Get more info on this report!Prepared Foods and Ready-to-Eat Foods at Retail: The NewCompetition to FoodserviceJuly 1, 201...
The report also include in-depth store audits of prepared foods programs at leadingsupermarket, supercenter and warehouse/...
Additional InformationMarket Insights: A Selection From The ReportMomentum lies with groceryIn the near term, we believe t...
Food Retail Sales Gain Momentum as Prepared and Ready-to-Eat Foods Lure   Recession-Weary Consumers away from Restaurants ...
foodservice and retail industries new insight into the highly competitive prepared andready-to-eat foods space. Relying he...
Whole Foods Market      Winn-Dixie Stores, Inc.      Additional store audits: The Fresh Market, Super Target and SweetbayT...
Graph 2-13: CPI: Food at Home vs. Food Away from Home, July 2008 -      March 2010      Farm value comes back down to eart...
Graph 3-5: Consumer Restaurant Tracker: Current Behavior, Restaurant     Usage Frequency, by Type     Graph 3-6: Consumer ...
Deli department momentum     Momentum by segment     Deli sales at grocery stores and supermarkets     Graph 4-2: Deli Est...
Supermarket chain remains well positioned to meet consumers’ prepared      food needs      Convenience is King      Locati...
Ease of procurement, portability, low cost, and hunger rule the day      Need to step it up      Graph 6-12: Prepared Food...
Graph 8-5: Convenience Store Prepared Foods Restaurant Comparison      Selection Factors, by HH Income      Urban dwellers...
Graph 9-4: RTE Grocery/Supermarket Taste, Quality & Cost Selection      Factors:      Lower-, Middle- and Higher-HH Income...
Graph 11-1: Casey’s by the numbers      Graph 11-2: Casey’s Same-Store Sales Trends      Graph 11-3: Casey’s LocationsCost...
Graph 11-14: Publix: Hot Bar, Items & Prices, May 2010     Publix prepared foods user analysis     Graph 11-15: Publix Sto...
Sarasota location     Hot bar     Graph 11-27: Albertson’s: Hot Bar, Items & Prices, May 2010     Other prepared foods off...
Outlook and trends      Prepared foods audits & observations: Winn Dixie      Refrigerated casings      Graph 11-40: Winn ...
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Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

  1. 1. Get more info on this report!Prepared Foods and Ready-to-Eat Foods at Retail: The NewCompetition to FoodserviceJuly 1, 2010Hoping to parlay recession-based foodservice-to-retail migration into long-term gains,food retailers continue to ratchet up their prepared foods and ready-to-eat programs.Packaged Facts estimates that grocery stores and supermarkets will grow prepared-and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is alreadyimposing:According to Packaged Facts’ proprietary consumer research, 64% of adult consumershave gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in thelast month. Moreover, in terms of total usage occasions, grocery-related prepared foodsuse leads both family and casual restaurant segments and trails only fast food/QSR.While convenience stores have also relied heavily on prepared foods and foodservicesales for sales and higher margins, increasing competition extends to supercenters,warehouse clubs, convenience stores and drug stores. At a time when food value is soclosely associated with low cost and convenience—and when consumers increasinglyperceive private label food retail brands as competitive with name brands on cost andquality—prepared and ready-to-eat foods programs that deliver on quality, taste andconvenience can not only compete with foodservice fare, but can also help foodretailers adapt to modern consumer lifestyles.Packaged Facts’ new report, Prepared Food and Ready-to-Eat Foods at Retail: TheNew Competition to Foodservice offers the foodservice and retail industries new insightinto the highly competitive prepared and ready-to-eat foods space. Relying heavily onproprietary consumer research analysis, the report provides “consumer drilldowns” andpsychographic profiling, offering foodservice operators and retailers unique access tothe minds of prepared foods consumers.And by assessing the relationship between fast food, family, and casual restaurantattitudes and behavior with that of grocery store and convenience store prepared foodsattitudes and behavior, this report also offers unique competitive analysis to helpplayers align and differentiate their product offerings.
  2. 2. The report also include in-depth store audits of prepared foods programs at leadingsupermarket, supercenter and warehouse/club store players, providing on-the-groundanalysis of store formats, food prices, food types and menu items, placing access tocompetitive platforms at participants’ fingertips.The report also includes segmented sales of supermarket deli prepared foods, as wellas a host of macroeconomic metrics tailored to maximize understanding of howprepared foods fits into the bigger picture.Data related to consumer demographics, attitudes and behaviors is derived from twosources:Packaged Facts’ proprietary consumer survey, an internet-based survey comprised ofrandom sample of 1,881 consumers who in aggregate represent a statistically accuratecross-section of the U.S. adult population (age 18+). The survey was fielded in February2010.The Experian Simmons National Consumer Survey, a booklet-based survey of a largeand random sample of consumers who in aggregate represent a statistically accuratecross-section of the U.S. adult population (age 18+). We analyze results from its Fall2007, Fall 2008, and Fall 2009 surveys.Report data is also derived from thorough analysis of a host of sources, including thefollowing: Proprietary company interviews The U.S. Census Bureau The Bureau of Labor Statistics Consumer Expenditure Survey The U.S. Department of Agriculture The U.S. Securities and Exchange Commission The Bureau of Labor Statistics Retail Trade Survey Company earnings calls Company presentations Trade associations and trade magazines Academic journals Industry conferences Restaurant menusOur sales analysis features data provided courtesy of the Perishables Group and reliesin part on data provided by the International Deli-Dairy-Bakery Association (IDDBA), inaddition to proprietary analysis and data from other industry sources.Read an excerpt from this report below.
  3. 3. Additional InformationMarket Insights: A Selection From The ReportMomentum lies with groceryIn the near term, we believe that macro-economic trends continue to favor grocery: withthe recession has come a migration of foot traffic—and food sales—from restaurantsinto the home, as consumers seek less expensive meal alternatives. As detailed in our Consumer Restaurant Outlook Tracker chapter, consumers report a strong tendency to boost grocery spending and to save money, and a weak tendency to boost a variety of restaurant-related spending and behavior— both in comparison to the three months preceding our proprietary February 2010 survey and for planned behavior and spending during the three months following the survey. As we note below, food at home has become cheaper than food away from home as the recession has worn on.Packaged Facts’ Consumer Restaurant Tracker: home meal use gains groundAnd, as suggested by Packaged Facts’ Consumer Restaurant Tracker, consumersreport continuing to shift their food spending into the home, as illustrated by the graphbelow. Data are derived from Packaged Facts’ February 2010 proprietary restauranttracking survey. Compared to “three months ago,” about 50% of respondent adult (18+) restaurant goers say they are more likely to eat dinner at home—with almost one-third doing so “a lot more.” 39% say they are eating breakfast at home more than they were three months ago—with almost 3 in 10 doing so “a lot more.” Conversely, restaurant goers are less likely to be using or spending on a range of restaurant options.Of course, much of this behavior is related to cost: to save money, consumers arebringing their food spend back into the home, after decades of doing the opposite.And one key barometer, the Consumer Price Index, supports the rationale, as it shows“food at home” prices not only declining during the recession, but also being cheaperthan “food away from home” (see the Food at home gains pricing edge section below).In the News
  4. 4. Food Retail Sales Gain Momentum as Prepared and Ready-to-Eat Foods Lure Recession-Weary Consumers away from Restaurants and into Supermarket AislesNew York, June 14, 2010 — When it comes to food, American consumers want it all. Particularly, they want the variety and savory flavors of restaurant fare without the heftyfinancial commitment typical when dining out. The solution has been to bring foodspending back into the home after decades of doing the opposite by finding lower cost,delectable cuisine among the prepared and ready-to-eat foods available at localsupermarkets, according to Prepared Foods and Ready-to-Eat Foods at Retail: TheNew Competition to Foodservice by market research publisher Packaged Facts.The market study, which includes data from Packaged Facts’ February 2010 proprietarysurvey of 1,881 U.S. adult (18+) consumers, reveals that about 50% of respondentrestaurant goers say they are more likely to eat dinner at home compared to “threemonths ago.” Further, 64% of adult consumers have purchased ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month.“With the recession has come a migration of foot traffic and food sales from restaurantsinto the home, and in the short-term we believe economic trends favor grocery retailersas consumers seek less expensive meal alternatives,” says Don Montuori, publisher ofPackaged Facts. “Sustaining this momentum will require food retailers to continue theirtransition toward offering higher quality ready-to-eat products. Otherwise customers willleave as quickly as they arrived.”Packaged Facts forecasts supermarket/grocery prepared foods will achieve sales of$13 billion and $14 billion in 2010 and 2011 respectively, due to growth of 7% duringboth years. Aggressive prepared food initiatives and expansion from players rangingfrom Walmart to BJ’s Whole Club to Kroger’s Fresh Fare to Walgreen’s are expected tofurther benefit the food retail landscape by giving consumers more locations and morechoices.Prepared foods are popular options for two divergent populations. The first are thosethat may seek low-cost, quick alternatives out of financial necessity, cooking aversion,and extreme convenience. The second is a demographic that can likely afford to spendmore on prepared foods, and may choose them as quality alternatives to home cookingor using restaurants.As products that allow for simple meal planning, prepared foods are also popular amongolder consumers age 55 and above, who the survey found are “more likely” to beinfluenced by the “shopping efficiency” of prepared foods. As a result, Packaged Factsforecasts that helping older consumers plan their purchases and making shopping tripsless stressful through efforts by food retailers to place prepared foods in a central rolewill become increasingly important to this market.As part of Packaged Facts’ Foodservice Market Insights series, Prepared Foods andReady-to-Eat Foods at Retail: The New Competition to Foodservice, offers the
  5. 5. foodservice and retail industries new insight into the highly competitive prepared andready-to-eat foods space. Relying heavily on proprietary consumer research analysis,the report provides “consumer drilldowns” and psychographic profiling, offeringfoodservice operators and retailers unique access to the minds of prepared foodsconsumers. And by assessing the relationship between fast food, family, and casualrestaurant attitudes and behavior with that of grocery store and convenience storeprepared foods attitudes and behavior, this report also offers unique competitiveanalysis to help players align and differentiate their product offerings.About Packaged Facts - Packaged Facts, a division of MarketResearch.com,publishes market intelligence on a wide range of consumer market topics, includingconsumer goods and retailing, foods and beverages, demographics, pet products andservices, and financial products. Packaged Facts also offers a full range of customresearch services.Table of Contents Scope and Methodology Scope Methodology Prepared foods macroeconomic summary Relevant facts and figures Prepared Foods: Food Retail Usage & Outlook Tracker Relevant facts and figures Share of Stomach: Sales Analysis Relevant facts and figures Trends, Innovations & Strategies Relevant facts and figures Consumer Prepared Foods Selection Analysis Relevant facts and figures Prepared Foods: Grocery vs. Convenience Stores: Consumer Use & Selection Differentiators Prepared Foods: Food Retail vs. Restaurants: Consumer Use & Selection Differentiators Relevant facts and figures RTE Food Retail HH Income & Gender Drill Downs Psychographic Profile Analysis RTE food retail brand analysis: selected insights Casey’s General Stores, Inc Costco Wholesale Corporation The Kroger Co Publix Safeway Inc. SUPERVALU INC.
  6. 6. Whole Foods Market Winn-Dixie Stores, Inc. Additional store audits: The Fresh Market, Super Target and SweetbayThe Big Picture: consumers remain under pressure Consumer confidence still in a trough Unemployment picture stabilizes Personal savings rate: a boon and a bane Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007- 2010 Unemployment rate not one-size-fits-all Disparity in unemployment rates by education level Young adults, minorities and men also find harder going Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010 Graph 2-3: Unemployment Rate, by Race/Ethnicity, 2007-2010 Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012 Slow employment rebound to coincide with a slow rebound in consumer spending Graph 2-4: Unemployment and GDP Forecast, 2010-12 Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off $10 trillion less wealthy Graph 2-5: Household Net Worth, 2005-09 Case-Shiller pessimism echoed by FOMC Graph 2-6: Wealth Effect: Wilshire 5000 and Case Shiller Index: 2007-2010The Food Retail Picture: grocery maintains upper hand Restaurant Performance Index suggests growth—at last! Graph 2-7: Restaurant Performance Index, 2006-2010 Sales at food services and drinking places tick upward in February and March 2010 Graph 2-8: Non-Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010 Graph 2-9: Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010 Full restaurant industry rebound not yet in cards Momentum lies with grocery Packaged Facts’ Consumer Restaurant Tracker: home meal use gains ground Graph 2-10: Consumer Restaurant Tracker: Current Behavior: A Top Line View Restaurant-goers more likely to spend more on groceries and pack lunch than to spend on dining Graph 2-11: Consumer Restaurant Tracker: Next 3 Months: A Top Line View Food at home gains pricing edge Yin and yang of food deflation Graph 2-12: CPI: Food at Home vs. Food Away from Home, 2005-2010
  7. 7. Graph 2-13: CPI: Food at Home vs. Food Away from Home, July 2008 - March 2010 Farm value comes back down to earth Graph 2-14: Market Basket of Farm Foods, Annual % Change, 2006-2010 Slight uptick in food inflation expected for 2010 March 2010 prices Proteins Other estimatesFood retail traffic and migration trends Trading down in food Graph 2-15: % of Consumers Shopping in 5+ Channels Channel migration: who’s on the winning side of the equation CPG shopping trends Planning ahead with prepared foods Graph 2-16: Average Purchase Occasions per Household, All Channels, % Change vs. Prior Year Graph 2-17: 2009 Average Purchase Occasions per Household, by Channel, % Change vs. Prior Year Spending per trip Graph 2-18: Average CPG Dollars per Purchase, All Channels, % Change vs. Prior Year Graph 2-19: 2009 Average CPG Dollar Sales per Purchase, by Channel, % Change vs. Prior Year Channel share shifts Graph 2-20: 2009 CPG Dollar Share, by Channel: Share & % Change vs. Prior Year Shopping shifts by department Graph 2-21: Dollar Share Point Change, by Department, by Channel, 2009 vs. 2008 Shifts in convenience meal spending Graph 2-22: Convenience Meals: Dollar Share Shift, Grocery vs. Supercenters, Point Change, 2009 vs. 2008 In the end, it’s a margin game Graph 2-23: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009 Note on reading charts Growing prepared foods use based on consumer need Current and intended behavior favors food retail Graph 3-1: Consumer Restaurant Tracker: Current Behavior Looking ahead three months Graph 3-2: Consumer Restaurant Tracker: Future Behavior Graph 3-3: Consumer Restaurant Tracker: Event Occurrence Likelihood Prepared foods substitute for restaurant meals Graph 3-4: Consumer Restaurant Tracker: Current Behavior, RTE Food Retail Users
  8. 8. Graph 3-5: Consumer Restaurant Tracker: Current Behavior, Restaurant Usage Frequency, by Type Graph 3-6: Consumer Restaurant Tracker: Future Behavior, RTE Food Retail Users Heavy fast food use correlates with saving money Graph 3-7: Consumer Restaurant Tracker: Future Behavior, Restaurant Usage Frequency, by Type Use of restaurants & prepared foods at food retail Store-made, precooked meals a frequent option for one-fifth of consumers Topline explanation Graph 3-8: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree vs. Strongly Agree Prepared foods serve two key groups Walmart entry to benefit lower-income users Graph 3-9: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree, By HH Income Graph 3-10: Adults Who Often Eat Store-Made, Precooked Meals, Strongly Agree, By HH Income Ready-to-eat/heat-and-eat foods versus restaurant food/drink: use, mean use, and usage occasions Graph 3-11: Foodservice Use in Last Month, by Foodservice Type, 2010 Graph 3-12: Foodservice Mean Usage in Last Month, by Foodservice Type, 2010 Graph 3-13: Foodservice Use Occasions in Last Month, by Foodservice Type, 2010 Prepared foods at food retail: usage and mean use: key demographics Young males a convenience store RTE target Graph 3-14: Prepared Foods Usage and Mean Use in Last Month, Gender, by Foodservice Type, 2010 Youth and wisdom Graph 3-15: Prepared Foods Usage and Mean Use in Last Month, Age, by Foodservice Type, 2010 HH income is a convenience store RTE determinant Graph 3-16: Prepared Foods Usage and Mean Use in Last Month, HH Income, by Foodservice Type, 2010 Kids in tow Graph 3-17: Prepared Foods Usage and Mean Use in Last Month, Presence/Age of Children, by Foodservice Type, 2010 An urban favorite Graph 3-18: Prepared Foods Usage and Mean Use in Last Month, Rural, Suburban & Urban, by Foodservice Type, 2010 Appendix: Consumer SurveyGrowth is on the side of grocery Wider competition afoot Graph 4-1: Prepared Foods, Deli Section, Supermarkets and Other Grocery Stores: 2005-2012
  9. 9. Deli department momentum Momentum by segment Deli sales at grocery stores and supermarkets Graph 4-2: Deli Estimated Sales for Top 75 Supermarket and Grocery Chains, 2008 Supermarket and supercenter service deli sales Graph 4-3: Supermarket and Supercenter Service Deli Sales, 2001-08 Deli-prepared foods Analysis: prepared foods share of deli Graph 4-4: Total Deli Department and Deli-prepared Foods Sales, Dollars per $MM ACV, 2004-09 & Deli Department Food Share, by Food Type, 2009 Deli-prepared foods share, by food type Chicken: sales leader grows sales 1.7% Submarines, sushi, and pizza do well Graph 4-5: Deli-prepared Foods Share, by Food Type, 2009 Salad bar or no salad bar? Graph 4-6: Deli-prepared Foods Salad Share, by Salad Type, 2009 Subs up; combos down Graph 4-7: Deli-prepared Foods Sandwich Share, by Sandwich Type, 2009 Prepared entrees should comprise higher sales share Graph 4-8: Deli-prepared Food Entree Share, by Entree Type, 2009 Graph 4-9: Deli-prepared Foods Sides Share, by Sides Type, 2009 Convenience store foodservice sales: thank God for foodservice Graph 4-10: Convenience Store Foodservice Sales & % of In-Store Sales, 2005-2009 Food prepared on-site Commissary/packaged sandwiches Hot dispensed beverages Cold dispensed beverages Frozen dispensed beveragesBeyond mainstream: prepared foods net widens and deepens Why we expect prepared foods sales to prosper Walmart’s MarketSide prepared foods line cements prepared foods ascension First came the stores Now comes the brand SuperTarget creates springboard for prepared foods Target borrows from SuperTarget playbook Warehouse clubs to push prepared foods envelope Costco: significant prepared foods potential Sam’s Club and BJ’s report traction New food retail concepts continue to grow store footprints Tesco’s Fresh & Easy plans to double store count by one-third in 2010 The Fresh Market packs up Bistro Meals to go—and goes beyond basic rotisserieGrowth watchwords: value, convenience, quality, education, and atmosphere
  10. 10. Supermarket chain remains well positioned to meet consumers’ prepared food needs Convenience is King Location, location, location! Quick, quick, quick! App, app, app! Value for the money Neighborhood cornerstone: entertainment, socialization, and education People and households: older and smaller Opportunities abound Going beyond Creating a more interactive food education experiencePrivate label progress holds keys to prepared foods success Safeway and SUPERVALU strengthens PL hold Note on reading charts Convenience and ease most prevalent prepared foods selection factors Graph 6-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010 Grocery/supermarket prepared foods selection factors Factors related to convenience and ease most prevalent Need to harness shopping-related factors Graph 6-2: Prepared Foods Selection Factors, Grocery/Supermarkets, 2010 Grocery/supermarket prepared foods selection factors: selected demographics Convenience selection factors Graph 6-3: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Age Universal truths: easy pick up and convenient location Graph 6-4: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by HH Income Prepared foods do not succeed on their exclusivity Graph 6-5: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Presence/Age of Children Taste, quality and cost factors—age and HH income are important Graph 6-6: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by Age Graph 6-7: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by HH Income Shopping-related factors: catering to older consumers Graph 6-8: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Age Graph 6-9: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by HH Income Graph 6-10: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Rural/Urban/Suburban Convenience store prepared foods selection factors
  11. 11. Ease of procurement, portability, low cost, and hunger rule the day Need to step it up Graph 6-12: Prepared Foods Selection Factors, Convenience Stores/Gas Stations, 2010 Convenience store prepared foods selection factors: selected demographics Convenience selection factors Graph 6-13: Convenience Store Prepared Foods Convenience Selection Factors, by Age Taste, quality and cost selection factors Graph 6-14: Convenience Store Prepared Foods Taste, Quality and Cost Selection Factors, by Age Shopping behavior selection factors Graph 6-15: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Gender Graph 6-16: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Age Graph 6-17: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Presence/Age of Children Appendix: Consumer Survey Note on reading chartsConvenience versus grocery, prepared foods selection factors Graph 7-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010 Grocery by convenience, prepared foods usage and frequency cross- comparison Cross-channel usage is common Graph 7-2: Usage Frequency Comparison: Grocery by Convenience Convenience by grocery, prepared foods usage and frequency cross- comparison Expanding platforms? Graph 7-3: Usage Frequency Comparison: Convenience by GroceryFood retail needs to better compete with restaurants At grocery stores, prepared foods may lag on price, taste and nutrition Leveraging strength Grocery prepared foods vs. restaurants: gender, age & HH income Graph 8-1: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Gender Graph 8-2: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Age Graph 8-3: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by HH Income Convenience store prepared foods vs. restaurants: age, HH income, location, & presence/age of children Graph 8-4: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Age
  12. 12. Graph 8-5: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by HH Income Urban dwellers are more likely to view prepared food at convenience stores as more nutritious than similarly priced restaurant fare. Graph 8-6: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Rural/Urban/Suburban Why do low-, medium- and high-frequency fast food users get grocery store prepared foods? Graph 8-7: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Convenience Selection Factors Graph 8-8: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Taste, Quality and Cost Selection Factors Graph 8-9: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Shopping Selection Factors Usage frequency cross-comparisons Usage frequency cross-comparison: prepared foods grocery by restaurant type Graph 8-10: Usage Frequency Cross-Comparison: RTE Grocery by Restaurant Type Usage frequency cross-comparison: prepared foods convenience store by restaurant type Graph 8-11: Usage Frequency Cross-Comparison: RTE Convenience Store by Restaurant Type Usage frequency cross-comparison: prepared foods convenience store by limited-service restaurant type Graph 8-12: Usage Frequency Cross-Comparison: Limited-Service Restaurant Types by RTE Food Retail Type Usage frequency cross-comparison: prepared foods convenience store by full-service restaurant type Graph 8-13: Usage Frequency Cross-Comparison: Full-Service Restaurant Types by RTE Food Retail Type Note on reading chartsHH Income Demographic DrillDowns Grocery store and convenience store prepared foods use and usage frequency in last month Graph 9-1: RTE Food Retail Usage in Past Month: Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home Prepared foods appeal to two divergent populations Graph 9-2: RTE Food Retail Mean Use in Past Month: Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home Grocery store prepared foods selections factors Graph 9-3: RTE Grocery/Supermarket Convenience Selection Factors: Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
  13. 13. Graph 9-4: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors: Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home Graph 9-5: RTE Grocery/Supermarket Shopping Selection Factors: Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in HomeGender Demographic Drilldowns Grocery store and convenience store prepared foods use and usage frequency in last month Graph 9-6: RTE Food Retail Mean Usage: Male and Females Employed Full Time, by Children in Home Graph 9-7: RTE Food Retail Use: Male and Females Employed Full Time, by Children in Home Grocery store prepared foods selections factors Men with children: ideal candidates? Graph 9-8: RTE Grocery/Supermarket Convenience Selection Factors: Male and Females Employed Full Time, by Children in Home Graph 9-9: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors: Male and Females Employed Full Time, by Children in Home Graph 9-10: RTE Grocery/Supermarket Shopping Selection Factors: Male and Females Employed Full Time, by Children in Home Note on reading chartsMeet the psychographic groups Budgeters Healthy Eaters Big Eaters Deal Seekers Deal Seekers and Healthy Eaters heavier prepared foods users Graph 10-1: RTE Food Retail Mean Use, by Psychographic Group Graph 10-2: RTE Food Retail Use, by Psychographic Group Graph 10-3: RTE Grocery/Supermarket Convenience-Related Selection Factors, by Psychographic Group Graph 10-4: RTE Grocery/Supermarket Taste, Quality and Cost Selection Factors, by Psychographic Group Graph 10-5: RTE Grocery/Supermarket Restaurant-Related Selection Factors, by Psychographic Group Note on food lifestyle segmentation chartsCasey’s General Stores, Inc Products offered Prepared foods growth Prepared food growth reflects strategy to promote high-margin products Current momentum Casey’s store menu Casey’s by the numbers
  14. 14. Graph 11-1: Casey’s by the numbers Graph 11-2: Casey’s Same-Store Sales Trends Graph 11-3: Casey’s LocationsCostco Wholesale Corporation Membership structure Costco category sales Prepared foods audits & observations: Costco Snack bar Graph 11-4: Costco: Snack Bar, Snack Bar Items & Prices, May 2010 Refrigerated offerings Graph 11-5: Costco Refrigerated Section: Menu Items & Prices, May 2010 Costco by the numbers Graph 11-6: Costco net sales Graph 11-7: Costco by the numbersThe Kroger Co Store formats Fresh Fare breaks 100 Marketplace growth Convenience stores Private label powerhouse Sales trends Prepared foods audits & observations: Ralph’s Soup kiosk Restaurant-like kiosk Hot foods Deli Graph 11-8: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010 Prepared foods audits & observations: Food 4 Less Restaurant-like kiosk Hot foods Deli Graph 11-9: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010 Kroger by the numbers Graph 11-10: Kroger by the numbersPublix Super Markets, Inc Graph 11-11: Publix Retail Food Locations Whole Foods? No, Publix’s GreenWise Market GreenWise Market Magazine Prepared foods with international flair and fast casual/casual restaurant appeal Prepared foods audits & observations: Publix Deli section Graph 11-12: Publix: Deli Section, Items & Prices, May 2010 Refrigerated casings Graph 11-13: Publix: Refrigerated Casings, Items & Prices, May 2010 Hot bar
  15. 15. Graph 11-14: Publix: Hot Bar, Items & Prices, May 2010 Publix prepared foods user analysis Graph 11-15: Publix Store-Made, Precooked Meals Demographic Analysis A nexus between Publix, prepared foods and True Foodies? Graph 11-16: Publix Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend Publix by the numbers Graph 11-17: Publix by the numbersSafeway Inc. Macro moves Store formats Own brand developments Recent product launches Prepared foods initiatives Recession impact Going forward Company strategy Prospects Prepared foods audits & observations: Dominick’s Prepared food counter Graph 11-18: Dominick’s: Prepared Food Counter, Items & Prices, May 2010 Hot bar Salad bar Soup bar Graph 11-19: Dominick’s: Soup Bar, Items & Prices, May 2010 Refrigerated casings Graph 11-20: Dominick’s: Refrigerated Casings, Items & Prices, May 2010 Ambient temperature casings Graph 11-21: Dominick’s: Ambient Temperature Casings, Items & Prices, May 2010 Hot casings Graph 11-22: Dominick’s: Hot Casings, Items & Prices, May 2010 Deli counter Graph 11-23: Dominick’s: Deli Counter, Items & Prices, May 2010 Starbucks Safeway prepared foods usage analysis Graph 11-24: Safeway Store-Made, Precooked Meals Demographic Analysis Reformed Traditionalist prepared foods users Graph 11-25: Safeway Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend Safeway by the numbers Graph 11-26: Safeway by the numbersSUPERVALU INC. Retail food operations Private label Prepared foods audits & observations: Albertson’s
  16. 16. Sarasota location Hot bar Graph 11-27: Albertson’s: Hot Bar, Items & Prices, May 2010 Other prepared foods offerings Graph 11-28: Albertson’s: Other Prepared Food Offerings, Items & Prices, May 2010 Los Angeles location Deli Hot foods Hot & chilled soup kiosk Restaurant-like kiosk Graph 11-29: Albertson’s: Kiosks, May 2010 Graph 11-30: Albertson’s: Hot Foods & Deli, May 2010 SUPERVALU by the numbers Graph 11-31: SUPERVALU Retail Food Locations Graph 11-32: SUPERVALU by the numbersWhole Foods Market Good deeds Healthy eating education Product selection Private label strength Store size shift Store atmosphere: a third place A new value twist Sales trends Prepared foods audits & observations: Whole Foods Restaurants/kiosks Graph 11-33: Whole Foods: Restaurants/Kiosks, Items & Prices, May 2010 Salad bars Hot bar Soup bar Graph 11-34: Whole Foods: Soup Bar, Items & Prices, May 2010 Refrigerated casings Whole Foods prepared foods usage analysis Graph 11-35: Whole Foods Store-Made, Precooked Meals Demographic Analysis True Foodie prepared foods users Graph 11-36: Whole Foods Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend Whole Foods by the numbers Graph 11-37: Whole Foods by the numbers Graph 11-38: Whole Foods comparable sales trends Graph 11-39: Whole Foods Retail Food LocationsWinnDixie Stores, Inc. Strategic initiatives Merchandising
  17. 17. Outlook and trends Prepared foods audits & observations: Winn Dixie Refrigerated casings Graph 11-40: Winn Dixie: Deli Section, Items & Prices, May 2010 Hot bar Graph 11-41: Winn Dixie: Hot Bar, Items & Prices, May 2010 Winn-Dixie by the numbers Graph 11-42: Winn-Dixie by the numbersAdditional prepared foods audits & observations The Fresh Market Deli section Graph 11-44: Fresh Market: Deli Section, Items & Prices, May 2010 Refrigerated casings Graph 11-45: Fresh Market: Refrigerated Casings, Items & Prices, May 2010 Hot bar Graph 11-46: Fresh Market: Hot Bar, Items & Prices, May 2010 Super Target Deli section Graph 11-47: Super Target: Deli Section Items & Prices, May 2010 Sweetbay Deli section Graph 11-48: Sweetbay: Deli Counter, Items & Prices, May 2010 Refrigerated casings Graph 11-49: Sweetbay: Refrigerated Casings, Items & Prices, May 2010Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2694891US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

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