Get more info on this report!Omega-3 : Global Product Trends and OpportunitiesPackaged FactsOmega-3 fatty acids are some of the most important nutrients to human health. Thenumber of consumers globally who are aware of omega-3 fatty acids and their role inhealth is high, and the number of people who are specifically consuming omega-3 forhealth has increased dramatically over the past few years. Consumer demand foromega-3 products will continue to grow briskly over the 2011-2015 period, and willinfluence the activities of manufacturers and marketers worldwide in supplying omega-3 products across various categories and segments of consumer packaged goods(CPGs), including private label products.In Omega-3: Global Product Trends and Opportunities, Packaged Facts analyzesthe future of the global omega-3 market, and pinpoints opportunities in a $13 billionindustry that is far from reaching its saturation point. The link between “dietarysupplements” (the traditional method for boosting omega-3 intake) and consumer dietsand grocery store food products is becoming ever stronger. Moreover, consumersincreasingly regard the health and beauty products they use as extensions of thefoods they eat and the nutritional supplements they take. What has emerged,therefore, is a continuum of nutrient-positioned products extending from whole foods(including natural and organic products) and fortified/functional foods through tonutritional supplements and personal care products. In the case of pet owners, thiscontinuum also extends to pet foods (which are inherently functional), treats,supplements, and grooming products—essentially replicating the range of humanproducts available.Moreover, a significant amount of nutrient-based new product development is drivenby the concept of “superfoods.” Although the concept of foods with pharmaceutical-grade benefits flies the face of a strong medical and regulatory community distinctionbetween food and drugs, “superfoods” has emerged as powerful marketing concept—in part because it builds on age-old conventional wisdom and nutritional adages suchas “an apple a day helps keep the doctor away.” Omega-3’s widely accepted status asa “superfood,” in combination with a globally expanding range of nutrient-based newproduct development across CPG markets, means that the market for omega-3products will remain lively and opportunity-rich for years to come.
Scope of ReportThis report focuses on packaged retail products that are marketed as high in omega-3fatty acids, whether these products are inherently high in omega-3 or purposefullyenhanced or fortified with this nutritional content, and whether the omega-3 content isdocosahexaenoic acid (DHA), eicosapentaenoic acid (EPA), or alpha linolenic acid(ALA).A number of marine and non-marine food sources inherently contain these omega-3fatty acids, such as fish and fish oil, algal oil, canola oil, soybean oil, flaxseed, andwalnuts. Therefore, packaged food products such as fish, breads (particularly thosewith seeds and nuts), and nut or hemp milks may naturally contain high levels ofomega-3. In addition, high omega-3 ingredients are commonly added to a range ofpackaged products to enhance their omega content.The geographic scope of this report is global, and the packaged consumer productcategories covered are: foods and beverages, which account for the bulk of themarket; health and beauty care (HBC) products, primarily consisting of supplements;and pet products, primarily dog or cat food.Report MethodologyThe information contained in this report was obtained from primary and secondaryresearch. Primary research entailed participation in GOED Exchange 2011, the firstinternational conference held by Global Organization for EPA and DHA Omega-3(GOED Omega-3); Packaged Facts surveys of U.S. consumers; consultations withmanufacturers and industry insiders; and an on-site examination of retail products.Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; companyinformation including annual reports, press releases, and conference calls; companyprofiles in trade and consumer publications; government reports; and other food andnutrition market reports by Packaged Facts. Sales estimates are based on analysis ofdata from the above sources.More Dietary Supplements Reports by Packaged FactsOmega-3 Foods and Beverages in the U.S., 3rd Edition by Packaged FactsOmega-3 fatty acids are emerging as some of the most widely beneficial compounds inhuman health. The three omega-3 fatty acids commonly recognized in the ...Nutritional Supplements in the U.S., 4th Edition by Packaged FactsFears about the recession dampening the nutritional supplement business have notbeen realized. Indeed, if anything, the market appears to have benefited from the ...
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TABLE OF CONTENTSChapter 1: Executive Summary Scope of Report Report Methodology Market Overview Knowledge About Omega-3 Fatty Acids Advances Quickly Opportunity-Rich Nutritional Product Continuum Figure 1-1: The Continuum of Nutritional Product Development Over Last Decade, 27% Global CAGR in New Product Introductions After Fish, Dog Food and Nutritional Supplements Are Most Active Omega-3 Segments U.S. Accounts for 41% of New Product Activity Latin America Jumps to 16% Share of New Product Activity Table 1-1: Global Product Introductions with High-Omega Claims: By Geographic Region, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent of global total) Product Market Distribution of High-Omega Claims Global Omega-3 Consumer Packaged Products Market at $13 Billion Figure 1-2: Market Share for Global Omega-3 Products: Foods vs. Non-Foods, 2011 $8 Billion in Global Retail Sales for Omega-3-Enhanced Food and Beverage Products Table 1-2: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2011 (in millions of dollars and percent change) U.S. Retail Sales of High Omega-3 Food and Beverage Products Reach $4 Billion U.S. Sales of Omega-3 Supplements at $1.3 Billion Market Saturation Point for Omega-3 Is Far From Reached Ingredients, Recommended Intakes, & Regulation Three types of Omega-3s Alpha Linolenic Acid DHA and EPA Table 1-3: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source Fish versus Algae versus Flax Is Food Better than Supplements as a Delivery System for Omega-3? Omega-3 for Personal Care Products Dietary Recommendations for Consuming Omega-3s Regulatory Developments in Europe Are Positives for Market Supplier & Marketer Profiles Supplier Profiles Marketer Profiles Looking Ahead: Market Opportunities Krill Shakes Up Supplement Segment Omega-3 as Skincare
Chapter 2: Market Overview Key Points Introduction to Market Scope of Report Report Methodology Omega-3 Fatty Acids—A Key to Human Health Studies Support a Growing List of Health Benefits The Roles of DHA and EPA in Human Health Table 2-1: Health Benefits Reported from Adequate Consumption of Omega-3 Fatty Acids Inflammation and Omega-3 Table 2-2: Selected Conditions and Diseases Associated With an Inflammatory Component From Supplements to Foods and Beverages Knowledge About Omega-3 Fatty Acids Advances Quickly Increasing Use of Omega-3 in Foods and Beverages Opportunity-Rich Nutritional Product Continuum Figure 2-1: The Continuum of Nutritional Product Development Global Product Introduction Trends Over Last Decade, 27% Global CAGR in New Product Introductions Table 2-3: Global Product Introductions: High-Omega vs. Other High-Nutrient Claims, 2001-2010 (number and percentage change) After Fish, Dog Food and Nutritional Supplements Are Most Active Omega-3 Segments U.S. Accounts for 41% of New Product Activity Table 2-4: Global Product Introductions with High-Omega Claims by Product Category and Selected Segments: 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent) Table 2-5: Global Product Introductions with High-Omega Claims: Overall and Food/Beverage by Top National Markets, 52 Weeks Ending July 31, 2011 (number and percent of global total) Latin America Jumps to 16% Share of New Product Activity Table 2-6: Global Product Introductions with High-Omega Claims: By Geographic Region, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent of global total) Product Market Distribution of High-Omega Claims Table 2-7: Product Introductions with High-Omega Claims by Product Category: By Global Region and Selected Countries, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (percent) Market Size and Growth Global Omega-3 Consumer Packaged Products Market at $13 Billion Figure 2-2: Market Share for Global Omega-3 Products: Foods vs. Non-Foods, 2011 $8 Billion in Global Retail Sales for Omega-3-Enhanced Food and Beverage Products Table 2-8: Global Retail Sales of Omega-3-Enhanced Food and Beverage
Products, 2003-2011 (in millions of dollars and percent change) U.S. Retail Sales of High Omega-3 Food and Beverage Products Reach $4 Billion Table 2-9: U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “High Omega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars) Table 2-10: Projected U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars) Figure 2-3: Projected U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars) U.S. Sales of Omega-3 Supplements at $1.3 Billion U.S. Market for DHA/EPA Ingredients at $1.6 Billion Market Saturation Point for Omega-3 Is Far From ReachedChapter 3: Ingredients, Recommended Intakes, and Regulation Key Points Ingredients Three types of Omega-3s Alpha Linolenic Acid DHA and EPA Table 3-1: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source Formulations of Omega-3 Used in Foods and Beverages Techniques Used to Prevent Oxidation Use of Preservatives Fish Are the Leading Source of Omega-3 Oils Growing Concerns About Depletion of Sources for Fish Oil Algal Oil Is a Sustainable Source of DHA Plant Oils Choosing the Best Oil Fish versus Algae versus Flax The Basics on Flaxseed Walnuts a Good Source of ALA New Seed Oil and Plant Sources of ALA Omega-3 Fortification Capabilities and Formulation Strategies Omega-3 Oils for Supplements Is Food Better than Supplements as a Delivery System for Omega-3? Omega-3 for Personal Care Products Organic Omega-3 Recommended Intakes Dietary Recommendations for Consuming Omega-3s Efforts to Establish Recommended Daily Allowances for EPA/DHA Standardizing the Percentage of DHA and EPA in Fish Oil Is it Possible to Consume Too Much Omega-3? Regulatory Environment for Foods & Beverages Regulatory Developments in Europe Are Positives for Market
EFSA Opinion on Labeling Reference Intake Values European Food Safety Authority Dietary Reference Values Adopted Nutrition Claims Set by the EFSA EU Labeling Regulations Increase Confidence in Market But EU Regulation Fails to Distinguish Between EPA/DHA and ALA Codex Committee Adopts Swiss Proposal to Develop Fish Oil Standard U.S. Regulatory Environment for Foods and Beverages Table 3-2: Omega-3 Nutrient Content Claims Permitted in the United States U.S. Lags European Union in Regulations Relating to Omega-3 The FDA Issues Qualified Health Claim for Omega-3s Structure/Function Claims Table 3-3: Omega-3 Structure/Function Claims on Selected U.S. Food and Beverage Products Nutrient Content Claims Table 3-4: Omega-3 Nutrient Content Claims on Selected U.S. Food and Beverage Products NCCAM Supports Benefits of Omega-3Chapter 4: Supplier Profiles Key Points Companies Profiled AHD International Competitive Overview Table 4-1: Company Information for AHD International Omega-3 Products Financial Performance Aker BioMarine Competitive Overview Table 4-2: Company Information for Aker BioMarine Omega-3 Products Omega-3 Partnerships Sustainability Initiatives Financial Performance Aurora Algae Competitive Overview Table 4-3: Company Information for Aurora Algae Omega-3 Products Company Strategy Borregaard Industries / Denomega Nutritional Oils Competitive Overview Table 4-4: Company Information for Borregaard Industries Omega-3 Products Financial Performance Cargill Competitive Overview Table 4-5: Company Information for Cargill
Omega-3 ProductsFinancial PerformanceDSM Nutritional ProductsCompetitive OverviewTable 4-6: Company Information for DSM Nutritional ProductsOmega-3 ProductsAcquisition of MartekExclusivity Arrangements with Major MarketersFinancial PerformanceEPAXCompetitive OverviewTable 4-7: Company Information for EPAXOmega-3 ProductsSustainability InitiativesFinancial PerformanceGlanbiaCompetitive OverviewTable 4-8: Company Information for GlanbiaOmega-3 ProductsFinancial PerformanceJedwards InternationalCompetitive OverviewTable 4-9: Company Information for Jedwards InternationalOmega-3 ProductsCompetitive StrategyNordic NaturalsCompetitive OverviewTable 4-10: Company Information for Nordic NaturalsOmega-3 ProductsSustainability InitiativesOcean Nutrition CanadaCompetitive OverviewTable 4-11: Company Information for Ocean Nutrition CanadaOmega-3 ProductsOmega-3 PartnershipsSustainability InitiativesFinancial PerformanceOmega ProteinCompetitive OverviewTable 4-12: Company Information for Omega ProteinOmega-3 ProductsFinancial PerformanceZymesCompetitive OverviewTable 4-13: Company Information for ZymesOmega-3 Products and Technology Advancements
Chapter 5: Marketer Profiles Key Points Companies Profiled Aurora Products Competitive Overview Table 5-1: Company Information for Aurora Products Omega-3 Products Financial Performance Drs. Foster & Smith Competitive Overview Table 5-2: Company Information for Drs. Foster & Smith Omega-3 Products Financial Performance George Weston Foods Competitive Overview Table 5-3: Company Information for George Weston Foods Omega-3 Products GFA Brands Competitive Overview Table 5-4: Company Information for GFA Brands Omega-3 Products GOOD Hemp Products Competitive Overview Table 5-5: Company Information for GOOD Hemp Products Omega-3 Products Hain Celestial Group Competitive Overview Table 5-6: Company Information for Hain Celestial Group Omega-3 Products Omega-3 Partnerships Financial Performance HappyBaby Competitive Overview Table 5-7: Company Information for Happy Baby Omega-3 Products LOreal Competitive Overview Table 5-8: Company Information for L’Oreal Omega-3 Products Sustainability and Ethics Financial Performance Mars Competitive Overview Table 5-9: Company Information for Mars
Omega-3 Products Sustainability Initiatives Financial Performance NBTY Competitive Overview Table 5-10: Company Information for NBTY Omega-3 Products Omega-3 Product Label and Claims Controversy Financial Performance Nestlé Competitive Overview Table 5-11: Company Information for Nestlé Omega-3 Products Financial Performance Prairie Orchard Farms Competitive Overview Table 5-12: Company Information for Prairie Orchard Farms Omega-3 Products Competitive Strategy Stonyfield Farm Competitive Overview Table 5-13: Company Information for Stonyfield Farm Omega-3 Products Competitive Strategy Financial Performance Unilever Competitive Overview Table 5-14: Company Information for Unilever Omega-3 Products Financial PerformanceChapter 6: Looking Ahead: Market Opportunities Key Points The Urgency of Wellness New Findings on EPA/DHA and Health Fatty Oils Potentially Aid With Bipolar Disorder and Alcoholism Omega-3s Linked to Lower Risk of Diabetes Omega-3s and Depression EU Regulatory Developments Set the Pace The U.S. Lags the European Union in Regulation More Options for Omega-3 on the Plate Looking Beyond Fish and Fish Oil DHA/EPA Versus ALA: New Opportunities A Wider Sea of Sources: Krill and Calamari Omega-3s in the Meat Case
Chia and Hemp Propel ALA Market Segment Opportunities in Fortified Beverages to Reach Wider Consumer Market Latin America as Growth Market for Omega-3 Beverages Making Omega-3s Fun: Reaching Children Private Label Opportunities Outside of North America Expanding Middle Class in BRIC Countries Opens Up Opportunities Africa and Middle East Have Lowest Levels of Fish Consumption Consumer Education Important for Nutritional Supplements Krill Shakes Up Supplement Segment Omega-3 as Skincare Sea Buckthorn Berry for Anti-Aging Demand for Omega-3 Spills Over Into Pet Market The Internet and Untapped Consumer Segments Caveat: Too Much Science Can Scare Off Mainstream ConsumersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=6385341US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004