Natural Opportunities in the Pet Marketplace Report By Natural Marketing Institute

1. Natural Opportunities in the Pet Marketplace Report
Natural Marketing Institute
Report Highlight

2. This new report is a critical resource and tool for pet care companies – those that
market natural products and those that don’t, but are interested in the growth of
natural pet products. Marketers, manufacturers, retailers, distributors, ingredient
vendors, service providers, and investors will gain thorough understanding of the
market and unmet opportunities that exist. This report provides detailed information
and analysis on consumer profiles, attitudes, values, usage behavior, shopping patterns
and brand utilization in the food, treat, chews, supplement, flea and tick, and training
pad categories for both dogs and cats.
Each report section includes a summary written by a senior pet executive who is a
faculty member of The University of Pennsylvania Wharton School and New York
University.
Natural Opportunities in the Pet Marketplace Report

3. Report Highlights Include:
•Incidence of natural pet product usage by product segment, species, shopping
channel and NMI’s LOHAS consumer segmentation (the leading sustainability
segmentation model)
•Importance of various product features and benefits in making brand purchase
decisions in different product categories
•Usage frequency and share of occasion by product segment and type
•Perception and usage of nutraceutical treats vs. traditional treats and
supplements
•Consumer perceptions of natural, organic, and other related terminology
•Interest in natural pet products
•In-store merchandising preferences
Natural Opportunities in the Pet Marketplace Report

4. About the Publisher
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The Natural Marketing Institute (NMI) is a leading business consulting and market
research firm within the world of health and wellness. Since 1990, its consulting and
research specialists have utilized a diverse mix of primary and secondary research tools
and methodologies to assist companies with strategic brand development, insightful
market analysis, consumer profiling, and much more. NMI's management team has rich
experience, varied industry backgrounds, multiple product category knowledge, and a
high degree of professionalism. This is demonstrated by unparalleled success with a
distinguished list of clients.

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