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Men's and women's fashion accessories in the u.s. bags, belts, gloves, hats, scarves, ties and handkerchiefs

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  • 1. Get more info on this report!Men’s and Women’s Fashion Accessories in the U.S.: Bags, Belts,Gloves, Hats, Scarves, Ties and HandkerchiefsJanuary 1, 2009The right handbag, belt, necktie, or scarf can provide the visual accent that completes anew outfit -- or that makes over an old one. Yes, the $16.3 billion fashion accessoriesmarket is benefiting from the national economic downturn, as consumers satisfy theircraving to shop by picking up that cool new silk handkerchief or winter hat, instead of acostlier dress or business suit. But accessories inspire impulse and add-on purchasesduring better times, too. The virtually unstoppable market will thus climb to $20.2 billionby 2012.In this totally new Packaged Facts report, seven categories are examined: bags,belts/small leather goods, gloves/mittens, handkerchiefs/pocket squares, hats,scarves/shawls, and ties/other neckwear. Sales patterns, and the business and societaltrends that shape them, are analyzed in depth. Detailed demographic data fromSimmons Market Research Bureau are presented, too.Plus, our analysis of competition in this market includes case studies on: Coach,Hermes, HSN, Jones Apparel Group, and Randa Accessories. We also profile ThreeMarketers to Watch: New Era Cap, Vera Wang Bridal House, Ltd., and World of Good.Read an excerpt from this report below.Report MethodologyMen’s and Women’s Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats,Scarves, Ties and Handkerchiefs is based on information gathered from primary,secondary, and syndicated sources. Primary research involves on-site study of howaccessories are sold through retail stores; Packaged Facts also consults with industryexecutives. Secondary research involves the evaluation and comparison of data frommountains of articles found in financial, marketing, and retail publications, as well ascorresponding websites. Company literature, government agencies, and other sourcesalso provided valuable secondary data.Stats on market revenues and growth trends were derived from all publicly availabledata on the fashion accessories marketplace, be they quantitative or qualitative,
  • 2. factoring in a broad range of societal and economic trends to shape the most accuratepossible view of sales progress.Analysis of consumers‟ purchase and use of accessories is based on semi-annualsurveys by Simmons Market Research Bureau, Inc., one of the leading compilers ofdemographic data in the United States. Topical data on consumers‟ purchasing habitsare provided by BIGresearch LLC, which conducts monthly online surveys.The Bottom Line: What Your Company Really Gets...With Men’s and Women’s Fashion Accessories in the U.S., you and your marketingteam will gain a comprehensive overview of the ins and outs of the accessoriesbusiness. Most importantly, the report anchors accessories in the broader fashion worldand societal contexts, as well as in the rapidly transforming retail scene. Such valuablequalitative perspective is supported with extensive hard data presented in well-organized tables and charts.How Your Company Will Benefit from This Report...If your company is already an established player in fashion accessories, this report isbound to freshen and strengthen your marketing plan. If your company is newlytargeting the accessories consumer, then this report is a great intro to the accessoriesmarketplace, and thus a launching pad for a successful venture.Additional InformationMarket Insights: A Selection From The ReportBags Account for a Third of Accessories SalesIn 2008, the bags category accounts for over 36% of the fashion accessories market,based on Packaged Facts‟ estimates of retail dollar sales. [Table 1-3] Bags have gainedsix share-points since 2004. The belts/small leather goods category is second-ranked,with over 21% of sales - down over three points. Belts/small leather goods barely edgeout the ties/other neckwear category and its 20%.Men Account for Surprisingly Notable Shares of Accessories Retail Dollars…In Table 1-3, Packaged Facts breaks out retail dollars and share according to thegenders that are purchasing various fashion accessories. (It is not possible toaccurately break out gender-spends on hats and handkerchiefs/pocket squares.) Somereaders may be surprised at the ratios of male-spends to female: When it comes to
  • 3. belts/small leather goods, for example, men account for about $2.3 billion worth in 2008,or almost two thirds of the category‟s retail value. And in the gloves/mittens category,men account for $402.0 million, or 47%....Though Women Still Lead Accessories Spending OverallBecause reliable data on spending by gender for hats and handkerchiefs/pocketsquares is not available, gender-spends in Table 1-3 are not totaled. However, sub-totals of the remaining five fashion accessories categories reveals men‟s spendingbrushes the $5.6 billion mark in 2008. This level is more than 28% higher than the $4.3billion that men spent in 2004. Women remain the champion spenders in this market,paying out almost $10.8 billion in 2008, which coincidentally is 28% higher than the $8.4billion female-spend of four years earlier.Product Trend: Luxury Accessories Intros Continue...Packaged Facts reiterates an observation made earlier in this report: there is noreversing America‟s heightened taste for luxury goods. Traditional patterns of consumerpurchasing show upscale products either continue to sell decently well during periods ofeconomic recession, or their audience trades down in price-points - but only a notch toupper-middle price-tiers.In the News Accessories Transform Consumer Fashion Sense into Billion Dollar SurgeNew York, December 16, 2008 - Mixing old outfits with new accessories has becomean increasingly popular solution for American consumers eager to garner maximumfashion style kudos for minimum dollars. The trend is expected to push the U.S. fashionaccessories market to over $16 billion by the end of the year, according to marketresearch publisher Packaged Facts in the all-new report, Men‟s and Women‟s FashionAccessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs.Two of the six major accessories categories covered in the report are experiencingbullish growth: bags and ties/other neckwear. Their strong progress is largelyresponsible for the projected resiliency of the market through the foreseeable future.Packaged Facts forecasts that the overall fashion accessories market will reach $20billion by the end of 2012, expanding almost 24% between 2008 and 2012.The bag category ascended over 10% in 2008 due to ladies‟ handbags becoming statussymbols. Between 2004 and 2008 bags experienced a total growth of 53%, with acompound annual growth rate (CAGR) of more than 11%.American men‟s increasingly sophisticated fashion sense has been monumental to thefortitude of the tie/other neckwear category. Anticipated to reach $3 billion by the end of
  • 4. 2008, the category has gained nearly 31%—about $770 million—since 2004 with aCAGR of 7%.The positive effects of prudent fashion consumerism are obvious. But one factor is likelyto keep sales of some luxury goods afloat even during the worst of times: consumervanity. “Vanity is a balancing factor. For some low-income consumers a „must-have‟handbag must be had. And people secure in their wealth will likely keep making luxurypurchases even during a downturn,” says Tatjana Meerman, publisher of PackagedFacts.Men‟s and Women‟s Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats,Scarves, Ties and Handkerchiefs provides a comprehensive overview of the ins andouts of the accessories industry. Detailed demographic data, sales patterns, and thebusiness and societal trends that shape them are analyzed in depth. The report alsoanchors accessories in the broader fashion world and societal contexts, as well as inthe rapidly transforming retail scene.About Packaged Facts - Packaged Facts, a division of Market Research Group,publishes market intelligence on a wide range of consumer industries, includingconsumer goods and retailing, foods and beverages, demographics, pet, and financialproducts. Packaged Facts also offers a full range of custom research services.TABLE OF CONTENTSChapter 1 Executive Summary Highlights Introduction Market Parameters Terms Used: A Glossary Apparel versus Clothing Better versus Bridge Carbon Footprint Couture Collections versus Diffusion Lines Direct Ethnic Fair Trade Green
  • 5. Market versus Category versus SegmentMassSKUSpecialtySupermarket, Chain Drugstore, Mass MerchandiserSustainable (also, Renewable)MethodologyThe ProductsSeven Fashion Accessories CategoriesBagsBelts and Small Leather GoodsGloves and MittensHandkerchiefs and Pocket SquaresHatsScarves and ShawlsTies and Other NeckwearAccessories a Component of the Wider Apparel MarketSpecialty Niches and Specialty OutletsSize SystemsBeltsGlovesHatsIntuitiveTable 1-1 Hat Sizes, According to Five Size-SystemsSummary of ReportSeven Fashion Accessories CategoriesFashion Accessories Market Surpasses $16.3 Billion in 2008
  • 6. Steady Rise Foreseen, to $20.2 Billion in 2012 Table 1-2 U.S. Retail Dollar Sales of Fashion Accessories, 2004-2012 (In Millions) Bags Account for a Third of Accessories Sales Men Account for Surprisingly Notable Shares of Accessories Retail Dollars… Table 1-3 Share of U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, and by Gender That Is Purchasing, 2004-2008 (In Millions) America‟s Taste Has Been Upscaled Basic-Need Items, Splurge and Impulse Factors, and Lean Economic Times Fashion Accessories versus Electronic Accessories Weather Events and Conditions a Key Factor in Growth Hard to Identify True Marketers in Maze of Licensing, Distribution Deals Product Trend: Bags and More Bags Product Trend: Luxury Accessories Intros Continue Product Trend: Product Trend: New Green-Minded/Eco-Friendly Products The Consumer: Ladies‟ Handbags, Men‟s Belts Are Most Widely Purchased Accessories Table 1-4 Numbers of U.S. Adult Purchasers of Fashion Accessories, by Product Type, 2008 (In Thousands) Table 1-4 [continued] Numbers of U.S. Adult Purchasers of Fashion Accessories, by Product Type, 2008 (In Thousands)Chapter 2 Trends and Opportunities Highlights Trends and Opportunities Choose to Emphasize Accessories America‟s Tastes Have Upscaled -- Forever Admit It: Hip-Hoppers Are a Huge Audience Bag and Tie Categories Thriving
  • 7. Evolve the Bag! Consumers Need Accessories Education Men Understand Accessories as Gifts Tactic: Designer Accessories for Less Some Potential in Green and Fair Trade PracticesChapter 3 The Market Highlights Market Size and Growth Fashion Accessories Market Surpasses $16.3 Billion in 2008 Bags Category Rides Status Wave to $5.9 Billion Belts/Small Leather Items Approach $3.5 Billion Gloves/Mittens, in Warming Climate, Slog On to $856 Million Handkerchiefs/Pocket Squares Push to $71 Million Hat Category Breaks $2.2 Billion Mark Baseball Cap Craze Pumps Segment to $410 Million. Scarves/Shawls Also Find Weather Warm, Slide to $521 Million Ties Thrive in Hard Economic Times, Build to $3.3 Billion Table 3-1 U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, 2004-2008 (In Millions) Bags Account for a Third of Accessories Sales Men Account for Surprising Shares of Accessories Retail Dollars… Table 3-2 Share of U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, and by Gender That Is Purchasing, 2004-2008 (In Millions) Department Stores Dominate Accessories Sales by Retail Channel Table 3-3 Share of Retail Dollar Sales of Fashion Accessories, by Retail Channel, 2008 (In Millions) Imports and Exports Accessories Imports Valued at Over $5.9 Billion in 2007
  • 8. Exports Valued at $429.1 MillionTable 3-3a Value of U.S. Imports and Exports of Fashion Accessories, by SevenProduct Categories, 2006-2007 (In Thousands)ContextU.S. Apparel and Accessories Market = $83.2 BillionSources Disagree on Market Definition, Thus Accessories Sales Estimates VaryLuxury Apparel and Accessories World Market $58.0 Billion, WorldwideFactors in Future GrowthAmerica‟s Taste Has Been UpscaledShifting Demos Have Potential to Pump Accessories Sales, TooBoomers Still a ForceWow! Gen-Xers Are Grandparents!Teens/Tweens, and Accessories versus Cellphone BillsTable 3-4 Projected U.S. Population, by Age Bracket, 2008-2014* (InThousands)Potential in Dressing Americans According to SeasonThe Fad Factor: Following the Followers of FashionBasic-Need Items, Splurge and Impulse Factors, and Lean EconomicTimesFashion Accessories versus Electronic AccessoriesWeather Events and ConditionsProjected SalesFashion Accessories Foreseen in Steady Rise to $20.2Billion in 2012Bullish Bags Category to Push to $8.2 BillionBelts/Small Leather Goods to Struggle to $3.8 BillionGloves/Mittens Also Struggle, to $973 MillionHandkerchiefs/Pocket Squares in Slow Rise to $80 Million
  • 9. Hats to Post Fair Growth to $2.6 Billion Scarves/Shawls Expected to Stagnate Their Way to $554 Million Ties/Other Neckwear to Shoot Past $4.0 Billion Mark Table 3-5 Projected U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, 2008-2012 (In Millions)Chapter 4 The Marketers Highlights The Marketers Hard to Identify True Marketers in Maze of Licensing, Distribution Deals Marketer-Retailers and Retailer-Marketers Specialists versus Generalists/Types of Firms Involved Foreign Participation and Fair Trade Table of Marketers and Brands Table 4-1 Selected Fashion Accessories Marketers and Their Brands, by Audience Served, 2008 Marketer Rankings For Fashion Accessories Biz, Few Reliable Share Data Are Available Jones and Liz Claiborne Have Biggest Stables of Recognized Brands Limited Brands, Inc., Liberty Interactive Group, L.L. Bean Among Rulers of Direct In Luxe Bags, Coach and LVMH Are U.S. and Euro Giants Buxton the Leader in Value-Tier Wallets Randa -- Necktie King Key Marketers Are Profiled… The Competitive Situation Overview: Economy Pressures Competition, Yet Opportunities Exist Examples of Key Deals Eight Marketers Profiled
  • 10. Competitive Profile: Coach, IncPhenomenal Growth to $3.2 Billion in FY2008Coach as American as the Baseball GloveCoach Consults ConsumersCoach the RetailerCompetitive Profile: Hermès International SATotal Revenues of Sales Estimated at €1.6 BillionHermès‟ Limited-Distribution, High-Profile StrategyHermès Ups Stake in Gaultier to 45%Competitive Profile: HSN, Inc. (Home Shopping Network)Net Sales of About $3.0 BillionA Long History, a New BeginningOther HSN BrandsCompetitive Profile: Jones Apparel GroupNet Sales of $3.8 Billion in 2007Outlook for 2008 Is Mixed, Dependent on Holiday SeasonOne of World‟s Largest Apparel Firms Positions Itself BroadlyJAG a Key U.S. Apparel and Accessories RetailerOther JAG Apparel BrandsCompetitive Profile: Randa AccessoriesPrivate Randa Discloses Sales of More Than $400 MillionAt Once a Marketer and All-Services Contract ManufacturerRanda an Avid Acquirer and GlobalistThree Marketers to WatchA Hat-Maker, a Bridal Outfitter, and a Fair-TraderVera Wang Bridal House, LtdWorld of Good, Inc
  • 11. Marketing and Product Trends Bags and More Bags Luxury Accessories Intros Continue New Green-Minded/Eco-Friendly Products Table 4-2 Selected New Introductions of Fashion Accessories, 2007-2008 Consumer Advertising Positioning The Simple Beauty Shot Dominates But Lower-End Approaches Survive Accessories Touted Within Ads for Clothing Celebrities, Hired or Spotted Use of Product Placement in Entertainment and Print Media Sources of Ads Consumer Promotions Discounts and Free Shipping From Batman to Some High-Profile Tie-Ins Free Merchandise Key Accessories Trade Shows MAGIC Marketplace Accessories the Show Material World and Technology SolutionsChapter 5 Distribution and Retail Highlights Distribution Orders Taken Months Ahead Product Paths Mostly DSD and Direct Sales Vertical Integration Characterizes Apparel/Accessories Majors E-Tail Inventories Can Be Bigger Than Brick and Mortars
  • 12. At the Retail Level Department Stores, Mass, Chain Specialty Stores Dominate Table 5-1 Share of Retail Dollar Sales of Fashion Accessories, by Retail Channel, 2008 (In Millions) Handbag Rentals Retail Focus: Hip-Hop Accessories Retailers Neighborhood Storefronts, e-Tail -- and Wal-Mart Retail Focus: Macy‟s, Inc./Bloomingdale‟s Sales of $26.3 Billion in 2007 Women‟s Accessories a Prime Component of Sales Outlook for 2008 Top U.S. Department Store Operator Owns Macy‟s, Bloomingdale‟s Macy‟s Private-Label Stable Bloomingdale‟s Goes InternationalChapter 6 The Consumer Highlights About Simmons Data What They Are… …And How to Use Them The Survey‟s Overall Gauge Marketing Regions Defined Northeast East Central West Central Southeast Southwest Pacific
  • 13. Table 6-1 Projections of Numbers of U.S. Adults, by Demographic Factor, 2008(In Thousands)Consumer Attitudes Relevant to Fashion Accessories PurchaseConservatism, Value Are Leading Fashion OrientationsTable 6-2 Numbers of U.S. Adults Strongly Agreeing With 11 Statements ofAttitudeConcerning Fashion and Appearance, 2008 (Thousands of Adults, in Recent 12Months)The Purchaser of Women‟s Fashion AccessoriesAlmost 18.0 Million Buy Women‟s BeltsWomen‟s Belts Data Indicate Some Affluence in Purchaser-BaseNearly 17.9 Million Buy Women‟s GlovesWomen‟s Glove Purchasers Tend More to Middle AgeTable 6-3 Demographic Characteristics Most Favoring Purchase of WomensBelts and Gloves, 2008 (Adults in Thousands, in Recent 12 Months)Handbags Have Largest Accessories Purchaser-Base: 54.1 Million1Women‟s Handbag Purchasers Skew AffluentOne in 20 Women Owns 100-Plus Handbags15.6 Million Purchase Women‟s WalletsPurchase of Women‟s Wallets Encouraged by Affluence, Relative YouthTable 6-4 Demographic Characteristics Most Favoring Purchase of WomensHandbags and Wallets, 2008 (Adults in Thousands, in Recent 12 Months)Table 6-4 Demographic Characteristics Most Favoring Purchase of WomensHandbags and Wallets, 2008 (Adults in Thousands, in Recent 12 Months)Over 11.3 Million Buy Women‟s ScarvesFor Women, Scarves Signal Youth and FreedomTable 6-5 Demographic Characteristics Most Favoring Purchase of WomensScarves, 2008 (Adults in Thousands, in Recent 12 Months)The Purchaser of Men‟s Fashion Accessories39.5 Million Adults Buy Men‟s Belts
  • 14. Straightforward Belt-Purchaser Data Indicates AffluenceAbout 16.0 Million Buy Men‟s GlovesMen‟s Glove Purchasers Display Wider Age, Income SpansTable 6-6 Demographic Characteristics Most Favoring Purchase of Mens Beltsand Gloves, 2008 (Adults in Thousands, in Recent 12 Months)Over 24.6 Million Are Necktie PurchasersNecktie Data Skew to Greater Financial SecurityAlmost 4.2 million -- Mostly Women -- Purchase Men‟s ScarvesFor Men‟s Scarf Purchasers, Details of Affluence Differ SlightlyTable 6-7 Demographic Characteristics Most Favoring Purchase of MensNeckties and Scarves, 2008 (Adults in Thousands, in Recent 12 Months)Men‟s Wallet Purchaser-Base at 24.4 MillionMen‟s Wallet Profile Skews Affluent -- in Most WaysTable 6-8 Demographic Characteristics Most Favoring Purchase of MensWallets, 2008 (Adults in Thousands, in Recent 12 Months)The Purchaser of Hats/Baseball Caps Bearing Licensed Sports Team LogosAlmost 21.6 Million Buy Hats/Baseball Caps with Licensed Sports LogosPurchase of Hats/Caps with Sports Logos: Skews to Men, Affluence, Presence ofKidsTable 6-9 Demographic Characteristics Most Favoring Purchase of Hats andBaseball Caps with Licensed College or Professional Sports Team Logos, 2008(Adults in Thousands, in Recent 12 Months)Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats andBaseball Caps with Licensed College or Professional Sports Team Logos, 2008(Adults in Thousands, in Recent 12 Months)Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats andBaseball Caps with Licensed College or Professional Sports Team Logos, 2008(Adults in Thousands, in Recent 12 Months)Background: College Teams, NFL Lead Popular Sports Licenses for ClothingTable 6-10 Numbers of Purchasers of Clothing Bearing Licensed College orProfessional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12Months)
  • 15. The Purchaser of Fashion Accessories from Mail-Order Catalogs Almost 10.7 Million Buy Accessories from Mail-Order Catalogs Accessories Mail-Order Has Distinct Profile That Skews Affluent Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months) Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months) Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months) Numbers of Clothing/Accessories Purchasers at Department and Discount Stores Almost 174.3 Million Clothing/Accessories Purchasers at Department/Discount Stores Wal-Mart, Target, JC Penney Are Leaders Table 6-12 Numbers of Purchasers of Clothing and Accessories at Selected Department Stores and Discount Stores, 2008 (Adults in Thousands, in Recent 3 Months)Appendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=1905380US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

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