Energy-Efficient Home Renovations Market, Full Report

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  • 1. Get more info on this report!Energy-Efficient Home Renovations Market, Full ReportDecember 1, 2009Green building is no longer just a fad; in fact, energy-efficient remodeling andrenovating is one of the few aspects of the U.S. construction business that still holds apositive outlook in the midst of the economic turmoil in 2009.The U.S. residential construction market was $363 billion in 2008, down 41% from itshigh of $620 billion in 2006. The home renovations market was $188 billion in 2008,down 18% percent from 2007. But SBI estimates that the home energy efficiencyrenovations market in the U.S. was $21 billion in 2008; down only 13% percent from2007‟s $24 billion.Remodeling to improve a home‟s energy efficiency instead of buying a new home hasbecome a preferred option in today‟s market. In fact, the National Association of HomeBuilders found that 32% of home builders also provided remodeling services in 2008.Homeowners are still seeing the benefits of improving their home‟s energy efficiencyeven in the economic instability of 2009. With energy consciousness shooting to theforefront of the media during the 2008 oil price peak, the Propane Education &Research Council has found 80% of homeowners are now concerned about the energyefficiency of their homes.Home builders and remodelers have been quick to provide remodeling services that arefocused on energy conservation and green building practices; as an example, 85% ofremodelers surveyed by the National Association of Home Builders in 2008 usedenergy-efficient windows on the majority of their projects. Retailers and manufacturersof building projects, residential builders and remodelers, and even state and federalorganizations now have to be able to provide knowledgeable energy conservationexpertise to succeed in their business.Home energy efficiency analysis now uses a ‘whole building’ approach, affectingall categories of building materials, from windows and doors to insulation tocompletely eliminating air leaks. To fully embrace this view, this report looks atthe impact energy-efficient building products are having on the renovations
  • 2. market in a number of categories: The market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects. The energy-efficient appliance and lighting markets for home remodeling. Energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.Report MethodologyReport data were obtained from government sources, including the U.S. Department ofCommerce, U.S. Census Bureau, U.S. Department of Housing and Urban Developmentand ENERGY STAR; trade associations such as the National Association of HomeBuilders (NAHB), and the National Association of the Remodeling Industry (NARI);research organizations such as the American Council for an Energy-Efficient Economy(ACEEE) and Harvard University‟s Joint Center for Housing Studies (JCHS); websitesof home improvement contractors, manufacturers and dealers, industry analysts andprint and online business and trade journals.Consumer demographics and spending trends derive from data compiled by SimmonsMarket Research Bureau, New York, NY. Trends and recent developments in theindustry come directly from personal interviews with key players in manufacturing andsales of energy-efficient building products and discussions with knowledgeable insidersof associations such as the National Association of Home Builders.What You’ll Get in This ReportEnergy-Efficient Home Renovations Market, Full Report provides a concise, focusedlook on the world of whole home energy-efficient renovations as it exists today, andshows where the market is moving towards in the next five years. The report highlightskey players in the industry and pinpoints ways current and prospective competitors cancapitalize on recent trends and spearhead new ones. No other market research reportprovides both the comprehensive analysis and extensive data that Energy-EfficientHome Renovations Market, Full Report offers. Plus, you‟ll benefit from extensive data,presented in easy-to-read and practical charts, tables and graphs.How You’ll Benefit from this ReportIf your company is already doing business in green home renovations or remodelingspecializing in energy efficiency, or is considering making the leap, you will find thisreport invaluable as it provides a comprehensive package of information and insight notoffered in any other single source. You will gain a thorough understanding of the currentmarket for all aspects of energy-efficient renovations, as well as projected markets andtrends through 2013.
  • 3. This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs. Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products. Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportMajority of Fenestration Replacements Done by ProsReplacement of insulated windows has historically been a professional renovationproject. Both the American Housing Survey and Experian Simmons surveys show thatprofessionals have been installing more than 75% of window replacement projects eachyear since 2001.Both professionally installed and DIY installed windows markets grew considerably interms of dollars from 2001 to 2007. From $6.1 billion in 2001 to $10.4 billion in 2007,professionally installed windows showed a CAGR of 7.9% for the period. DIY projectsgrew 7.1% in the same period, from $1.5 billion in 2001 to $2.5 billion in 2007.The actual number of projects completed by professionals, on the other hand, showedmuch more fluctuation. In fact, the number of projects in 2003 and 2005 were less thanthe number of projects in 2001. The general increase in average project cost isresponsible for the upward trend in the professionally installed window market.In the News New Report Sheds Light on Growing Energy-Efficient Home Renovations, Forecasts Market Through 2013
  • 4. New York, November 19, 2009 - SBI Energy, a leading industrial market researchpublisher, has added Energy-Efficient Home Renovations Market, Full Report to itsgrowing sustainable power catalog.The report combines the major themes of SBI Energy‟s three-part home renovationseries published in correlation with the Obama administration‟s ongoing support ofrenewable energy through the American Recovery & Reinvestment Act (ARRA)stimulus package, which expanded government tax credits for green home remodelingproducts.Energy-Efficient Home Renovations Market, Full Report provides a focused look atthe world of home energy-efficient remodeling as it exists today, and shows where themarket is headed in the next five years. The report highlights key players in the industry,and pinpoints ways current and prospective competitors can capitalize on recent trendsand spearhead new ones. Featured chapters are dedicated to the market for energy-efficient windows and door products; caulking, weather stripping, and insulationproducts; dishwashers, refrigerators, freezers, clothes washers, and water heaters;compact fluorescent lighting and lighting fixtures; heating and cooling equipment; andthermal roofing products.SBI Energy forecasts the expanded tax credits—in addition to the steadily improvingeconomy—will boost the market for energy-efficient home renovation products asincreasingly confident consumers fortify their domestic eco-friendliness. From 2009 to2013, the energy-efficient home remodeling market is projected to experience acompound annual growth rate (CAGR) of 15%, growing 50% faster than the renovationsmarket as a whole. According to the report, the energy-efficient market will reach $35billion and will go from claiming 12% of the home renovations market to 15% by the endof the forecast period.“The growth will come as a result of the tax credits, new incentives, and the reality thatmore agencies and utilities are promoting the fact that adding improved energyefficiency is the most cost effective way to decrease home utility bills,” says NormanDeschamps, author and SBI Energy analyst. “Consumers are willing to pay more forgreen and energy-efficient products, but they expect a return in the long term. Considerthe tax credits a step in the right direction.”About SBI EnergySBI Energy, a division of MarketResearch.com, publishes research reports in theindustrial, energy, building/construction, and automotive/transportation markets. SBIEnergy also offers a full range of custom research services.Additional MaterialsMarket Insights for the Energy Efficient Home: Audio
  • 5. Retailers, manufacturers, residential builders and remodelers all must provideknowledgeable energy conservation expertise to succeed in their business. Inside findkey market insights on the following „green‟ building: HVAC, windows, doors, androofing.Table of ContentsChapter 1: Executive Summary Scope of This Report Methodology The Market The U.S. Energy-Efficient Home Renovations Market Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) Energy-Efficient Windows, Doors & Insulation Products for the Renovations Market Energy-Efficient Appliance & Lighting Products for the Renovations Market Energy-Efficient HVAC & Roofing Products for the Renovations Market Forecast Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Figure 1-3: Residential Energy-Efficient Window, Door & Insulation Renovations Market Segments Forecast, 2009-2013 (in billion $) Figure 1-4: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $) Figure 1-5: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $) Measuring Energy Efficiency Prescriptive Energy Efficiency Programs Table 1-1: Summary of Energy-Efficient Appliance and Lighting Programs, 2009 Table 1-2: Summary of Energy-Efficient HVAC Programs, 2009 Home Energy Efficiency Auditing for Renovations Home Performance Programs Financial Programs State Energy Efficiency Renovation Incentives Figure 1-6: Utility Funding for Energy Efficiency Programs, 2008 Government Assistance Programs Financial Benefits of Energy-Efficient Home Renovations Figure 1-7: Breakdown of Residential Energy Usage, 2006 (percent) Trends Figure 1-8: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Consumers Want More Green! Fenestration Remodeling Trends
  • 6. Insulation & Air Sealing Remodeling Trends Appliance Remodeling Trends Residential Lighting Trends HVAC Remodeling Trends Residential Reroofing Trends DIY and Pro Remodeling Industry Suffers from Unprofessional Image The Future for Energy Efficiency Remodelers DIY Versus Pro for the Windows, Doors & Insulation Product Segments DIY Versus Pro for the Appliance & Lighting Product Segments DIY Versus Pro for the HVAC & Roofing Product Segments Demographics Renovation Window, Door & Insulation Product Demographics Appliance Renovation Demographics Energy-Efficient Lighting Demographics HVAC Renovation Demographics Energy-Efficient Roofing Demographics Manufacturers & Retailers Window & Door Manufacturers Insulation, Caulking & Weather Stripping Manufacturers Appliance Manufacturers Residential Lighting and Lighting Fixture Manufacturers Residential HVAC Manufacturers Residential Roofing Product Manufacturers Retailers & DistributorsChapter 2: The Market Scope of This Report Methodology A Note on the American Housing Survey Defining Energy-Efficient Energy-Efficient Windows & Doors Insulation, Caulking & Weather Stripping Energy-Efficient Appliances Energy-Efficient Lighting Energy-Efficient Heating & Cooling Energy-Efficient Roofing The Residential Construction Industry The U.S. Housing Construction Market Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $) The U.S. Home Renovations Market Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $) The U.S. Energy-Efficient Home Renovations Market Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in billion $)
  • 7. The U.S. Window and Door MarketTable 2-1: U.S. Shipments of Windows and Doors, 2002-2008 (in billion $)The U.S. Window & Door Renovations MarketTable 2-2: Residential Prime Window Renovation Sales, 2002-2008 (in millionunits)The Energy-Efficient Window & Door Renovations MarketFigure 2-5: Residential Energy-Efficient Window & Door Renovations Market,2001-2008 (in billion $)The U.S. Insulation & Caulking MarketTable 2-3: U.S. Shipments of Insulation & Caulking, 2002-2008 (in billion $)The Residential Renovations Insulation & Weatherization MarketFigure 2-6: Residential Insulation, Caulking & Weather Stripping RenovationsMarket, 2001-2008 (in billion $)Figure 2-7: Residential Weather Stripping Renovations Market, 2005-2008 (inmillion $)The U.S. Appliance MarketTable 2-4: U.S. Residential Appliance Market, 2002-2008 (in thousand units)The Energy-Efficient Appliance Market for Existing HomesFigure 2-8: Energy-Efficient Residential Appliance Renovations Market, 2003-2008 (in billion $)Figure 2-9: Breakdown of Energy-Efficient Appliance Market for Existing Homes,2008The U.S. Residential Lighting MarketTable 2-5: U.S. Residential Light Fixture and Compact Fluorescent Bulb Market,2002-2008 (in million $)The Energy-Efficient Residential Lighting Renovations MarketFigure 2-10: Energy-Efficient Residential Lighting Renovations Market, 2003-2008 (in million $)The U.S. Residential HVAC MarketTable 2-6: U.S. HVAC Market, 2004-2008 (in million $)The Energy-Efficient Residential HVAC Renovations MarketFigure 2-11: Residential Energy-Efficient HVAC Renovations Market, 2003-2008(in billion $)The U.S. Roofing MarketTable 2-7: U.S. Roofing Market, 2004-2008 (in million $)The Energy-Efficient Residential Roofing Renovations MarketFigure 2-12: Energy-Efficient Residential Roofing Renovations Market, 2003-2008 (in million $)Imports & Exports of Windows & DoorsTable 2-8: U.S. Imports & Exports of Windows & Doors, 2002-2008 (in million $)Figure 2-13: Breakdown of Canadian Window & Door Imports to the U.S., 2008(percent)Imports & Exports of Insulation & CaulkingTable 2-9: U.S. Imports & Exports of Mineral Wool Insulation & Caulking, 2002-2008 (in million $)Imports & Exports of Appliances
  • 8. Table 2-10: U.S. Imports & Exports of Appliances, 2002-2008 (in million $) Imports & Exports of Residential Lighting Products Table 2-11: U.S. Imports & Exports of Residential Light Fixtures and Compact Fluorescent Bulbs, 2002-2008 (in million $) Imports & Exports of HVAC Equipment Table 2-12: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008 (in million $) Imports & Exports of Roofing Products Table 2-13: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $) Forecast Figure 2-14: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Energy-Efficient Home Renovations Product Segment Forecasts Figure 2-15: Residential Energy-Efficient Window/Door and Insulation Renovations Project Market Forecast, 2009-2013 (in billion $) Figure 2-16: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $) Figure 2-17: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)Chapter 3: Measuring Energy Efficiency Independent Product Testing Organizations National Fenestration Rating Council ASTM International Association of Home Appliance Manufacturers Table 3-1: AHAM Appliance Standards, 2009 National Institute of Standards and Technology Table 3-2: ENERGY STAR Lighting Efficacy Testing Standards, 2009 Air-Conditioning, Heating and Refrigeration Institute/American Society of Heating, Refrigerating, and Air-Conditioning Engineers Cool Roof Rating Council Prescriptive Energy Efficiency Programs ENERGY STAR Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008 (percent) Consortium for Energy Efficiency International Energy Conservation Code Energy Efficiency Standards of Fenestration Products Table 3-3: ENERGY STAR Window Criteria, 2005, 2009 Energy Efficiency Standards of Insulation Products Table 3-4: IECC 2009 Minimum Residential Insulation Requirements by Component, 2009 (R-Values) Energy Efficiency Standards of Residential Appliances Energy Efficiency Standards of Residential Refrigerators & Freezers Table 3-5: Energy-Efficient Refrigerator & Freezer Criteria, 2009 Energy Efficiency Standards of Residential Dishwashers Table 3-6: Energy-Efficient Dishwasher Criteria, 2009
  • 9. Energy Efficiency Standards of Residential Clothes Washers Table 3-7: Energy-Efficient Clothes Washer Criteria, 2009 Energy Efficiency Standards of Water Heaters Table 3-8: Energy-Efficient Water Heater Criteria, 2009 Energy Efficiency Standards of Residential Lighting Fixtures Table 3-9: Energy-Efficient Residential Light Fixture Criteria, 2009 Energy Efficiency Standards of Compact Fluorescent Bulbs Table 3-10: Energy-Efficient Compact Fluorescent Bulb Criteria, 2009 New Energy Efficiency Lighting Standards Table 3-11: Energy-Efficient Residential Solid-State Lighting Criteria, 2009 Energy Efficiency Standards of Residential HVAC Equipment Energy Efficiency Standards of Residential Heat Pumps & Central Air Conditioners Table 3-12: Energy-Efficient Heat Pump & Central Air Conditioner Specifications, 2009 Energy Efficiency Standards of Room Air Conditioners Table 3-13: Energy-Efficient Room Air Conditioner Criteria, 2009 Energy Efficiency Standards of Furnaces & Boilers Table 3-14: Energy-Efficient Furnace & Boiler Criteria, 2009, 2012, 2015 Energy Efficiency Standards of Residential Roofing Table 3-15: Energy-Efficient Residential roofing Criteria, 2009 Home Energy Efficiency Auditing for Renovations Energy Efficiency Auditor Certifications Table 3-16: State Level Home Energy Auditor Certification Programs, 2009 Self-Auditing Programs Home Performance with ENERGY STAR Home Performance Energy Auditing is a Fragmented Market Home Performance Energy Efficiency Rating Programs The RESNET HERS Index Home Environmental Rating Programs That Include Energy Performance The Future of Home Energy Rating Green Remodeling Certifications and Programs Table 3-17: National Green Remodeling Certification Programs, 2009Chapter 4: Financial Programs ARRA Providing $20 Billion for Energy Efficiency Federal Energy Efficiency Renovation Incentives The ARRA Residential Tax Credits Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009 Future Federal Energy Efficiency Legislation State Energy Efficiency Renovation Incentives Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008 Energy Efficiency Home Renovation Programs by State Table 4-2: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009 Table 4-3: State & Utility Incentives for Residential Window & Door Energy Efficiency Renovations, 2009
  • 10. Table 4-4: State & Utility Incentives for Residential Insulation & Air Sealing Energy Efficiency Renovations, 2009 Table 4-5: State & Utility Incentives for Appliance Energy Efficiency Renovations, 2009 Table 4-6: State & Utility Incentives for Lighting Energy Efficiency Renovations, 2009 Table 4-7: State & Utility Incentives for HVAC Energy Efficiency Renovations, 2009 Table 4-8: State & Utility Incentives for Energy-Efficient Roofing Renovations, 2009 Government Assistance Programs EERE Weatherization Program Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization Assistance Program, 2000-2007 (in thousand homes) Table 4-9: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $) LIHEAP Weatherization Assistance Program Housing and Urban Development Programs Financial Benefits of Energy-Efficient Home Renovations Figure 4-3: Breakdown of Residential Energy Usage, 2006 (percent) Window & Door Energy Savings Table 4-10: Annual Savings by Upgrading Windows to ENERGY STAR Qualified Windows, 2009 Insulation and Weatherization Energy Savings Appliance Energy Savings Table 4-11: ENERGY STAR Qualified Residential Appliance Energy & Water Savings per Year, 2009 Lighting Energy Savings Heating & Cooling Energy Savings Roofing Energy SavingsChapter 5: Trends Remodeling Indexes look Grim Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Value of Remodeling Projects has gone down Table 5-1: Window Replacement Projects Cost vs. Value, 2007-2008 Table 5-2: Roofing Replacement Projects Cost vs. Value, 2007-2008 Government Now Much More Interested in Energy Efficiency State Level Residential Energy Efficiency Awareness Table 5-3: ACEEE State Energy Efficiency Ranking, 2008 Green Remodeling Trends Consumers Want More Green! The Holy Grail of Energy Efficiency: Zero-Energy Homes The downside of Increased Energy Efficiency Awareness: Greenwashing Energy Efficiency Remodeling for the Future Fenestration Remodeling Trends
  • 11. Current State-of-the-Art Window Energy Efficiency Technology Vacuum Insulating Glass: The Ultimate Window Insulation Windows That are More Than Just Windows Beyond Energy Efficiency: Ease of Installation and Impact Resistance Energy Efficiency is Not Key to Selling Doors Insulation Remodeling Trends Pink and Blue Become Green Recycling for Green Innovative Home Insulation Products Caulking Trends Energy Efficient Appliance Trends Smart Grid to Monitor/Control Appliance Use Self-Testing of Appliances Leads to ENERGY STAR Label Abuse Expanding Energy Efficiency Appliance Categories Changing Water Heater Purchasing Decision Making Energy-Efficient Light Fixture Trends The Fixtures of the Future Table 5-4: Lighting for Tomorrow Finalists, 2008 The Future is Bright for Solid-State Lighting Decorative Light Strings Market Trends Table 5-5: U.S. Imports & Exports of Decorative Light Strings, 2002-2008 (in million $) Compact Fluorescent Bulb Trends The Growth of CFL Marketing Campaigns Death by Legislation: The End of Light Bulb Manufacturing in the U.S.? Table 5-6: Countries with Non-Directional Light Bulb Energy Efficiency Legislation, 2009 A Tarnished CFL Image: Recycling is Essential Energy Efficient HVAC Trends R-22 Refrigerant Eliminated in New Products by 2010 High Efficiency HVAC Models Increase Market Share Programmable Thermostat Use Needs More Education Ductless Systems Struggle to Gain Popularity in the U.S Paying Attention to HVAC Installation Standards Energy-Efficient Roofing Trends OEM Metal Coatings Surprisingly Strong in 2008 Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in millions of dollars) Consumers Demand „Dark‟ Cool Roofs Aggressive Marketing for Metal Roofing Green Roofs Growing Slowly Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars) Radiant Barriers & Radiant Control CoatingsChapter 6: DIY and Pro The Remodelers View of the Market Remodeling is a Heavily Fragmented Market
  • 12. Remodeling Industry Suffers from Unprofessional Image Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 (percent) Energy-Efficient Remodeling High on Remodelers‟ Lists Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 The Future for Energy Efficiency Remodelers Majority of Fenestration Replacements Done by Pros Figure 6-3: Pro and DIY Window and Door Installations, 2001-2008 (in billion $) DIY and Pro Insulation Projects Equal in Popularity Figure 6-4: Average Pro and DIY Insulation Project Costs, 2001-2008 (in thousand $) Weather Stripping Remains a DIY Market Figure 6-5: Ratio of Pro and DIY Weather Stripping Installations, 2004-2008 (percent) Dishwasher & Water Heater Installations Figure 6-6: Percentage of Pro Dishwasher & Water Heater Installations, 2001- 2008 Light Fixture Installations Favor the DIY Homeowner Figure 6-7: Percentage of Pro Light Fixture Installations, 2004-2008 Residential HVAC Renovations Primarily Done by Pros Figure 6-8: Percentage of Residential Air Conditioner & Central Heating Renovation Projects Completed by Pros, 2001-2008 Residential Roofing Renovations is a Key Market for Pros Figure 6-9: Percentage of Residential Roofing Renovation Projects Completed by Pros, 2001-2008Chapter 7: Demographics Note on Simmons Market Research Bureau Consumer Data Green Thinking and Energy Efficiency Renovations Figure 7-1: „Smart Greens‟ of Different Energy Efficiency Home Renovations, 2008 Energy-Efficient Window Renovation Demographics Table 7-1: Demographic Indicators and Resistors of Insulated Windows Installation Projects Finished in the Previous 12 Months, 2008 (index) Insulation and Weather Stripping Renovation Demographics Table 7-2: Demographic Indicators and Resistors of Weather Stripping Installation Projects Finished in the Previous 12 Months, 2008 (index) Table 7-3: Demographic Indicators and Resistors of Insulation Installation Projects Finished in the Previous 12 Months, 2008 (index) Energy-Efficient Appliance Demographics Figure 7-2: Age of Major Appliances as Percentage of U.S. Households, 2005 ENERGY STAR Appliance Sales Constant Throughout the U.S. Figure 7-3: ENERGY STAR Qualified Appliances Sales Share by Region, 2007 ENERGY STAR Appliance Ownership Demographics Table 7-4: ENERGY STAR Appliance Ownership Demographics, 2005 Water Heater Demographics Energy-Efficient Lighting Demographics
  • 13. Table 7-5: Demographic Indicators and Resistors of Purchasing CFLs Most in the Previous 12 Months, 2008 (Index) Bedrooms, Bathrooms and Kitchens, Oh My! Table 7-6: Estimated CFL Household Saturation by Room, 2008 Energy-Efficient Lighting Fixture Demographics Table 7-7: Top Demographic Indicators and Resistors of Purchasing Lighting Fixtures in the Previous 12 Months, 2008 (Index) Residential Cooling Renovations Demographics Table 7-8: Demographic Indicators and Resistors of Purchasing Room Air Conditioners in the Previous 12 Months, 2008 (Index) Table 7-9: Demographic Indicators and Resistors of Purchasing Central Air Conditioning in the Previous 12 Months, 2008 (Index) Energy-Efficient Cooling Demographics Figure 7-4: Ownership of Central Air Conditioners 10 Years or Older, 2005 (percent) Figure 7-5: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005 (percent) Residential Heating Demographics Table 7-10: Demographic Indicators and Resistors of Purchasing Central Heating in the Previous 12 Months, 2008 (Index) Energy-Efficient Heating Equipment Purchasing Demographics Figure 7-6: Ownership of Electric Central Heating Units, 2005 (percent) Figure 7-7: Ownership of Central Heating Units 10 Years or Older, 2005 (percent) Residential Reroofing Demographics Table 7-11: Demographic Indicators and Resistors of Reroofing in the Previous 12 Months, 2008 (Index) Regional Home Improvement Retailer Demographics Figure 7-8: Regional Penetration of Major Home Improvement Stores, 2008 (percent)Chapter 8: Manufacturers & Retailers Window & Door Manufacturers Andersen Overview Performance & Products Table 8-1: Andersen Energy-Efficient Replacement Fenestration Products, 2009 JELD-WEN Overview Performance & Products Table 8-2: JELD-WEN Energy-Efficient Replacement Fenestration Products, 2009 Masonite Overview Performance & Products Table 8-3: Masonite Energy-Efficient Replacement Fenestration Products, 2009 Pella
  • 14. OverviewPerformance & ProductsTable 8-4: Pella Energy-Efficient Replacement Fenestration Products, 2009Serious Materials Inc.OverviewPerformance & ProductsTable 8-5: Serious Materials Energy-Efficient Replacement FenestrationProducts, 2009Insulation, Caulking & Weather Stripping ManufacturersDow ChemicalOverviewPerformance & ProductsTable 8-6: Dow Chemical Residential Insulation Products, 2009Owens CorningOverviewPerformance & ProductsTable 8-7: Owens Corning Residential Insulation Products, 2009RPM InternationalOverviewPerformance & ProductsTable 8-8: DAP Caulking and Air Sealing Products, 2009ThermwellOverviewPerformance & ProductsTable 8-9: Thermwell Residential Weather Stripping Products, 2009Appliance ManufacturersWhirlpoolOverviewPerformance & ProductsTable 8-10: Whirlpool Appliance Products, 2009General ElectricOverviewPerformance & ProductsTable 8-11: General Electric Appliance & CFL Products, 2009A. O. SmithOverviewPerformance & ProductsTable 8-12: A. O. Smith Water Heater Products, 2009CFL and Lighting Fixture CompaniesTCPOverviewPerformance & ProductsTable 8-13: TCP Lighting Products, 2009Acuity BrandsOverviewPerformance & Products
  • 15. Table 8-14: Acuity Brands Residential Light Fixture Products, 2009Residential Heating & Cooling ManufacturersCarrierOverviewPerformance & ProductsTable 8-15: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S.,2009GoodmanOverviewPerformance & ProductsTable 8-16: Goodman Residential Energy-Efficient HVAC Products, 2009LG ElectronicsOverviewPerformance & ProductsTable 8-17: LGE Residential Air Conditioning Products, 2009Roofing Product ManufacturersFigure 8-1: Estimated Share of U.S. Roofing Products Manufacturing byManufacturer, 2008GAF MaterialsOverviewPerformance & ProductsTable 8-18: GAF Materials Energy-Efficient Roofing Products, 2009Owens CorningOverviewPerformance & ProductsTable 8-19: Owens Corning Energy-Efficient Residential Roofing Products, 2009Metals USAOverviewPerformance & ProductsTable 8-20: Metals USA Energy-Efficient Residential Roofing Products, 2009Retailers & DistributorsFigure 8-2: Frequency of Customer Visits in a 4-Week Period, Home Depot &Lowe‟s, 2004-2008The Home DepotOverviewPerformanceFigure 8-3: Home Depot World Revenue, FY2005-2009 (in billions of dollars)Lowe‟sOverviewPerformanceFigure 8-4: Lowe‟s World Revenue, FY2004-2008 (in billions of dollars)SearsOverviewPerformanceWatscoOverview
  • 16. Performance & ProductsAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2156994US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004