Home organization products in the u.s. containers, shelving, cabinets, drawers, hanging storage and accessories
 

Home organization products in the u.s. containers, shelving, cabinets, drawers, hanging storage and accessories

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    Home organization products in the u.s. containers, shelving, cabinets, drawers, hanging storage and accessories Home organization products in the u.s. containers, shelving, cabinets, drawers, hanging storage and accessories Document Transcript

    • Get more info on this report!Home Organization Products in the U.S.: Containers, Shelving,Cabinets, Drawers, Hanging Storage and AccessoriesDecember 1, 2008The market for home organization products in the United States has grown at a rapidpace over the last five years, exceeding the growth rate of most other housewarescategories. Driving this growth has been American consumers’ penchant for purchasinga great deal of “stuff,” which has led to clutter-filled houses. And consumer clutter hasled to the need for organization and storage in nearly every room of homes, includingthe garage (garage organization products are not covered in this report.)While demand has been robust, the greatest impact on the market has been highercosts for raw materials, which have influenced the market structure as well as marketerstrategies. The cost of plastic in particular has soared, forcing some companies tocease operations or exit product categories, and others to introduce non-plastic itemssuch as soft-sided totes and containers.The Home Organization Market in the U.S.: Containers, Shelving, Cabinets, Drawers,Hanging Storage and Accessories contains comprehensive data on the U.S. market forhome organization products, including historical (2003-2007) and forecast (2007-2012)retail sales data. It examines the trends impacting the market, including the growth ofniche items for specialty storage needs, the influence of design and color, and the riseof the kitchen and laundry room as the areas most needed to be organized after closetsand garages.The report also analyzes consumers’ desire and need to organize their homes, andexamines reasons why this need will continue despite housing and economic troubles.The report looks at the dynamics specific to mass and specialty retailing - which isgrowing - who is performing best, what is selling through each channel. The report alsoprovides profiles of leading players in each channel including Newell Rubbermaid,Sterilite, Iris USA, California Closets, Closetmaid, Home Products International,Emerson Electric, and Elfa, which is owned by the Container Store. New and interestingmarketers are also discussed, including Rev-A-Shelf, ITW Space Bag, Whitmor, SauderWoodworking, Starone Plastic and Muji.Report Methodology
    • The information contained in this report was obtained from both primary and secondaryresearch. Primary research entailed consultation with industry participants and on-siteexamination of retail venues. Secondary research entailed gathering data from myriadbusiness sources, including trade publications and newsletters; articles in consumerbusiness newspapers and magazines; government data; information from industry andnon-governmental associations, annual reports, 10Ks, and other financial releases frompublic companies; and other reports by Packaged Facts. Information on new productintroductions is derived primarily from reports in the trade press and online. Analysis ofconsumer attitudes and demographics primarily derives from secondary research andthe Simmons Market Research Bureau.How You Will Benefit from this ReportIf you are in the home organization market or looking to enter, or if you’re a supplier,retailer, or analyst this report is invaluable as it provides a comprehensive package ofinformation and insight about market, product, consumer, and retail trends. You will gaina thorough understanding of the current market for home organization products, as wellas projected markets and trends through 2012.This report will help: Marketing Managers identify market opportunities and develop targeted promotion plans. Research and development professionals stay on top of competitor initiatives and explore demand for home organization products. Advertising agencies to develop messages and images that compel consumers to purchase home organization products. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.TABLE OF CONTENTSChapter 1: Executive Summary Scope of the Report Methodology Market Definition Market Size and Growth Historical sales trends Table 1-1: U.S. Sales of Home Organization Products, 2003-2007
    • Market composition by product category Figure 1-1: U.S. Retail Sales of Home Organization Products by Product Category, 2007Factors Affecting Market GrowthClosets a Growth DriverDesign & Targeting Niches Help Drive GrowthThe Multi-tasking HomeCrafting Drives SalesConsumers Need Help OrganizingIncreasing number of households Figure 1-2: Number of U.S. Households, 2000-2007The Housing BoomLarger homes require more products to organization Table 1-2: Median square feet of floor area, new one family houses 1985- 2007 Table 1-3: Rooms in New One-Family HomesInvesting in the HomeBig SpendersSelf Storage Booms Because of ClutterLower Prices Encouraged Big SpendingBulk Buying Takes Up SpaceRaw Material Prices Impact ManufacturersProjected Market Growth Figure 1-3: Projected U.S. Sales of Home Organization Products, 2007- 2012The MarketersFragmented Market Table 1-5: Leading Marketers, U.S. Home Organization Products 2007Private Label & Store Brands Are FactorsMergers, Acquisitions, DivestituresMarketing and New Product TrendsMarketing practices and trendsAdvertising and promotion practices and trendsRubbermaid Focusing on ConsumerCalifornia Closets Introduces New CampaignSlide-Lok Does Seasonal Promotions
    • Professional PromotionRetailer circulars offer dealsSweepstakes Entice ConsumersBack to School Good for BusinessProduct TrendsThe Emotional Side of OrganizationPrivate Label Store BrandsTargeting Niches Spurring GrowthModularity for Changing LifestylesSeparate Lines to Keep Kids OrganizedGreen and Eco-Friendly Trend EmergingFrom Industrial to Home DécorTie-Ins and Licensing DealsMade in the USADistribution and SalesDistribution ChannelsMarket composition by retail channel Figure 1-4: U.S. Retail Sales of Home Organization Products by Retail Channel, 2007 Table 1-6: U.S. Sales of Home Organization Products, 2007Discount StoresSpecialty StoresHome Centers and Hardware StoresOther OutletsThe ConsumerConsumers Want Quality, Performance and ClosetsConsumers Value Quality and Performance Most Table 1-7: Most Important Factor When Purchasing Storage Products, 2008Closet Storage Most In Demand Table 1-8: Home Area Where Consumers Will Most Likely Use New Storage Containers, 2008Consumers Likely To Buy Organization Products Despite EconomyManufacturers Increasing Consumer Research EffortsListening to WomenEnormous Purchasing PowerShe Wants to Eliminate ClutterBuilders Take “Women-Centric” ApproachDo-It-HerselfConsumers Say They Want Green Products
    • Consumers Want But Don’t Often Buy Green Organization Calms Consumers Consumer Attitudes About Neatness Agree a lot: I cant bear untidiness Empty Nest Cluttered Nest Boomerangers Crowd the Nest Sandwich Generation Has a Fuller HouseChapter 2: Market Size and Growth Scope of the Report Methodology Market Definition Historical sales trends Table 2-1: U.S. Sales of Home Organization Products, 2003-2007 Home Organization Products About 7% of Housewares Table 2-2: U.S. Retail Sales of Housewares, 2007 U.S. is Global Home Organization Products Leader Market composition by product category Figure 2-1: U.S. Retail Sales of Home Organization Products by Product Category, 2007 Containers Shelving Cabinets/Drawers/Modular Units Hanging Storage Accessories/other Factors Affecting Market Growth Closets a Growth Driver Design & Targeting Niches Help Drive Growth The Multi-tasking Home Crafting Drives Sales Table 2-3: Michaels Stores Sales, 2003-2007 Consumers Need Help Organizing Increasing number of households Figure 2-2: Number of U.S. Households, 2000-2007 The Housing Boom Table 2-4: Percent of Home Ownership, 1990-2008
    • Table 2-5: Annual Existing Home Sales, 2002-2008 Table 2-6: Annual New Home Sales/Median Annual Sales Price, 1995- 2008 Table 2-7: Annual Housing Starts - Single Family Homes, 2000-2008Larger homes require more products to organization Table 2-8: Median square feet of floor area, new one family houses, 1985- 2007 Table 2-9: Rooms in New One-Family Homes, 2000 & 2007Investing in the Home Table 2-10: U.S. Average Annual Consumer Expenditures, 2006 Table 2-11: Annual Home Remodeling Expenditures, 1995-2008 ($ millions) Table 2-12: Home Improvement Products Sales, 2000 & 2007 ($ billions)Big Spenders Table 2-13: Personal Income and Its Disposition, 2000-2008 ($ billions) Figure 2-3: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 ($ billion)Self Storage Booms Because of ClutterLower Prices Encouraged Big Spending Figure 2-4: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998- Sept. 2008Bulk Buying Takes Up Space Table 2-14: Costco Fiscal Year Sales and Membership, 2002-2007Raw Material Prices Impact Manufacturers Figure 2-5: Producer Price Index (PPI) of Crude Petroleum, 2005-2008 Figure 2-6: Producer Price Index (PPI) of Plastics Material & Resins Manufacturing, 2004-2008 Figure 2-7: Producer Price Index (PPI) of Metals and Metal Products, 2005-2008Projected Market Growth Figure 2-8: Projected U.S. Sales of Home Organization Products, 2007- 2012
    • Figure 2-9: Number of U.S. Households, 2007-2010Chapter 3: The Marketers Fragmented Market Table 3-1: Leading Marketers, U.S. Home Organization Products, 2007 Private Label & Store Brands Are Factors Mergers, Acquisitions, Divestitures Competitive Profiles - Key Players Emerson Electric Co. Company Profile Performance Table 3-2: Emerson Electric Sales, 2005-2007 ($ billions) Table 3-3: Emerson Electric Sales Composition, 2007 Product portfolio Table 3-4: Emerson Electric Home Organization Products Manufactures many of the same products as ClosetMaid Strategy and Positioning Distribution Advertising and Promotion Future Outlook Sterilite Company Profile Performance Product portfolio Table 3-5: Sterilite Home Organization Products Strategy and Positioning Distribution Future Outlook Newell Rubbermaid Inc. Company Profile Performance Table 3-6: Newell Rubbermaid’s Sales 2003-2007 Table 3-7: Newell Rubbermaid Sales Composition, 2007 Product portfolio Table 3-8: Rubbermaid Home Organization Products
    • Strategy and PositioningDistributionAdvertising and PromotionFuture OutlookHome Products InternationalCompany ProfilePerformanceProduct portfolio Table 3-9: Home Products International Home Organization ProductsStrategy and PositioningDistributionAdvertising and PromotionFuture OutlookCalifornia ClosetsCompany ProfilePerformanceProduct portfolio Table 3-10: California Closets Home Organization ProductsStrategy and PositioningDistributionAdvertising and PromotionFuture OutlookElfaCompany ProfilePerformanceProduct portfolio Table 3-11: Elfa Home Organization ProductsStrategy and PositioningDistributionAdvertising and PromotionFuture OutlookIris USACompany ProfilePerformanceProduct portfolio Table 3-12: Iris USA Home Organization ProductsStrategy and PositioningDistribution
    • Future OutlookGracious Living IndustriesCompany ProfileProduct portfolio Table 3-13: Gracious Living Home Organization ProductsDistributionITW Space BagCompany ProfileSpace BagProduct portfolio Table 3-14: ITW Space Bag Home Organization ProductsDistributionPromotionSchulte CorporationCompany ProfileProducts Table 3-15: Schulte ProductsDistributionPromotionRev-A-Shelf LLCCompany ProfileProducts Table 3-16: Rev-A-Shelf ProductsDistributionMyers Industries, Inc.Company Profile Table 3-17: Myers Industries Sales By Business Segment, 2007Products Table 3-18: Myers Industries ProductsWhitmorCompany ProfileProducts portfolio Table 3-19: Whitmor Home Organization Products
    • Closet Complete Company Profile Table 3-20: Closet Complete Home Organization Products John Louis Home Company Profile Products portfolio Table 3-21: John Louis Home Organization Products Sauder Woodworking Company Profile Products Table 3-22: Sauder Woodworking Home Organization Products Starone Plastic Corporation Company Profile Table 3-23: Starone Home Organization Products Various styles and sizes of decorative bins and boxesChapter 4: Marketing and New Product Trends Marketing practices and trends Advertising and promotion practices and trends Rubbermaid Focusing on Consumer California Closets Introduces New Campaign Slide-Lok Does Seasonal Promotions Professional Promotion Retailer circulars offer deals Table 4-1: Feature Retail Circular Deals for Selected Home Organization Products Sweepstakes Entice Consumers Back to School Good for Business The Emotional Side of Organization Product Trends Private Label Store Brands Targeting Niches Spurring Growth Modularity for Changing Lifestyles Separate Lines to Keep Kids Organized Green and Eco-Friendly Trend Emerging From Industrial to Home Décor Tie-Ins and Licensing Deals
    • Made in the USA Table 4-2: Selected Home Organization Product IntroductionsChapter 5: Distribution and Sales Distribution Channels Market composition by retail channel Figure 5-1: U.S. Retail Sales of Home Organization Products by Retail Channel, 2007 Table 5-1: U.S. Sales of Home Organization Products, 2007 Discount Stores Specialty Stores Home Centers and Hardware Stores Other Outlets Key and Interesting Retailers The Container Store Ikea Target Table 5-2: Target Sales Composition, 2007 Bed Bath & Beyond Muji Organize-It Organize.com Inc. Stacks and StacksChapter 6: The Consumer Consumers Want Quality, Performance and Closets Consumers Value Quality and Performance Most Table 6-1: Most Important Factor When Purchasing Storage Products, 2008 Closet Storage Most In Demand Table 6-2: Home Area Where Consumers Will Most Likely Use New Storage Container, 2008 Consumers Likely To Buy Organization Products Despite Economy Manufacturers Increasing Consumer Research Efforts Rubbermaid’s “Consumer-Meaningful Brands” Whitney Design Focusing on Consumer Needs Snapware Listens to Consumers and Retailers Listening to Women
    • Enormous Purchasing Power She Wants to Eliminate Clutter Builders Take “Women-Centric” Approach Do-It-Herself Consumers Say They Want Green Products Consumers Want But Don’t Often Buy Green Organization Calms Consumers “Storage Crisis” California Closets’ “Space To Be” In Control Consumer Attitudes About Neatness Agree a lot: I cant bear untidiness Agree a lot: I look for new ideas to improve home Table 6-3: Consumer Attitudes on Neatness and Desire to Improve Home, 2008 Empty Nest Cluttered Nest Empty Nesters Look to Downsize Boomerangers Crowd the Nest Sandwich Generation Has a Fuller HouseAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=1819893US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004