Overview of the U.S. Comic Book & Graphic Novel Market 2009-2010

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Overview of the U.S. Comic Book & Graphic Novel Market 2009-2010

  1. 1. Get more info on this report!Overview of the U.S. Comic Book & Graphic Novel Market 2009-2010September 21, 2010Until the last few years, the comic industry, particularly the graphic novel segment, hasbeen a market largely untapped by traditional book publishers. However, a growingnumber have come to embrace the industry, with both publishers and retailers realizingthis diverse market offers significant and numerous opportunities.Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010 looks tomake breaking into this field far easier, while bringing in-depth, exclusive analysis forthose already experiencing what the industry has to offer. Catering to each audience,this report offers publishers and retailers in-depth explorations of each unique sub-segment: comic books, graphic novels and manga. It also contains Simba’s trademarkbestseller data that tracks the growth of graphic novels over the past five years.Companies looking to enter or expand in this market will need a deep understanding ofthe range of comic industry buying habits and a detailed analysis of the competitivelandscape to be successful. This report does both, outlining detailed demographicinformation on the range of comic readers, comparing their age, gender, income andmore to both the general population and book buyers. Overview of the U.S. ComicBook and Graphic Novel Market 2009-2010 is also a guide for: Publishers of any size considering entering the market who want to know more about the present opportunities and challenges in this hot segment Larger publishers who have begun to penetrate the graphic novel market but require a better sense of consumer purchasing trends and an accurate growth outlook for the next several years Retailers who are serving the graphic novel market today—or who are evaluating whether they should enter the market—but who need greater insight into how to properly manage a graphic novel section And moreThis second edition, which is nearly 75% larger than last year’s, also offers several newadditions to bring a more accurate and diverse look into the industry. These new
  2. 2. features include: Breakdown of bestselling publishers and titles by both total dollar and unit sales, with several bestseller breakdowns offering a dynamic view of the industry. Detailed listings of the top 10 publishers by revenue for each segment of the comic industry, including comic book, graphic novel and manga. In-depth discussions of the industry’s ongoing struggles, including rising prices, distribution troubles and the move to digital platforms. Top publisher profiles offering everything needed for a thorough business examination: estimated revenues, key executive listings, bestseller listings, overview of consumer operations and more. Industry forecasts, including individual projections for the comic book, graphic novel and manga segments.All of the information is backed by exclusive interviews with several key publishers inthe arena, making Overview of the U.S. Comic Book and Graphic Novel Market2009-2010 a vital market intelligence tool for publishers, marketers, retailers anddistributors charged with developing strategies to succeed in the rapidly growing U.S.comic book and graphic novel market.Additional InformationOne in Four Comic Readers over the Age of 65Simba Information, publisher of the groundbreaking Trade E-Book Publishing reportseries, has found that nearly one in four adult comic readers is 65 years of age or older,according to the newly released second edition of its Overview of the U.S. ComicBook and Graphic Novel Market report.The burgeoning market for comics has been driven recently by a series of successfulfilm adaptations, most notably Warner Bros.’ The Dark Knight, which stands as one ofthe highest-grossing films of all time. Yet, as Overview of the U.S. Comic Book andGraphic Novel Market 2009-2010 clearly shows, the industry remains misunderstoodat best.“Despite notable efforts from many in the industry, comics and graphic novels continueto be repeatedly mislabeled as just another children’s book category,” said WarrenPawlowski, online publishing manager for Simba Information and an analyst within thecompany’s Trade Books Group. “With nearly a quarter of the comic reading audiencebeyond the age of retirement, there is a misconception that needs to be corrected.”delves deeper into clarifying and personifying the modern-day comic reader, withdetailed demographic comparisons to book buyers and the general population. Thereport also provides bestseller analysis of the three major segments within the comic
  3. 3. industry—comic books, graphic novels and manga—featuring multiple listings of the top titles and publishers by both title output and total dollar sales, as well as sales forecasts for the coming year. Other new additions include a lengthy analysis of publishers’ digital publishing and distribution adoption efforts, an exploration of the effect of price increases and movie adaptations on overall sales. Additionally, the report contains fully-revised profiles of top industry publishers that include a discussion of publishing strategies, estimated publishing revenues, an overview of bestselling titles and more. Table of ContentsChapter 1: ”What a Story” The Who, What and Where of the Industry Introduction The Markets The Direct Market The Mass Market The Audience Gender, Age and Race Education Level Employment Status Table 1.1: Comic Purchasing Population (U.S. Adults) by Gender Table 1.2: Comic Purchasing Population (U.S. Adults) by Age Bracket Table 1.3: Comic Purchasing Population (U.S. Adults) by Race Table 1.4: Comic Purchasing Population (U.S. Adults) by Education Level Table 1.5: Comic Purchasing Population (U.S. Adults) by Employment Status Table 1.6: Comic Purchasing Population (U.S. Adults) by Household Income Table 1.7: Comic Purchasing Population (U.S. Adults) by Marital StatusChapter 2: ”I Have My Issues” Why Comic Books’ Best Days May Be Behind Them
  4. 4. Introduction Bestsellers Bestselling Issues Bestselling Ongoing Series Bestselling Limited Series Bestselling Stand Alone Issues Comic Book Sales Trends Table 2.1: Top Comic Book Publishers in the Direct Market, July 2008-June 2010 Table 2.2: Top 20 Bestselling Comic Issues in the Direct Market, By Total Quantity Sold, July 2008-June 2010 Table 2.3: Top 20 Bestselling Comic Issues in the Direct Market, By Total Estimated Dollar Sales, July 2008- June 2010 Table 2.4: Top 20 Bestselling Ongoing Comic Series in the Direct Market, By Total Quantity Sold, July 2008- June 2010 Table 2.5: Top 20 Bestselling Comic Series in the Direct Market, By Total Estimated Dollar Sales, July 2008- June 2010 Table 2.6: Top 20 Bestselling Limited Comic Series in the Direct Market, By Total Quantity Sold, July 2008- June 2010 Table 2.7: Top 20 Bestselling Limited Comic Series in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010 Table 2.8: Top 20 Bestselling Stand Alone Comic Issues in the Direct Market Table 2.9: Comic Book Sales in the Direct Market, By the Month, July 2008-June 2010 Table 2.10: Comic Book Sales in the Direct Market, By Six-Month Intervals, July 2008-June 2010 Table 2.11: Comic Book Sales in the Direct Market, July 2008-June 2010Chapter 3: ”Headline Material” Graphic Novel, The Industry’s Gem Introduction
  5. 5. Bestsellers Bestselling Publishers Bestselling Market Titles Bestselling Original Graphic Novels Bestselling Compilations Graphic Novels Sales Trends Table 3.1: Top 10 Trade Book Categories by Consolidated Ranking, 2005-2009 Table 3.2: Top Graphic Novel Publishers in the Direct Market, July 2008-June 2010 Table 3.3: Top Bestselling Graphic Novels in the Mass Market, July 2008-June 2010 Table 3.4: Mass Market Graphic Novel Sales Trends, 2005-2009 Table 3.5: Top 20 Bestselling Original Graphic Novels in the Direct Market, By Total Quantity Sold, July 2008- June 2010 Table 3.6: Top 20 Bestselling Original Graphic Novels in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010 Table 3.7: Top 20 Bestselling Compilations in the Direct Market, By Total Quantity Sold, July 2008-June 2010 Table 3.8: Top 20 Bestselling Compilations in the Direct Market, by Total Estimated Dollar Sales, July 2008- June2010 Table 3.9: Comic Purchasing Population (U.S. Adults) Book Purchasing Habits Table 3.10: Graphic Novel Sales in the Direct Market by the Month, July 2008-June 2010 Table 3.11: Graphic Novel Sales in the Direct Market by Six-Month Intervals, July 2008-June 2010 Table 3.12: Graphic Novel Sales in the Direct Market, July 2008-June 2010Chapter 4: ”Wobbly Floors” Manga’s burst Bubble Introduction Bestsellers
  6. 6. Bestselling PublishersBestselling Mass Market TitlesBestselling VolumesBestselling Ongoing SeriesBestselling Limited SeriesBestselling Stand-Alone VolumesManga Sales TrendsTable 4.1: Top Manga Publishers in the Direct Market, July 2008-June2010Table 4.2: Top Bestselling Manga Volumes in the Mass Market, July 2008-June 2010Table 4.3: Top 20 Bestselling Manga Volumes in the Direct Market, By Total Quantity Sold, July 2008-June2010Table 4.4: Top 20 Bestselling Manga Volumes in the Direct Market, By Total Estimated Dollar Sales, July2008-June 2010Table 4.5: Top 20 Bestselling Ongoing Manga Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010Table 4.6: Top 20 Bestselling Ongoing Manga Series in the in the Direct Market, By Total Estimated DollarSales, July 2008-June 2010Table 4.7: Top 20 Bestselling Limited Manga Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010Table 4.8: Top 20 Bestselling Limited Manga Series in the Direct Market, by Total Estimated Dollar Sales,July 2008-June2010Table 4.9: Top 20 Bestselling Stand-Alone Manga Volumes in the Direct Market, by Total Quantity Sold, July2008-June2010Table 4.10: Top 20 Bestselling Stand-Alone Manga Volumes in the Direct Market, by Total Estimated DollarSales, July 2008-June2010Table 4.11: Manga Sales in the Direct Market by Six-Month Intervals, July 2008-June 2010Table 4.12: Manga Sales in the Direct Market by the Month, July 2008-June 2010
  7. 7. Table 4.13: Manga Sales in the Direct Market, July 2008-June 2010Chapter 5: ”Setting Up A New Life” Obstacles, Trends and the Digital Publishing Realm Introduction Surging Costs and Prices The Incredibly Shrinking Audience People Aren’t Going to The Movies Either Too Many Books Not Enough Value A Distribution Monopoly Going Digital: Opportunities for Publishers and Pirates Table 5.1: Average Price Top 300 Bestsellers, July 2008-June 2010 Table 5.2: Effects of Editorial Events on Unit Sales Table 5.3: Effects of Select Movies on Unit Sales of Pivotal Titles Table 5.4: The Dark Tower Series (Marvel) Unit Sales Table 5.5: Poll: What are Your Digital Comics Buying Habits Today?Chapter 6: Forecast and Conclusions Introduction Comic Books Graphic Novels Manga Recommendations“Like No One Else” Profiles of Leading Publishers Dark Horse Comics
  8. 8. DC Entertainment, Inc.Digital Manga, Inc.IDW PublishingImage Comics, Inc.Marvel Entertainment, LLCRandom House, Inc.Tokyopop GroupViz Media, LLC Available immediately for Online Download at http://www.marketresearch.com/product/display.asp?productid=2523144 US: 800.298.5699 UK +44.207.256.3920 Intl: +1.240.747.3093 Fax: 240.747.3004

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