Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th editionDocument Transcript
Get more info on this report!Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4theditionNovember 1, 2008In 2007, premium chocolate sales were $3 billion, having grown 17.3% since the prioryear and a healthy 200% since 2003. Conventional chocolate sales, in contrast, grewonly 0.7% over the prior year and 4% since 2003. The growth in premium chocolatesales is part of a wider purchasing trend of consumers adopting special occasionbrands as their everyday brands.This all-new report investigates the market and forecasts its growth to 2012. It alsoanalyzes 10 trends driving the premium chocolate category: • Bean to bar & microbatch production • Dark milk & upscale white chocolate • Sustainability • Premiumitizing the familiar • Exotic flavors • Exotic functions • Ultra dark bars • Ethical chocolate: organic & fair trade • Large tablet bars • Filled barsResearch MethodologyThis report relies upon several data sources to track chocolate sales. These sourcesuse different assumptions with differing degrees of accuracy. To estimate the size of theretail U.S. chocolate market, Packaged Facts uses apparent consumption datapublished in the Department of Commerce (DOC)’s Current Industrial Reports:Confectionery 2007. Company and brand-level sales data were provided under specialarrangement with Information Resources, Inc. (IRI).
In addition to DOC and IRI data, this report relies extensively on company financial andproduct information, extensive literature searches in industry trade publications andexclusive interviews with senior company staff.Table of ContentsChapter 1: Executive Summary Methodology & Scope Premium Chocolate Defined Table 1-1: Premium Chocolate Segments, by Price (dollars/ounce & dollars/pound) The U.S. Chocolate Market Table 1-2: Retail Sales of Chocolate, Quantity & Value 2003-2007 (in millions of metric tons & millions of dollars) Total U.S. Premium Chocolate Market Table 1-3: Premium, Conventional & Total Chocolate Retail Sales; Premium as % of Total, 2003-2007 (billions of dollars & percent) Retail Sales by Product Category Distribution Channels 2008: A Challenging Economic Climate Retail Chocolate Sales Forecast New Product Introductions New Product Claims Trends Table 1-4: Top 10 Premium Chocolate Trends Sales by Company Table 1-5: IRI-Tracked Premium Chocolate Sales by Company, One Year and 4- Year Sales Change; Ranked by One Year Change (in dollars and percent) Sales by Category Chocolate DemographicsChapter 2: Market Size & Growth Methodology & Scope The Evolution of Premium Chocolate The Premium Price Threshold Table 2-1: Premium Chocolate Segments, by Price (dollars/ounce & dollars/pound) Table 2-2: IRI-Tracked Top Ten Selling Premium Chocolate Brands, by Average Price per Pound, 2007 (dollars/lb) The U.S. Chocolate Market Table 2-3: Retail Sales of Chocolate, Quantity & Value 2003-2007 (in millions of metric tons & millions of dollars) Figure 2-1: Growth Rates for Total Chocolate Retail Sales and Quantity Shipped, 2003-2007 The U.S. Premium Chocolate Segment Table 2-4: Premium, Conventional & Total Chocolate Retail Sales; Premium as % of Total, 2003-2007 (in billions of dollars & percent)
Table 2-5: Premium, Conventional & Total Chocolate Retail Sales Growth, 2003- 2007 (percent) Figure 2-2: Premium Chocolate Retail Sales & Growth Rate, 2003-2007 (billions of dollars and percent) Retail Sales by Product Category Table 2-6: IRI-Tracked Premium Chocolate Market Sales and % Market Share by Category, 2007 (in dollars and percent) Table 2-7: IRI-Tracked Premium Chocolate Penetration Rate in Total Chocolate Sales by Category, 2007 (percent) Figure 2-3: IRI-Tracked Premium Chocolate’s Sales Growth by Category, 2004- 2007 (percent) Distribution Channels Per Capita Consumption Table 2-8: Per Capita Consumption of Chocolate by Pounds & Value, 2003-2007 (pounds & dollars) 2008: A Challenging Economic Climate Figure 2-4: IRI-Tracked Premium Chocolate’s Sales Growth, 4-Week Periods, 2007-2008 (in millions of dollars) Retail Conventional and Premium Sales Forecast Figure 2-5: Premium & Conventional Chocolate Retail Sales, 2007 & 2012 (in billions of dollars)Chapter 3: Trends & Opportunities Introduction New Product Introductions New Product Claims Figure 3-1: New Chocolate Candy Introductions, 2003-2008 (number of SKUs and percent) Table 3-1: Top 10 Premium Chocolate New Product Claims, 2003-2007 New Trends Introduction Table 3-2: Top 10 Premium Chocolate Trends Trend 1: Bean-to-Bar & Microbatch Production Trend 2: Dark Milk & Upscale White Table 3-3: Bean-to-Bar Producers Trend 3: Sustainability Trend 4: Premiumitizing the Familiar Trend 5: Exotic Flavors Trend 6: Exotic Functions Trend 7: Ultra Dark Bars Trend 8: Ethical Chocolate: Organic & Fair Trade Table 3-4: Imports of Certified Fair-trade & Organic Cocoa Beans, 2002-2006 (pounds & percent) Trend 9: Large Tablet Bars Trend 10: Filled BarsChapter 4: Major Marketers Market Overview Sales by Company
Table 4-1: IRI-Tracked Premium Chocolate Sales by Company, One Year and 4- Year Sales Change; Ranked by One Year Change (in dollars and percent) Sales by Category Figure 4-1: IRI- Tracked Premium Chocolate Sales Growth by Company, One Year Change and 4-Year CAGR (percent) Table 4-2: IRI-Tracked Premium Chocolate Sales by Company and Category, One Year Change and Percent Market Share, 2007 (in dollars and percent) Table 4-3: IRI-Tracked Premium Chocolate Sales by Brand, Category, One Year Change and Percent Market Share, 2007 (in dollars and percent) Company Snapshots Lindt Ghirardelli Godiva See’s Ferrero Russell Stover Rocky Mountain Chocolate Factory Mars Snackfood Hershey Green & Black’s Endangered Species Nestlé GuylianChapter 5: The Consumer Introduction Marketer Reputation Table 5-1: Consumer Satisfaction Index for Top Food Manufacturers, 2003-2007 and Percent Change (index & percent) Chocolate Demographics Table 5-2 Purchasing Indexes by Demographic Breakout; Chocolate Purchases by Marketer: Dove Promises, Ferrero and Godiva, 2008 (U.S. adults)Appendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=1609658 US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004