TechNavio's analysts forecast the Pharmerging market to grow at a CAGR of 12.44 percent over the period 20122016. One of the key factors contributing to this market growth is the increase in healthcare spending. The
Pharmerging market has also been witnessing an increase in partnerships among vendors. However, the price
pressure could pose a challenge to the growth of this market.
TechNavio's report, the Pharmerging Market 2012-2016, has been prepared based on an in-depth market
analysis with inputs from industry experts. The report covers the pharmerging regions, namely:
China, Brazil, Russia, India, Mexico, Turkey, Poland, Indonesia, Argentina, Egypt, Pakistan, South
Africa, Thailand, Romania, Ukraine, Venezuela, and Vietnam; it also covers the Pharmerging market landscape
and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating
in this market.
The key vendors dominating this market space are Abbott Laboratories, Amgen Inc., Astellas Pharma
Inc., AstraZeneca plc., Bayer HealthCare AG., Boehringer Ingelheim Pharmaceuticals Corp. Bristol-Myers Squibb
Co., Eisai Co Ltd., GlaxoSmithKline plc, Johnson & Johnson, Eli Lilly and Co., Merck & Co Inc. Novartis International
AG., Novo Nordisk A/S., Pfizer Inc., Roche Holding Ltd., and Sanofi S.A.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
The emerging market for pharmaceutical products is termed as pharmerging. The Global Pharmaceutical market is
witnessing a paradigm shift in the marketing of pharmaceutical products from the saturated developed regions to
the developing regions, owing to an increased accessibility toward quality healthcare infrastructure supported by
funds and investment from the government and private companies. These developing regions are referred to as the
Pharmerging markets. Further, big pharmaceutical manufacturers are currently facing a decline in the sales of their
products owing to a patent cliff leading to tough competition from generic drug manufacturers. As of 2012, the
Pharmerging markets represent 20 percent of the Global Pharmaceutical market and are expected to represent 50
percent of the Global Pharmaceutical market by 2020.
The Pharmerging markets are experiencing rapid growth owing to increased healthcare spending by respective
government and private companies. The Pharmerging markets include seventeen countries namely China, Brazil,
Russia, India, Venezuela, Poland, Argentina, Turkey, Mexico, Vietnam, South Africa, Thailand, Indonesia, Romania,
Egypt, Pakistan, and Ukraine, classified into three tiers based on their GDP and income per capita.
The growth of the Pharmerging markets is driven by several factors. One of the major drivers in this market is the
increased healthcare spending. It was estimated that Pharmerging markets constitute about 20 percent of
pharmaceutical spending and are expected to contribute 30 percent by 2016 of the Global Pharmaceutical market
spending. Another major driver in the market is the high incidence of diseases in the Pharmerging markets.
Despite the presence of several drivers, the growth of the Pharmerging markets is curtailed by some serious
challenges. One such challenge in this market is the price pressure faced by the big pharmaceutical companies.
Governments in the Pharmerging markets have developed policies that favor the local manufacturers. In order to
market their products, big pharmaceutical companies are forced to reduce their product prices to attract the local
populace and government. Another factor that poses a challenge includes the competition from the local
About the Publisher
Infiniti Research Limited - TechNavio is a leading technology research and advisory company with global
coverage. They focus on emerging technology trends that can shape the market.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research
methodologies. They build forecasts across market segments and geographies based on the trends identified.
These forecasts and analyses are used to help their customers identify new and existing opportunities in their
markets. TechNavio also helps customers assess their competitive position in a changing market scenario.
Decision makers and influencers in sales, marketing, and R&D teams rely on research from TechNavio.Their
customers include technology suppliers, end users, consulting companies, investment firms, and research
TechNavio was founded in 2003 in London. They have about 200 analysts globally and cover more than 500
technologies across 80 countries. Their analysts are closely monitoring the market every day by talking to all the
industry participants. TechNavio has proprietary databases that provide them with a complete perspective of the
market and they develop over 2000 pieces of research deliverables every year.
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