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Omega-3 Foods and Beverages in the U.S., 3rd Edition

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  • 1. Get more info on this report!Omega-3 Foods and Beverages in the U.S., 3rd EditionJune 1, 2011Omega-3 fatty acids are emerging as some of the most widely beneficial compounds inhuman health. The three omega-3 fatty acids commonly recognized in the scientificliterature as having health benefits are docosahexaenoic acid (DHA), eicosapentaenoicacid (EPA) and to a lesser extent, alpha linolenic acid (ALA). These omega-3s arederived mostly from marine and plant sources, typically fish, algae or flax.First touted for its contributions to cardiovascular health, omega-3 is now associatedwith the prevention of disorders ranging from eye disease to depression, attention-deficit hyperactivity disorder (ADHD) in children to muscle degeneration in the elderly.Even as medical research is uncovering new health benefits from the consumption ofomega-3, novel production technologies are allowing for the addition of omega-3 oils toan expanding number of food and beverage products and product categories.Marketers really did not start touting the omega-3 enhanced foods until late 2004, afterthe Food and Drug Administration (FDA) approved a qualified health claim for omega-3fatty acids (EPA and DHA) after reviewing the clinical data that illustrated theircardiovascular benefits. This ruling legitimized and propelled the market. In 2007, theFDA published a proposed rule on the nutrient content claims of EPA and DHA. A finalruling has not yet been made, but industry participants believe that when the Institute ofMedicine (IOM) establishes a daily reference intake (DRI) for long-chain omega-3 fattyacids, a final ruling from the FDA will follow shortly.Although some expected high-omega foods and product sales to begin leveling off by2009, in the wake of a wave of market activity, retail sales have continued to postsignificant growth. Moreover, three factors indicate that another boom phase for omega-3-enhanced products is on the horizon: 1) an ongoing release of scientific studiessupporting the health benefits of consuming omega-3, 2) innovative productintroductions, and 3) strong consumer awareness and demand. Omega-3 remains oneof the most successful and promising functional ingredients in the food and beverageindustry. In addition to an increasingly educated and enthusiastic consumer base,several other drivers are propelling this market. These include innovative formulationsand technology advancements that are expanding the products amenable toenhancement with omega-3. Also, methods of stabilizing omega-containing products toinhibit oxidation (which causes the fishy smell associated with fish-oil-based omega-3)
  • 2. have resulted in improved taste as well as extended shelf life. More than 20,000scientific papers have been published that support the health contributions provided byomega fatty acids, and more papers were published on this topic in 2010 than in anyprevious year. New regulations in Europe and elsewhere are removing some of thevariables for food companies incorporating omegas into their products. As a result,there has been a resurgence in new product launches from these markets. Success inomega-3-enhanced foods relates strongly to differentiation among the growing numberof products on the market.Omega-3 Foods and Beverages in the U.S. contains comprehensive data on the U.S.market for foods and beverages enhanced with omega-3. Historical retail sales data(2006-2010) and forecast data (2011-2015) are provided for the U.S. market. The reportdiscusses key trends affecting the marketplace, trends driving growth, and consumerdemographics and psychographics. The report profiles major suppliers and marketers ofhigh omega-3/omega-enhanced products in the U.S. market, as well as innovativecompanies in both of these sectors.Scope of ReportThis report focuses on retail food and beverage products (excluding fish products) thatare marketed as bearing high omega-3 or DHA content, which predominantly meansproducts that are enhanced or fortified with omega-3 fatty acids. A number of marineand non-marine food sources inherently contain omega-3 fatty acids, such as fish oil,algal oil, canola oil, soybean oil, flaxseed, and walnuts. These and other high omega-3ingredients are commonly added to food and beverage products to enhance theiromega content, and the resulting products are those included in data and discussions inthis report. In addition, this report includes as part of the market products such asbreads, nut milks, and hemp milk that naturally contain omega-3 and are flagged ashigh omega-3 or high DHA, regardless of whether the product formulations are“naturally” high-omega or are specifically formulated or fortified as such.This report also includes a qualitative discussion of the various omega-3 ingredientsavailable to food formulators, including an overview of the marketers of theseingredients.Fish products (fresh, canned and frozen) are excluded from the scope of this report,although fish products may bear high-omega claims to boast of their inherent omegacontent. In addition, this report generally excludes dietary supplements and infantformulas in quantitative discussions, since both are regulated very differently than foodsand beverages.Report MethodologyThe information contained in this report was obtained from primary and secondaryresearch. Primary research entailed participation in GOED Exchange 2011, the firstinternational conference held by Global Organization for EPA and DHA Omega-3
  • 3. (GOED Omega-3); a Packaged Facts March 2011 Food Shopper Insights survey ofU.S. consumers; consultations with manufacturers and industry insiders; and an on-siteexamination of retail outlets and products. Secondary research included extensiveInternet canvassing and research- and data-gathering from relevant consumer businessand trade publications; company information including annual reports, press releases,and conference calls; company profiles in trade and consumer publications; governmentreports; and other food and nutrition market reports by Packaged Facts. Salesestimates are based on analysis of data from the above sources. Analysis of consumerattitudes and product purchasing draws on various data sources, including proprietaryPackaged Facts survey data and national consumer surveys conducted by ExperianSimmons.What This Report ProvidesOmega-3 Foods and Beverages in the U.S. offers market and trend analysis to allowsuccinct assessment of this evolving sector. The report balances insight into qualitativeaspects of this market with comprehensive quantitative analysis, including proprietaryPackaged Facts survey data on U.S. grocery shopper health and nutritionpsychographics and the percentage of U.S. grocery shoppers who are purchasingproducts with high-omega claims, in relation to other key nutritional concerns andfunctional ingredients.This report also includes a lengthy qualitative discussion of the various omegaingredients available to food formulators, including an overview of the suppliers of theseingredients and well as competitive activity among the marketers of retail products.Benefits of this ReportThis report provides a valuable, timely and comprehensive exploration of the U.S.omega-3 food and beverage market that is aimed at companies already participating inthis sector, companies that are considering entering this booming market, or those whoare tracking activities and trends in this sector. The current market is assessed in detail,with market sales and trends projected through 2015.This report will assist: Business development executives in understanding the dynamics of the market and identify possible rivals or partners Research and development professionals in keeping up-to-date on competitor initiatives Marketing managers in identifying market opportunities and developing targeted plans for omega-3 food and beverage products Advertising agencies working with clients in the financial and retail industries to understand the product end user in developing successful marketing, advertising, and promotional programs Information and research center librarians in providing market researchers, brand
  • 4. and product managers and other colleagues with vital information for projects and decision-makingMore Dietary Supplements Reports by Packaged FactsNutritional Supplements in the U.S., 4th Edition by Packaged FactsFears about the recession dampening the nutritional supplement business have notbeen realized. Indeed, if anything, the market appears to have benefited from the ...Consumers and Sustainability: Food and Beverage, Personal Care, HouseholdCleaners, and OTC Medications and Supplements by Packaged FactsThis report (also available in a four-part series format) was jointly published by TheHartman Group and Packaged Facts. The CPG markets covered are ...Consumers and Sustainability: Over-the-Counter Medications and Supplements byPackaged FactsThis report forms part of a series jointly published by The Hartman Group andPackaged Facts on Consumers and Sustainability. This four-part series covers ...Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and AlternativeRemedies by Packaged FactsSleep has finally emerged from the darkness and gained the limelight as a criticalAmerican health issue. According to the American Sleep Association, every year ...Nutritional Supplements in the U.S., 3rd Edition by Packaged FactsEconomic downturn of 2008 notwithstanding, the U.S. market for nutritionalsupplements is poised for healthy growth, with sales forecast to climb 39% from 2007 to...See all reports like this >>More United States Dietary Supplements ReportsVitamins and Dietary Supplements - USA by Euromonitor InternationalThe US vitamins and dietary supplements category withstood the recession andcontinued to grow in 2010. While most other consumer categories experienced declinesor slower ...Herbal/traditional Products - USA by Euromonitor InternationalHerbal/traditional products remains a niche but rapidly developing area of self-medication in the US. Around 68% of overall value sales were accounted for byherbal/traditional ...
  • 5. Freedonia Focus on Anti-Aging Products by Freedonia FocusThis report discusses the US anti-aging product demand for the years 2004 and 2009,with forecasts for 2014. Topics covered include market size, product ...Marketing Health to Blacks and Hispanics - US by Mintel International Group Ltd.Harvard sociologist David R. Williams argues that treating health disparities in minoritypopulations is not about treating the individual, but about treating the community as ...Nutritional Supplements in the U.S., 4th Edition by Packaged FactsFears about the recession dampening the nutritional supplement business have notbeen realized. Indeed, if anything, the market appears to have benefited from the ...See all reports like this >>More United States ReportsD&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.This D&B Country RiskLine Report will help you analyze the risks, opportunities andlikely payment delays when doing business in this country. It includes ...Drywall Installers in the US - Industry Risk Rating Report by IBISWorldIBISWORLD INDUSTRY RISK RATINGS REPORT This is the replacement forIBISWorlds January 2011 edition of Drywall Installers in the US Industry Risk RatingsReport. Industry Risk Ratings ...D&B Country Report: The United States of America by Dun & Bradstreet Inc.D&B Country Report. Comprehensive information for evaluating risks and opportunitieswhen trading or investing in this country. Providing critical information and analysis on ...Country Report United States January 2011 by Economist Intelligence UnitCountry Reports analyse political and economic trends in featured countries. They showyou exactly how national, regional and global events will affect your business in ...Country Report United States December 2010 by Economist Intelligence UnitCountry Reports analyse political and economic trends in featured countries. They showyou exactly how national, regional and global events will affect your business in ...TABLE OF CONTENTSChapter 1: Executive Summary Overview Scope of Report
  • 6. Fish Products, Supplements, and Infant Formulas Are Excluded from Scope ofReportReport MethodologyOmega-3 Fatty Acids—A Key to Human HealthFDA Cites ALA as the Only Truly “Essential” Fatty AcidEPA, DHA and ALA Are Used to Enhance Foods and BeveragesSources of Omega-3 Fatty Acids in FoodsTable 1-1: Primary Sources of Omega-3, Omega-6 and Omega-9 Fatty Acids inFoodsAmounts of EPA/DHA in Omega-3 SourcesEssential Fatty Acid Deficiency Very CommonImbalance of Omega-3 to Omega-6 Intake Linked to Many DiseasesStudies Support a Growing List of Health Benefits Related to Intake of Omega-3sTable 1-2: Health Benefits Reported from Adequate Consumption of Omega-3Fatty AcidsInflammation Is Key to Many Disorders and Diseases Improved by Consumptionof Omega-3 Fatty AcidsTable 1-3: Selected Conditions and Diseases With an Inflammatory ComponentIs it Possible to Consume Too Much Omega-3?From Supplements to Foods and BeveragesRecommended Daily Intake of DHA and EPAThe Saturation Point for Omega-3 Is Far From ReachedRegulatory EnvironmentEncouraging Regulatory Events in the European Union Bode Well for Omega-3Food and Beverage MarketThe United States Lags Behind the European Union in Regulations Relating toOmega-3The FDA Issues Qualified Health Claim for Omega-3sThe U.S. National Center for Complementary and Alternative Medicine SupportsBenefits of Omega-3 Fatty AcidsDepartment of Health and Human Services Guidelines Fail to Address Benefitsof EPA/DHADietary Recommendations for Consuming Omega-3sEfforts to Establish Recommended Daily Allowances for EPA/DHAProducts and Ingredients“High Omega-3” and “High DHA” Products Represent 12.9% of New ProductIntroductionsTable 1-4: U.S. Food and Beverage Product Introductions Carrying a “HighOmega-3” or “High DHA” Content Reference, 2005-2010Omega-3s Used to Enhance Foods and BeveragesTable 1-5: Omega-3 Fatty Acids: Nomenclature, Structure and Food SourceFormulations of Omega-3 Used in Foods and BeveragesSources of Omega-3 Used as Ingredients in Enhanced Foods and BeveragesThe MarketHigh Omega-3/Omega-Enhanced Food and Beverage Products Approach $4Billion in U.S. Retail Sales in 2010
  • 7. Table 1-6: U.S. Retail Sales of Food and Beverage Products (excluding fish)With “High Omega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars)Sales Projected to Exceed $6.7 Billion by 2015Figure 1-1: Projected U.S. Retail Sales of Food and Beverage Products(excluding fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (inmillions of dollars)U.S. Omega-3 Ingredient Market to Grow 40% Over 5-Year Period.The SuppliersLeading Suppliers of Omega-3Table 1-7: Selected North American Suppliers of Omega-3 IngredientsCollaborating with Suppliers Decreases Development Time and ImprovesProductsThe MarketersMore Than 100 Companies in the United States Market High-Omega 3/ Omega-Enhanced FoodsTop U.S. Marketers of Non-fish High Omega Foods or BeveragesTable 1-8: Leading U.S. Marketers by New Product Introductions of High Omega-3 or High DHA Foods and Beverages, 2010The Retail MarketProduct ChannelsTraditional Supermarkets Account for Half of All SalesFigure 1-2: Estimated Dollar Sales of Food and Beverage Products (excludingfish) Claiming High Omega-3 or High DHA Content: By Retail Channel, 2011The ConsumerReasons for the Increase in Consumer Interest in Fortified FoodsRising Use of Fish Oil SupplementsTable 1-9: Usage Rates for Fish Oil Supplements, 2005-2010 (U.S. adults)Majority of Americans Seek Healthy LifestylesFigure 1-3: Consumer Psychographics: Physical Health and Fitness, March 2011(percent of U.S. grocery shoppers)Groceries and Consumer Health GoalsFigure 1-4: Consumer Psychographics: Healthy Eating and Dieting, March 2011(percent of U.S. grocery shoppers)9% of Grocery Shoppers Buy Foods or Beverages With High Omega ClaimsFigure 1-5: Purchasing of Food and Beverage Products by Selected PackageLabels/Claims, March 2011 (percent of U.S. grocery shoppers)Trends and OpportunitiesGOED Holds First International ConferenceEach Year, More Categories Contain Omega-3 Fatty AcidsGrowing Evidence of the Many Benefits of DHA and EPAGetting Fish (Oil) Into Kids and VegetariansPotential Untapped ConsumersNew Achievements in Formulation Expand Product HorizonInnovative Formulations Make Increasing Numbers of Food and BeverageProducts Amenable to Omega-3 EnhancementConcerns About Continued Sourcing from Fish
  • 8. High Global Demand for EPA and DHA Omega-3 Oils Contamination Concerns Diminish with Improved Technology Research Into New Sources of OmegasChapter 2: Overview Key Points Scope of Report Fish Products, Supplements, and Infant Formulas Are Excluded from Scope of Report Report Methodology Omega-3 Fatty Acids—A Key to Human Health How Fatty Acids Vary in Their Impact on Health The Skinny on Fats The Essential Fatty Acids Long-chain Polyunsaturated Fatty Acids Are Synthesized in the Body from Omega-3 and Omega-6 FDA Cites ALA as the Only Truly “Essential” Fatty Acid EPA, DHA and ALA Are Used to Enhance Foods and Beverages Omega-3 Fatty Acids Are Categorized by Structure and Nutritional Function ALA Appears to Have No Specific Function Other Than as a Precursor to EPA and DHA The Fourth Important Omega-3—Stearidonic Acid Sources of Omega-3 Fatty Acids in Foods Table 2-1: Primary Sources of Omega-3, Omega-6 and Omega-9 Fatty Acids in Foods Amounts of EPA/DHA in Omega-3 Sources Fish Oil as a Source of Omega-3s Other Marine Animal Sources of Omega-3 Fatty Acids Non-fish Sources of Omega-3 Fatty Acids Flaxseed Oil as a Source of Omega-3s Algal Oil as a Source of Omega-3s Getting the Right Amount and Balance of DHA and EPA from Algal Sources Other Plant Sources of Omega-3 Fatty Acids Essential Fatty Acid Deficiency Very Common Imbalance of Omega-3 to Omega-6 Intake Linked to Many Diseases Studies Support a Growing List of Health Benefits Related to Intake of Omega-3s The Roles of DHA and EPA in Human Health Table 2-2: Health Benefits Reported from Adequate Consumption of Omega-3 Fatty Acids Omega-3 Benefits Mother and Fetus During Pregnancy Neurologic Benefits of Omega-3s Begin Before Birth Benefits of Omega-3 Fatty Acids in Preventing or Improving Cardiovascular Disease The Link Between Omega-3 Deficiency and Metabolic Syndrome Omega-3 Fatty Acids Have FDA Approval for Benefits in Hyperlipidemia Digestive Problems May Be Related to Omega-3 Deficiency Omega-3 Fatty Acids Are Essential to Cell Membrane Health
  • 9. Omega-3 Deficiency Linked to Gluten Intolerance Omega-3 Fatty Acids Beneficial to Neuropsychiatric Problems Omega-3 Crucial to Cognitive Functioning in Adults Omega-3 Benefits Patients with Anxiety Growing Evidence for Benefits of Omega-3 for Depression Omega-3s Benefit Children Suffering from ADHD Omega-3 Improves Well-Being and Functioning of Children with Asperger Syndrome Beneficial Effects of Omega-3s on Vision and Hearing Omega-3 Decreases Muscle Loss Associated with Aging Omega-3 Deficiency Linked to Cancer and Inflammation Inflammation Is Key to Many Disorders and Diseases Improved by Consumption of Omega-3 Fatty Acids Table 2-3: Selected Conditions and Diseases With an Inflammatory Component Relationship Between Pathological Inflammation and Disease Depression May Have an Inflammatory Component Research Continues Into the Role of Omega-3 in the Treatment of Atherosclerosis, an Inflammatory Cardiovascular Disorder Research Reveals the Mechanism by Which Omega-3 Fatty Acids Influence Inflammation Is it Possible to Consume Too Much Omega-3? From Supplements to Foods and Beverages American Dietetic Association Advises That Food Is Better than Supplements as a Delivery System for Omega-3 Recommended Daily Intake of DHA and EPA The Advantages of Fortifying Foods and Beverages with Omega-3 Fatty Acids Compared to Consumption of Supplements Knowledge About Omega-3 Fatty Acids Advances Quickly Increasing Use of Omega-3 in Foods and Beverages The Saturation Point for Omega-3 Is Far From ReachedChapter 3: Regulatory Environment Key Points Encouraging Regulatory Events in the European Union Bode Well for Omega-3 Food and Beverage Market European Food Safety Authority (EFSA) Adopts Opinion on Labeling Reference Intake Values for Omega-3 Fatty Acids European Food Safety Authority Dietary Reference Values Adopted Nutrition Claims Set by the EFSA European Union Omega-3 Labeling Regulations Lead to Consumer Confidence and Establish the Foundation for Increased Product Launches Scientists Criticize European Labeling Regulation Codex Committee on Fats and Oils Adopts Swiss Proposal to Develop Fish Oil Standard History of the U.S. Regulatory Situation Relating to Foods and Beverages The U.S. Dietary Supplement Health and Education Act of 1994 Adding Beneficial Nutrients to Conventional Foods
  • 10. Table 3-1: Permitted Nutrient Content Claims for Omega-3s in the United States The United States Lags Behind the European Union in Regulations Relating to Omega-3 The FDA Issues Qualified Health Claim for Omega-3s Structure/Function Claims Table 3-2: Structure/Function Claims on Selected Omega-3-Fortified Foods and Beverages Nutrient Content Claims Table 3-3: Nutrient Content Claims on Selected Omega-3-Fortified Foods and Beverages The U.S. National Center for Complementary and Alternative Medicine Supports Benefits of Omega-3 Fatty Acids Department of Health and Human Services Guidelines Fail to Address Benefits of EPA/DHA Dietary Recommendations for Consuming Omega-3s Efforts to Establish Recommended Daily Allowances for EPA/DHA Standardizing the Percentage of DHA and EPA in Fish OilChapter 4: Products and Ingredients Key Points Products With “High Omega-3” and “High DHA” Product Claims Introduced Between 2005 and 2010 Represent 12.9% of All New Product Introductions Table 4-1: U.S. Food and Beverage Product Introductions Carrying a “High Omega-3” or “High DHA” Content Reference, 2005-2010 Table 4-2: U.S. Food and Beverage Product Introductions Carrying a “High Omega-3” or “High DHA” Content Reference: By Top Product Categories, 2005- 2010 Ingredients Omega-3s Used to Enhance Foods and Beverages Alpha Linolenic Acid DHA and EPA Table 4-3: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source Formulations of Omega-3 Used in Foods and Beverages Techniques Used to Prevent Oxidation Use of Preservatives Sources of Omega-3 Used as Ingredients in Enhanced Foods and Beverages Fish Oil Is the Leading Source of Omega-3 Oils Used in Foods and Beverages Growing Concerns About Depletion of Sources for Fish Oil Algal Oil Is a Sustainable Source of DHA Plant Oils Choosing the Best Oil Fish versus Algae versus Flax The Basics on Flaxseed Walnuts a Good Source of ALA New Seed Oil Sources of ALA Omega-3 Fortification Capabilities and Formulation Strategies Omega-3 Fortification in Organic Foods and Beverages
  • 11. Omega-3 SuppliersChapter 5: The Market Key Points Market Definition Accelerating Roll-out of High Omega Foods and Beverages Need for Restraint in Making Claims About Products Containing Omega-3 Annual Number U.S. High Omega-3/Omega-enhanced Product Introductions Vacillates from 2005 to 2010 Table 5-1: U.S. Food and Beverage Product Introductions with “High Omega-3” or “High DHA” Claim, 2005-2010 Table 5-2: U.S. Food and Beverage Product Introductions with “High Omega-3” Claim, 2005-2010 Table 5-3 :U.S. Food and Beverage Product Introductions with “High Omega-3” Claim by Product Category as Percent of Total High-Omega Product Introductions, 2006 versus 2010 “High DHA” Claim Refines the “High Omega-3” U.S. Food and Beverage Market Table 5-4: U.S. Food and Beverage Product Introductions with “High DHA” Claim, 2005-2010 Food and Beverage Products with “High Omega-3” or “High DHA” Claims Approach $4 Billion in U.S. Retail Sales Table 5-5: U.S. Retail Sales of Food and Beverage Products (excluding fish) With “High Omega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars) Sales Projected to Exceed $6.7 Billion by 2015 Table 5-6 :U.S. Retail Sales of Food and Beverage Products (excluding fish) With “High Omega-3” or “High DHA” Claims, 2006-2015 (in millions of dollars) Table 5-7: Projected U.S. Retail Sales of Food and Beverage Products (excluding fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars) Figure 5-1: Projected U.S. Retail Sales of Food and Beverage Products (excluding fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars) U.S. Omega-3 Ingredient Market to Grow 40% Over 5-Year Period Sales of Omega-3 Supplements Pharmaceutical-grade Omega-3 Supplements Enter the Market Other Omega-3 Pharmaceutical Products Are in Development AMR101 is in Phase III Trials at Amarin CorporationChapter 6: The Suppliers Key Points Leading Suppliers of Omega-3 Table 6-1: Selected North American Suppliers of Omega-3 Ingredients Collaborating with Suppliers Decreases Development Time and Improves Products Selected North American Suppliers of ALA Selected North American Suppliers of DHA/EPA Leading North American Suppliers of Marine-sourced Omega-3 Fish Oils Leading North American Suppliers of Algal-sourced Omega-3 Oils
  • 12. Leading Suppliers of Plant-sourced Omega-3 Oils Omega-3 Ingredient Options Competitive Profile: AHD International, LLC, Atlanta, GA Company Overview Omega-3 Products Competitive Profile: Arista Industries, Inc., Wilton, CT Company Overview Omega Oil Products Competitive Profile: Aurora Algae, Alameda, CA Company Overview Omega-3 Products Company Strategy Competitive Profile: Glanbia Nutritionals Inc., Carlsbad, CA Company Overview Technology Highlights Omega-3 Products Competitive Profile: Hormel Foods Specialty Products, Austin, MN Company Overview Omega-3 Products Competitive Profile: Jedwards International, Inc., Quincy, MA Company Overview Omega-3 Products Business Strategy Competitive Profile: Martek Biosciences, Columbia, MD Company Overview Financial Information Martek Moves into Markets Beyond Infant Formula New Algal Oil Omega-3 “Vegetarian” Fish Oil Product Business Strategy Martek Has Exclusivity Arrangements with Major Marketers Competitive Profile: Ocean Nutrition Canada Ltd., Dartmouth, Nova Scotia, Canada Company Overview Omega-3 Products ONC Offers Unique Double-Shell Protection in its MEG-3 Products Business Strategy Competitive Profile: Omega Protein Corporation Inc., Houston, TX Company Overview Financial Information Omega-3 Products Table 6-2: Potential Applications for OmegaPure Menhaden-Derived Fish Oil Competitive Profile: Zymes LLC, Hasbrouck Heights, NJ Company Overview Technology AdvancementsChapter 7: The Marketers Key Points
  • 13. More Than 100 Companies in the U.S. Market High-Omega Foods Leading U.S. Marketers of High-Omega Foods and Beverages in 2010 Table 7-1: Leading U.S. Marketers by New Product Introductions of High Omega- 3 or High DHA Foods and Beverages, 2010 Competitive Profile: Aurora Products, Stratford, CT Company Overview Omega-3 Products Competitor Profile: GOOD Hemp Products, Barnstaple, North Devon, UK Company Overview Omega-3 Products Competitive Profile: GFA Brands, Inc., Cresskill, NJ Company Overview Omega-3 Products Competitive Profile: The Hain Celestial Group, Inc., Melville, NY Company Overview Financial Information Omega-3 Products Competitive Profile: HappyBaby, New York, NY Company Overview DHA- and Omega-3 Products Competitive Profile: Lancaster Colony Corporation, Columbus, OH Company Overview Financial Information Omega-3 Products Competitive Profile: Prairie Orchard Farms, Manitoba, Canada Company Overview Omega-3 Products Omega-3 Products Company Strategy Competitive Profile: Stonyfield Farm, Inc., Londonderry, NH Company Overview Financial Information Omega-3 Products Business StrategyChapter 8: The Retail Market Key Points Traditional Grocery Venues for Omega-3 Products Non-Traditional Grocery Venues Offer High-Omega Products Traditional Supermarkets Account for Half of High-Omega Food and Beverage Product Sales Table 8-1: Share of Dollar Sales of Food and Beverage Products (excluding fish) Claiming High Omega-3 or High DHA Content: By Retail Channel, 2011 Figure 8-1: Share of Dollar Sales of Food and Beverage Products (excluding fish) Claiming High Omega-3 or High DHA Content: By Retail Channel, 2011 Store Brand Functional Food and Beverage Offerings Expand Omegas in the MailChapter 9: The Consumer
  • 14. Key Points Functional/Fortified Foods, Beverages and Supplements Show Steady Growth in the U.S Table 9-1: U.S. Sales of Foods, Beverages and Supplements by Functional Category, 2008-2014 (in millions of dollars) Consumer Awareness of the Need for Omega-3 Increases from 2005 to 2009 Table 9-2: Awareness and Consumption of Omega-3s for Certain Health Benefits, 2009 Reasons for the Increase in Consumer Interest in Fortified Foods Rising Use of Fish Oil Supplements Table 9-3: Usage Rates for Nutritional Supplements, 2005-2010 (U.S. adults) Table 9-4: Usage Rates for Fish Oil Supplements, 2005-2010 (U.S. adults) Majority of Americans Seek Healthy Lifestyles Figure 9-1: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent of U.S. grocery shoppers) Groceries and Consumer Health Goals Figure 9-2: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent of U.S. grocery shoppers) 9% Purchase Foods or Beverages With Omega Claims Figure 9-3: Purchasing of Food and Beverage Products, by Selected Package Labels/Claims, March 2011 (percent of U.S. grocery shoppers)Chapter 10: Trends and Opportunities Key Points GOED Holds First International Conference Each Year, More Categories Contain Omega-3 Fatty Acids Development Trends Growing Evidence of the Many Benefits of DHA and EPA Breakfast Cereals and Soft Drinks—the New Frontier for Omega-3 Enhancement A Growing Number and Variety of Beverages Contain Omega-3 Getting Fish (Oil) Into Kids and Vegetarians Potential Untapped Consumers New Achievements in Formulation Expand Product Horizon Innovative Formulations Make Increasing Numbers of Food and Beverage Products Amenable to Omega-3 Enhancement Microencapsulation Offers Formulation Advantages Clear Marine Oil Omega-3 Products Target the Beverage Market New Formulations and Delivery Vehicles for Marine Oils Emerge Krill Oil Enters the Omega-3 Market Algal and Plant Sources of Omega-3 Ingredients Gain Ground SDA Omega-3 Soybean Oil Introduction Expected in 2012 Algal Oil Suppliers Chia Is a Great Alternative to Fish and Flax Omega-3s Omega-3-Enriched Beef, Pork and Chicken Functional Chicken Joins Beef and Pork on the American Dinner Table Omega-3 Levels in Chicken Increase with Feed Containing SDA Regulations Inhibit the Rollout of Omega-3 Enhanced Meat
  • 15. Concerns About Continued Sourcing from Fish Challenges of Formulation and Scarcity of Fish Sources Contamination Concerns Diminish with Improved Technology Research Into New Sources of Omegas New Solid Emulsified Gel Formulation Boosts the Bioavailability of EPA and DHA in Supplements Researchers Discover the Molecular Mechanism Involved in Omega-3 Fatty Acids’ Role in Inflammation and Insulin ResistanceAppendix I: SuppliersAppendix II: MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=6168781US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004