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Energy-Efficient Home Renovations Market, Part 1: Windows, Doors & Insulation
 

Energy-Efficient Home Renovations Market, Part 1: Windows, Doors & Insulation

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    Energy-Efficient Home Renovations Market, Part 1: Windows, Doors & Insulation Energy-Efficient Home Renovations Market, Part 1: Windows, Doors & Insulation Document Transcript

    • Get more info on this report!Energy-Efficient Home Renovations Market, Part 1: Windows, Doors &InsulationJuly 1, 2009Green building is no longer just a fad; in fact, energy-efficient remodeling andrenovating is one of the few aspects of the U.S. construction business that still holds apositive outlook in the midst of the economic turmoil in 2009.The U.S. residential construction market was $363 billion in 2008, down 41% from itshigh of $620 billion in 2006. The home renovations market was $188 billion in 2008,down 18% percent from 2007. But SBI estimates that the home energy efficiencyrenovations market in the U.S. was $21 billion in 2008; down only 13% percent from2007‟s $24 billion.Remodeling to improve a home‟s energy efficiency instead of buying a new home hasbecome a preferred option in today‟s market. In fact, the National Association of HomeBuilders found that 32% of home builders also provided remodeling services in 2008.Homeowners are still seeing the benefits of improving their home‟s energy efficiencyeven in the economic instability of 2009. With energy consciousness shooting to theforefront of the media during the 2008 oil price peak, the Propane Education &Research Council has found 80% of homeowners are now concerned about the energyefficiency of their homes.Home builders and remodelers have been quick to provide remodeling services that arefocused on energy conservation and green building practices; as an example, 85% ofremodelers surveyed by the National Association of Home Builders in 2008 usedenergy-efficient windows on the majority of their projects. Retailers and manufacturersof building projects, residential builders and remodelers, and even state and federalorganizations now have to be able to provide knowledgeable energy conservationexpertise to succeed in their business.Home energy efficiency analysis now uses a ‘whole building’ approach, affectingall categories of building materials, from windows and doors to insulation tocompletely eliminating air leaks. To fully embrace this view, this report looks atthe impact energy-efficient building products are having on the renovations
    • market in a number of categories: Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects. Part II examines the energy-efficient appliance and lighting markets for home remodeling. Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.Report MethodologyReport data were obtained from government sources, including the U.S. Department ofCommerce, U.S. Census Bureau, U.S. Department of Housing and Urban Developmentand ENERGY STAR; trade associations such as the National Association of HomeBuilders (NAHB), and the National Association of the Remodeling Industry (NARI);research organizations such as the American Council for an Energy-Efficient Economy(ACEEE) and Harvard University‟s Joint Center for Housing Studies (JCHS); websitesof home improvement contractors, manufacturers and dealers, industry analysts andprint and online business and trade journals.Consumer demographics and spending trends derive from data compiled by SimmonsMarket Research Bureau, New York, NY. Trends and recent developments in theindustry come directly from personal interviews with key players in manufacturing andsales of energy-efficient building products and discussions with knowledgeable insidersof associations such as the National Association of Home Builders.What You’ll Get in This ReportEnergy-Efficient Home Renovations Market, Part I: Windows, Doors & Insulationprovides a concise, focused look on the world of whole home energy-efficientrenovations as it exists today, and shows where the market is moving towards in thenext five years. The report highlights key players in the industry and pinpoints wayscurrent and prospective competitors can capitalize on recent trends and spearhead newones. No other market research report provides both the comprehensive analysis andextensive data that Energy-Efficient Home Renovations Market, Part I: Windows, Doors& Insulation offers. Plus, you‟ll benefit from extensive data, presented in easy-to-readand practical charts, tables and graphs.How You’ll Benefit from this ReportIf your company is already doing business in green home renovations or remodelingspecializing in energy efficiency, or is considering making the leap, you will find thisreport invaluable as it provides a comprehensive package of information and insight notoffered in any other single source. You will gain a thorough understanding of the currentmarket for all aspects of energy-efficient renovations, as well as projected markets and
    • trends through 2013.This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs. Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products. Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportDIY Versus Pro by Product SegmentBoth the American Housing Survey (AHS) and Experian Simmons surveys show thatprofessionals have been installing more than 75% of window replacement projects eachyear since 2001. Experion Simmons data from 2004 to 2006 of insulated windowinstallations shows that the professionally installed portion of the market has been in aslight decline since 2005‟s high of 78% market share, down to 71% share in 2008.The JCHS tabulation of AHS survey data show that the percentage of professionallyinstalled insulation projects has hovered around 44% since 2001. However, the averageproject cost for professionally completed insulation projects was $2240 in 2007; for DIYprojects, the average cost was $837, or 37% of the average professional project.In 2008, DIY weather stripping projects accounted for 82% of all weather strippingprojects reported by Simmons, showing a very slight decline of less than 1% CAGRsince 2004. However, SBI calculates that the percentage of professional weatherstripping projects will increase by 4 to 6% in 2009 and 2010 as more homeowners try tomaximize stimulus tax credits available for home energy efficiency renovations.
    • In the News Energy-Efficient Renovations to Thrive as Consumers Cut Costs through Home ImprovementNew York, July 7, 2009 - Energy-efficient home renovations will grow 50% faster thanthe renovations market as a whole over the next five years as consumers seek to cutcosts during the recession through judicious home improvement, according to Energy-Efficient Home Renovations Market, Part I: Windows, Doors & Insulation, the firstin a three part series from leading industrial market research publisher SBI. The energy-efficient renovations market is projected experience a compound annual growth rate(CAGR) of 15% from 2009 to 2013, and ultimately reach $35 billion by the end of theforecast period.“Green building is one of the few aspects of the U.S. construction business that retainsa positive outlook despite the economic downturn,” says Shelley Carr, publisher of SBI.“Remodeling and renovating to improve a home‟s energy efficiency instead of buying anew home has become a preferred option in today‟s market. Homeowners can saveanywhere between 3% and 52% on their yearly heating and cooling costs by installingenergy-efficient windows. And something as simple as adding insulation and weatherstripping during a renovation project can save up to 20% in costs.”Within the market, the growth trajectory of energy-efficient window and doorreplacement projects will mirror the energy-efficient home renovations market as awhole, with a CAGR of 14%. However, the greatest growth is expected to be in theinsulation, caulking, and weather stripping segment, which SBI forecasts will grow 25%in 2010 with a CAGR of 21% for the five year period ending 2013.SBI estimates that the 2008 energy-efficient home renovations market totaled $21billion in 2008, down 13% from 2007‟s $24 billion. Overall, the energy-efficient homerenovation market grew a CAGR of more than 10% from 2003 to 2008, and climbedfrom accounting for just above 9% of the overall home renovations market to claim morethan 11% during the same period.Energy-Efficient Home Renovations Market, Part I: Windows, Doors & Insulationexplores the market for energy-efficient doors and windows, caulking and weatherstripping, and insulation used in home renovation projects. The report provides aconcise, focused look at the world of whole home energy-efficient renovations as itexists today, and shows where the market is moving towards in the next five years. Keyplayers in the industry are highlighted, and ways current and prospective competitorscan capitalize on recent trends and spearhead new ones are pinpointed.The remaining reports in the series will be published throughout 2009. Part II examinesthe energy-efficient appliance and lighting markets for home remodeling. While Part III
    • explores energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.About SBISBI (Specialists in Business Information) publishes research reports in the industrial,energy, building/construction, automotive/transportation and packaging markets. SBIalso offers a full range of custom research services.TABLE OF CONTENTSChapter 1: Executive Summary Scope of This Report Methodology The Market The U.S. Energy-Efficient Home Renovations Market Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) Energy-Efficient Product Segments for the Renovations Market Forecast Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Figure 1-3: Residential Energy-Efficient Renovations Market Segments Forecast, 2009-2013 (in billion $) Measuring Energy Efficiency Prescriptive Energy Efficiency Programs Home Energy Efficiency Auditing for Renovations Home Performance Programs Financial Programs State Energy Efficiency Renovation Incentives Government Assistance Programs Financial Benefits of Energy-Efficient Home Renovations Figure 1-4: Breakdown of Residential Energy Usage, 2006 (percent) Trends Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Value of Remodeling Projects has gone down Consumers Want More Green! Fenestration Remodeling Trends Insulation & Air Sealing Remodeling Trends DIY and Pro Figure 1-6: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 (percent) Remodeling Industry Suffers from Unprofessional Image
    • The Future for Energy Efficiency Remodelers DIY Versus Pro by Product Segment Demographics Renovation Product Segment Demographics Manufacturers & Retailers Window & Door Manufacturers Insulation, Caulking & Weather Stripping Manufacturers RetailersChapter 2: The Market Scope of This Report Methodology A Note on the American Housing Survey Defining Energy-Efficient Energy-Efficient Windows & Doors Insulation, Caulking & Weather Stripping The Residential Construction Industry The U.S. Housing Construction Market Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $) The U.S. Home Renovations Market Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $) The U.S. Energy-Efficient Home Renovations Market Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) The U.S. Window and Door Market Table 2-1: U.S. Shipments of Windows and Doors, 2002-2008 (in billion $) The U.S. Window & Door Renovations Market Table 2-2: Residential Prime Window Renovation Sales, 2002-2008 (in million units) The Energy-Efficient Window & Door Renovations Market Figure 2-4: Residential Energy-Efficient Window & Door Renovations Market, 2001-2008 (in billion $) The U.S. Insulation & Caulking Market Table 2-3: U.S. Shipments of Insulation & Caulking, 2002-2008 (in billion $) The Residential Renovations Insulation & Weatherization Market Figure 2-5: Residential Insulation, Caulking & Weather Stripping Renovations Market, 2001-2008 (in billion $) Figure 2-6: Residential Weather Stripping Renovations Market, 2005-2008 (in million $) Imports & Exports of Windows & Doors Table 2-4: U.S. Imports & Exports of Windows & Doors, 2002-2008 (in million $) Figure 2-7: Breakdown of Canadian Window & Door Imports to the U.S., 2008 (percent) Imports & Exports of Insulation & Caulking Table 2-5: U.S. Imports & Exports of Mineral Wool Insulation & Caulking, 2002- 2008 (in million $) Forecast
    • Figure 2-8: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Energy-Efficient Home Renovations Product Segment Forecasts Figure 2-9: Residential Energy-Efficient Window/Door and Insulation Renovations Project Market Forecast, 2009-2013 (in billion $)Chapter 3: Measuring Energy Efficiency Independent Product Testing Organizations National Fenestration Rating Council ASTM International Prescriptive Energy Efficiency Programs ENERGY STAR Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008 (percent) International Energy Conservation Code Energy Efficiency Standards of Fenestration Products Table 3-1: ENERGY STAR Window Criteria, 2005, 2009 Energy Efficiency Standards of Insulation Products Table 3-2: IECC 2009 Minimum Residential Insulation Requirements by Component, 2009 (R-Values) Home Energy Efficiency Auditing for Renovations Energy Efficiency Auditor Certifications Table 3-3: State Level Home Energy Auditor Certification Programs, 2009 Home Performance with ENERGY STAR Home Performance Energy Auditing is a Fragmented Market Home Performance Energy Efficiency Rating Programs The RESNET HERS Index Home Environmental Rating Programs That Include Energy Performance The Future of Home Energy Rating Green Remodeling Certifications and Programs Table 3-4: National Green Remodeling Certification Programs, 2009Chapter 4: Financial Programs ARRA Providing $20 Billion for Energy Efficiency Federal Energy Efficiency Renovation Incentives The ARRA Residential Tax Credits Future Federal Energy Efficiency Legislation State Energy Efficiency Renovation Incentives Energy Efficiency Home Renovation Programs by State Table 4-1: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009 Table 4-2: State & Utility Incentives for Residential Window & Door Energy Efficiency Renovations, 2009 Table 4-3: State & Utility Incentives for Residential Insulation & Air Sealing Energy Efficiency Renovations, 2009 Government Assistance Programs EERE Weatherization Program Figure 4-1: Homes Weatherized Under the DOE EERE
    • Weatherization Assistance Program, 2000-2007 (in thousand homes) Table 4-4: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $) LIHEAP Weatherization Assistance Program Housing and Urban Development Programs Financial Benefits of Energy-Efficient Home Renovations Figure 4-2: Breakdown of Residential Energy Usage, 2006 (percent) Window & Door Energy Savings Table 4-5: Annual Savings by Upgrading Windows to ENERGY STAR Qualified Windows, 2009 Insulation and Weatherization Energy SavingsChapter 5: Trends Remodeling Indexes look Grim Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity 2002-2009 Value of Remodeling Projects has gone down Table 5-1: Window Replacement Projects Cost vs. Value, 2007-2008 Government Now Much More Interested in Energy Efficiency State Level Residential Energy Efficiency Awareness Table 5-2: ACEEE State Energy Efficiency Ranking, 2008 Green Remodeling Trends Consumers Want More Green! The Holy Grail of Energy Efficiency: Zero-Energy Homes The Downside of Increased Energy Efficiency Awareness: Greenwashing Energy Efficiency Remodeling for the Future Fenestration Remodeling Trends Current State-of-the-Art Window Energy Efficiency Technology Vacuum Insulating Glass: The Ultimate Window Insulation Windows that are More Than Just Windows Beyond Energy Efficiency: Ease of Installation and Impact Resistance Energy Efficiency is Not Key to Selling Doors Insulation Remodeling Trends Pink and Blue Become Green Recycling for Green Innovative Home Insulation Products Caulking TrendsChapter 6: DIY and Pro The Remodelers View of the Market Remodeling is a Heavily Fragmented Market Remodeling Industry Suffers from Unprofessional Image Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 (percent) Energy-Efficient Remodeling High on Remodelers‟ Lists Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 (percent) The Future for Energy Efficiency Remodelers Majority of Fenestration Replacements Done by Pros
    • Figure 6-3: Pro and DIY Window and Door Installations, 2001-2008 (in billion $) DIY and Pro Insulation Projects Equal in Popularity Figure 6-4: Pro and DIY Insulation Installations, 2001-2008 (in billion $) Weather Stripping Remains a DIY Market Figure 6-5: Ratio of Pro and DIY Weather Stripping Installations, 2004-2008 (percent)Chapter 7: Demographics Note on Simmons Market Research Bureau Consumer Data Green Thinking and Energy Efficiency Renovations Figure 7-1: „Smart Greens‟ of Different Energy Efficiency Home Renovations, 2008 Energy-Efficient Window Renovation Demographics Table 7-1: Demographic Indicators and Resistors of Insulated Windows Installation Projects Finished in the Previous 12 Months, 2008 (index) Insulation and Weather Stripping Renovation Demographics Table 7-2: Demographic Indicators and Resistors of Weather Stripping Installation Projects Finished in the Previous 12 Months, 2008 (index) Table 7-3: Demographic Indicators and Resistors of Insulation Installation Projects Finished in the Previous 12 Months, 2008 (index) Regional Home Improvement Retailer Demographics Figure 7-2: Regional Penetration of Major Home Improvement Stores, 2008 (percent)Chapter 8: Manufacturers & Retailers Window & Door Manufacturers Andersen Overview Performance & Products Table 8-1: Andersen Energy-Efficient Replacement Fenestration Products, 2009 JELD-WEN Overview Performance & Products Table 8-2: JELD-WEN Energy-Efficient Replacement Fenestration Products, 2009 Masonite Overview Performance & Products Table 8-3: Masonite Energy-Efficient Replacement Fenestration Products, 2009 Pella Overview Performance & Products Table 8-4: Pella Energy-Efficient Replacement Fenestration Products, 2009 Serious Materials Inc. Overview Performance & Products Table 8-5: Serious Materials Energy-Efficient Replacement Fenestration Products, 2009
    • Insulation, Caulking & Weather Stripping Manufacturers Dow Chemical Overview Performance & Products Table 8-6: Dow Chemical Residential Insulation Products, 2009 Owens Corning Overview Performance & Products Table 8-7: Owens Corning Residential Insulation Products, 2009 RPM International Overview Performance & Products Table 8-8: DAP Caulking and Air Sealing Products, 2009 Thermwell Overview Performance & Products Table 8-9: Thermwell Residential Weather Stripping Products, 2009 Retailers Figure 8-1: Frequency of Customer Visits in a 4-Week Period,Home Depot & Lowe‟s, 2004-2008 The Home Depot Overview Performance Figure 8-2: Home Depot World Revenue, FY2005-2009(in billions of dollars) Lowe‟s Overview Performance Figure 8-3: Lowe‟s World Revenue, FY2004-2008(in billions of dollars)Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid= 2287647US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004