Publishing for the pre k 12 market 2009-2010
 

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Publishing for the pre k 12 market 2009-2010 Document Transcript

  • 1. Get more info on this report!Publishing for the PreK-12 Market 2009-2010May 15, 2009Publishing for the PreK-12 Market 2009-2010 from Simba Information is the premiersource for expert analysis on the highly competitive $8.3 billion PreK-12 school market,where new business dynamics are changing the demand for traditional print and digitalcurriculum products in a market climate that continues to stress raising studentachievement to keep students competitive in 21st century skills.A new administration in Washington, D.C. and an economy in turmoil require the mostup-to-date business information and market trends for a complete view of the U.S.school market—all available from Simba Information in a single-source format in thiscompletely updated report.Use Publishing for the PreK-12 Market 2009-2010 to evaluate the trends affecting theindustry, assess market opportunities, benchmark performance among market leaders,and develop a realistic, effective strategy for maximum short- and long-term growth.Topics include: Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books. Drivers of segment growth Impact of emergent technologies Simba Information’s exclusive Textbook Adoption Scorecard and outlook Leading publishers by market segment Market landscape changes in policy, enrollment and funding The impact of key mergers and acquisitions Market segment projections through 2012 Detailed company profiles of leading instructional materials providersPublishing for the PreK-12 Market 2009-2010 is an essential market intelligence toolfor publishers, technology providers, editors, marketing, business development, salesand investment professionals who need to understand the business strategies currentlydriving the educational publishing industry.
  • 2. Additional InformationStamford, Conn. - May 14, 2009 - The school market will continue to be challenging in2009 for publishers and providers of instructional materials, with the market foreducational materials projected to decline 4.3% to $8.3 billion, according to newresearch from media industry forecast and analysis firm Simba Information.Simba’s most recent strategic market report, Publishing for the PreK-12 Market 2009-2010, examines the challenging dynamics of the school market, providing insight andkey guideposts for navigating uncertain market waters, including: Student enrollment projections and geographical patterns; Federal funding opportunities; State and local spending outlooks; Market conditions for digital products and services, textbooks and tests.“Simba believes the federal stimulus funding and budget allocations will inject much-needed help to cash-strapped school districts that will thaw frozen spending oneducational materials, but the full effect of this boost is unlikely to be realized until 2010or even 2011,” said Kathy Mickey, senior analyst and managing editor of the EducationGroup at Simba. “The slowdown in the national economy shut down most schoolspending on instructional materials in mid-2008, resulting in an estimated 2.7% industrydecline to $8.6 billion in 2008.”The Simba school publishing market report has become an annual benchmark fortaking the pulse of the market for instructional materials, and the most recent reportprovides new insight into key market segments—textbooks, courseware and othersupplemental materials.In Publishing for the PreK-12 Market 2009-2010, Simba also provides exclusiveanalysis of how leading publishers and providers of instructional materials and servicesare positioning themselves to take advantage of the opportunities in the highlycompetitive market—from textbook adoptions to intervention, special education andwhole school improvement.Publishing for the PreK-12 Market 2009-2010 contains detailed profiles of 20 publishersthat play a leading role in supplying instructional materials to schools. Additionalinformation about the report, and how to order it, can be found atwww.simbainformation.com.
  • 3. TABLE OF CONTENTSMethodologyExecutive SummaryChapter 1: Industry Size and Structure Introduction Tough Market Slows Growth Over Five Years Instructional Materials Decline in 2008; Improvement Uncertain in 2009 Textbooks Maintain Position as Largest Segment Print Supplements Show Weakness Growth for State Tests Levels Off Courseware Generates Growth, Modular Software Slips Appeal of Manipulatives Persists Books, Video and Periodicals Electronic Media Continues to Advance Houghton Mifflin Harcourt Tops Simba’s PreK-12 Publisher Index HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing Carnegie Sees Greatest Growth; LeapFrog Slides the Most Operating Performance Captures the Spotlight Expectations for Revenue Growth M&A Activity Constricts in Scope Indian Firms Penetrate U.S. K-12 from Textbooks to Technology Exit Strategies in K-12 Quasi-Sales Through Distribution Agreements Some Optimism for M&A in 2009 Table 1.1: U.S. Elementary & Secondary Education At-a-Glance Table 1.2: 5-Year Sales Trends, 2003-2008 Table 1.3: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2007-2009P
  • 4. Table 1.4: Market Share of Media in U.S. Classrooms, 2009P Table 1.5: Simba Information’s PreK-12 U.S. Publisher Index, 2007-2009P Table 1.6: PreK-12 Mergers & Acquisitions Index, Jan. 2008-April 2009Chapter 2: Enrollment and Demographics Introduction Public Enrollment vs. Private Enrollment Fastest-Growing States for K-12 Enrollment Fastest-Growing Counties for K-12 Enrollment Growth Rates Vary Across Largest Districts Schools Growing More Diverse More Special Needs Students in Schools Homeschool Enrollment Growing Record-Breaking Births Birth Rate Projected to Fall Table 2.1: Total Public/Private Projected PreK-12 Enrollment, 2008-2017P Table 2.2: Enrollment in Public and Private Schools, 2008-2017P Table 2.3: States Experiencing Largest Enrollment Increases, 2008-2009 vs. 2007-2008 Table 2.4: 25 Counties with Largest Enrollment Increases, 2008-2009 Table 2.5: 25 Districts with Highest Number LEP/ELL Students Table 2.6: 25 Districts with Highest Number IEP Students Table 2.7: States Experiencing Largest Birth Increases Table 2.8: Projected Number of Annual Births, 2008-2019Chapter 3: Funding Introduction Title I Receives an Additional $10 Billion School Improvement Grants Tapping Special Education Funding Technology Funding on the Rise
  • 5. Longitudinal Data Systems to Expand Funding at the State Level Clouds in Large Adoption States Impact of Stimulus Varies Across States Average Per-Pupil Spending on Instructional Materials Is $257 Looking to Fiscal 2010 Table 3.1: Federal Education Appropriations, Fiscal 2008-2009P Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2008-2009 Table 3.3: School Improvement Grant Allocations, 2008-2009 Table 3.4: IDEA Funding Table 3.5: Educational Technology Grant Allocations, 2008-2009 Table 3.6: Statewide Data System Grants, 2009 Table 3.7: Fiscal 2010 State Budget Outlook Table 3.8: State Stabilization Funds Table 3.9: Instructional Materials Expenditure by StateChapter 4: Textbooks and Adoptions Introduction Textbook Sales Decline in 2008 Reading and Mathematics Lead Disciplines in Sales Textbook Market: Adoption States and Open Territories Elementary Sales Outpace Secondary Sales in 2007 2008 Should Have Been a Contender Harcourt, Houghton Mifflin Combine to Lead 2008 Publisher Scorecard Pearson, McGraw-Hill Titles Dominate K-5 Best-Sellers; HMH in 6-8 Forecast: Adoption Market Declines in 2009 California Reading Language Arts in Florida Math in Five States
  • 6. Early Purchasing in 2009 2010 and Beyond Texas OKs Science Standards Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2008 Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2007 Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2007 Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2002-2007 Table 4.5: Elementary and Secondary Textbook Sales, Top 10 States, 2007 Table 4.6: Textbook Adoption States Table 4.7: Simba Information’s Adoption Scorecard, 2008 Table 4.8: Simba’s Best-Selling Textbook Series, 2008 Table 4.9: California’s Adopted Reading K-8 Materials, 2009 Table 4.10: Publishers in Florida’s 2009 Language Arts, Literature and Music AdoptionChapter 5: Supplementary Materials Introduction Electronic Supplementals More Attractive Print Supplementals Still a Substantial Market Trade Books and Magazines Maintain Niche Science Drives Manipulative Market Supplemental Publishers Have Ups and Downs Deciding on Supplementals Future of Supplementals Table 5.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2007-2009P Table 5.2: Simba Information’s Supplemental Publisher Index, 2007-2009PChapter 6: Trends and Forecasts Common Standards and State Tests Digital Momentum
  • 7. Tapping Open Resources An Uncertain Market Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2008-2012PCompany Profiles American Education Corp. Carnegie Learning Curriculum Associates EMC/Paradigm Goodheart-Willcox Haights Cross Communications Houghton Mifflin Harcourt Inspiration Software LeapFrog McGraw-Hill Education Pearson Education Peoples Education Plato Learning The Princeton Review Questar Assessment RD School & Educational Services Renaissance Learning Scholastic School Specialty Scientific Learning Voyager LearningAvailable immediately for Online Download at
  • 8. http://www.marketresearch.com/product/display.asp?productid=2041372US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004