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  • 1.    Get more info on this report!Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th EditionMarch 1, 2010No market is an island -- but why do many marketers and retailers still consider theethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality,ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business thatreflects the upscaling of the parent HBC market. In 2010, African-American, Asian,Hispanic, and other folks of color already account for over a third of U.S. population; asof 2013, their spending power will have surpassed $4.2 trillion. Marketers have thusventured beyond the usual hair relaxers, the few darker tints of makeup and heavymoisturizers, to offer premium-to-high-end beauty and grooming regimens sold throughpop-prestige outlets such as Sephora, as well as through TV home shopping networksHSN, QVC, and others. Organic formulations are driving ethnic HBC sales, too --because Americans of color actually skew more green-minded than Whites. Yet ethnicHBC’s sell-through in the prestige, natural grocery, and TV home shopping channels, isstill small in relation to its fabulous potential. As for the effect of the struggling U.S.economy, this market achieved mid-single-digit increases during the global recession of2008-2009, and is expected to return to double-digit progress as the recovery proceeds....Packaged Facts’ sales estimates for ethnic-specific hair relaxers, styling products,facial makeup, moisturizers, fade creams, and other products, are presented in thislatest edition of Ethnic Beauty Products -- together with estimates of ethnics’ spendingon mainstream versions of the same items. Sales drivers are analyzed in depth.Experian Simmons demographic data and IRI brand shares are detailed and examined,too; as are the competitive behaviors of Alberto-Culver, Ales Groupe, Dudley Beauty,Johnson & Johnson, Johnson Products, Johnson Publishing, L’Oréal, and Procter &Gamble.Read an excerpt from this report below.Report MethodologyEthnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition is based oninformation gathered from primary, secondary, and syndicated sources. Primaryresearch involves on-site study of how ethnic HBC is sold through retail stores;Packaged Facts also consults with industry executives. Secondary research involves
  • 2. the evaluation and comparison of data from mountains of articles found in financial,marketing, and retail publications, as well as on corresponding types of websites.Company literature, government agencies, and other sources also provide valuablesecondary data.Stats on market revenues and growth trends derive from all available data on the ethnicHBC marketplace, be they quantitative or qualitative; that is, a broad range of societaland economic trends are factored in, to help shape the most accurate possible view ofsales progress. Brand share data are provided by Information Resources, Inc. (IRI),which taps directly into checkout scanners in the three main mass-market channels,which are supermarkets, chain drugstores, and mass merchandisers. IRI’s proprietaryInfoScan Review is widely regarded as the “bible” for syndicated retail brand share.However, Wal-Mart and warehouse club data are excluded from the Review, per theseretailers’ stipulations.Analysis of consumers’ purchase and use of ethnic HBC is based on quarterly surveysby Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of theleading compilers of demographic data in the United States. Data from Packaged Facts’own February 2009 survey of 2,606 personal care products consumers are alsoincluded.The Bottom Line: What Your Company Really Gets...With Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition, you and yourmarketing team will gain a comprehensive overview of the ins and outs of the ethnicHBC business. Most importantly, the report anchors ethnic HBC in the broader general-market HBC and societal contexts, as well as in the rapidly transforming retail scene.Such valuable qualitative perspective is supported with extensive hard data presentedin well-organized tables and charts.How Your Company Will Benefit from This Report...If your company is already an established player in ethnic HBC, this report is bound tofreshen and strengthen your marketing plan. If your company is newly targeting theethnic consumer, then this report is a great intro to the ethnic HBC business, and thus alaunching pad for a successful venture.The whole team -- brand managers, research and development pros, ad agencies andmedia departments, database managers and librarians, venture capitalists, newbusiness specialists -- all are unified by the cutting-edge analysis in Ethnic Hair, Beautyand Cosmetics Products in the U.S., 7th Edition.Table of Contents
  • 3. Chapter 1: Executive Summary Three Main Ethnic HBC Categories: Haircare, Makeup, Skincare Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics’ Outlay for General- Market HBC Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009 Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014 Table 1-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, 2005-2014 (In Millions) Haircare Category Still the Retail Leader Beauty Supply, Mass Retailers Dominate Ethnic-Specific Sell-Through Table 1-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions) Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009 Table 1-3: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics Purchases of General-Market HBC, 2005-2009 Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population Hispanics African Americans Asians Other Groups The Arab/South Asian Wild Card Table 1-4: Projection of U.S. Population, by Race and Hispanic Origin, 2010- 2020 (In Thousands) Ethnic Spending Power: I’ll Raise You a Trillion Bucks Whites’ Spending Power to Reach $11.8 Trillion in 2013 Hispanics Enabled to Spend $1.4 Trillion African Americans’ Spending Power Will Top $1.2 Trillion Asians’ Outlay Jumping to $752.3 Billion Native Americans Up Spending Power to $84.6 Billion
  • 4. Muslim-Americans Said to Have $170.0 Billion to Distribute News Flash: Folks of Color More Eco-Conscious Than Whites Spotlighting Five Notable New Ethnic Haircare Products Four Intriguing New Ethnic Makeup Products Five New Ethnic Skincare Products Worth Noting Numbers of Ethnic Consumers of HBC Products Table 1-5: Numbers of U.S.-Resident Ethnics Using Certain Haircare, Makeup, and Skincare Products, 2009 (Adults, In Thousands)Chapter 2: The Overall Market HighlightsIntroduction The Scope of This Report Three Main Product Categories: Haircare, Makeup, Skincare Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics’ Outlay for General- Market HBC Big Overlap of Ethnic-Specific and General HBC User-Bases Word “Ethnic” Useful in Discussion of U.S. Market, But... Terms Clarified: A Glossary Cosmeceutical Direct Ethnic Fair Trade Green HBC Market versus Category versus Segment Mass “Natural” versus “Organic” Prestige and Pop Prestige
  • 5. SKU Specialty Supermarket, Chain Drugstore, Mass Merchandiser Sustainable (also, Renewable) MethodologyOverall Market Size and Growth Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009 Table 2-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2005-2009 (In Millions) Haircare Category Still the Retail Leader Ethnic-Specific Haircare Brushes $1.5 Billion Mark Ethnic-Specific Makeup Rockets to $961.0 Million Ethnic-Specific Skincare in Push to $210 Million B & Bs, Mass Retailers Dominate Ethnic-Specific Sell-Through Table 2-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions) Ethnics Buy $6.9 Billion Worth of General-Market HBC In Mass, Stagnation Outside of Mass, Prestige and Natural/Organic Channels Hold Big Potential ..32 Table 2-3: U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions) Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009 Table 2-4: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics Purchases of General-Market HBC, 2005-2009Factors in Future Growth Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population Hispanics African Americans Asians
  • 6. Other Groups The Arab/South Asian Wild Card Table 2-5: Projection of U.S. Population, by Race and Hispanic Origin, 2010- 2020 (In Thousands) Ethnic Spending Power: I’ll Raise You a Trillion Bucks Whites’ Spending Power to Reach $11.8 Trillion in 2013 Hispanics Enabled to Spend $1.4 Trillion African Americans’ Spending Power Will Top $1.2 Trillion Asians’ Outlay Jumping to $752.3 Billion Native Americans Up Spending Power to $84.6 Billion Muslim-Americans Said to Have $170.0 Billion to Distribute Ethnic-Specific Sales Go Up, Gen-Mart Sales Go Down-and Vice Versa Ethnics’ Cosmetic Surgeries Point to Greater HBC Spends Assimilation Bypasses Problem of Reaching Diverse Hispanic, Asian, Arab Sectors News Flash: Folks of Color More Eco-Conscious Than Whites Concepts of Halal Have Crossover Potential Michelle Obama, America’s First Lady Ethnic HBC Can Ride the Men’s Grooming WaveProjected Overall Market Sales Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014 Ethnic-Specific Haircare Category to Reach $1.9 Billion Ethnic-Specific Makeup Category to Surpass $1.5 Billion Ethnic-Specific Skincare Category Climbing to $284.0 Million Table 2-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2009-2014 (In Millions)Chapter 3: Insights and Opportunities HighlightsInsights and Opportunities
  • 7. Is Ethnic-Specific HBC “On the Bubble?” Recovery a Time of Experimentation with New Products - and Value The Key Is the Barber and Beauty Supplier It’s Multiculturalism, Stupid! Natural/Organic Options to Harsh Formulations On Global HBC Front, Balance of Power Starts to ShiftChapter 4: The Ethnic Haircare Category HighlightsThe Products Haircare Category Parameters Sales Estimates from Two Perspectives Eight Ethnic Haircare Segments Characteristics of Ethnic Hair African-American Hair Hispanic Hair Asian Hair That Natural Afro Can Be High-Maintenance Natural/Organic Relaxers Offer Alternative to Harsh ChemicalsEthnic Haircare Category Size and Growth Ethnic-Specific Haircare Brushes $1.5 Billion Mark in 2009 Ethnic-Specific Hair Preparations Segment Approaches $1.3 Billion Ethnic-Specific Wig Segment Hits $211 Million Table 4-1: U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2005- 2009 (In Millions) Preparations versus Wigs Share of Ethnic Haircare Prep Sales by Type Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2005-2009 (In Millions)
  • 8. B & Bs: Top Ethnic Haircare Retail Channel, Widens the Gap Table 4-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Retail Channel, 2007-2009 (In Millions) Folks of Color Spend $3.2 Billion on Gen-Mart Hair Items In Mass, Poor Progress in Ethnic Buys of Gen-Mart Haircare Products ...And Such Buys Suffer Outside Mass, Too Table 4-4: U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions) Grand Total Ethnic Haircare Spend Reaches $4.7 Billion in 2009 Table 4-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products and Ethnics Purchases of General-Market Haircare Products, 2005- 2009Factors in Category Growth Factors in Overall Ethnic HBC Growth Transfer to Ethnic Haircare Category Consumers Postponing Relaxer Use for as Long as They Can Safety Fears Shift Ethnic Haircare $ to Natural, Prestige Channels Male-Specific Shampoo, Conditioner a Global Trend Part 2: Upwardly Mobile or Not, African Americans Will Have Same Haircare NeedsProjected Ethnic Haircare Sales Ethnic-specific Haircare to Reach $1.9 Billion in 2014 Preparations Segment Will Push Past $1.6 Billion Wig Segment to Yield $260.0 Million Table 4-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2009-2014 (In Millions)The Marketers Among Hundreds of Ethnic Haircare Marketers, 32 Notables in Mass Most Marketers Exhibit Some Degree of Specialization Table of Ethnic Haircare Marketers and Their Brands Table 4-7: Selected Ethnic Haircare Marketers and Their Brands, 2010
  • 9. Marketer and Brand Share Special Note on IRI Data Four Marketers - L’Oreal, Namaste, P & G, Fantasia - Lead Five Haircare Segments Table 4-8: Ethnic Brands Share of All U.S. Mass-Retail Dollar Sales of Haircare Products, by Category, 2008-2009Ethnic Haircare Product Trends Over 40 New Ethnic Haircare Products in 2008-2009 “Ethnic,” “Upscale,” “Women,” “Natural,” Lead Claims/Tags Table 4-9: Product Launch Analytics Reports of Claim/Tags on New Ethnic Haircare Product Labeling, 2008-2009 Spotlighting Five Notable New Ethnic Haircare ProductsConsumer Advertising and Promotion Traditional Beauty Shots, Advertorials, and Viral Videos Ethnic Haircare Products’ Safety and Gentleness ...and Natural Formulation Covering the Grey Star Endorsers, From Diahann Caroll to Will Smith to Jay Z Do the Pre-Bump! Promotional Overview Sources of Ethnic Haircare Ads Discussed HereChapter 5: The Ethnic Makeup Category HighlightsThe Products Category Definition Sales Data Presented in Two Modalities Four Ethnic Makeup Segments: Eye, Lip, Nail, Face Eye Makeup Lipcolor
  • 10. Nail Makeup Facial Makeup Black, Brown, Yellow, Olive Skin Flattered by Special Chemistries. 112 History of Ethnic Makeup Explains Need for It Hispanic Brands Have Won Wall-Sets in Mass But Asian-Specific Makeup Still RareEthnic Makeup Category Size and Growth Ethnic-Specific Makeup Rockets to $961.0 Million in 2005-2009 Sales Drivers: Employment Worries, “Lipstick Factor,” More Retail Shelving Table 5-1: U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2005-2009 (In Millions) Eye Makeup Is Biggest Gainer in Share of Retail Coin Table 5-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2009 In Share of Ethnic Makeup Sales by Channel, Mass Rules Table 5-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup Products, by Retail Channel, 2007-2009 (In Millions) Ethnics’ Outlay for Gen-Mart Makeup Reaches $1.4 Billion In Mass, Mild Progress Outside Mass, Sales Slip Table 5-4: U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions) Grand Total of Ethnics’ Makeup Buys Breaks $2.3 Billion in 2009 Table 5-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Makeup and Ethnics Purchases of General-Market Makeup, 2005-2009Factors in Category Growth How Overall Ethnic HBC Market Conditions Pertain to Makeup Category Female Ethnic Population to Keep Rising Table 5-6: Projection of U.S. Female Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
  • 11. Ethnic-Specific Makeup versus Ethnic-Suitable Versions Specific versus Suitable 2: Natural and Prestige Makeup Update: Both Upscale and Value-Positioning Drive Sales Makeup Use: Time to Look Beyond Ethnic Stereotypes Leonard Lauder’s “Lipstick Factor”Projected Ethnic Makeup Sales Ethnic-Specific Makeup to Surpass $1.5 Billion by 2014 Table 5-7: Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2009- 2014 (In Millions)The Marketers Of Hundreds of Ethnic Makeup Marketers, Just Eight Notables in Mass Channels Majority of Ethnic Makeup Rivals Are Specialists Table of Marketers and Brands Table 5-8: Selected Ethnic Makeup Marketers and Their Representative Brands, 2010Marketer and Brand Share About IRI Data... Eight Key Ethnic Makeup Marketers, But Jordana Rules 10 of 12 Breakouts Table 5-9: Ethnic Brands Share of All U.S. Mass-Retail Dollar Sales of Makeup Products, by Category, 2008-2009Ethnic Makeup Product Trends Few Intros, But These Are Much Extended Top Tags Are “Ethnic,” “Long-Lasting,” “No Chemicals” Table 5-10: Product Launch Analytics Reports of New Ethnic Makeup Products in United States, by Claims ("Tags") on Labels, 2008-2009 Four Intriguing New Ethnic Makeup ProductsConsumer Advertising and Promotions Ethnic Makeup Ads: Beauty Shots, Wordy Pitches, Viral Videos Advertorials Give Way to Air-Time
  • 12. Blogs Videos Go Behind the Scenes, Demonstrate Products Smoothness Value Celebrity Endorsements Marketers’ PromotionsChapter 6: The Ethnic Skincare Category HighlightsThe Products Category Parameters Data on Two Sales Modes Are Presented ...And Two Distinct Segments Covered: Skincare Preparations, Shaving Products African Americans’ Skincare Needs Acne Keloidalis Nuchae Ashiness Keloid Melanin Imbalances Oiliness Razor Bumps Vitiligo Hispanic Skincare Assortment Grows Ever So Slowly Asian Skin’s “Delicacy” Skincare Products Regulated by FDA Ten Controversial Ingredients Artificial Color Diazolidinyl Urea Diethanolamine (DEA)
  • 13. Hydroquinone Imidazolidinyl Urea Parabens Petroleum, Petrolatum Phthalates Propylene Glycol Sodium Lauryl Sulfate (SLF)Ethnic Skincare Category Size and Growth Ethnic-Specific Skincare Bolts to $210 Million in 2009 Smallest Ethnic Category Is Responsive to World Trends Ethnic Skincare Preparations Segment Climbs to $160 Million Ethnic Shaving Segment Pushes to $50 Million Table 6-1: U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2005-2009 (In Millions) Hand & Body Lotion, Fade Creams Are Biggest Ethnic-Specific Sellers Table 6-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Product Subsegment, 2007-2009 (In Millions) Barbers, Beauty Supply and Mass Lead Ethnic-Specific Skincare Retail Channels Table 6-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Retail Channel, 2007-2009 (In Millions) Ethnics’ Gen-Mart Skincare Buys Stuck Near $2.3 Billion In Mass, Ethnics’ Gen-Mart Skincare Buys Plod Along... ...While Outside Mass, Such Buys Tumble Table 6-4: U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions) Grand Total for Ethnic Skincare Category Climbs to $2.5 Billion Table 6-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products and Ethnics Purchases of General-Market Skincare Products, 2005- 2009 (In Millions)
  • 14. Factors in Category Growth Influences Shared by Ethnic Skincare Category and Ethnic HBC Market as a Whole Gen-Mart Skincare Products May Do the Job Just Fine Few National Hispanic Skincare Brands, But a Groundswell of Regionals Ethnic Men Follow Trend to More Sophisticated Grooming Hip Hop and R & B May Help Ethnic Skincare to Cross Over Demand for Skin Lightening Never Dies U.S. Ethnic Skincare Brands Exportable to the WorldProjected Ethnic Skincare Sales Ethnic-Specific Skincare Climbing to $284.0 Million by 2014 Skincare Preparations Foreseen to Reach $218.0 Million Shaving Segment Will Catapult to $66.0 Million Table 6-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2009-2014 (In Millions)The Marketers Hundreds of Rivals in Ethnic Skincare, Just 17 Notables in Mass Large or Small, Public or Private - Specialists Rule Table of Ethnic Skincare Marketers and Their Brands Table 6-7: Selected Ethnic Skincare Marketers and Their Brands, 2008.177-180Marketer and Brand Share On IRI Data Seven Ethnic Skincare Marketers Rule Eight IRI Breakouts Table 6-8: Ethnic Brands Share of All U.S. Mass-Retail Dollar Sales of Skincare Products, by Product Segment, 2008-2009Ethnic Skincare Product Trends Fewer Than 20 Notable New Ethnic Skincare Intros in 2008-2009 Most Popular Claims/Tags Are “Ethnic,” “Upscale,” “Natural”
  • 15. Table 6-9: Product Launch Analytics Reports of New Ethnic Makeup Products in The United States, by Claims ("Tags") on Labels, 2008-2009 Five New Ethnic Skincare Products Worth NotingConsumer Advertising and Promotions Traditional Ethnic Skincare Ad Layouts: Nudes, Product Shots ...And Radically New Media Video Promos and Reviews Can Go Viral The Blog Scene Ethnic Skincare Ad Themes Consumer PromotionsChapter 7: The Competitive Situation HighlightsThe Competitive Situation Ethnic HBC Industry Rife for Consolidation Key Acquisitions and Divestments Eight Marketers ProfiledCompetitive Profile: Alberto-Culver Company Net Sales Hover Above $1.4 Billion in FY2009 An International Marketer, But Strength is U.S. Alberto’s Team of Six Ethnic Haircare Brands Soft ‘N Beautiful Extended into Skincare Arena Tresemme a Steamroller, Pro-Line Ethnic Brands Called “Weak” In 2010: More Ads, More Promos, More Shelf Space Alberto Meaner, Maybe Not Leaner... Alberto’s Non-Ethnic BrandsCompetitive Profile: Ales Groupe Net Sales Fall to €164.6 Million in 2009 Ales Strongest in Europe, North America
  • 16. Table 7-1: Share of Ales Groupe Net Sales, by Country/Region, 2008 (In Millions of Euros) Ales a Formulator of High-End HBC PhytoSpecific, The Brilliant Ethnic Beauty ConceptCompetitive Profile: Johnson & Johnson Sales Slip $61.9 Billion in 2009 J&J Jazzes Consumer Brand Roster, Enters Ethnic Beauty What Ambi Was, Is, and Will Be Other Famous J&J BrandsCompetitive Profile: L’Oréal SA Sales of €17.5 Billion in 2009 L’Oreal Still World’s Leader in Both Mainstream, Ethnic Beauty Realms Soft Sheen-Carson: Ten Years Under L’Oreal’s Wing Dark & Lovely Extended into Skincare Roots of Nature Debuts in 2009 Ethnic-Specific Brands for Asia, but Not for U.S. AsiansCompetitive Profile: The Procter & Gamble Company Net Sales Slip to $79.0 Billion in Fiscal 2009 Almost a Third of Sales Transacted in Developing Countries P&G Has Planet’s Most Powerful Brand Portfolio P&G Quietly Builds High-Profile Ethnic HBC Assortment P&G Dominates Spanish-Language Mass Media Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual ShiftThree Marketers to Watch Dudley Beauty Corporation LLCJohnson Products CompanyJohnson Publishing Company, Inc
  • 17. Chapter 8: Distribution and Retail HighlightsDistribution DSD, Trad Four-Step, and Direct Sales PathsAt the Retail Level Over 12,000 B & Bs Hold 45% of Ethnic-Specific HBC Sales Table 8-1: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Product Category and Retail Channel, 2007-2009 (In Millions)Distributor Profile: TWT Distributing, Inc Sales Approaching the $35.0-$45.0 Million Range TWT Serves Mass, B & Bs, Other Specialty Outlets TWT’s Target Audience Interview with Tom Tyree: Why “Black-Owned” Is ImportantRetail Focus: Beauty and Barber Supplies Stores - “B & Bs” Government Says B & Bs Generated $10.2 Billion in 2007 Boundary Between 12,000 B & Bs and Strictly Retail Ops Is Hazy Table 8-2: U.S. Census Bureau Profile of Cosmetics, Barber/Beauty Supplies, and Perfume Retail Stores, 2002-2007 Sally Beauty the Largest B & B Chain Some Object to Asian Ownership of B & Bs in Black Neighborhoods Dangerous Counterfeit Fade Creams Invading B & B Sell-ThroughChapter 9: The Ethnic HBC Consumer HighlightsEthnic Nation U.S. Ethnics to Number 119.7 Million in 2014 Hispanics Will Break 56.0 Million Mark African Americans to Reach 41.7 Million Asian Sector to Surpass 16.0 Million “All Other,” Fastest-Growing Sector, to Hit 13.3 Million
  • 18. Table 9-1: Projection of U.S. Population, by Race, Gender, and Hispanic Origin, 2010-2020 (In Thousands)About Experian Simmons Information What It Is How to Use It The Overall Gauge Table 9-2: Experian Simmons Projection of U.S. Population, by Race or Ethnicity, 2009 (Adults, In Thousands)Consumer Focus: Ethnic Green-Consciousness Ethnics Skew as Green - or Greener - Than Whites Table 9-3: Ethnic Americans Strong Agreement with Seven Characteristically Green Statements, 2009 (Adults in Thousands) Our Own Survey: Ethnics More Receptive to Natural/Organic HBC Table 9-4: Demographic Factors in Use of Any Natural or Organic Personal Care Products, by Race or Hispanic Origin, 2009 (Adults, In Recent Twelve Months)The Ethnic Consumer of Haircare Products Hair Relaxers Have 10.2 Million Ethnic Users Table 9-5: U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2009 (Adults, In Thousands) Dark & Lovely Relaxers Have 2.5 Million Black Users Hairstyling Products Used by 27.4 Million Ethnics Table 9-6: U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2009 (Adults, In Thousands) Ethnic Consumers of Hairspray Estimated at 16.9 Million Table 9-7: U.S. Use of Hairspray, by Race or Ethnicity, 2009 (Adults, In Thousands) Ethnic Shampooers Are 60.2 Million Table 9-8: U.S. Use of Shampoo, by Race or Ethnicity, 2009 (Adults, In Thousands; Recent 7 Days) Dark & Lovely Shampoo Used by 1.4 Million Blacks Ethnic Consumers of Conditioner Number 38.6 Million
  • 19. Table 9-9: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2009 (Adults, In Thousands) Dark & Lovely Conditioner Has 1.5 Million Black Users Over 15.0 Million Ethnics Color Their Hair Table 9-10: U.S. Use of Haircolor, by Race or Ethnicity, 2009 (Adults, In Thousands) Dark & Lovely Haircolor’s Black Consumers Number 1.1 MillionThe Ethnic Consumer of Makeup Ethnic Users of Eye Shadow/Eyeliner/Eyebrow Pencil at 17.4 Million Table 9-11: U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2009 (Adults, In Thousands) Ethnic Consumers of Lipstick/Lip Gloss Number 27.5 Million Table 9-12: U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2009 (Adults, In Thousands) Fashion Fair Lipstick/Lip Gloss Has Black Base of 1.3 Million Ethnic Foundation Appliers Are 19.7 Million Table 9-13: U.S. Use of Foundation Makeup, by Race or Ethnicity, 2009 (Adults, In Thousands) Fashion Fair Foundation Used by 1.0 Million Blacks Ethnic User-Base for Blusher Is 15.4 Million Table 9-14: U.S. Use of Blusher, by Race or Ethnicity, 2009 (Adults, In Thousands) Almost 20.2 Million Ethnic Users of Mascara Table 9-15: U.S. Use of Mascara, by Race or Ethnicity, 2009 (Adults, In Thousands) Ethnic Nail Polishers Projected at 22.6 Million Table 9-16: U.S. Use of Nail Polish, by Race or Ethnicity, 2009 (Adults, In Thousands)The Ethnic Consumer of Skincare Products Moisturizers/Lotions Have 47.5 Million Ethnic Users
  • 20. Table 9-17: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2009 (Adults, In Thousands) Baby Oil Has 29.5 Million Ethnic Users Table 9-18: U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2009 (Adults, In Thousands) Ethnic Base for Facial Cleansers/Acne-Fighters Is 27.9 Million Table 9-19: U.S. Use of Facial Cleansing Creams, Lotions, Gels, Acne-Fighters, and Toners, by Race or Ethnicity, 2009 (Adults, In Thousands) Very Modern: Ethnic Users of Body Wash Total 47.9 Million Table 9-20: U.S. Use of Body Wash, by Race or Ethnicity, 2009 (Adults, In Thousands) Suncare Products Used by Only 16.0 Million People of Color Table 9-21: U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2009 (Adults, In Thousands) Aftershave Slapped on by 25.3 Million Ethnics Table 9-22: U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2009 (Adults, In Thousands) Shave Cream Used by 29.2 Million Ethnics Table 9-23: U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2009 (Adults, In Thousands) Ethnic User-Base for Depilatories is 9.3 Million Table 9-24: U.S. Use of Depilatories, by Race or Ethnicity, 2009 (Adults, In Thousands)Consumer Focus: African-American Media Usage Experian Simmons Data on Viewers and Readers Table 9-25: Use of African-American Media, by Race or Ethnicity, 2009 (Adults, In Thousands)Consumer Focus: Where Ethnics Shop for HBC Ethnic Americans Shop the Big Three Drug Chains Table 9-26: U.S. Ethnics Purchasing of Cosmetics at Chain Drugstores, 2009 (Adults in Thousands; Past 30 Days)
  • 21. Macy’s, Wal-Mart Are Ethnics’ Top Dept. Store/Discounter Destinations for HBC Table 9-27: U.S. Ethnics Purchasing of Cosmetics at Department and Discount Stores, 2009 (Adults in Thousands; Past 30 Days)Appendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2467564   US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004 

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