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Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition
 

Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition

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    Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition Document Transcript

    • Get more info on this report!Hispanic Food and Beverages in the U.S.: Market and ConsumerTrends in Latino Cuisine, 4th EditionJuly 1, 2010Countries covered: United StatesBurritos, enchiladas, quesadillas—you don‟t have to go to Mexican restaurant or scourthe ethnic foods aisle in your supermarket if that‟s what you‟re in the mood for. Hispanicfoods and beverages have become so common a part of the American menu manyconsumers would have to think twice before characterizing them as a distinct ethniccuisine. Are there any food courts in sports venues these days that don‟t offer nachosas standard fare alongside hotdogs? Is there a supermarket or grocery anywhere in thecountry that doesn‟t carry tortilla chips and salsa, even if there are no Hispanicconsumers in their community?With Hispanic foods and beverages achieving such prominence, it‟s no wonder thatsales were close to $7 billion in 2009, according to the recent report from PackagedFacts titled “Hispanic Food and Beverages in the U.S.: Market and Consumer Trends inLatino Cuisine, 4th Edition.” This represented an increase of 28.7% from $5.4 billion in2005. In addition, Packaged Facts predicts continued aggressive growth through 2014,with sales projected to top $9.5 billion in 2014.The report details how the expanding appetite for Hispanic food and drink among non-Hispanic Americans combined with the rapid increase in the Hispanic population isdriving sales of Mainstream Mexican products along with Authentic Hispanic and NuevoLatino foods. Expanding distribution channels, the rise of the “foodie” and other keytrends affecting the marketplace are described along with the changing demographicsand other factors driving growth. In addition, the report profiles major marketers, both inthe manufacturing and foodservice arenas.Read an excerpt from this report below.Report Methodology
    • The information contained in this report was obtained from both primary and secondaryresearch. Primary research entailed on-site examinations of retail venues, whichencompass club stores, convenience stores (c-stores), dollar stores, drugstores,health/natural foods stores, mass merchandisers, neighborhood bodegas/supermercados, mainstream supermarkets and other retail outlets. Industry participants werealso interviewed for insights and clarifications on questions of ingredients, marketingstrategies, etc.Secondary research was gathered from relevant sources including consumer andindustry publications, newspapers, government reports, financial reports, companyliterature and corporate annual reports. Key sources also included the U.S. Departmentof Agriculture (USDA), Information Resources, Inc. (Chicago, IL) and other tradesources. The analysis of consumer demographics is derived from fall 2009 SimmonsMarket Research Bureau (New York, NY) data.In addition to covering packaged products sold through the various types of retail outletsmentioned above and developments in the retail marketplace relevant to Hispanic foodsand beverages, this report includes qualitative and quantitative information onfoodservice sales through a variety of channels such as fast-food outlets, sit-downrestaurants, mobile units, etc. Foodservice coverage focuses on those outlets that areowned and operated or founded by immigrants from Latin American countries orHispanic-Americans and which feature exclusively or predominantly Hispanic menus.But it also includes coverage of the expanding presence of Hispanic foods andbeverages in traditional “American” foodservice outlets.What You’ll Get in This Report“Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in LatinoCuisine” makes important predictions and recommendations regarding the future of thismarket, and pinpoints ways current and prospective players can capitalize on currenttrends and spearhead new ones. No other market research report provides both thecomprehensive analysis and extensive data that “The U.S. Market for Hispanic Foods &Beverages” offers. Plus, you‟ll benefit from extensive data, presented in easy-to-readand practical charts, tables and graphs.How You’ll Benefit from This ReportIf your company is already doing business in the Hispanic food and beverage market, oris considering making the leap, you will find this report invaluable, as it provides acomprehensive package of information and insight not offered in any other singlesource. You will gain a thorough understanding of the current market for Hispanic foodsand beverages, as well as projected markets and trends through 2014.This report will help: Marketing managers identify market opportunities and develop targeted
    • promotion plans for Hispanic foods and beverages. Research and development professionals stay on top of competitor initiatives and explore demand for Hispanic foods and beverages. Advertising agencies working with clients in the foodservice and retail industries understand the product buyer to develop messages and images that compel consumers to buy Hispanic foods and beverages. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportProduct Categories Driving GrowthPackaged Facts projects that eight Hispanic food and beverage categories willexperience double-digit CAGRs during the 2010-2014 forecast period. The categories,and their respective CAGRs, are Picante (16%); Nectars/Juices/Drinks (13%); Meat:Fresh, Frozen, and Canned (13%); Fruits/Vegetables: Canned, Dried, Frozen, andJarred (12%); Cheese (12%); Milk/Milk-Style Beverages (11%); Bakery Items (10%);and Yogurt/Cultured Dairy Drinks (10%).Factors Affecting Market GrowthThere are several reasons that the market for Hispanic foods and beverages has beengrowing and they will continue to drive the market in the next few years as well. The keyfactors include the expanding Hispanic population, which also includes the expandingbuying power of this demographic. Added to that is the increasing popularity of Hispanicfoods and beverages among non-Hispanic consumers as well as the increasingavailability of the products.The Hispanic population in the United States is the largest minority group with anestimated 2010 population of 49.7 million—16 percent of the total population. Throughthe end of the half century, the Hispanic population is projected to grow at a CAGR of2.49 percent, nearly three times that of the overall population.The 28.2 million Mexicans living in the United States constitute a significant majority ofthe Hispanic population (64%). Puerto Ricans, the second-largest Hispanic segment,
    • represent 9% of the Hispanic population. No other national segment accounts for morethan 4% of the Latino population.In the News Hispanic Food and Beverage Market to Continue Aggressive Growth Through 2014New York, June 9, 2010 — The expanding appetite for Latino cuisine among non-Hispanic Americans, combined with the rapid increase in the United States‟ Hispanicpopulation, will be a boon for the $7 billion Hispanic food and beverage market, helpingto drive sales to $10 billion in 2014, according to Hispanic Food and Beverages in theU.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition, the latest marketresearch study by publisher Packaged Facts.Along with population growth, buying power within the Hispanic population is expectedto increase significantly in the next four to five years. Packaged Facts projects that thebuying power of Latinos will reach $1.3 trillion in 2013 up from $984 billion in 2008,representing a cumulative growth rate of 31%. In addition, Hispanic shoppers spendsignificantly more than other groups on food consumed at home, due to the importanceof family mealtime and larger family units.Packaged Facts separates the Hispanic food and beverage market into three segments:Mainstream Mexican (tortillas, salsa, tacos, burritos, nachos, refried beans, Tex-Mexcuisine, and other products that have become part of the American culture); AuthenticHispanic (products either imported from Hispanic countries to the United States orproducts made domestically that use traditional recipes); and Nuevo Latino (productswith south-of-the-border flair, including traditional American foods made with Hispanicingredients, as well as unique new creations that meld a variety of Hispanic flavors andfood traditions).In particular, Authentic Hispanic and Nuevo Latino are garnering substantial salesboosts from America‟s population of adventurous food enthusiasts known as “foodies.”The demand has caused new Hispanic food products to pour forth from manufacturersseeking to increase variety to meet the ever restless American appetite for the new anddifferent. Foodservice operators are likewise creating innovative and exciting dishes tokeep pace with consumer demand.“All three segments of Hispanic food are becoming increasingly available throughout theU.S. due to expanded distribution through both retail and foodservice outlets andexpanded awareness of these products as a result of mass communications ontelevision and the Internet about Hispanic foods and cooking techniques,” says DonMontuori, publisher of Packaged Facts. “The fact that the Hispanic population isexpanding beyond traditional enclaves in California, the Southwest, Florida, and major
    • metropolitan areas like New York and Chicago to communities which previously hadeither no Hispanic presence or only a small one further benefits the market.”As the 4th edition of a popular Packaged Facts title,Hispanic Food and Beverages inthe U.S.: Market and Consumer Trends in Latino Cuisineinvestigates the primaryfactors driving sales in the market. In addition to covering packaged products soldthrough various retail outlets and developments in the retail marketplace relevant toHispanic foods and beverages, this report includes qualitative and quantitativeinformation on foodservice sales through a variety of channels such as fast-food outlets,sit-down restaurants, mobile units, and more. Foodservice coverage focuses on thoseoutlets that are owned and operated or founded by immigrants from Latin Americancountries or Hispanic-Americans and which feature exclusively or predominantlyHispanic menus. The report also includes coverage of the expanding presence ofHispanic foods and beverages in traditional “American” foodservice outlets.About Packaged Facts - Packaged Facts, a division of MarketResearch.com,publishes market intelligence on a wide range of consumer market topics, includingconsumer goods and retailing, foods and beverages, demographics, pet products andservices, and financial products. Packaged Facts also offers a full range of customresearch services.Table of ContentsChapter 1: Executive SummaryScope and Methodology Market Parameters Who are the Consumers? Three Basic Product Segments Report Methodology A Note About NomenclatureThe Products Three Primary Segments First Segment: Mainstream Mexican Second Segment: Authentic Hispanic Third Segment: Nuevo Latino Segment Overlap Increasing Availability of Hispanic Foods Size and Growth of the Market2009 Sales of Almost $7 Billion Sales to Exceed $9.5 Billion by 2014 Table 1-1: U.S. Sales of Hispanic Foods and Beverages, 2005-2014 (in million $) Leading Product Categories Table 1-2: Top 10 Hispanic Food and Beverage Categories by U.S. Retail Sales, 2005-2009 (in million $) Product Categories Driving Growth Factors Affecting Market Growth
    • Table 1-3: Hispanic Population as Percentage of Total U.S. Population 2010- 2050 (In Thousands)The Marketers All Types of Marketers Mainstream Companies Lead in Advertising to HispanicsSales Outlets and Distribution Methods Traditional Supermarkets Losing Share to Large Retail Outlets Distribution MethodsThe Consumer The Hispanic Population Boom Where Most Hispanics Reside The Hispanic Market Skews Young Table 1-4: Median Age of U.S. Population, by Race, 2008 Hispanic Population AttitudesNew Products and Trends Growing Hispanic Population and Growing Taste for Hispanic Foods Table 1-5: U.S. Hispanic Food and Beverage Product Introductions, 2006-2009Chapter 2: The Products Key Points Market Scope Products Outside Scope A Note about NomenclatureHispanic Foods and Beverages What Are Hispanic Foods and Beverages? Table 2-1: Foods and Beverages Identified as Hispanic Recognizing National Differences Awareness of National Differences Set to Increase Among “Foodies” Products on the Rise Figure 2-1: Hispanic Food and Beverage-Related Products on the Rise, 2000- 2020 (projected % increase in quantities consumed) Hispanic Influence on Mainstream is Widespread Hispanic Foods Influence Mainstream FoodserviceProduct Breakouts Mainstream Mexican Authentic Hispanic Nuevo Latino Convenience and Familiarity Create Overlap Nutritional Aspect of Hispanic Diet Mixed Health Aspects of Hispanic Cuisine Battling over Soft Drinks Impacts Hispanic Beverage Market Little Play for Organics Hispanic Packaging PreferencesGovernment Regulations Regulatory Agencies Labeling Overview Provide the Facts: Nutritional Information Musts
    • Exempt Products Bilingual Labels Figure 2-2: Example of Single Nutrition Facts Box in English and Spanish Country of Origin Nutrition Regulations in Foodservice Health, Nutrient Content and Structure/Function Claims Significant Scientific Agreement Health Claims Qualified Health Claims Nutrient Content Claims Structure/Function Claims Allergen Issues Product Recalls Table 2-2: A Sampling of Hispanic Food and Beverage Recalls, 2008-2010 Figure 2-3: Example of a Product Recall Press Release Increase in Recalls AnticipatedChapter 3: The Market Key PointsMarket Size and Growth 2009 Sales of Almost $7 Billion Table 3-1: Total U.S. Retail Sales of Hispanic Foods and Beverages, 2005-2009 (in million $) How Estimates Were Formed Figure 3-1: Total U.S. Retail Sales of Hispanic Foods and Beverages, 2005-2009 (in million $) Included Products and Brands Chili, Chips and Alcoholic Beverages Exclusion Continued Table 3-2: U.S. Retail Sales of Hispanic Foods and Beverages by Category, 2005-2009 (in million $) Top 10 Hispanic Food and Beverage Categories Table 3-3: Top 10 Hispanic Food and Beverage Categories by U.S. Retail Sales, 2005-2009 (in million $) Tortillas Salsa Entrees/Handheld Items Cheese Bakery Items Cooking Sauces and Marinades Refried Beans Picante Rice/Rice Mixes Seasonings/Spice Mixes Beverages Categories are Fastest Growing Table 3-4: Top 10 Fastest-Growing Hispanic Food and Beverage Categories by U.S. Retail Sales, 2005-2009 (in million $) Yogurt/Cultured Dairy Drinks Milk/Milk-Style Beverages
    • Nectars/Juices/Drinks Bakery Items Cheese Fruits/Vegetables: Canned, Dried, Frozen and Jarred Dried Beans Taco Sauce Soda Meat: Fresh, Frozen and Canned Market Composition: Tortillas Dominate Figure 3-2: Market Share of Hispanic Food and Beverage Categories by U.S. Retail Sales, 2009 Table 3-5: Market Share of Hispanic Food and Beverage Categories by U.S. Retail Sales, 2009 Hispanic Beers Surge Table 3-6: Latin American Beer Imports, 2004-2008 (in 31 Gallon Barrels) Salty Snacks Advance Steadily Table 3-7: U.S. Retail Sales of Select Salty Snacks, 2006-2009 (in million $)Projected Market Growth Market Drivers Expanding Hispanic Population Table 3-8: Hispanic Population as Percentage of Total U.S. Population 2010- 2050 (In Thousands) Buying Power Increasing Table 3-9: Projected Growth in Hispanic Buying Power, 2008-2013 Entering the Mainstream Expanding Availability Sales to Reach $8.4 Billion by 2011 Table 3-10: Projected Total U.S. Retail Sales of Hispanic Foods and Beverages, 2010-2014 (in million $) Figure 3-3: Total Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2010-2014 (in million $) Three Categories Top $1 billion in Sales Table 3-11: Projected U.S. Retail Sales of Hispanic Foods and Beverages by Category, 2010-2014 (in million $) Eight Categories Will Experience Double-Digit Growth Table 3-12: Projected CAGRs for U.S. Retail Sales of Hispanic Foods and Beverages by Category, 2009-2014Chapter 4: The Marketers Key PointsCompetitive Overview All Types of Marketers Serve the Industry Table 4-1: U.S. Retail Hispanic Foods and Beverages: Select Marketers, Brands and Products Offered, 2010 Leading Hispanic Food and Beverage Advertisers Table 4-2: Selected National Food and Beverage Advertisers Ranked by Hispanic Ad Spend as Percent of Total Ad Spend for 2008
    • Marketer Overview Mainstream Marketers with Hispanic Offerings B&G Foods Cadbury Adams Campbell‟s ConAgra General Mills Heinz Hershey Hormel Kraft Foods Nestlé PepsiCo/Frito-Lay Unilever Major Hispanic Marketers Authentic Specialty Foods Bueno Foods Café Bustelo Don Miguel Goya Foods Gruma Corp. Grupo Bimbo Grupo Herdez, S.A. de C.V Jarritos Juanita‟s Jumex La Moderna La Preferida Marquez Brothers Penafiel Ruiz Foods Sabores Aztecas Tapatio Hot Sauce Other Important Hispanic Marketers Dulces De La Rosa Del Fuerte Del Real Foods Industrias Alimenticias Kerns y CIA, SCA Ingenio Riopaila S.A José R. Lindley Corporation La Costeña La Sirena Pescados Industrializados S.A (PINSA) Tajín Notable Non-Hispanic Marketers El Pinto
    • Fischer & Wieser Specialty Foods Frontera Foods Walker Foods Distributors Díaz Foods MegaMex Novamex Vilore Foods Company, Inc.Chapter 5: Foodservice Key Points Foodservice Hit Hard by Recession Leading Hispanic Foodservice Chains Table 5-1: Top 25 U.S. Hispanic Foodservice Chains, by Systemwide Sales and Number of Units Worldwide, 2006—2009 Hispanic Restaurant Chain Profiles Menu Trends Abuelo‟s Azteca Mexican Restaurant Baja Fresh Café Bustelo Calbi Fusion Tacos and Burritos Cantina Laredo Chili‟s Chipotle Mexican Grill, Inc Del Taco Don Pablo‟s El Chico Café El Pollo Loco Fogo de Chão La Salsa Mexican Grill Lime Fresh Mexican Grill Macayos Mexican Kitchen Maria Maria Mexican Restaurants, Inc. Moe‟s Southwest Grill Mucho Burrito On the Border Pio Pio Pollo Campero Pollo Tropical Qdoba Mexican Grill Real Mex Restaurants Rubio‟s Fresh Mexican Grill Salsaritas Fresh Cantina Taco Bell Corp. Taco Bueno
    • Taco Cabana Taco Del Mar Taco John‟s Taco Mayo TacoTime Texas de Brazil The Taco Maker Tijuana Flats Burrito Co. Wahoo‟s Fish Taco Non-Hispanic Chains Serving Hispanic Foods How Foodservice Establishments Get Their Wares Hispanic Food Manufacturers Produce for Foodservice Operators Online Foodservice Suppliers Feature Hispanic Foods and BeveragesChapter 6: The Retail Marketplace Key Points Types of Retail Outlets Leading Retailers Table 6-1: Top Ten U.S. Food Retailers, by Dollar Sales and Number of Stores, 2009 Supermarkets Largest Retail Channel for Food Value Propositions Build Supermarket Sales Consumer Confidence Slow to Return Challenges Ahead Reaching the Hispanic Shopper The Hottest Demographic Internet Savvy Language Matters Generational Differences Mexico is not Brazil is not Guatemala, etc. Celebrating Cinco de Mayo General Mills‟ “Que Rica Vida” Program And Don‟t Forget the Foodie Mainstream Retailer Hispanic Initiatives Convenience Stores 7-Eleven BP Chevron Exxon Mobil Fuels Market Supermarkets, Mass Merchandisers, and Warehouse Clubs Bi-Lo Fiesta Mart Food City Food Lion H-E-B Hy-Vee Jewel-Osco
    • Kroger Publix Sams Club Save-A-Lot Food Stores United Supermarkets Wakefern Walmart Winn-Dixie Hispanic Retailers are Flourishing Table 6-2: Percent of U.S. Adults Who Have Shopped at Hispanic Grocery Stores/Bodegas in 3 Past Months, February 2010 Notable Hispanic Retailers Avanza Figure 6-1: Avanza PR Bogopa USA Compare Foods El Super Mi Pueblo Food Centers Mi Pueblo Supermercado Northgate Gonzalez Pros Ranch Markets Sedano‟s Expanding to Mainstream Online Retailers Amigofoods.com La Tienda.com MexGrocer.com Distribution to Retail Outlets Table 6-3: Top 10 U.S. Grocery Wholesalers by Dollar Sales, 2009 Warehouse Distribution Direct-Store Delivery DSD Growing Some Marketers Work Through Brokers Distribution Is Second Highest Cost Next to Production Hispanic Distributors Retail Pricing Up in the Air Hispanic Supermarket Circulars Figure 6-2: Amigos United Circular Figure 6-3: Mi Pueblo Food Center Circular First Page Figure 6-4: Mi Pueblo Food Center Circular Second Page Figure 6-5: Northgate Gonzalez Market Circular Figure 6-6: Avanza Supermarket Circular Figure 6-7: Compare Foods Circular Figure 6-8: Pro‟s Ranch Markets Circular Figure 6-9: Sedano‟s CircularChapter 7: The Consumer
    • Key PointsHispanic Consumers in the United States Latin Influence on Mainstream Consumers Simmons Consumer Survey Latinos Are Core Consumers of Hispanic Foods and Beverages Hispanics Represent Over Half of U.S. Population Growth Table 7-1: Growth of Hispanic vs. Non-Hispanic Population in the United States, 2005-2008 (in millions) Table 7-2: Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2015 (in thousands) Table 7-3: Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2050 (in thousands) Two-Thirds of U.S. Latinos are of Mexican Origin Figure 7-1: U.S. Hispanic Population by Country of Origin, 2008 California Has Largest Latino Population, New Mexico Highest Concentration Table 7-4a: 20 U.S. States with Largest Hispanic Populations, 2008 (number and percent of U.S. Hispanic population) Table 7-4b: 20 U.S. States with Largest Concentration of Hispanics, 2008 Figure 7-2: Geographic Distribution of U.S. Hispanic Population, 2006 Table 7-5: Experian Simmons Population of U.S. Households, by Race and Marketing Region, 2009 (percent and index) Hispanics Are Younger Than Overall U.S. Population Table 7-6: Median Age of U.S. Population, by Race, 2008 (years) Table 7-7: Experian Simmons Population of U.S. Households, by Race and Age, 2009 (percent and index) Hispanics Less Likely to Graduate High School, Enroll in College Table 7-8: Educational Attainment of People 25 Years Old and Over, by Race, 2008 Table 7-9: Experian Simmons Population of U.S. Households, by Race and Educational Attainment, 2009 (percent and index) Hispanics Per Capita Income Lags… Table 7-10: Per Capita Income, Hispanics vs. Others, 2007 Table 7-11: Household and Family Income Levels, Hispanics vs. Others, 2007 Table 7-12: Experian Simmons Population of U.S. Households, by Race and Income, 2009 (percent and index) …But Buying Power Accelerates Latinos Spend Disproportionately on Food Table 7-13: Aggregate Annual Expenditures for Food at Home, by Race, 2008 (percent) Hispanic Households Larger, More Likely to Include Children Table 7-14: Experian Simmons Population of U.S. Households, by Race and Household Composition, 2009 (percent and index) Profiles of Hispanic National Segments Mexicans Puerto Ricans Cubans
    • Salvadorans Dominicans Guatemalans ColombiansU.S. Consumers of Hispanic Foods and Beverages: Demographics More Than Two-Thirds of U.S. Households Use Mexican Foods Table 7-15: U.S. Households Who Use Mexican Food/Ingredients, by Race, 2009 (percent and index) Salsa Leads in Household Usage Table 7-16a: U.S. Households Who Use Mexican Food/Ingredients, by Product Type, 2009 (percent) Hispanics Significantly More Likely to Use Most Types of Mexican Foods Table 7-16b: U.S. Households Who Use Mexican Food/Ingredients, by Product Type and Race, 2009 (percent and index) Blacks, Asians Above-Average Users of Hispanic-Type Foods Table 7-17: U.S. Households Who Use Foods and Ingredients Associated with Mexican Cuisine, by Product Type and Race, 2009 (percent and index) Gen X and Gen Y Outpace Boomers in Use of Mexican Foods Table 7-18: Demographics of U.S. Households Who Use Mexican Food/Ingredients, 2009 (percent and index) Kits a Hit for Households with Children Table 7-19: Demographic Indicators Favoring Use of Nacho Kits and Taco Dinner Kits by U.S. Households, 2009 (index) Blacks Index Higher Than Latinos for Taco Fixings Table 7-20: Demographic Indicators Favoring Use of Taco Fixings by U.S. Households, 2009 (index) Hispanics Exceptionally Heavy Users of Enchiladas, Whites of Tamales Table 7-21: Demographic Indicators Favoring Use of Mexican Prepared Foods by U.S. Households, 2009 (index) Hispanic Households Overwhelmingly Users of Mexican Condiments Table 7-22: Demographic Indicators Favoring Use of Mexican Condiments by U.S. Households, 2009 (index) Use of Tortillas, Tostada Shells Also Higher Among Hispanic Households Table 7-23: Demographic Indicators Favoring Use of Tortillas and Tostada Shells by U.S. Households, 2009 (index) Canned Chili Users Prefer Meatless Variety Table 7-24: Demographic Indicators Favoring Use of Canned Chili and Chili Seasoning by U.S. Households, 2009 (index) Authentic Brands Rank among Hispanic Households; Whites and Blacks Go for Mainstream Table 7-25: U.S. Households Who Use Mexican Food/Ingredients, by Brand and Race, 2009 (index) Mexican-style Chips and Dips Favored by Hispanic Households Table 7-26: U.S. Households Who Use Mexican Food/Ingredients, by Product Type, Brand, and Race, 2009 (index)
    • Hispanic Households Account for Large Majority of Authentic Mexican Brand Users Table 7-27: U.S. Hispanic Households Who Use Authentic Mexican Food/Ingredients, by Product Type and Brand, 2009 (percent) Table 7-28: U.S. Hispanic Households Who Use Goya Products, by Product Type, 2009 (percent and index) Table 7-29: Demographic Indicators Favoring Use of Authentic Mexican Food Brands by U.S. Households, 2009 (index) Heavy Users of Mainstream Mexican Food Brands Run the Demographic Gamut Table 7-30: Demographic Indicators Favoring Use of Mainstream Mexican Food Brands by U.S. Households, 2009 (index) Hispanics, Younger Households Use Mexican Restaurants at a Higher Rate Table 7-31: U.S Households Using Mexican Restaurant Chains, Hispanic vs. Not Hispanic, 2009 (percent and index) Table 7-32: Demographic Indicators Favoring Use of Mexican Restaurant Chains by U.S. Households, 2009 (index)U.S. Consumers of Hispanic Foods and Beverages: Attitudes and Behaviors Experian Simmons Food Lifestyle Segmentation Mexican Food Consumers Are Actively Engaged in Eating, Cooking, Shopping Table 7-33: Attitudes and Behaviors Regarding Food, Food Shopping, and Cooking, Users vs. Non-users of Mexican Food and Ingredients, 2009 (index) Mexican Food Users Are "Sociable Home Chefs" Table 7-34: Experian Simmons Food Lifestyle Segmentation, Users vs. Non- users of Mexican Food and Ingredients, 2009 (index) Latinos Who Dont Use Mexican Food Are More Health-Conscious Table 7-35: Attitudes and Behaviors Regarding Diet and Health, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index) Foodies: Hispanics Who Dont Use Mexican Food, and Non-Hispanics Who Do Table 7-36: "Foodie" Attitudes and Behaviors, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index) Latinos Eschew Easy Food Preparation Table 7-37: Attitudes and Behaviors Regarding Cooking at Home, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index) Latinos Enjoy Shopping With Family; Kids Influence Purchases Table 7-38: Shopping Attitudes and Behaviors, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index) Half of Mexican Food Households Are "Reformed Traditional" or "Variety on Budget" Figure 7-3: Experian Simmons Food Lifestyle Segmentation of U.S. Households Who Use Mexican Food and Ingredients (percent) Table 7-39: Experian Simmons Food Lifestyle: Reformed Traditional, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)
    • Table 7-40: Experian Simmons Food Lifestyle: Variety on a Budget, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index) Table 7-41: Experian Simmons Food Lifestyle: True Foodies, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index) Table 7-42: Experian Simmons Food Lifestyle: Convenience and Ease, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index) Table 7-43: Experian Simmons Food Lifestyle: Weekend Cooks, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)Chapter 8: New Products and Trends Key PointsWhat’s Driving New Products and Trends? Growing Hispanic Population and Growing Taste for Hispanic Foods Table 8-1: U.S. Hispanic Food and Beverage Product Introductions, 2006-2009 Table 8-2: U.S. Hispanic Food and Beverage New SKUs, 2006-2009 Familiarity Breeds Variety Economy Drives MultiPack and Party Pack Popularity Economy Drives Private Label Growth Improving Distribution Increases Demand for Authentic Brands Targeting the Hispanic Consumer… …and Mainstream Consumers with a Taste for Hispanic Cuisine Making it Easy Making it Healthy Foodservice Operators Keep Rolling Out Hispanic Products New and Noteworthy Products Responding to the Recession Figure 8-1: Don Miguel Cantina Grill Figure 8-2: Ruiz Foods El Monterey Family Size Entrées Chicken Enchiladas w/ Rice & Sauce Figure 8-3: Don Miguel Spicy Beef Tacos (Ten Pack) Figure 8-4: Don Miguel Chicken Tacos (Three Pack) Figure 8-5: Don Miguel Chicken Fiesta Party Tray Figure 8-6: Don Miguel Beef Fiesta Party Tray Demand for Variety Figure 8-7: Pace Mexican Four Cheese Salsa Con Queso Figure 8-8: Pace Pineapple Mango Chipotle Salsa Figure 8-9: Tostitos Dipping Strips Figure 8-10: Doritos Collisions Targeting Hispanic Consumers Figure 8-11: Blue Bell Café Con Leche Ice Cream Figure 8-12: Nestlé Delicias Paletas Taking Hispanic Mainstream Figure 8-13: Swanson Hungry-Man has added a Chicken Burrito Frozen Dinner Figure 8-14: Combos Jalapeno Cheddar Tortilla Figure 8-15: Molotov Explosive Energy! Drink Staying Authentic
    • Figure 8-16: Juanita‟s Carnitas Figure 8-17: Juanita‟s Queso para Nachos (Nacho Cheese Sauce) Figure 8-18: Juanita‟s Cocido De Res Figure 8-19: Terra Dolce Organic Peruvian Aji Limo Rojo Chile Peppers Capturing the Young Consumer Figure 8-20: Bustelo Cool Healthy Options Figure 8-21: Rosarita Spicy Jalapeno Refried Beans Figure 8-22: Mission Life Balance Tortillas Figure 8-23: Ole Mexican Foods Xtreme Wellness! Tortilla Wraps Figure 8-24: Bueno Foods Buenatural Stews Figure 8-25: Zola All Natural Brazilian Superfrut Juice--Light Acai Original Convenience Figure 8-26: Chi Chis Fiesta Plates Heat & Serve Salsa Chicken Entree Figure 8-27: Old El Paso Heat & Serve Mexican Rice Figure 8-28: Old El Paso Heat & Serve Seasoned Black Beans Figure 8-29: French Meadow Bakery & Cafe - Frozen Vegetarian Entree in Paper Pouch - Sweet N Spicy Cuban Style Veggies Figure 8-30: Old El Paso Stand „n Stuff Taco Shells Private Label Gets in the Act Figure 8-31: Culinary Circle Mexican Refrigerated Entree Chicken Enchilada Casserole Figure 8-32: Archer Farms Simply Balanced Entree Mix - Tex Mex Beans & Cornbread Figure 8-33: Trader Joes Corn & Veggie Stacked Enchiladas Figure 8-34: Fresh & Easy Carnitas - Fully Cooked Mexican-Style Pulled Pork Figure 8-35: Fresh & Easy Cuban Black Bean Dip Foodservice Figure 8-36: Taco Bell Bacon Ranch Tortada Figure 8-37: Taco Bell Salsa Roja Tortada Figure 8-38: Taco Bell Beefy Five Layer Burrito Figure 8-39: El Pollo Loco Chicken Sandwiches Figure 8-40: McDonald‟s Chipotle BBQ Snack Wrap Figure 8-41: McDonald‟s McSkillet Burrito Figure 8-42: Applebee‟s Santa Fe Chicken Salad Figure 8-43: T.G.I. Friday‟s Southwest Wedge Salad Figure 8-44: Long John Silver‟s Baja Fish Taco Figure 8-45: Denny‟s Chicken Fajita Breakfast Skillet Figure 8-46: Carrows Breakfast EnchiladasAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2565237US: 800.298.5699
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