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Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation

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  • 1.    Get more info on this report!Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health andPampering: The New Value EquationFebruary 1, 2010Even as the economic picture improves, consumers remain cautious about spending,including in terms of the pet products they buy. Having lived up to its “recession-resistant” reputation once again, the business therefore continues to face challengesthat have retailers, marketers and product developers relying more heavily than everbefore on the all-important notion of pets as family. Accordingly, themes includinghealth, function, comfort, safety, gifting, travel, and yes pet pampering are all weighingheavily on the value scale as market participants look to strike the perfect balance in petcategories across the board.Tapping into Packaged Facts’ extensive pet market report collection and analystexpertise, this report provides detailed market breakouts and insights not availableelsewhere. Covering non-food pet supplies of all types and for all companion animaltypes, the report examines trends in flea/tick care products, cat litter, toys, rawhidechews, bedding, grooming products, supplements, clean-up products and many otherproduct segments. Using 2009 as the base year, it charts sales since 2005 andforecasts sales through 2014; breaks the market out by animal type and productcategory in both the mass-market and pet specialty channels; presents dollar sales andmarket share for leading marketers and brands; analyzes competitive strategies andshifts; profiles top companies and market innovators; analyzes new product trends; andprovides demographic and psychographic profiles of product purchasers.Trends examined include product positioning vis-à-vis the new economy; producthumanization and pet pampering; natural, organic and “green” appeals; corporateresponsibly and cause marketing; celebrity marketing and licensing (here comesMartha!); pet travel and convenience products; and gift/holiday fare. Special featuresinclude an expanded discussion of pet supplies purchasing by change in economicsituation and by retail channel, focusing on cross-channel shopping and shopper loyalty;and proprietary pet owner survey data collected by Packaged Facts focusing on theeconomy and on the natural/organic products segment.
  • 2. Table of ContentsChapter 1: Executive Summary Introduction Market Definition Exclusions Four IRI-Tracked Product Categories Report Methodology The Market Retail Sales Slow in 2009 Figure 1-1: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars) IRI-Tracked Sales at $1.9 Billion Sales by Product Type Natural and Organic Product Sales and Market Share Retail Channel Shares and Trends State of the Market The Marketers Number and Types Second-Tier Multi-Category Marketers Natural Product Specialists Nestlé Purina Leads in IRI-Tracked Sales Mergers & Acquisitions Celebrities Weight In Licensing Bigger Than Ever The Private-Label Factor Marketing and New Product Trends Pet Market Advertising Tops $500 Million
  • 3. Non-Traditional Media Social Networking Cause-Related Marketing “Green” Initiatives 2009 a Record Year for New Product Entries Dominant Themes Involve Premium Appeals Retail Channel Trends Economic Concerns Intensify Cross-Channel Competition The PetSmart/Petco Dynamic Duo Pet Superstores vs. Discount Stores Independents and Supermarkets Continue to Slide Non-Traditional Channels Gaining Ground Independent Pet Stores Feel Economic Pinch The Consumer 53% of Households Own Pets Overview of Dog and Cat Supply Purchasing Figure 1-2: Household Purchasing Rates for Dog or Cat Supplies by Category, 2009 (percent of U.S. households) Two-Thirds Are Receptive to Affordable Natural/Organic Pet SuppliesChapter 2: The Market Introduction Market Definition Exclusions Four IRI-Tracked Product Categories Trade Associations and Shows Regulatory Agencies and Trends Report Methodology Market Size and Growth
  • 4. Retail Sales Slow in 2009Table 2-1: U.S. Retail Sales of Pet Supplies, 2005-2009 (in millions of dollars)IRI-Tracked Sales at $1.9 BillionTable 2-2: IRI-Tracked Sales of Pet Supplies, 2005-2009 (in millions of dollars)Table 2-3: IRI-Tracked Sales of Pet Supplies by Category, 2009 vs. 2008 (inmillions of dollars and units)Table 2-4: IRI-Tracked Sales of Pet Supplies: By Category, 2005-2009 (inmillions of dollars)Table 2-5: Growth of IRI-Tracked Sales of Pet Supplies: By Category, 2006-2009(percent)Table 2-6: Dollar Change in IRI-Tracked Sales of Pet Supplies by Category,2005-2009 (in millions of dollars)Market CompositionSales by Product TypeFigure 2-1: Share of U.S. Retail Sales of Pet Supplies by Animal Type: 2009(percent)Share of Dog Supply Sales by Product CategoryTable 2-7: Share of U.S. Retail Sales of Dog Supplies: By Category, 2009 (inmillions of dollar and percent share)Table 2-8: Average Annual Dog Supply Expenses: By Category, 2009 (in dollar)Share of Cat Supply Sales by Product CategoryTable 2-9: Share of U.S. Retail Sales of Cat Supplies: By Category, 2009 (inmillions of dollars and percent share)Table 2-10: Average Annual Cat Supply Expenses: By Category, 2009 (in dollar)Share of IRI-Tracked Sales by Product CategoryTable 2-11: Share of IRI-Tracked Sales of Pet Supplies by Product Category:2003, 2006 and 2009 (percent)Share of Independent Pet Store Sales by Animal TypeTable 2-12: Share of Independent Pet Store Pet Supply Sales by Category:2005-2008 (percent)Share of Dog Category Sales by Product Type
  • 5. Table 2-13: Share of Independent Pet Store Sales of Dog Products: By Category,2005-2008 (percent)Share of Fish Category Sales by Product TypeTable 2-14: Share of Independent Pet Store Sales of Fish Products: ByCategory: 2005 vs. 2008 (percent)Share of Cat Category Sales by Product TypeTable 2-15: Share of Independent Pet Store Sales of Cat Products: By Category,2005-2008 (percent)Share of Small Mammal Sales by Product TypeTable 2-16: Share of Independent Pet Store Sales of Small Mammal Products:By Category, 2008 (percent)Share of Bird Category Sales by Product TypeShare of Herptile Category Sales by Product TypeTable 2-17: Share of Independent Pet Store Sales of Bird Products: By Category,2005 vs. 2008 (percent)Table 2-18: Share of Independent Pet Store Sales of Herptile Products: ByCategory, 2008 (percent)Natural and Organic Product Sales and Market ShareFigure 2-2: U.S. Retail Sales of Natural and Organic Pet Care Products: 2004,2009 and 2014 (in millions of dollars)Figure 2-3: U.S. Retail Sales and Share of Natural Pet Care Products: ByCategory, 2004 vs. 2009 (percent)Retail Channel Shares and TrendsTable 2-19: Share of Pet Supply Sales: By Retailer Type, 2006 vs. 2009(percent)Dog/Cat Household Pet Supply Purchasing by ChannelTable 2-20: Pet Product Purchasing Patterns Among Dog or Cat Owners: ByRetail Channel, 2007-2009 (percent of U.S. dog- or cat-owning households)Market OutlookState of the MarketRecession Receding—Slowly
  • 6. Pet Market ImpactTable 2-21: Percent of Pet Owners Who Anticipate Spending Less on PetFood/Supplies or Pet Services in Next 12Months, February 2009Table 2-22a: Pet Owner Patterns: By Change in Financial Situation ComparedWith 12 Months Ago, 2009 (percent of U.S. pet-owning households)Table 2-22b: Pet Owner Population: By Change in Financial Situation ComparedWith 12 Months Ago, 2009 (millions of number of U.S. pet-owning households)Table 2-22c: Pet Owner Indexes: By Change in Financial Situation ComparedWith 12 Months Ago, 2009 (U.S. petowning households)Human/Animal Bond a Potent ForceFigure 2-4: “Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat,Dog and Cat Owners, February 2009 (percent)Table 2-23: Mean Number of Veterinary Visits: By Human/Animal Bond AmongDog and Cat Households, 2006Table 2-24: Mean Veterinary Expenditures: By Human/Animal Bond Among Dogand Cat Households, 2006 (in dollars)All Things Pet HealthProduct Safety a Growing ConcernNatural/Organic ProductsTable 2-25: Percent of Pet Owners Who Purchased Natural/Organic PetProducts in Last 3 Months: Dog Owners vs. Cat Owners, February 2009 (percentof U.S. dog or cat owners)Table 2-26: Percent of Pet Owners Who Would Buy More Natural/Organic PetProducts If They Were More Available or More Affordable, February 2009(percent of U.S. dog or cat owners)Functional ProductsFigure 2-5: U.S. Retail Sales of Natural and Organic Pet Products: 2003, 2007and 2012 (in millions of dollars)Figure 2-6: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: 2003,2007 and 2012 (in millions of dollars)Figure 2-7: U.S. Retail Sales of Pet Medications: 2003, 2007and 2012 (in billions of dollars)
  • 7. Senior, Overweight and Special Needs Pet ProductsFigure 2-8: Share of U.S. Retail Sales of Senior, Weight Management andSpecial Needs Pet Products: By Category, 2008 (percent)Premium Demographics Helping to Drive ExpendituresTable 2-27: Average U.S. Household Expenditures on Pet Supplies: 1998-2008(in dollars)Table 2-28: Share of U.S. Pet Supplies Expenditures: $70K+ vs. Under $70KIncome Brackets, 1998-2008 (percent)Table 2-29: $70K+ Household Share of U.S. Pet Market Expenditures: Total andBy Category, 1998 vs. 2008 (percent)Impact of Aging Pet PopulationFigure 2-9: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006(percent)Impact of Pet Overweight, ObesityTable 2-30: Percentage and Number of Overweight and Obese Dogs and Cats,2008Table 2-31: Percentage and Number of Overweight and Obese Dogs and Cats,2007Rise in Pet Travel Favors Many Product CategoriesFavorable Trends in Pet OwnershipFigure 2-10: Household Penetration Rates for Selected Dogor Cat-OwningClassifications: 2003 vs. 2009 (percent of U.S. households)Table 2-32: Household Penetration Rates for Selected Pet-OwningClassifications, 2007-2009 (percent of and number of U.S. households inmillions)More Pets than PeopleTable 2-33: Number of Pets in the United States by Type: 2000, 2002, 2004,2006 and 2008 (number in millions and percent)Impact of Boomers and Graying PopulationFigure 2-11: Dog or Cat Ownership Rates by Age Bracket: 2003 vs. 2009(percent of U.S. households)Table 2-34: Household Penetration Rates for Selected Pet-OwningClassifications: By Generational Cohort, 2009 (percent of U.S. households)
  • 8. Table 2-35: Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2009 (number of U.S. households in millions) Table 2-36: Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2009 (U.S. households) Table 2-37: Number and Share of Total U.S. Population Growth for Selected Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent) Role of Gen Ys and Gen Xers No-Kid Pet Household Clout Table 2-38: Childless Dog or Cat Owners: Dog/Cat Ownership Rates and Share of Total Dog/Cat Owners: 2003, 2006 and 2009 (percent) Celebrity Involvement and Pet-Themed Hit TV Series Looking Ahead: Trends and Opportunities Table 2-39: Projected U.S. Retail Sales of Pet Supplies: 2009-2014 (in millions of dollars)Chapter 3: The Marketers Competitive Overview Number and Types Multi-Category Market Leaders Second-Tier Multi-Category Marketers Natural Product Specialists Category Leaders Cat Litter Flea/Tick-Control Products HBC (Grooming, Supplements, Oral Care) Clean-Up/Odor-Control Products Dog Chews Toys Training/Containment Products Shelter, Crates, Carriers, Furniture Non-Dog/Cat Supplies
  • 9. Mergers & AcquisitionsTable 3-1: Timeline of U.S. Pet Supplies Marketer and Brand Acquisitions andSales: 2004-2009Human Product Mega-MarketersIllustration 3-1: Orvis Dog Bed Selector Website BannerImpact of Retailer ConsolidationNon-Food/Food Cross-OverMass/Pet Specialty Cross-OverChannel and Retailer ExclusivityCelebrities Weight InCesar MillanMartha StewartRetailer ExclusivityLicensing Bigger Than EverIllustration 3-2: Advertising for Vo-Toys’ Licensed Jeep Pet Products CollectionDisney’s BoltPet Market Licensing LeadersJakks PacificIllustration 3-3: Advertising for Jakks Pacific’s Licensed AKC Pet Product LineIllustration 3-4: Jakks Pacific’s Minnie Mouse Pet ApparelPet BrandsPurina Jumps InThe Kid FactorLicensing Pros and ConsThe Private-Label FactorTable 3-2: IRI-Tracked Sales of Private-Label Pet Supplies by Category: 2003,2006 and 2009 (in millions of dollars and percent)
  • 10. Table 3-3: U.S. Market for Pet Supplies: Selected Marketers and LeadingBrands, 2009Marketer and Brand SharesMethodologyNestlé Purina Leads in IRI-Tracked SalesFigure 3-1: Top Marketers of Pet Supplies by Share of IRITracked Sales: 2006vs. 2009 (percent)Cat Litter Category: Consolidated But Still Branching OutFigure 3-2: Top Marketers of Cat Litter by Share of IRITracked Sales: 2006 vs.2009 (percent)Competition Up in Natural NicheFigure 3-3: Top Natural Cat Litter Brands by Share of IRITracked Sales: 2006 vs.2009 (percent)Other Dog/Cat Supplies: Category Leader Hartz Suffers Major LossFigure 3-4: Top Marketers of Other Dog/Cat Supplies by Share of IRI-TrackedSales: 2006 vs. 2009 (percent)Dog Chews: No. 1 Hartz Posts Big LossesFigure 3-5: Top Marketers of Dog Chews by Share of IRITracked Sales: 2006 vs.2009 (percent)Non-Dog/Cat Supplies: Central Garden & Pet Coming on StrongFigure 3-6: Top Marketers of Non-Dog/Cat Supplies by Share of IRI-TrackedSales: 2006 vs. 2009 (percent)Brand Rankings in the Pet Specialty ChannelTable 3-4: Marketer Sales and Shares of Pet Supplies in IRITracked Outlets byCategory: 2008 vs. 2009 (in millions of dollars and percent)Table 3-5: IRI-Tracked Sales of Cat Litter by Marketer and Brand: 2008 vs. 2009(in millions of dollars and percent)Table 3-6: Cat Litter Marketers by Dollar Change in IRITracked Sales: 2008 vs.2009 (in millions of dollars)Table 3-7: Cat Litter Brands by Dollar Change in IRI-Tracked Sales: 2008 vs.2009 (in millions of dollars)
  • 11. Table 3-8: IRI-Tracked Sales of Other Dog/Cat Supplies by Marketer and Brand:2008 vs. 2009 (in millions of dollars and percent)Table 3-9: Other Dog/Cat Supplies Marketers: By Dollar Change in IRI-TrackedSales, 2008 vs. 2009 (in millions of dollars)Table 3-10: Other Dog/Cat Brands by Dollar Change in IRITracked Sales: 2008vs. 2009 (in millions of dollars)Table 3-11: IRI-Tracked Sales of Dog Chews by Marketer and Brand: 2008 vs.2009 (in millions of dollars and percent)Table 3-12: Dog Chews Marketers by Dollar Change in IRITracked Sales: 2008vs. 2009 (in millions of dollars)Table 3-13: Dog Chews Brands by Dollar Change in IRITracked Sales: 2008 vs.2009 (in millions of dollars)Table 3-14: IRI-Tracked Sales of Non-Dog/Cat Supplies by Marketer and Brand:2008 vs. 2009 (in thousands of dollars and percent)Table 3-15: Non-Dog/Cat Supplies Marketers by Dollar Change in IRI-TrackedSales: 2008 vs. 2009 (in thousands of dollars)Table 3-16: Non-Dog/Cat Supplies Brands by Dollar Change in IRI-TrackedSales: 2008 vs. 2009 (in thousands of dollars)Table 3-17: Pet Specialty Market and Brand Leaders in Key Pet SupplyCategories: 2004, 2006 and 2008Competitor Profile: Central Garden & PetA Pet Supplies and Household Garden Market LeaderCompany Acquires FarnamA Pet Specialty and Mass-Market LeaderTable 3-18: IRI-Tracked Sales of Central Garden & Pet Pet Products byCategory: 2008 vs. 2009 (in millions of dollars and percent)Illustration 3-5: Central Garden & Pet’s New Comfort Zone Feline WipesCompetitor Profile: Drs. Foster & SmithThe Top U.S. Pet Catalog MarketerBuilding an Internet PresenceOn the AirCause Marketing
  • 12. Environmental CommitmentAquatic ServicesCompetitor Profile: Hartz Mountain CorpCorporate OverviewMass-Market Sales SlippingTable 3-19: IRI-Tracked Sales and Market Share of Hartz Mountain Pet Supplies,2005-2009 (in millions of dollars and percent)Product InnovationCorporate ResponsibilityHartz Website Includes Online Tip ExchangeLooking AbroadCompetitor Profile: Doskocil (Petmate)A Multi-Category Pet Supplies PowerhouseBuilding on InnovationProblem-Solution FocusAspen a Best-Selling BrandTable 3-20: Doskocil’s IRI-Tracked Sales of Dog and Cat Supplies, 2008 vs.2009 (in millions of dollars and percent)Environmental InitiativesCompetitor Profile: Sergeant’s Pet Care, IncOverviewTable 3-21: IRI-Tracked Sales and Market Share of Sergeant’s Pet Care, 2005-2009 (in millions of dollars and percent)Bulking Up Through AcquisitionsNew Product InnovationsIncreased Web PresenceCompetitor Profile: Spectrum BrandsCompany Overview
  • 13. Table 3-22: Share of Spectrum Brands Net Sales, 2007-2009 (percent) Abandoning Acquisitions Strategy An Optimistic Outlook Table 3-23: Spectrum Brands’ IRI-Tracked Pet Product Sales, 2008 vs. 2009 (in millions of dollars and percent)Chapter 4: Marketing and New Product Trends Marketing Trends Pet Market Advertising Tops $500 Million Table 4-1: Media Breakout of U.S. Advertising Expenditures on Pet Products, 2004-2008 (percent) Human/Animal Bond More Important Than Ever Illustration 4-1: Advertising for Bayer’s K9 Advantix Value-Focused Advertising Other Key Themes Celebrity Kick Trade Advertising and Promotions Illustration 4-2: Advertising for Pet Care Systems’ Swheat Scoop Non-Traditional Media Internet Advertising Social Networking Cause-Related Marketing Pet Marketers Embracing Sustainable Initiatives Professional Endorsement and “Pro-Branding” Brand “Toning” Illustration 4-3: Advertising for Bramton’s Vet’s Best Line New Product Trends 2009 a Record Year for New Product Entries Table 4-2: Number of New Pet Supply Product Lines and SKUs, 2005-2009
  • 14. Dominant Themes Involve Premium AppealsTable 4-3: Top Pet Supply Product Selling Points by Package Tags/MarketingClaims, 2005-2009Leading Marketers by Level of New Product IntroductionsTable 4-4: Top Companies by Number of Pet Supplies New Product Launches:2005-2009Common Denominators in New Product DevelopmentValue-Added/FunctionalNatural/OrganicProduct Humanization and Pet PamperingIllustration 4-4: Advertising for ConairPets’ Grooming ClippersIllustration 4-5: Advertising for Petmate’s Lifestyle CollectionConvenienceIllustration 4-6: Advertising for Liquid Net’s Ultimate Insect Repellant for PetsSafetyIllustration 4-7: Advertising for Invisible Fence Training and ContainmentProductsOral CareIllustration 4-8: Advertising for Bamboo’s QuadBrush Ultimate Pet ToothbrushSpecial Needs ProductsGifting and Luxury ProductsTable 4-5: Pets and Gifts/Birthdays/Holidays: 2008 (percent, dollar, and number)Illustration 4-9: Holiday Advertising for Humane Society Online StoreLuxury ProductsFlea/Tick ProductsOnline SellingIllustration 4-10: Advertising for DrsFosterSmith.comValue
  • 15. SafetyNaturalNew Drugs and Anti-Diversion InitiativesCat Litter and AccessoriesIllustration 4-11: Advertising for World’s Best Cat LitterIllustration 4-12: Oil-Dri Corp’s Cat’s Pride Natural ScoopIllustration 4-13: Automated Pet Care Products’ Litter-RobotToysInteractiveSenior and Weight-MaintenanceIllustration 4-14: MultiVet’s SlimCat Food Distributor BallSuper-Durable and Combo Chew/FoodNatural/Organic/Eco-FriendlySmall Dog ToysDog ChewsVarietyOral CareFunctional“Ethical” ClaimsGrooming ProductsIllustration 4-15: Advertising for Spa Lavish Your Pet’s Spa Colors Grooming LineIllustration 4-16: Advertising for TropiClean’s TropiClean Pet ShampooIllustration 4-17: Advertising for HydroSurge RapidBathSupplementsIllustration 4-18: Advertising for Nestlé Purina’s FortiFlora SupplementClean-Up/Odor-Control ProductsIllustration 4-19: Advertising for Procter & Gamble’s Febreze Pet OdorEliminators
  • 16. Illustration 4-20: Advertising for Kegel’s Fizzion Concentrated CleanerIllustration 4-21: Advertising for Paramount’s AKC and CFA Clean-Up ProductsCollars, Leashes and LeadsIllustration 4-22: Skeelo’s LumiLeash Retractable LeashIllustration 4-23: Premier Pet’s Eco Gentle Leader HarnessIllustration 4-24: Website Banner for Coastal Pet’s Earth Soy Collars and LeadsIllustration 4-25: Dosha Dog’s Fashion CollarsCarriers, Crates, ShelterIllustration 4-26: Creature Leisure’s The Carry Den XTIllustration 4-27: New York Dog’s Little Red Barn Portable Dog HomeBeddingWatering and Feeding DevicesIllustration 4-28: Omega Paw’s Portion Pacer Dog BowlIllustration 4-29: Veterinary Ventures’ Drinkwell 360 Pet FountainElectronic/High-TechIllustration 4-30: Advertising for Panasonic’s PetCam Network CameraPet ID SystemsIllustration 4-31: Advertising for IDtag.comIllustration 4-32: White Bear Technologies’ RoamEO Pet Location SystemHome DNA Test KitsIllustration 4-33: Advertising for Mars Veterinary’s Wisdom Panel MXSmart Pet DoorsIllustration 4-34: Advertising for New PetSafe Training ProductsNon-Dog/Cat SuppliesKid-AppealIllustration 4-35: SuperPet USA’s CritterTrail Treat Zone HabitatHealth/Functional
  • 17. Illustration 4-36: Kaytee’s All-Natural Timothy Hay Plus Illustration 4-37: Zoo Med Laboratories’ AvianSun Bird Lamp Natural/Eco-Friendly Illustration 4-38: T Weiss Organics’ Algae Magic Algae Inhibitor Convenience/Effectiveness Illustration 4-39: Lifegard Aquatics’ Lifegard WOW Aquarium Filter/Pump Style Illustration 4-40: Penn-Plax Life-Style Bird Cage Illustration 4-41: Casco Group’s biOrb Life Aquarium Category Cross-OverChapter 5: Retail Channel Trends Economic Concerns Intensify Cross-Channel Competition Pet Supply Shopping by State of Financial Situation Table 5-1: Pet Product Purchasing Patterns Among Dog or Cat Owners by Retail Channel: By Change in Financial Situation Compared With 12 Months Ago, 2009 (percent of U.S. dog- or cat-owning households) Table 5-2: Pet Product Purchasing Indexes Among Dog or Cat Owners by Retail Channel: By Change in Financial Situation Compared With 12 Months Ago, 2009 (U.S. dog- or catowning households) Pet Superstores vs. Discount Stores Table 5-3: Pet Product Purchasing Patterns Among Dog or Cat Owners: By Retail Channel, 2007-2009 (percent and millions of number of U.S. dog- or cat- owning households) Independents and Supermarkets Continue to Slide Non-Traditional Channels Gaining Ground Table 5-4: Shopping Rates for Selected Retail Chains and Internet/Catalog Merchants Among Dog or Cat Owners Who Purchase Pet Supplies at “Other” Outlets, 2009 (percent and index of U.S. dog- or cat-owning households) Channel Loyalty Waning Table 5-5: Overview of Retail Channel Loyalty in Pet Product Purchasing Among Dog or Cat Owners, 2004 vs. 2009 (percent and in millions of number of U.S. dog- or cat-owning households)
  • 18. Table 5-6: Retail Channel Loyalty in Pet Product Purchasing Among Dog or CatOwners, 2007-2009 (percent and in millions of number of U.S. dog- or cat-owning households)Figure 5-1: Percent of Pet Product Customers Who Shop Across Channels: ByMajor Retail Sector, 2004 vs. 2009 (U.S. dog- or cat-owning households)The PetSmart/Petco Dynamic DuoTable 5-7: PetSmart and Petco Combined Sales: 2001-2008 (in millions ofdollars)Other Top-Ranked Pet Specialty ChainsCompany Profile: PetSmart, Inc.Table 5-8: PetSmart Sales: 1999-2008 (in millions of dollars)Expansion, Growth Despite Down EconomyTable 5-9: Number of PetSmart Stores in Operation, 1999-2009Impact of Economic DownturnMartha Stewart Line to Debut as PetSmart ExclusiveRewarding Customer Loyalty Key to SuccessCompany Profile: Petco Animal Supplies, Inc.Table 5-10: Petco Annual Sales: 2000-2008 (in millions of dollars)Changes and ChallengesTable 5-11: Number of Petco Stores in Operation, 1999-2009Celebrity Tie-InsPetco Tests “Unleashed” ConceptA New Staff Training ProgramMarketing and PRIndependent Pet Stores Feel Economic PinchTable 5-12: Top Challenges Pet Specialty Retailers Face in Next Two Years:2008-2009 vs. 2009-2010 (percent)Table 5-13: Pet Specialty Retailer Average Gross Dollar Volume: 2001-2008 (indollars)Increasing Competition from Mass, Pet Superstores
  • 19. Food Sales Boost Independents’ Profile Distributors Also Helping Out Survival of the Industry Walmart Bullish on Pet Supplies Target Also Coming on Strong Supermarkets Still Struggling to Compete Natural Supermarket Trends Table 5-14: Share of Pet Product Sales in Natural Supermarkets: By Category, 2005-2008 (percent) Table 5-15: Percent of Dog or Cat Owners Shopping at Trader Joe’s or Whole Foods, 2005-2009 (percent and number of U.S. dog- or cat-owning adults) Table 5-16: Pet Owner Shopping Patterns: Trader Joe’s vs. Whole Foods, 2007- 2009 (percent, number, and index for U.S. pet-owning adults) Illustration 5-1: Pet Department in Whole Foods Illustration 5-2: Pegboard Display of Pet Treats and Rawhides in Whole Foods Wholesale Clubs Dollar Stores Convenience Stores The Internet Effect Leading E-tailers of Pet Food and Supplies Pet Retailers Turn to Blogs, Social NetworkingChapter 6: The Consumer Pet Ownership Trends The Simmons Survey System 53% of Households Own Pets Table 6-1: Household Penetration Rates for Selected Pet-Owning Classifications: Overall and by Generational Cohort, 2009 (percent, number and indexes of U.S. households) Boomers Still Account for Plurality of Pet Owners Overall Pet Ownership Rates Are Edging Up
  • 20. Table 6-2: Household Ownership of Selected Pet-Owning Classifications, 2006-2009 (percent and number of U.S. households)Overview of Dog and Cat Supply PurchasingGains for Flea/Tick, Heartworm ProductsFigure 6-1: Household Purchasing Rates for Dog or Cat Supplies by Category,2009 (percent of U.S. households)Table 6-3: Households Purchasing Rates for Dog or Cat Supplies by Category,2004-2009 (percent of U.S. households)Top-Line Purchasing Rates by Product TypeTable 6-4: Household Purchasing of Dog or Cat Supplies by Category and Type,2009 (percent and number of U.S. dogor cat-owning households)Figure 6-2: Purchasing of Cat Box Filler/Litter Type, 2009 (percent and number ofU.S. cat-owning households)Two-Thirds Are Receptive to Affordable Natural/Organic Pet SuppliesTable 6-5: Pet Owner Disposition to Buy Natural/Organic Pet Foods or PetSupplies, February 2009 (percent)Patterns by Pet Channel and Product TypeTable 6-6: Pet Supply Purchasing Rates by Retail Channel: By Pet Supply Type,2009 (percent of U.S. pet-owning households)Table 6-7: Total Number of Pet Supply Purchasing Households by RetailChannel: By Pet Supply Type, 2009 (U.S. pet-owning households in thousands)Table 6-8: Pet Supply Purchasing Indices by Retail Channel: By Pet SupplyType, 2009 (U.S. pet-owning households)Consumer Focus: Flea- and Tick-Care Products35% Use FrontlineSoutheast Is Prime RegionTable 6-9: Purchasing Overview for Flea/Tick Care Products for Dogs and Cats:Overall and by Purpose, Type and Brand, 2009 (percent and number of U.S.dog- or cat-owning households)Table 6-10: Purchasing Rates for Flea/Tick Care Products for Dogs and Cats:Overall and by Purpose, Type and Brand, 2007-2009 (percent of U.S. dog- orcat-owning households)
  • 21. Table 6-11: Purchasing Indices for Flea/Tick Care Products: By Gender, 2009(U.S. dog- or cat-owning households)Table 6-12: Purchasing Indices for Flea/Tick Care Products: By Adult AgeBracket, 2009 (U.S. dog- or cat-owning households)Table 6-13: Purchasing Indices for Flea/Tick Care Products: By Race/Ethnicity,2009 (U.S. dog- or cat-owning households)Table 6-14: Purchasing Indices for Flea/Tick Care Products: By Region, 2009(U.S. dog- or cat-owning households)Table 6-15: Purchasing Indices for Flea/Tick Care Products: By HouseholdIncome Bracket, 2009 (U.S. dog- or catowning households)Consumer Focus: Heartworm Control Products68% of Dog Owners Buy Heartworm ControlFigure 6-3: Percent and Number Who Purchase Heartworm Control Products forDogs or Cats, 2009 (percent and number of U.S. dog- or cat-owning households)Table 6-16: Purchasing Rates for Heartworm Products for Dogs or Cats, 2007-2009 (percent of U.S. dog- or catowning households)Table 6-17: Purchasing Rates for Heartworm Products for Dogs or Cats: ByChange in Economic Situation Compared With 12 Months Ago, 2009 (percent ofU.S. dog- or catowning households)Distinct Draws by Type of PetTable 6-18: Purchasing Indices for Heartworm Control Products: By SelectedDemographic Traits, 2009 (U.S. dogor cat-owning households)Consumer Focus: Cat Litter84% Use Cat Filler/LitterTable 6-19: Purchasing Overview for Cat Filler/Litter Products: Overall and byType, Brand, and Frequency of Use, 2009 (percent and number of U.S. cat-owning households)Table 6-20: Purchasing Rates for Cat Filler/Litter Products: Overall and by Type,Brand, and Frequency of Use, 2007-2009 (percent of U.S. cat-owning households)Table 6-21a: Purchasing Patterns for Cat Filler/Litter Products by Type, 2005-2009 (percent of U.S. cat-owning households)
  • 22. Table 6-21b: Purchasing Patterns for Cat Filler/Litter Products by Type, 2005- 2009 (number of U.S. cat-owning households) Indicators for Above-Average Use Table 6-22: Purchasing Indices for Cat Box Filler/Litter: By Gender, 2009 (U.S. cat-owning households) Table 6-23: Purchasing Indices for Cat Box Filler/Litter: By Adult Age Bracket, 2009 (U.S. cat-owning households) Table 6-24: Purchasing Indices for Cat Box Filler/Litter: By Race/Ethnicity, 2009 (U.S. cat-owning households) Table 6-25: Purchasing Indices for Cat Box Filler/Litter: By Region, 2009 (U.S. cat-owning households) Table 6-26: Purchasing Indices for Cat Box Filler/Litter: By Household Income Bracket, 2009 (U.S. cat-owning households) Consumer Focus: Pet Supplements 15 Million Purchase Nutritional Supplements for Dogs or Cats Figure 6-4: Consumer Base for Nutritional Supplements for Dogs or Cats, 2007- 2009 (percent and number of U.S. dogor cat-owning households) Higher Indexes for Hispanics, Blacks Table 6-27: Purchasing Indices for Pet Supplements: By Selected Demographic Traits, 2009 (U.S. dog- or cat-owning households)Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=1873710  US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004