Global Green Building Materials and Construction, 2nd Edition

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Global Green Building Materials and Construction, 2nd Edition

  1. 1. Get more info on this report!Global Green Building Materials and Construction, 2nd EditionMay 1, 2010This research report about Green Building Materials and Construction presents an in-depth analysis of the development, applications, products, technologies, manufacturers,and trends for products that help conserve energy in homes and buildings, reduceharmful environmental effects, and are themselves sustainable in terms of theircomposition and manufacturing. Rising costs for electricity, concerns about greenhousegas emissions and global warming, diminishing fresh water supplies, deforestation,scarcity of raw materials, and a rapidly growing global population are among the keydrivers of the development of new building designs, new construction techniques, andalternative building products and materials that are sustainable and minimize adverseenvironmental impacts. Although green building materials and green construction onlyrepresent a small fraction of the entire building industry, these segments have shownthemselves to be resilient during the current economic recession and have actuallygained market share during this period.This report provides a comprehensive assessment of both green building materials andgreen construction, cost considerations that have limited their growth, governmentincentives that have spurred their growth, consumer and business demand, potentialopportunities for additional growth, and an assessment of developing technologies thatare making green building products and green construction the “new normal”. Projectedgrowth through 2015 for both of these markets is provided including discussion ofeconomic conditions, environmental impacts, consumer-business-builder acceptance,stakeholder concerns, and government activities as they affect growth rates. The reportalso profiles manufacturers and marketers of green building products and materials andthe strategies they have adopted to maximize growth and profitability.Read an excerpt from this report below.Scope and MethodologyThis report includes both primary and secondary research. Secondary research datahave been obtained from government sources, trade association publications, businessjournals, and company literature. Statistical data are included for industry revenue, bothglobally and for the United States. The market size for both green building materials and
  2. 2. green construction is projected from 2010 to 2015.Potential applications, development trends, environmental issues, consumer behavior,and energy considerations are also reviewed and analyzed. Market size estimates andforecasts are based on government and secondary sources, and the impact of factorssuch as government grants and incentives, environmental concerns, fuel and energyprices, economic considerations, and demand for sustainable and energy efficientproducts and buildings.How You Will Benefit from this ReportIf your company is involved in any aspect of the construction industry - fromarchitectural design to building supplies to building construction and renovation to realestate sales and management - or if you are considering the purchase or construction ofa new home or office building, or simply want to determine the myriad opportunities thatexist within the burgeoning market for green building products and green construction,you will find this report invaluable. It provides a comprehensive package of informationand insight about the green construction industry that is not offered in any other singlesource. You will gain a thorough understanding of what constitutes green buildingproducts and materials, where these products can be found, and how they are used.You will also gain a thorough understanding of the green construction market, itsstandards and certifications, and the trends towards more sustainable and energyefficient construction methods. Projected market growth through 2015 is also presented.This report will help: Marketing Managers identify market opportunities and develop targeted promotion plans for green building products, support services, and potential clientele. Real Estate Agents and Developers understand the demand for green homes and buildings, costs, and the benefits derived when a structure is purchased and sold. Builders and Contractors determine the market for green construction, certifications that can be used, government incentives, consumer and business demand, and sources for green building materials and products. Research and Development Professionals remain abreast of emerging competitor initiatives, product applications, and the demand for alternative technologies that advance energy efficiency in homes and buildings. Facilities Managers and potential Homeowners understand what it means to build green, how it can improve working and living conditions, the benefits of energy efficiency, incentives available for ameliorating initial costs, and how it affects re-sale, rents, and other intrinsic values. Advertising Agencies working with clients in the construction and building supply industry to more effectively promote and market green building development and the materials and products used therein. Information and Research Center Librarians provide market researchers,
  3. 3. brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportGreen Certification InitiativesTo help make green construction a widely recognized, understood, and acceptedbuilding practice a number of standards and certification programs have beendeveloped both in the United States and around the world. These certification programshave made it possible to more clearly delineate what constitutes a “green building” butthere are literally hundreds of green certifications with their own slant on what it takes tobe “green”. This section describes some of the more well-known programs andhighlights common principle as well as differences.Leadership in Energy and Environmental Design (LEED) Green Building RatingSystem™The term “green” is increasingly used to denote product, services, and development thatis “environmentally friendly”. Still, “green,” remains a vague and ill-defined concept. Tobetter define and certify what green construction should entail, the U.S. Green BuildingCouncil (USGBC) - a nonprofit organization committed to “a prosperous and sustainablefuture for our nation through cost-efficient and energy-saving green buildings” -developed the LEED® green building certification program to rate the way buildings aredesigned, constructed, and operated for improved environmental and human healthperformance. LEED®, which is a voluntary, consensus-based national rating system,addresses all types of buildings emphasizing state-of-the-art strategies for sustainablesite development, water savings, energy efficiency, materials and resources selection,and indoor environmental quality. It is the most recognized and widely accepted greenrating system in the United States, and perhaps the world since LEED projects are inprogress in 41 countries.Table of ContentsChapter 1: Executive Summary Scope Research Methodology What’s “Green”? Green Construction Green Building Materials
  4. 4. Shades of Green Green Certifications Table 1-1: Key Green Certification Standards Construction Trends Figure 1-1: Work Started on Dwellings for OECD Countries, 2006-2009 (base year 2005 = 100) Figure 1-2: U.S. Housing Starts, 1959 - 2009 (thousands) Green Building Trends Energy Retrofits Figure 1-3: Global Green Building Renovation Market, 2010-2015 (in billion $) Energy Efficiency Incentives Green Construction Market Size and Growth Figure 1-4: Green Construction Market Size, 2010-2015 (in billion $) Green Building Material Market Size and Growth Figure 1-5: Global Market for Green Building Materials, 2010-2015 (in $ billions) Figure 1-6: Global Market for Green Building Materials by Type, 2010-2015 (in $ billions) Figure 1-7: U.S. Market for Green Building Materials by Type, 2010-2015 (in $ billions) Factors Enhancing or Inhibiting Growth SummaryChapter 2: Market Definition Scope Defining “Green” Environmental Impacts “Green” Building Materials Table 2-1: Green Building Products “Green” Construction Table 2-2: Impacts of a Built Environment Green Certification Initiatives Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ Table 2-3: LEED Certification Ratings Table 2-4: LEED Certifications By Country, (Homes not included) Through 2008 Table 2-5: LEED Certifications by Rating System, Through 2008 Table 2-6: LEED Home Certifications, Through 2009 Table 2-7: LEED Home Certifications by State, Through 2009 Figure 2-1: Selected Impacts of Buildings and Homes, United States (Percent of Total Impacts) Building Research Establishment’s (BRE) Environmental Assessment Method (BREEAM) LEED-BREEAM Comparison Other Green Building Certifications Life Cycle Building Challenge GreenBuilding Programme (GBP) National Green Building Program
  5. 5. Sustainable Forest Initiative (SFI) Forest Stewardship Council (FSC) Greenguard Environmental Institute (GEI) Green Seal Nordic Ecolabel Other Green Certifications Demographic Trends Figure 2-2: World Population Growth, 1804 through 2009 (billions) Table 2-8: Birth Rates of Selected Countries Building Construction Trends Figure 2-3: Work Started on Dwellings for OECD Countries, 2006-2009 (base year 2005 = 100) SummaryChapter 3: Market Size and Growth Scope State of Green Green Trends Energy Retrofits Figure 3-1: Global Building Renovation Market, 2010-2015 (in billion $) Figure 3-2: Global and U.S. Green Building Renovation Market, 2005-2009 (in billion $) Figure 3-3: Global Green Building Renovation Market, 2010-2015 (in billion $) Energy Efficient Building Codes Table 3-1: Organization for Economic Co-operation and Development (OECD) Countries Energy Efficiency Incentives Table 3-2: Global Energy Efficiency Incentives Net Zero Buildings Eco Districts Other Building Trends Green Construction Market Size Figure 3-4: Global and U.S. Green Construction Market Growth, 2005-2009 (in billion $) Figure 3-5: U.S. Construction Market Size Trends, 2002-2009 (in billion $) Figure 3-6: Green Construction Market Size, 2010-2015 (in billion $) Figure 3-7: Green Construction Market Size (United States), 2010-2015 (in billion $) Green Building Materials Smart Green Building Materials Table 3-3: Green Technology Ventures (United States), 2009 (in billion $) The Green Building Material Market Figure 3-8: Global Market for Green Building Materials, 2010-2015 (in $ billions) Figure 3-9: Global Market for Green Building Materials by Type, 2010-2015 (in $ billions) Figure 3-10: U.S. Market for Green Building Materials by Type, 2010-2015 (in $ billions)
  6. 6. Figure 3-11: Global and U.S. Market for Green Siding and Insulation, 2010-2015 (in $ billions) Figure 3-12: Global and U.S. Market for Green Wood and Millwork, 2010-2015 (in $ billions) Factors Enhancing or Inhibiting Growth Government Initiatives Incentives and Costs Availability of Green Materials Energy Costs Certification Fees Consumer Desires Greenwashing Standards The Economy Long Term Value Investor Pressure SummaryChapter 4: New Developments Scope Certifying Green Construction International Green Construction Code (IGCC) Building America Figure 4-1: Advanced Wall Construction Schematic Table 4-1: Building America Projects Table 4-2: Top Builders Participating in Building America Program Simplifying Green -The Energy Performance Score (EPS) Table 4-3: Earth Advantage Institute Energy Performance Score (EPS) Crowd Sourcing Green Products Green Construction Trends Modular Green Homes “Smart” Building Materials Large Scale Green Certification Greening Las Vegas The Empire State Building Renewed Vancouver Olympics Product Development No Mix Toilets Organic Structural Building Materials Organic Interior Walls Green Patents Speeding the Patent Process Patent Sharing Recent Developments Property Assessed Clean Energy (PACE) Program Raising Consumer Awareness of Green Changing the Architect Mindset
  7. 7. Smart Building Materials Support SummaryChapter 5: Competitive Profiles Scope Serious Materials Overview Mergers and Acquisitions Company Performance Table 5-1: Serious Materials Company Information Product Portfolio Table 5-2: Serious Materials Product Portfolio Sales Distribution Significant Developments Madgal-CSF Ltd dba Madgal Glil Yam Ltd. , Madgal Aqua Touch Ltd Overview Company Performance Table 5-3: Madgal Company Information Product Portfolio Table 5-4: Madgal Product Portfolio Sales Distribution Significant Developments Thermafiber, LLC Overview Company Performance Table 5-5: Thermafiber Company Information Product Portfolio Table 5-6: Thermafiber Product Portfolio Sales Distribution Significant Developments Kingston Block & Masonry Supply, LLC Overview Company Performance Table 5-7: Kingston Block & Masonry Supply Company Information Product Portfolio Table 5-8: Kingston Product Portfolio Sales Distribution Significant Developments Oryzatech, Inc Overview Company Performance Table 5-9: Oryzatech Company Information Product Portfolio Table 5-10: Oryzatech Product Portfolio Sales Distribution Redwood Systems
  8. 8. Overview Company Performance Table 5-11: Redwood Systems Company Information Product Portfolio Table 5-12: Redwood Systems Product Portfolio Sales Distribution Significant Events Icynene Inc Overview Company Performance Table 5-13: Icynene Company Information Product Portfolio Table 5-14: Icynene Product Portfolio Sales Distribution Significant Events New Home Green Materials and Learning Center Overview Company Performance Table 5-15: New Home Company Information Product Portfolio Sales Distribution Significant Events Building Materials Corporation of America (BMCA) dba GAF Materials Corporation Overview Company Performance Table 5-16: GAF Company Information Product Portfolio Table 5-17: GAF Product Portfolio Sales Distribution Significant Events Axion International Holdings, Inc Overview Company Performance Table 5-18: Axion Company Information Product Portfolio Significant EventsChapter 6: Demographics and Product Promotion Scope Demographics Selected Home Remodeling Trends Table 6-1: Selected Remodeling Project Trends, 2005 to 2009 (% of homeowners) Green Attitudes Table 6-2: Attitudes About Being Environmentally Friendly Table 6-3: Eco-Friendly Attitudes - Window Purchases
  9. 9. Table 6-4: Eco-Friendly Attitudes - Light Bulb Purchases Table 6-5: Eco-Friendly Attitudes - Energy Efficient Automobiles Table 6-6: Demographics - Green Attitudes Table 6-7: Demographics - Green Attitudes Table 6-8: Demographics - Green Attitudes Home Improvement Product Purchases Table 6-9: Demographics - Home Improvement Products Purchased Table 6-10: Demographics - Window, Insulation, and Roofing Purchases Table 6-11: Demographics - Remodeling Projects Table 6-12: Demographics - Lights Purchased Table 6-13: Demographics - Total Home Improvement ExpendituresProduct Promotion and Distribution Scope Product Distribution Retail Stores Figure 6-1: Eco Options Label (The Home Depot) Figure 6-2: Helpful Earth Choices Label (Ace Hardware) Figure 6-3: EnergyStar® Label Figure 6-4: WaterSense® Labels Figure 6-5: NAHB Green Approved Label Wholesalers and Distributors Internet Websites Direct Sales Product Promotion Circulars Figure 6-6: Example of a Home Depot Newspaper Circular, April 1, 2010 Brochures Journals and Magazines Catalogs Direct Mail Direct Sales Social Media Television and Radio SummaryAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2644940US: 800.298.5699
  10. 10. UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

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