• Share
  • Email
  • Embed
  • Like
  • Private Content
Men's Grooming Products: A Global Analysis
 

Men's Grooming Products: A Global Analysis

on

  • 2,132 views

 

Statistics

Views

Total Views
2,132
Views on SlideShare
2,012
Embed Views
120

Actions

Likes
3
Downloads
60
Comments
0

1 Embed 120

http://www.mens-grooming.net 120

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Men's Grooming Products: A Global Analysis Men's Grooming Products: A Global Analysis Document Transcript

    •    Get more info on this report!Mens Grooming Products: A Global AnalysisNovember 1, 2009Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc.,constitute one of those markets that now outpace the overall beauty/grooming retailmarkets in many countries of the world, despite economic recession. Valued at $19.7billion worldwide in 2009, male-specific grooming products will mushroom to $28.0billion by 2014. And one must not forget that men also use grooming products that arenon-male-specific - which raises the total value of male consumption to a colossal $61.3billion in 2009, with $84.9 billion expected within five years. From either perspective,more is being spent on men’s grooming, thanks to the ongoing rise of middle-classsectors; the enhanced connectivity of even the poorest corners of the world, via theInternet; marketers’ more sophisticated appeals to men; and the universality of prestigeand natural food/HBC channels, across hundreds of international borders… Thepotential is staggering - executives who consult this new Packaged Facts report willdiscover the best way for their companies to tap unmined men’s grooming dollars in theUnited States and Canada, BRIC (Brazil, Russia, India, and China) France, Germany,Italy, Japan, Spain, and other countries and regions. As usual, Packaged Facts’ in-depth analysis is backed up by historical and future sales figures; by Experian Simmonsdemographic data; and by a clear format that makes the report a true “ready reference.”Also included are detailed competitive profiles of Beiersdorf/Nivea, Colomer/AmericanCrew, Johnson & Johnson/Neutrogena, Kao/Biore, P & G/Gillette, and several others.There has never been a better time to enter the men’s grooming market in multiplecountries.Report MethodologyMen’s Grooming Products: A Global Analysis is based on information gathered fromprimary, secondary, and syndicated sources. Primary research involves on-site study ofhow such products are sold through retail stores, as well as through direct means - theInternet, for example. Packaged Facts also consults with industry executives basedaround the world. Secondary research involves the evaluation and comparison of datafrom mountains of articles found in financial, marketing, and retail publications, as well
    • as on corresponding types of websites. Company literature, government agencies, andother sources also provide valuable secondary data.Stats on market revenues and growth trends derive from all available data, whetherquantitative or qualitative, on the men’s grooming marketplace; that is to say, a broadrange of societal and economic trends are factored in, to help shape the most accuratepossible view of sales progress. Information about many international productintroductions is provided by Product Launch Analytics, a service of Datamonitor. Asnoted above, extensive demographic data is provided by Experian Simmons.The Bottom Line: What Your Company Really Gets...With Men’s Grooming Products: A Global Analysis, you and your team will gain acomprehensive overview of the ins and outs of selling such products all over PlanetEarth. Most importantly, the report anchors men’s grooming in the broader HBC andsocietal contexts, as well as in the rapidly transforming retail scene. Such valuablequalitative perspective is supported by hard data presented in well-organized tables andcharts.How Your Company Will Benefit from This Report...If your company is already an established player in beauty or grooming products, thisreport is bound to freshen and strengthen your marketing plan. If your company is newlytargeting the men’s grooming product consumer, then this report is a great intro to theinternational marketplace, and thus a launching pad for a successful venture.Table of ContentsChapter 1: Executive Summary Market Definition Men’s Grooming Sales Data Provided in Two Modes Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009 Sales of Male-Specific Grooming Products at $19.7 Billion Men’s Grooming Demand Withstands Recession Fairly Well Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Global Men’s Grooming Market to Boost to $84.9 Billion by 2014 Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)
    • Male-Specific Products to Climb to $28.0 BillionTable 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific GroomingProducts, by Country, 2009-2014 (In Billions)No Surprise - Shaving Items DominateTable 1-4: Share of Worldwide Retail Dollar Sales of All Grooming ProductsConsumed by Men, by Product Category, 2004-2009 (In Billions)U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumedby MenTable 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed byMen, by Country, 2004-2009 (In Billions)Men Hold Up Over Half the SkyTable 1-6: World Population, by Age and Gender, 2009Billions of Men Striving to Be Middle-ClassThe Male Ego: It Took 40 Years, But Now We Have the Marketing KeysConvenience and FunctionalityHumor: Make It Crude, Even Dirty, and You’ve Got a Classic BrandSexWillingness to Spend on Branded ProductsUniversal PositioningsUse of the Wife’s/Girlfriend’s Beauty ProductsNatural/Organic/Green/Fair Trade ConcernsTargeting Men of Developing Countries: The PlussesTechnology - Internet, Mobile, Tagging - Empowers Third WorldMachismo Eroded by ConnectivityIndividuals and Families vs. Clans and TribesThird World’s Doctors Drive Taxis in New YorkNatural HBC Market Poised for International ExpansionKey Mergers and AcquisitionsP&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
    • China’s Men Are Largest of World’s Top 10 Grooming Markets Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for Mens Grooming Products, as of July 2009Chapter 2: The Worldwide Men’s Grooming Market HighlightsIntroduction Market Definition Men’s Grooming Sales Data Provided in Two Modes Glossary ASEAN Carbon Footprint Cosmeceutical Direct Fair Trade Green Grooming Products HBC Market versus Category versus Segment Mass Retail Channel(s) NAFTA Natural vs. Organic Over the Counter (OTC) Parapharmacies Prestige and Pop Prestige REACH SKU Specialty Supermarket, Chain Drugstore, Mass Merchandiser
    • Sustainable (also, Renewable) MethodologyMen’s Grooming Products Five Categories Bath Products Deodorant Haircare Shampoo Conditioner/Treatments Styling Products Haircolor Other Shaving Products Shave Cream Lotions/Balms Disposable Razors/Shavers Manual Razors/Shavers Electric Razors/Shavers Other Skincare ProductsMarket Size and Growth Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009 Sales of Male-Specific Grooming Products at $19.7 Billion Men’s Grooming Demand Withstands Recession Fairly Well Table 2-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Male-Specific Products Account for a Third of Men’s Grooming Dollars No Surprise - Shaving Items Dominate
    • Table 2-2: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions) Mass Retail the Top Channel for Men’s Grooming Products Table 2-3: Share of Worldwide Retail Dollar Sales of Mens Grooming Products, by Retail Channel, 2009 U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men Table 2-4: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions) Same Four Countries Lead Sales of Male-Specific Grooming Products Table 2-5: Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2004-2009 (In Billions) Europe/U.K. Lead Sales by Region Table 2-6: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, by Region, 2009 (In Billions)Imports and Exports Special Note on Foreign Trade Data Wild Fluctuations from Year to Year Are Normal Razor/Razor Blade Imports Climb to $368.2 Million in 2004-2008 Table 2-7: Value of U.S. Imports of Razors and Razor Blades, by Country Exporting, 2004-2008, and January 2009 Through June 2009 Razor/Razor Blade Exports Push to $368.7 Million Table 2-8: Value of U.S. Exports of Razors and Razor Blades, by Country Importing, 2004-2008, and January Through June 2009 A Razor/Razor Blade Trade Surplus - Barely - in 2008 Table 2-9: Trade Balance for Value of U.S. Imports/Exports of Razors and Razor Blades, by Country, 2004-2008, and January Through June 2009 Imports of Toiletries Valued at $580.0 Million in 2008 Table 2-10: Value of U.S. Imports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country Exporting, 2004-2008, and January Through June 2009
    • Exports of Toiletries Valued at $926.4 Million in 2008 Table 2-11: Value of U.S. Exports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country Importing, 2004-2008, and January Through June 2009 Toiletries Trade: Surpluses for U.S., Across the Board Table 2-12: Trade Balance for Value of U.S. Imports/Exports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country, 2004- 2008, and January Through June 2009Factors in Future Growth Analysis Focuses on Cash, Class, Culture, and Contexts Men Hold Up Over Half the Sky Table 2-13: World Population, by Age and Gender, 2009 World Economic Downturn of 2008 to Last Until…? Recovery to Start Where…? Billions of Men Striving to Be Middle-Class The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys Convenience and Functionality Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand Sex Willingness to Spend on Branded Products Universal Positionings Use of the Wife’s/Girlfriend’s Beauty Products Natural/Organic/Green/Fair Trade Concerns What Comes After the Metrosexual? The übersexual! Retrosexual! Mr. Balance! Mr. Balance in the Hip-Hop Sphere Targeting Men of Developing Countries: The Plusses Technology - Internet, Mobile, Tagging - Empowers Third World Machismo Eroded by Connectivity Individuals and Families vs. Clans and Tribes Third World’s Doctors Drive Taxis in New York
    • Groups Favoring Use of Men’s Grooming Products Beyond the Basics Natural HBC Market Poised for International Expansion Products Pass Easily from One Premium HBC Channel to Another Men’s Makeup Will Become a Viable Category Skin Lighteners in Demand Risk FactorsProjected Sales Global Men’s Grooming Market to Boost to $84.9 Billion by 2014 Table 2-14: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions) Male-Specific Products to Climb to $28.0 Billion Table 2-15: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)Chapter 3: The Top Ten Men’s Grooming Markets HighlightsThe Global Overview Every Country Holds Potential for Men’s Grooming Products U.S. Rules Dollar Share of All Grooming Items Used by Men, With 23% in 2009 Table 3-1: Per-Country Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, 2004-2009 (In Billions) U.S. Also Rules Male-Specific Arena, With a 28% Share Table 3-2: Per-Country Share of Worldwide Retail Dollar Sales of Male-Specific Grooming Products, 2004-2009 (In Billions) Profiles of Top Men’s Grooming Countries FollowNo. 1: The United States All Grooming Products Used by U.S. Men Valued at $14.1 Billion in 2009 U.S. Male-Specific Grooming Products Reach $5.6 Billion Table 3-3: U.S. Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) A Difficult Market for Men’s Grooming, U.S. Finally Opens Up
    • No. 2: Japan Japanese Men’s Grooming Market Reaches $6.3 Billion in 2009 Male-Specific Brands Break $3.0 Billion Mark Table 3-4: Japans Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Japanese Ingenuity, Feminization, Koizumi-ization Drive SalesNo. 3: France All Grooming Items Used by French Men Valued at $4.6 Billion in 2009 French Male-Specific Grooming Market Reaches $1.6 Billion Table 3-5: Frances Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) France at World’s Heart of Men’s Fashion, Skincare IndustriesNo. 4: Germany All Grooming Products Used by German Men Valued at $4.5 Billion in 2009 German Male-Specific Grooming Market Reaches $1.5 Billion Table 3-6: Germanys Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Natural/Organic, Status Brands Drive Grooming Sales in GermanyNo. 5: Brazil Brazilian Men’s Grooming Market Reaches $4.4 Billion in 2009 Brazilian Male-Specific HBC in Push to $1.4 Billion Table 3-7: Brazils Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Brazil the Style-Setter, and Prime Source of Exotic IngredientsNo. 5: China [rank sic] Chinese Men’s Grooming Market Also Hits $4.4 Billion in 2009 Male-Specific Products Approach $1.0 Billion Mark Table 3-8: Chinas Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
    • China’s Westernization, Respect for Upscale HBCNo. 6: The United Kingdom Grooming Products Used by Brits Valued at $4.3 Billion in 2009 British Male-Specific Grooming Market Reaches $1.5 Billion in 2009 Table 3-9: The United Kingdoms Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Plenty of Room for British Men to Experiment with New HBCNo. 7: Italy Italian Men’s Grooming Market Reaches $3.6 Billion in 2009 Italian Male-Specific HBC in Climb to $1.0 Billion Table 3-10: Italys Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Growth Slows in Italy, But (Green) Potential Still BigNo. 8: Spain Spanish Men’s Grooming Market Touches $3.1 Billion in 2009 Spain’s Male-Specific HBC Business Expands to $700 Million Table 3-11: Spains Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Spain Breaks Macho MoldNo. 9: Russia Russian Men’s Grooming Market Reaches $2.9 Billion in 2009 Male-Specific HBC Grows to $645 Million Table 3-12: Russias Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) Rising Incomes, Luxe and Green Trends, Drive Men’s GroomingNo. 10: India Indian Men’s Grooming Market Reaches $2.0 Billion in 2009 Male-Specific Grooming Items Reach $820 Million
    • Table 3-13: Indias Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions) India a Youthful Nation, With Rising Middle ClassThe Rest of the World (ROW) Men’s Grooming Sales in ROW Climb to $7.1 Billion in 2009 Male-Specific Grooming in ROW Reaches $976.0 Million Table 3-14: Rest of Worlds (ROWs) Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004- 2009 (In Billions) ROW Hot SpotsChapter 4: Insights and Opportunities HighlightsInsights and Opportunities How the Men’s Grooming Market Will Keep Rocking During Recession Economic Power Already Shifting to Developing Countries Recognize the Modernity of BRIC and Other Developing Nations How to Impress a Male Consumer - Finally, We Know Convenience/Multifunctionality Broad Humor and Raunchy Sex Culture-Specific Products and Packs A Global Demand for Natural/Organic HBC Pass the Manscara, Joe! Makeup for Men Is Here Male-Specific Haircare Products Will Be Next Big TrendChapter 5: The Marketers HighlightsThe Marketers Most Men’s Grooming Players Specialize in HBC …But Diversified Marketers Dominate Rankings Direct Sellers
    • Key Mergers and Acquisitions Table of Marketers and Brands Table 5-1: Selected Marketers of Mens Grooming Products, and Their Representative Brands, 2009The Competitive Situation News Flash! Predatory West and Patiently Suffering Developing World to Trade Positions! P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World Six Competitive Profiles Follow…Competitive Profile: Avon Products, Inc Net Sales Leap to $10.7 Billion in 2008 Latin America Loves Avon Table 5-2: Share of Avon Products, Inc.s Net Sales and Net Income, by Region, 2008 Outlook for 2009 Depends on Avon’s Holiday Season Knocking on Doors Around the World: We Sell Grooming Aids — Plus Jobs! Oh, Boy, It’s Fred, the Avon Man!Competitive Profile: Beiersdorf AG Sales at Record €6 Billion in 2008 Europe is Beiersdorf’s Stronghold Outlook for 2009 Is Mixed Blue-Chip Nivea the World’s Best-Selling Men’s Skincare Brand Other Beiersdorf Brands Bolster Cachet of Nivea for Men New Factory in Shanghai to Make Nivea Mightier in Far EastCompetitive Profile: Kao Corporation Net Sales of $13 Billion in Fiscal 2009 Kao Strongest at Home Kao Upscales Beauty/Grooming Business, Aims to Conquer Asia, Then World
    • Other Kao ProductsCompetitive Profile: Lion Corporation Net Sales of ¥338.2 Billion in 2008 Lion Most Active in Eight Countries, All in Far East In Outlook for 2009, Lion Struggles Manufacturer/Marketer Emphasizes Asia, Partners With Western Firms Other Lion Consumer BrandsCompetitive Profile: The Procter & Gamble Company Net Sales Slip to $79.0 Billion in Fiscal 2009 Almost a Third of Sales Transacted in Developing Countries P&G Has Planet’s Most Powerful Brand Portfolio The King of Mass Takes Men’s Grooming into Prestige The Art of Shaving and Zirh Added to Prestige Roster Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual ShiftCompetitive Profile: Unilever Turnover of €40.5 Billion in 2008 Asia, Africa, Eastern Europe Jointly Account for Largest Share of Sales Outlook for 2009: Turnover Stable in First Half… A Value-Oriented Marketer With 13 Mega-Brands Unilever’s Strengths in Men’s HBC: Axe Body Spray, Rexona Deodorant… Uni and TIGI Unilever Buys Some Sara Lee Personal Care BrandsChapter 6: Global Product Trends Special Note: Intros of Men’s Grooming Preparations Overlap Intros of Men’s Shaving Products Why Total Counts Vary by Breakout SKUs versus Reports U.S., U.K., Canada Lead Intros of Men’s Grooming Preps
    • Table 6-1: Numbers of New Mens Grooming Preparations SKUs, by Country, September 6, 2007-September 6, 2009 P&G, Beiersdorf Are Most Prolific Introducers of Preps Table 6-2: Numbers of New Mens Grooming Preparations SKUs, Worldwide by Company, September 6, 2007-September 6, 2009 “Men,” “Upscale,” “Natural” Are Most Common Tags on Preps’ Labels Table 6-3: Numbers of New Mens Grooming Preparations Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009 Shaving Product Intros: U.S., Canada, Brazil Are Top Trio Table 6-4: Numbers of New Mens Shaving Product SKUs, by Country, September 6, 2007-September 6, 2009 P&G, Beiersdorf Biggest Introducers of Shaving Products, Too Table 6-5: Numbers of New Mens Shaving Product SKUs, Worldwide by Company, September 6, 2007-September 6, 2009 On Shaving Products, Too, Most Common Tags Are “Men,” “Upscale,” “Natural” Table 6-6: Numbers of New Mens Shaving Product Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009 Many New Products Are Fast-Acting, Convenient, MultifunctionalMedia Old and New The Alternatives and the Viral Global Ad Expenditure in Decline in 2009 Updating Traditional Media Men’s Grooming Ads, Websites Use Crude Humor or Muscles-of-Steel Approach The Spirit of Hai Karate Returns: We Can’t Fight Off All These Babes! The Charming Man of Chocolate “We All Have DoubtsChapter 7: Distribution and Retail HighlightsDistribution U.S. Product Paths: Classic Four-Step, DSD, Rack-Jobbing, “Direct”
    • Marketers Must Take Proactive Role in Meeting EU’s REACH Requirements In India, Foreign Retail Chains Must Convert to Wholesale Philips Fine-Tunes Out-of-Pack Display Retail Focuses and Retailer Profiles FollowRetail Focus: Spas, Salons, and Shave Emporiums Men’s Grooming Products Have Increased Sell-Through in Service Channels Old Customs, New Customs Shape Retail/Service Outlets Developments in Selected Countries China Japan Russia South Korea The United Kingdom The United StatesRetail Focus: Mercury Group/TSUM TSUM Has Sales of RUB9.8 Billion in 2008 Mercury a Luxe Goods Retailer, TSUM Its State-Owned Showpiece TSUM Features Department Called Only for MenRetailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora Revenue Climbed to €17.2 Billion in 2008 …But LVMH’s Resilience Gives Way to Struggle by Mid-2009 Gloomy Prospects for Luxe Goods, But Sephora’s Strong Worldwide Sephora Steering HBC Industry to Focus on Men’s Grooming Other LVMH BrandsChapter 8: The Consumer HighlightsAbout Men and Their Grooming Habits
    • China’s Men Are Largest of World’s Top 10 Grooming Markets Table 8-1: Numbers of All Males (Men and Boys) in Top 11 National Markets for Mens Grooming Products, as of July 2009 Men of Spain, South Africa, Brazil Tend to Be Vainest Men More Optimistic Than Women About U.S. Economy U.S. Men Likelier Than Women to Buy Brands, Instead of Private Label German Men Say They Buy Their Own HBC BRIC Men Are the Most Aware of New Personal Care Products Typical Grooming Regimens Face Wash, Hairdressings World’s Most Popular Grooming Products Deodorant Use: Men of Spain, South Africa, Brazil Have Highest Incidences Goatees - Really?! - Are U.S. Men’s Favorite Facial Hair Style U.S. Men Take on More of Household ShoppingThe U.S. Men’s Grooming Product Consumer About Simmons Data …And How to Use Them The Survey’s Overall Gauge Marketing Regions Defined Northeast East Central West Central Southeast Southwest Pacific Table 8-2: Projections of Numbers of U.S. Adult Males, by Demographic Factor, 2009 (In Thousands) Hispanics May Be of Any Race
    • Table 8-3: Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)The U.S. Male Consumer of Bath Products Over 67.0 Million Men Use Body Wash Youth, Affluence Are Skews in Body Wash Use Table 8-4: Demographic Characteristics Most Favoring Use of Body Wash by Men, 2009 (Male Adults in Thousands) Dove, Bath & Body Works Body Washes Most Popular with Men Table 8-5: Mens Use of Body Wash, by Brand, 2009 (Male Adults in Thousands)The U.S. Male Consumer of Deodorant More Than 97.1 Million Men Use Deodorant Only Office Workers Stand Out in Deodorant Use Table 8-6: Demographic Characteristics Most Favoring Use of Deodorant by Men, 2009 (Male Adults in Thousands) Old Spice, Speed Stick, Right Guard, Degree Deodorants Most Used by Men Table 8-7: Mens Use of Deodorant, by Brand, 2009 (In Thousands of Adults; Recent 12 months)The U.S. Male Consumer of Haircare Products About 97.4 Million Men Use Shampoo; 31.0 Million Use Conditioner Asian Race Only Pronounced Factor in Men’s Shampoo Use Youth, Low Income Characterize Men Who Use Conditioner Table 8-8: Demographic Characteristics Most Favoring Use of Shampoo and Conditioner by Men, 2009 (Male Adults in Thousands) Men’s Preferred Shampoo Brands Are Head & Shoulders, Suave Table 8-9: Mens Use of Shampoo, by Brand, 2009 (In Thousands of Adults; Recent 7 Days) Men’s Conditioner Faves: Suave, Pantene, Head & Shoulders Table 8-10: Mens Use of Conditioner, by Brand, 2009 (In Thousands of Adults; Recent 7 Days) Over 26.5 Million Men Use Hairstyling Products
    • Styler Use Decreases with Age, Increases with Income Table 8-11: Demographic Characteristics Most Favoring Use of Hairstyling Creams, Gels, and Lotions by Men, 2009 (Male Adults in Thousands) Most Chosen Brands for Styling Are LA Looks and Suave Table 8-12: Mens Use of Hairstyling Products, by Brand, 2009 (In Thousands of Adults) Haircolor Used by 5.3 Million U.S. Men Men and Haircolor: Middle Age, White-Collar Pros, Lower Income Mark Use Table 8-13: Demographic Characteristics Most Favoring Use of Haircolor Products by Men, 2009 (Male Adults in Thousands)The U.S. Male Consumer of Shaving Products Almost 72.3 Million Men Use Shave Cream Southwesterners, Salesmen, Solo Households Influential in Shave Cream Use Table 8-14: Demographic Characteristics Most Favoring Use of Shave Cream by Men, 2009 (Male Adults in Thousands) Gillette, Barbasol, Edge Are Most Popular Men’s Shave Creams Table 8-15: Mens Use of Shave Cream, by Brand, 2009 (In Thousands of Adults) More Than 40.7 Million Men Use Disposable Razors Middle/Elder Age, Lower Income, Limited Education Favor Disposable Razor Use Table 8-16: Demographic Characteristics Most Favoring Use of Disposable Razors by Men, 2009 (Male Adults in Thousands) Disposable Razors: Gillette, Bic, Schick Most Widely Used by America’s Men Table 8-17: Mens Use of Disposable Razors, by Brand, 2009 (In Thousands of Adults; Recent 12 Months) Nearly 40.5 Million U.S. Men Use Electric Razors Electric Razor Users Skew Older, Non-Affluent - But Affluent, Too Table 8-18: Demographic Characteristics Most Favoring Use of Electric Razors by Men, 2009 (Male Adults in Thousands) Philips Norelco the Most Popular Electric Razor with U.S. Men - By Far
    • Table 8-19: Mens Use of Electric Razors, by Brand, 2009 (In Thousands of Adults) U.S. After-Shave Users Number 37.9 Million After-Shave Use: Again, Boomers/Seniors, Low Income Featured Table 8-20: Demographic Characteristics Most Favoring Use of After-Shave Lotion by Men, 2009 (Male Adults in Thousands) Old Spice Wins After-Shave Popularity Race Table 8-21: Mens Use of After-Shave Lotion, by Brand, 2009 (In Thousands of Adults)The U.S. Male Consumer of Skincare Products Men Who Moisturize Number 40.3 Million Gen X, High and Low Incomes Stand Out Table 8-22: Demographic Characteristics Most Favoring Use of Moisturizers by Men, 2009 (Male Adults in Thousands) Men Who Moisturize Prefer Vaseline Table 8-23: Mens Use of Moisturizers, by Brand, 2009 (In Thousands of Adults) Close to 32.1 Million Men Use Suncare Products Sunless Tanners Used by 503,000 American Men White Race, Affluence Encourage Men’s Use of Suncare Products .292 Table 8-24: Demographic Characteristics Most Favoring Use of Suncare Products by Men, 2009 (Male Adults in Thousands) Coppertone Still Men’s Favorite U.S. Suncare Brand Table 8-25: Mens Use of Suncare Products, by Brand, 2009 (In Thousands of Adults) Facial Cleansers Used by 20 Million Men Youth, Middle Age, Affluence Favor Facial Cleanser Use by Men Table 8-26: Demographic Characteristics Most Favoring Use of Facial Cleansers/Medicated Products/Toners, Etc., by Men, 2009 (Male Adults in Thousands) Neutrogena Facial Cleansers Are Tops with U.S. Men
    • Table 8-27: Mens Use of Facial Cleansers, Medicated Skincare Products, and Toners, Etc., by Brand, 2009 (In Thousands of Adults)Appendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2293646  US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004