Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide
 

Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide

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Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide Document Transcript

  • Get more info on this report!Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV)Markets WorldwideMarch 1, 2010In 2009, the Toyota Prius hybrid electric vehicle (HEV) became the best sellingpassenger vehicle in Japan, beating out all other gasoline powered cars. It has beenthirteen long years, but hybrids have finally hit the big time. No longer just forenvironmentalists, electric vehicles (EV) are now mainstream.Hybrids have always been a niche market, capturing one percent or less of the worldpassenger vehicle market through the first decade of the millennium. But in 2009, SBIEnergy estimates that just over 700,000 electric vehicles were sold worldwide, with 99%of those being hybrid electric vehicles. HEVs stole 1.5% of the world passenger vehiclemarket in 2009, and almost 8% of the same market in Japan.The demographics for hybrid ownership are still very much skewed towards affluent,educated families; the classic early adopters of new technologies. But with the surge ofgeneral consumer acceptance of HEVs, seen by the uptake in HEVs in 2009 evenduring the most difficult recession since the 1930’s, there will be new consumersegments purchasing HEVs in the coming years.And with hybrids hitting the mainstream, plug-in hybrid electric vehicle (PHEV) and BEVmodels are not far behind. Plug-in electric vehicle products from Toyota, Nissan andMitsubishi are coming to market in 2010, following in the successful tire tracks ofhybrids. But the lithium-ion battery technology required to make PHEVs and BEVs witha sufficient driving range to appeal to consumers is expensive, leading to a costpremium for plug-in vehicles that will keep sales minimized over the next four to fiveyears. This leaves the road wide open for hybrids to continue to dominate the EVmarket.Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide bySBI Energy analyzes the manufacturing and sales of electric based passenger vehiclesthroughout the world with a particular emphasis on the United States and Japan as theleading markets for electric vehicles. The analysis will include definitions, currentproduct offerings and market detail on the following segments:
  • Road legal hybrid electric vehicles (HEV), both current offerings and anticipated models, that use gasoline, diesel or ethanol blends for the internal combustion engine (ICE). This includes road legal passenger vehicles and light duty trucks. Road legal plug-in hybrid electric vehicles (PHEV), both current offerings and anticipated models, that use gasoline, diesel or ethanol blends for the internal combustion engine (ICE). Road legal battery electric vehicles (BEV), both current offerings and anticipated models. This will include passenger vehicles, light duty trucks, motorcycles, and neighborhood electric vehicles (NEVs, essentially non-highway rated road-legal vehicles).Read an excerpt from this report below.Report MethodologyThis report contains both primary and secondary data obtained from governmentsources, trade associations and publications, business journals, scientific papers,company literature, investment reports, and interviews with industry professionals.Statistics describing the sales of hybrid vehicles in the U.S. are primarily through theU.S. Department of Energy Alternative Fuels Data Center. Sales and production data ofhybrid vehicles in Japan is from the Japan Automobile Dealers Association and theJapan Automobile manufacturers Association.Simmons Experion Market Research Bureau’s fall 2009 survey, based on a nationwidesample of over 25,000 U.S. adults, provides the primary research data on consumerpenetration and demographics related to hybrid vehicle adoption in the U.S. market.What You’ll Get in This ReportElectric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwideprovides a concise, focused look on the world of battery electric and hybrid electricvehicles as it exists today, and shows where the market is moving towards in the nextfive years. The report highlights key players in the industry and pinpoints ways currentand prospective competitors can capitalize on recent trends and spearhead new ones.No other market research report provides both the comprehensive analysis andextensive data that Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV)Markets Worldwide offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.How You’ll Benefit from this ReportIf your company is already doing business related to hybrid vehicles, or is consideringmaking the leap, you will find this report invaluable as it provides a comprehensivepackage of information and insight not offered in any other single source. You will gain athorough understanding of the current market for all aspects of electric vehicles, as wellas projected markets and trends through 2014.
  • This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to maximize fuel economy of their next new car and want to help reduce greenhouse gas emissions. Research and development professionals stay on top of competitor initiatives and explore demand for current electric drive train and vehicle battery technologies. Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards electric vehicles when considering their next automobile purchase. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively. Additional Information Market Insights: A Selection From The Report The hybrid electric vehicle has been accepted into the automotive scene like no other type of electric vehicle before. For all practical purposes, HEV sales are electric vehicles sales; SBI Energy calculates that worldwide HEV sales accounted for 99% of world electric vehicle sales in 2009. What is even more impressive is how well HEVs are doing compared to regular passenger vehicles. With the plunging of the auto market around most of the globe, and particularly in Japan and the U.S., it comes as a huge shock to see that hybrid sales in the world have actually risen an estimated 33% in 2009 to 695,700 vehicles over 2008’s 519,200 hybrids sold. In fact, HEV car sales accounted for an SBI Energy estimated 1.5% of all passenger cars sold in 2009, up from just 1.0% of all cars sold worldwide in 2008. The U.S. and Japan have always been the largest market for HEVs, with the two countries responsible for over 80% of HEV sales since 2004. But while the U.S. has traditionally been the larger market of the two countries, that has changed. In 2009 SBI Energy calculates that the U.S. made up 42% of the world HEV market while Japan garnered almost half of all world HEV sales at 48%. Potential Owners Need to See the Money Now that HEVs are moving into the mainstream and away market share in the coming years. While most consumers enjoy the idea of a fuel efficient car that will save them money, the price premium over gasoline models can be as high as $7,000 for a hybrid. This makes the argument that the price premium will have a five to seven year payback period and that an HEV will cut your overall driving costs a little hard to accept. Hybrids are at a critical juncture, where they are starting to be seen as mainstream and yet are still selling for a premium price. To prevent a decline in market share, HEV manufacturers are going to have to work to reduce costs and governments are going to have to provide incentives to help bring the price of
  • hybrids close to their internal combustion engine counterparts. SBI Energy sees the next three years through 2012 being crucial in how quickly hybrid market share will grow based on these financial realities.Table of ContentsChapter 1: Executive Summary Scope Methodology World Vehicle Production & Sales World Hybrid Vehicle Sales Figure 1-1: World Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles) U.S. HEV Sales Figure 1-2: U.S. Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles) Japan HEV Sales Explode in 2009 Figure 1-3: Japan Shipment of Hybrid Electric Vehicles to Domestic Market, 2004-2009 (in thousands of vehicles) World BEV & PHEV Sales Forecast Figure 1-4: World HEV Sales Forecast, 2010-2014 (in thousands of vehicles) BEV and PHEV Forecast Top EV Manufacturers Figure 1-5: World HEV Market Share by Unit Volume, FY2009 (in percentage) Hybrid Electric and Plug-in Electric Hybrid Models Table 1-1: Hybrid Models Available in the U.S., 2009 Key Current HEV & Future PHEV Models Current and Future Battery Electric Vehicle Products Batteries for EVs: Trying to Match the Power of Combustion Table 1-2: HEV Battery Joint Ventures, 2009 Ni-MH Dominates in Today’s HEV Market The Future of EVs is With Lithium-Ion New Battery Manufacturing Locations World EV Manufacturing Figure 1-6: HEV Manufacturing Facilities, by Country, 2009 Future HEV Manufacturing Locations New Future BEV Manufacturing Locations EV Manufacturing Costs Figure 1-7: U.S. Producer Price Index for Cars & Batteries, 1999-2009 (index) Financing & Incentives for EV and EV Battery Manufacturers U.S. Funding The Motivation for Change - New CAFE Standards in the US
  • Figure 1-8: U.S. CAFE Requirements and Average New Model Fuel Efficiency, 1975-2009 (miles per gallon) Government Funding Around the World Adoption of Electric Vehicles: From Hybrid to Plugged-In Battling Range Anxiety The Still Long Road to a Widespread Plug-in Vehicle Market Ownership Demographics Figure 1-9: Psychographics of Hybrid Vehicle Owners, 2009 (percentage who answered above or far above average) BEV Ownership Demographics Figure 1-10: BEV Use by State, 2007 (in number of vehicles) Potential Owners Need to See the Money Incentives for Purchasing EVs Around the World The Well to Wheels of Green for EVsChapter 2: The Market Scope Methodology Terminology Hybrid Electric Vehicle Flavors Mild Hybrid Full Hybrid Plug-in Hybrid Electric Vehicles (PHEV) Battery Types for EVs World Vehicle Production Figure 2-1: Total World Vehicle Production, 2004-2009 (in millions of vehicles) U.S. and Japan Passenger Vehicle Sales Figure 2-2: U.S. Passenger Vehicle Sales, 2004-2009 (in millions of vehicles) Figure 2-3: Japan Passenger Vehicle Sales, 2004-2009 (in millions of vehicles) World Hybrid Vehicle Sales Figure 2-4: World Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles) U.S. HEV Sales Figure 2-5: U.S. Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles) Figure 2-6: U.S. Sales of Hybrid Electric Vehicles by Model, 2009 Table 2-1: U.S. Hybrid Vehicle Sales by Model, 2008-2009 (in thousands of vehicles) Japan HEV Sales Explode in 2009 Figure 2-7: Japan Shipment of Hybrid Electric Vehicles to Domestic Market, 2004-2009 (in thousands of vehicles) Figure 2-8: Sales of Prius & Insight in Japan by Month, 2008-2009 (in number of vehicles sold) European HEV Sales World BEV & PHEV Sales Regional BEV Sales Figure 2-9: U.S. Sales of Battery Electric Vehicles, 2004-2009 (in number of vehicles)
  • Figure 2-10: Japan Sales of Battery Electric Vehicles, 2004-2009 (in number of vehicles) Plug-in Hybrids Still to Come Imports & Exports of Hybrid Electric Vehicles Figure 2-11: Japan Exports of Hybrid Electric Vehicles, 2004-2008 (in thousands of vehicles) Figure 2-12: U.S. Sales of Domestic vs. Imported HEVs, 2004-2009 (in percentage) Forecast HEV Forecast Figure 2-13: World HEV Sales Forecast, 2010-2014 (in thousands of vehicles) BEV and PHEV Forecast Figure 2-14: World PHEV and BEV Sales Forecast, 2010-2014 (in thousands of vehicles)Chapter 3: Current & Future EV/HEV/PHEV Products The Current Line of HEVsand PHEVs Figure 3-1: Worldwide HEV Model Availability, 2004-2009 (in number of models) Table 3-1: Hybrid Models Available in the U.S., 2009 Chapter 3: Current & Future EV/HEV/PHEV Products [cont.] Japan & Rest of World Models Table 3-2: HEV Models Available Only Outside the U.S., 2009 Key HEV Models Table 3-3: Top 10 HEV Models By Unit Sales in the U.S. and Their Mileage Ratings, 2009 (in combined city/highway miles per gallon) Toyota Prius Honda Insight Ford Fusion S400 BlueHYBRID Future & Concept HEVs (and even PHEVs) Table 3-4: Announced Upcoming HEV Models Key Upcoming Model PHEVs Chevy Volt PHEV Toyota Prius PHEV The Current Battery Electric Vehicle Products Table 3-5: BEV Models Available Worldwide, 2009 Key Models Tesla Roadster Reva i Future BEVs Table 3-6: Announced Upcoming Worldwide BEV Highway Capable Models Key Models Mitsubishi iMiEV/Citroën C-Zero/Peugeot iOn Nissan Leaf Electronic Vehicle Drivetrains for Hybrid Electric Vehicles Table 3-7: Hybrid Drivetrains by Drivetrain Type, 2009 Hybrid Synergy Drive
  • Two-Mode System Voltec System Batteries for EVs: Trying to Match the Power of Combustion Table 3-8: HEV Battery Joint Ventures, 2009 Current Battery Offerings Ni-MH Dominates in Today’s HEV Market Figure 3-2: Battery Market Share for Hybrid Vehicle Ni-MH Batteries Sold in U.S., 2009 Table 3-9: Battery Manufacturers for Current Model Ni-MH HEVs, 2009 The Future of EVs is With Lithium-Ion Table 3-10: Lithium-Ion Battery Suppliers for Current & Future EVs, 2009Chapter 4: Worldwide Electric Vehicle Manufacturing World HEV Manufacturing Figure 4-1: HEV Manufacturing Facilities, by Country, 2009 Table 4-1: HEV/PHEV Production Locations, 2009 Current Key Production Facilities Tsutsumi Prius factory Kokura Lexus Factory Future HEV Manufacturing Locations World BEV Manufacturing Table 4-2: Electric Vehicle Manufacturing Locations, 2009 New Future BEV Manufacturing Locations Table 4-3: Future EV Manufacturing Locations EV Manufacturing Costs Figure 4-2: U.S. Producer Price Index for Cars & Batteries, 1999-2009 (index) Commodity Costs Figure 4-3: Metal Commodity Prices, 2000-2009 (in $/metric ton indexed to the year 2000) The New Future in EV Battery Production Starting from Zero - Kick Starting the U.S. EV Battery Industry Table 4-4: HEV Battery Manufacturing Awards From ARRA, 2009 New U.S. Battery Manufacturing Locations New Battery Manufacturing Elsewhere in the World Financing & Incentives for EV Manufacturers The Motivation for Change - New CAFE Standards in the US Figure 4-4: U.S. CAFE Requirements and Average New Model Fuel Efficiency, 1975-2009 (miles per gallon) U.S. Government Funding Table 4-5: EV Manufacturing and Demonstration Awards From ARRA, 2009 Government Funding Around the World Japan The European Union Canada Developing Charging & Smart Grid Infrastructure Figure 4-5: Global Market Value of Electric Vehicle Infrastructure Manufacturing, 2004-2009 (in $ billions)
  • Chapter 5: Consumer & Market Trends A Note on Experian Simmons Consumer Data Adoption of Electric Vehicles: From Hybrid to Plugged-In Adoption of HEVs in the U.S. lags behind Japan Figure 5-1: HEV Sales in U.S. & Japan as Percentage of Passenger Vehicle Sales, 2004-2009 (percentage) HEV Adoption in Europe Battling Range Anxiety Regulations and Promotions to Speed Adoption NEV State by State Regulations Table 5-1: State by State Speed Vehicle Access to Roadways, 2010 The Still Long Road to a Widespread Plug-in Vehicle Market Ownership Demographics Hybrid Ownership in the U.S. Table 5-2: Demographic Indicators and Resistors of U.S. HEV Owners, 2009 (Index) Figure 5-2: Psychographics of Hybrid Vehicle Owners, 2009 (percentage who answered above or far above average) Hybrid Ownership Elsewhere in the World BEV Ownership in the U.S. Figure 5-3: BEV Use in the USA, 2004-2009 (in number of vehicles) Figure 5-4: BEV Use by State, 2007 (in number of vehicles) BEV Ownership in Other Countries Potential Owners Need to See the Money Incentives for EVs in the U.S Table 5-3: State by State Incentive Availability for EVs, 2010 EV Incentives in Japan EV Incentives in Europe Even for Electric Vehicles, the Price of Gas is King Figure 5-5: U.S. Monthly HEV Sales in & Gasoline Prices, 2007-2009 (gasoline prices in cents & hybrid sales in units sold) Technology Trends Electric Vehicle Conversion Kits The Well to Wheels of Green for EVs Carbon Emissions of HEVs Table 5-4: Best and Worst Carbon Footprints for HEVs Sold in the U.S., 2010 (in tons CO2/year) Recycling of HEV BatteriesChapter 6: Competitor Profiles Figure 6-1: World HEV Market Share by Unit Volume, FY2009 (in percentage) Acquisitions, Mergers, & Joint Ventures Government Motors Chrysler Allies with Fiat Ford is Getting Back to Basics Toyota Motor Corporation Overview
  • PerformanceFigure 6-2: Toyota Motor Corporation Annual Revenue, FY2005-FY2009 (intrillions of yen)Figure 6-3: Regional Distribution of Toyota Auto Sales, FY2009Figure 6-4: Worldwide Toyota Sales of Passenger HEVs, 2000-2009 (inthousands of units) Source: Toyota Motor Corporation; 2009estimated by SBI Energy.ProductsTable 6-1: Sales of Toyota Passenger HEVs by Model, 1997-August, 2009 (inthousands of vehicles)Significant DevelopmentsToyota Awash in RecallsToyota Invests in Lithium MiningA Separate Prius Brand?The Plug-in Prius is Ready! (For Some)Honda Motor CompanyOverviewPerformanceFigure 6-5: Worldwide Honda Revenue, FY2005-2009 (revenue trillions of yen,income in billions of yen)ProductsTable 6-2: Cumulative Honda Hybrid Vehicle Sales, 1999-Jan. 2009 (in numberof vehicles sold)Significant DevelopmentsFord Motor CompanyOverviewPerformanceFigure 6-6: Worldwide Ford Revenue, FY2005-2009 (in billion dollars)ProductsSignificant DevelopmentsGeneral Motors CompanyOverviewPerformanceProductsTable 6-3: GM HEV Cumulative U.S. Sales, 2009Significant DevelopmentsNissan Motor CompanyOverviewPerformanceFigure 6-7: Worldwide Nissan Revenue, FY2005-2009 (in trillions of yen)ProductsSignificant DevelopmentsChrysler GroupOverviewPerformanceProducts
  • Tesla Motors Overview Performance Products Significant Developments Mitsubishi Motors Overview Performance & Products Reva Overview Performance & ProductsAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2496608US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004