropylene (APP) Styrene Butadiene Styrene (SBS) Self-Adhering Membrane Roof CoatingsRoofing Products Market Size and Growth Roofing Market Nears $10.9 Billion Figure 2-1: U.S. Roofing Products’ Value of Apparent Consumption, 1999-2008 (in billions of dollars) Table 2-2: U.S. Roofing Products’ Value of Apparent Consumption and Year- over-Year Percentage Change, 1999-2008 (in millions of dollars)
  • U.S. Roofing Products Market Size and Growth by Category Asphalt, Metal Make up 91% of U.S. Roofing Products Market Rubber and Concrete Capture More Than 5% Table 2-3: U.S. Roofing Products’ Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars) Wood and Clay Grab at Least 3% Figure 2-2: Share of U.S. Roofing Products’ Value of Apparent Consumption by Category, 2008 (percent)Asphalt Roofing Products Category Focus Asphalt Roofing Market Grows Figure 2-3: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars) Table 2-4: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars) Asphalt Shingle & Coating Materials Quantity and Price Figure 2-4: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, 1999-2008 (in millions of metric tons) Table 2-5: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, and Yearover- Year Percentage Changes, 1999-2008 (in thousand metric tons) Market Growth by Segment Table 2-6: U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 1999-2008 (in millions of dollars) Figure 2-5: Share of U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 2008 (percent) Components of Trade Table 2-7: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars) Net Shipment Value, Quantity and Price Figure 2-6: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999- 2008 (in billions of dollars) Table 2-8: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars) Figure 2-7: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Metric Ton, 1999- 2008 (in millions metric tons) Table 2-9: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Metric Ton, and Year- over-Year Percentage Changes, 1999-2008 (in millions metric tons) . Import Value, Quantity and Prices Figure 2-8: U.S. Asphalt Shingle & Coating Materials Import Value and Percent of U.S. Apparent Consumption, 1999-2008 (in millions of dollars) .
  • Table 2-10: U.S. Asphalt Shingle & Coating Materials Imports Value and Year- over-Year Percentage Changes, 1999-2008 (in millions of dollars) Figure 2-9: U.S. Asphalt Shingle & Coating Materials Imports by Quantity and Average Import Prices per Metric Ton, 1999-2008 (in thousand metric tons) Table 2-11: U.S. Asphalt Shingle & Coating Materials Imports by Quantity, Average Import Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons) Export Value, Quantity and Prices Figure 2-10: U.S. Asphalt Shingle & Coating Materials Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars) Table 2-12: U.S. Asphalt Shingle & Coating Materials Exports and Yearover- Year percentage Changes, 1999-2008 (in millions of dollars) Figure 2-11: U.S. Asphalt Shingle & Coating Materials Exports by Quantity and Average Export Prices per Metric Ton, 1999-2008 (in thousand metric tons) Table 2-13: U.S. Asphalt Shingle & Coating Materials Exports by Quantity, Average Export Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)Metal Roofing Products Category Focus Metal Roofing Products Hold Steady Figure 2-12: U.S. Sheet Metal Roofing Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars) Table 2-14: U.S. Sheet Metal Roofing Apparent Consumption and Yearover- Year Percentage Changes, 1999-2008 (in billions of dollars) Sheet Metal Roofing Quantity and Price Figure 2-13: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, 1999-2008 (in millions of kilograms) Table 2-15: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions kilograms) Components of Trade Table 2-16: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars) Net Shipment Value, Quantity and Price Figure 2-14: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars) Table 2-17: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars) Figure 2-15: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Kilogram, 1999-2008 (in millions Kilograms) Table 2-18: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions Kilograms) Import Value, Quantity and Prices
  • Figure 2-16: U.S. Sheet Metal Roofing Import Value and Percent of U.S. Apparent Consumption 1999-2008, (in millions of dollars) Table 2-19: U.S. Sheet Metal Roofing Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars) Figure 2-17: U.S. Sheet Metal Roofing Imports by Quantity and Average Import Prices per Kilogram, 1999-2008 (in million Kilograms) Table 2-20: U.S. Sheet Metal Roofing Imports by Quantity, Average Import Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-200 (in million kilograms) Export Value, Quantity and Prices Figure 2-18: U.S. Sheet Metal Roofing Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars) Table 2-21: U.S. Sheet Metal Roofing Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars) Figure 2-19: U.S. Sheet Metal Roofing Exports by Quantity and Average Export Prices per Kilogram, 1999-2008 (in millions kilograms) Table 2-22: U.S. Sheet Metal Roofing Exports by Quantity, Average Export Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in million kilograms)Other Roofing Categories: Selected Data Concrete Roofing Units Down Sharply Figure 2-20: U.S. Precast Concrete Roof Units’ Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in millions of dollars) Table 2-23: U.S. Precast Concrete Roof Units’ Apparent Consumption and Year- over-Year Percentage Changes, 1999-2008 (in millions of dollars) Components of Trade Table 2-24: U.S. Precast Concrete Roof Units’ Value of Components of Trade, 1999-2008 (in millions of dollars) Ceramic/Clay Tile Skids Figure 2-21: U.S. Ceramic/Clay Tile Roofing Products’ Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars) Table 2-25: U.S. Ceramic/Clay Tile Roofing Products’ Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars) Components of Trade Table 2-26: U.S. Ceramic/Clay Tile Roofing Products’ Value of Components of Trade, 1999-2008 (in millions of dollars) Slate Tile Figure 2-22: U.S. Slate Roofing Tile Value of Imports and Exports, 1999-2008 (in millions of dollars) Table 2-27: U.S. Slate Roofing Tile Value of Imports and Exports and Yearover- Year Percentage Changes, 1999-2008 (in millions of dollars) Wood Shingles & Shakes Figure 2-23: U.S. Wood Shingle & Shake Value of Imports and Exports, 1999- 2008 (in millions of dollars)
  • Table 2-28: U.S. Wood Shingle & Shake Value of Imports and Exports and Year- over-Year Percentage Changes, 1999-2008 (in millions of dollars)Forecast Market to Reach $11.8 Billion by 2013 Figure 2-24: U.S. Roofing Products’ Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars) Maintenance & Repair and Remodel Market Demand New Home Construction Market Demand Commercial & Industrial Demand Product Segment Forecast Table 2-29: U.S. Roofing Products’ Value of Apparent Consumption Forecast by Category, 2008-2013 (in millions of dollars)Chapter 3: Competitive Overview Competitors Figure 3-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008 (percent) GAF Materials Leads Owens Corning in Top Four Boral USA, Metals USA Capture Two Percent Other Major PlayersCertainTeed Overview Performance Figure 3-2: Total CertainTeed North America Net Sales, 2004-2008 (in million of dollars) Table 3-1: Total CertainTeed North America Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billions of dollars) Product PortfolioFirestone Building Products, Bridgestone Corporation Overview Performance Figure 3-3: Total Bridgestone Diversified Products Net Sales, 2004-2008 (in billions of dollars) Table 3-2: Total Bridgestone Diversified Products Net Sales and Year-over- Year Percentage Changes, 2004-2008 (in billions of dollars) Product PortfolioGAF Materials Overview Performance Figure 3-4: Total GAF Materials and Elk Roofing Net Sales, 2004-2008 (in millions of dollars) Table 3-3: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billion of dollars) Figure 3-5: Estimated Share of U.S. GAF Materials Net Sales by Segment, 2008 (percent)
  • Figure 3-6: Total GAF Materials Roofing Net Sales by End Market, 2004-2008 (in millions of dollars) Table 3-4: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars) Figure 3-7: Estimated Share of GAF Materials Roofing Products’ Net Sales by End Market, 2008 (percent) Product PortfolioJohns Manville Corporation Overview Performance Product PortfolioMetals USA Holdings Corp Overview Performance Figure 3-8: Total Metals USA Net Sales by Segment: Building Products and All Other, 2004-2008 (in millions of dollars) Table 3-5: Total Metals USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars) Figure 3-9: Share of Metals USA Net Sales by Segment, 2008 (percent) Product PortfolioOwens Corning Overview Performance Figure 3-10: Total Owens Corning Net Sales by Segment: Roofing and Asphalt and All Other, 2004-2008 (in millions of dollars) Table 3-6: Total Owens Corning Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars) Figure 3-11: Estimated Share of Owens Corning Net Sales by Segment, 2008 (percent) Figure 3-12: Share of Owens Corning Asphalt & Roofing Products’ Net Sales by End Market, 2008 (percent) Product PortfolioTAMKO Building Products, Inc. Overview Performance Product PortfolioU.S. Tile and MonierLifetile (Boral USA) Overview U.S. Tile MonierLifetile Performance Figure 3-13: Total Boral USA Net Sales by Segment: Roofing and All Other, 2004-2008 (in millions of dollars) Table 3-7: Total Boral USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
  • Figure 3-14: Estimated Share of Boral USA Net Sales by Segment, 2008 (percent) Figure 3-15: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, 2004-2008 (in millions of dollars) Table 3-8: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars) Figure 3-16: Share of Boral USA Net Sales by Material, 2008 (percent) Product PortfolioChapter 4: Economic, Price Index and Housing Trends Economic Crisis Peaks Real GDP Growth Projected at Negative 1.0% for 2009 Figure 4-1: U.S. Current-Dollar GDP vs. Real GDP, 2000-2009 (in trillions of dollars) Inflation Rears Its Ugly Head Figure 4-2: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent) Economic Future Uncertain Contraction Likely for 2009 The Economy and Roofing Products The Increased Cost of Asphalt in 2008 Figure 4-3: Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (index) Roofing Price Index Vaults Higher Figure 4-4: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent) Prices Through the Roof in 2008 Figure 4-5: Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (index) Figure 4-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent) What’s Behind Asphalt Price Spikes: Crude Up 43% igure 4-7: Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (index) Figure 4-8: Year-over-Year Percentage Change in Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (percent) Metal & Wood Price Increases More Modest Figure 4-9: Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (index)
  • Figure 4-10: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent) Clay & Concrete Figure 4-11: Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (index) Figure 4-12: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)Housing Market Trends Total Residential Investment and Rates Figure 4-13: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent) Building Permits by Region Drop Off Figure 4-14: U.S. New Housing Units Authorized by Building Permits, January 1998-April 2008 (in thousands of units) Residential Markets Head South New Home Sales Figure 4-15: Seasonally Adjusted Annual Rate of U.S. New Single-Family Home Sales by Region, January 1998-May 2008 (in thousands of units). Historical Context Figure 4-16: Annual U.S. New Home Sales by Region, 1963-2007 (in thousands of units) Existing Home Sales Figure 4-17: Annual U.S. Existing Single Family Home Sales by Region, 1997- 2007 (in thousands of units) Pending Home Sales Figure 4-18: U.S. Pending Home Sales Index by Region, 2004-2006, January 2007-May 2008Chapter 5: Style, Efficiency and Endurance Product Trends……… Greener Design Options to Fit Every Need Green Influencing Innovation Legislating Green Room for Growth Table 5-1: U.S. Residential and Commercial Buildings Total Primary Energy Consumption (Quadrillion BTU and Percent of Total), 1980-2030 . Manufacturers Offer “Cool” Products Will Green Survive a Slowdown? Green Building to Go Mainstream Accelerated Growth Construction Clients Driving Growth Design and Efficiency Drive Product Development
  • Asphalt Ubiquitous but Not the Future A Move to Cool Roofs Cool Efficacy Efficiently and Environmentally Cool Metal: Points for Eco-Friendly, Endurance, Efficiency and Style Metal Resists Elements, Extends Life Metal Is Cool Too Metal’s Versatility Photovoltaic/Solar Technologies Heat Up Not Yet Mainstream, but Industry Sunny with Optimism Thin Film Laminate Option Ceramic Solar Tiles Peel and Stick May Hold the Key Nanotechnology: The Next Wave of Solar Green Roof Systems—A Dramatic Alternative It’s Not Easy (or Cheap!) Being Green High Maintenance Despite Hurdles, Green Roofs Are Growing Cities May Find the Greatest Benefit Table 5-2: Top Ten Green Roof Cities in the U.S., Square Footage Implemented, 2007 USGBC and the LEED Green Ratings LEED a Leader LEED Credit Categories Table 5-3: LEED for New Construction - Credits by Category As Maintenance Industry Develops, Adoption of New Products Will Increase Weather Anomalies Mean Opportunity Roof Performance Standards More Important Than Ever Wind Resistance Ratings Impact Resistance Ratings Fire Resistance RatingsChapter 6: Market Outreach Overview: Diverse and Fragmented Marketplace Magazines and Websites Still More Effective Than TV Targeted End-User Marketing Drive Consumers to Corporate Website Up for Debate Enabling Design Technology Trade Shows Product Placement Works in Reality Warranties Already Doing the Green Thing Company Ethics Important to Customers Partnering To Grow Business Building Relationships With Contractors
  • Chapter 7: End User Markets Total Construction Spending Declines Figure 7-1: Total U.S. Construction Spending, 2002-2008 (in billions of dollars) Table 7-1: Total U.S. Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars) Non-Residential Spending Figure 7-2: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars) Table 7-2 :Total U.S. Non-Residential Construction Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars) Residential Spending Figure 7-3: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars) Table 7-3: Total U.S. Residential Construction Spending and Year-over- Year Percent Change, 2002-2008 (in billions of dollars) Residential Improvements Figure 7-4: Total U.S. Private Residential Improvement Spending and Percent of Total Residential Construction Spending, 2002-2008 (in billions of dollars) Table 7-4: Total U.S. Private Residential Improvement Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars) Roofing Replacement, Maintenance & Repair Spending Figure 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars) Table 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars) Roofing Contractor Revenue Figure 7-6: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars) Table 7-6: Total Roofing Contractor Revenues and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)A Look at Consumer Roofing Activity Note on Simmons Market Research Bureau Consumer Data Home Improvements Penetration by Category Table 7-7: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent) Demographic Characteristics of Roofing Purchasers Baby Boomers Age in Place Opportunities in Alternative Demographics Table 7-8: Demographic Indicators for Households Who Bought Roofing in the Last 12 Months, Spring 2008 (index) Household Expenditure on Roofing Table 7-9: Percentage of Households Who Spent on Roofing, by Spending Range, 2004-2008 (percent) DIY vs. Service-Supplied Roofing Work
  • Table 7-10: Percentage of Households Who Installed Roof Themselves versus Hired an Outside Service, 2004-2008 (percent) Will DIY Roofing Surge in Down Economy?Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2092665US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004