Get more info on this report!Advanced Storage Battery Market: from Hybrid/Electric Vehicles toCell PhonesMarch 1, 2009Whet...
sulfur (NaS), will grow from a $235 million per year market to $900 million a year in2013 on the growth of increased renew...
storage batteries, as well as projected markets and trends through 2013.This report will help:       Marketing managers id...
departments; the Office of Energy Efficiency & Renewable Energy (EERE) and theOffice of Electricity Delivery & Energy Reli...
The next five years will see rechargeable batteries continue to be the energy storage         system of choice for portabl...
The Top Rechargeable Battery Manufacturing Companies of 2008Figure 1-5: Manufacturers of Lead-Acid Storage Batteries by Ba...
Consumer Trends      Retail Sales of Rechargeable Batteries Only a Small Fraction of the Market      OEM Portable Recharge...
Large Scale Batteries      Flow Batteries      High Temperature Sodium BatteriesChapter 3: The Market     Scope of the Rep...
Figure 3-8: U.S. Lithium-Ion and Ni-MH Battery Imports, 2002-2008 (in billions of dollars)     Table 3-6: U.S. Rechargeabl...
Hybrid VehiclesPanasonic EV Dominates the HEV Battery MarketFigure 4-5: Battery Manufacturer Market Share for Hybrid Vehic...
Figure 4-11: Prices of Metals Used in Secondary Battery Manufacturing (Indexed to 2000), Monthly      Average April 2007-N...
Secondary Battery Nanotechnology highlightsEmerging Lithium-Ion Cathode TechnologiesTable 5-1: Energy Density and Cost of ...
China      Japan      Important Recent Milestones for Battery Technology      Progress on FreedomCAR’s HEV and PHEV Goals ...
Significant DevelopmentsExide Technologies     Overview     Performance     Figure 6-6: Exide Technologies World Battery R...
Table 6-7: SANYO Rechargeable Battery Product Portfolio, 2008     Significant DevelopmentsSony Corporation     Overview   ...
Significant developmentsPlayers in Battery DevelopmentA123SystemsAltair NanotechnologiesFirefly EnergyNGK InsulatorsOther ...
Figure 6-16: U.S. Storage Battery Exports by Type, 2008 (percent)     Canada     Table 6-17: US Export Trade to Canada for...
Table 7-3: Demographic Indicators and Resistors for Notebook PC Ownership in the U.S., 2008 (index)     Portable Media Pla...
Appendix B: Selected Secondary Battery Manufacturers         Available immediately for Online Download at         http://w...
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Advanced storage battery market from hybrid electric vehicles to cell phones

  1. 1. Get more info on this report!Advanced Storage Battery Market: from Hybrid/Electric Vehicles toCell PhonesMarch 1, 2009Whether it is a battery for the latest laptop, energy storage for a hybrid electric vehicle,or backup power for a remote telecommunications site, everyone wants a battery thathas the highest energy density, best safety factor, and longest life in term of dischargecycles and ease of maintenance while still being environmentally friendly. These are thedrivers behind rechargeable battery research around the world today. Rechargeablebatteries, also known as storage batteries, are a continuing strong market, withworldwide sales of $36 billion in 2008. The rechargeable battery market will rise to $51billion by 2013.Lithium-ion is the battery chemistry of choice for future generations of portableelectronics and hybrid and plug-in hybrid electric vehicles. In 2008, lithium-ion batteryresearch had more funding than all other battery technologies combined.Nanotechnology and chemistry advances in electrode design are the key researchtopics that companies are using to push lithium-ion to be the dominant energy storagetechnology in the future.The portable rechargeable battery market, of which lithium-ion has a 75% share, is thefastest growing segment of the rechargeable battery market, showing world marketgrowth of 20% in 2008. Nickel-cadmium (Ni-Cd) batteries, still important for power toolsand back-up systems, will decline rapidly in market share by 2013 due to stricterenvironmental controls on cadmium. And Ni-MH will see its market share slowly erodedue to increasing lithium-ion market share and new silver-zinc and nickel-zincrechargeable battery chemistries that are coming to market.But despite the growing portable rechargeable battery market share, tried and true lead-acid battery technology continues to head rechargeable battery sales with a U.S.rechargeable battery market share of 79% in 2008. Current research using carbonbased cathodes means that we will see lead acid batteries hold their traditionalstronghold markets of automotive, industrial, and telecommunications backup markets.Ni-MH hybrid vehicle batteries, which accounted for 1.7% of the world rechargeablebattery market in 2008, will grow to hold 4.2% of market share by 2013 and will beshared by Ni-MH and lithium-ion batteries. Large scale batteries, particularly sodium
  2. 2. sulfur (NaS), will grow from a $235 million per year market to $900 million a year in2013 on the growth of increased renewable energy power generation.There are other possibilities on the energy storage horizon such as ultracapacitors andfuel cells. But the reality of the next five years is that rechargeable batteries will continueto be the energy storage system of choice for portable electronics and power tools, aswell expand new markets in motor vehicles and large scale renewable energy systems.Advanced Rechargeable Battery Market: Emerging Technologies and TrendsWorldwide contains comprehensive data on the U.S. and world market for storagebatteries, including historical (2002-2008) and forecast (2009-2013) market size data.The report identifies key factors driving battery research, trends affecting themarketplace and market growth, and profiles major marketers and consumerdemographics.Report MethodologyThe information in Advanced Rechargeable Battery Market: Emerging WorldwideTrends and Opportunities is based on data from the U.S. Department of Commerce, theU.S. Census Bureau, the United Nations Statistics Division, and official censusinformation from Japan, South Korea, Mexico and the United Nations ComTradedatabase. Other information comes from trade associations such as Battery CouncilInternational, business journals, company literature and websites, and researchservices such as Simmons Market Research Bureau. Trends and recent developmentsin the industry come directly from personal interviews with key players in manufacturing,sales, and research and development of rechargeable batteries.What You’ll Get in This ReportAdvanced Rechargeable Battery Market: Emerging Technologies and TrendsWorldwide provides a concise, focused look on the world of rechargeable batteries as itexists today, and shows where battery technology is moving towards in the next fiveyears. The report highlights key players in the industry and pinpoints ways current andprospective competitors can capitalize on recent trends and spearhead new ones. Noother market research report provides both the comprehensive analysis and extensivedata that Advanced Rechargeable Battery Market: Emerging Technologies and TrendsWorldwide offers. Plus, you’ll benefit from extensive data, presented in easy-to-read andpractical charts, tables and graphs.How You’ll Benefit from this ReportIf your company is already doing business in the rechargeable battery market, or isconsidering making the leap, you will find this report invaluable, as it provides acomprehensive package of information and insight not offered in any other singlesource. You will gain a thorough understanding of the current market for all types of
  3. 3. storage batteries, as well as projected markets and trends through 2013.This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for storage batteries. Research and development professionals stay on top of competitor initiatives and explore demand for current storage batteries and new emerging storage battery products. Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy storage batteries. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportEmerging Large Scale Battery TechnologiesInvestor Drew Clark of IBM’s VentureCapital Group has stated, “Increasingly, smart VC money is going to Smart Grid.” Smartenergy grids use computer networking types of design and architecture to manage acountry’s power grid. If smart grids truly are becoming a notable cause, then the energystorage systems that go with them are also going to be getting some serious attention.And if that is the case, it is the large scale storage systems that can scale themselvesfrom the home sized application to the power plant size application that will have themost chance of catching the eye of investors.NGK insulators out of Japan manufacture high temperature sodium-sulfur (NaS)batteries for power plant load-leveling applications. High temperature nickel chloride(ZEBRA) batteries are produced by MES-DEA S.A. of Switzerland for hybrid vehicles,but they only produced 2000 batteries a year as of 2007. Both NaS and ZEBRAbatteries are already in production in reasonable quantities with enough history that theycan be considered proven technologies. Despite this advantage, they are currentlyvirtually ignored in the U.S.U.S. Government Funding in Rechargeable Battery TechnologiesU.S. Government Department of Energy (DOE) funding is through two different
  4. 4. departments; the Office of Energy Efficiency & Renewable Energy (EERE) and theOffice of Electricity Delivery & Energy Reliability (OE). For the U.S in 2008, lithium-ionchemistries received ten times the amount of government research funding than otherbattery chemistries combined.The Battery Landscape of 2013Lithium-ion and lead-acid batteries will each continue to be the dominant batterychemistry in their respective regimes; lead-acid for automotive and industrialapplications and lithium-ion for portable applications. By 2013, you will see more andmore lead-carbon lead-acid batteries, as much as 20% of the lead-acid market. SBIpredicts that mixed oxide cathodes will be the dominant type of cathode used forportable electronics lithium-ion batteries. Overall, lithium-ion batteries will see a 75%percent increase in energy density for the battery chemistry from 2008 to 2013. Hybridvehicles will still predominantly use Ni-MH batteries in 2013, but lithium-ion technologyusing LFP or mixed oxide cathodes and newer separators within the battery will finallybe durable enough to survive the conditions expected by automotive manufacturers. By2013 SBI estimates that 10% of the hybrid vehicles sold will be using these lithium-ionchemistries. SBI predicts that silver-zinc rechargeable batteries will take over some ofthe laptop and cellular phone battery market for those who need the absolute longestruntime for their laptops and cellular phones.In the News Rechargeable Batteries Market Energized by Forecasts of Strong GrowthNew York, March 9, 2009 - Whether it is a battery for a hybrid or electric vehicle, thelatest laptop, or backup power for a remote telecommunications site, everyone wants abattery that has the highest energy density, best safety factor, and longest life in term ofdischarge cycles and ease of maintenance while still being environmentally friendly.These are the drivers behind rechargeable battery research around the world today,notes industrial market research publisher SBI in the brand-new report, AdvancedRechargeable Battery Market: Emerging Worldwide Trends and Opportunities.Rechargeable batteries, also known as storage batteries, are a continuing strongmarket, with worldwide sales of $36 billion in 2008. SBI forecasts that the rechargeablebattery market will rise to $51 billion by 2013.Lithium-ion is the battery chemistry of choice for future generations of portableelectronics and hybrid and plug-in hybrid electric vehicles. In 2008, lithium-ion batteryresearch had more funding than all other battery technologies combined. The portablerechargeable battery market, of which lithium-ion has a 75% share, is the fastestgrowing segment of the rechargeable battery market, showing world market growth of20% in 2008.
  5. 5. The next five years will see rechargeable batteries continue to be the energy storage system of choice for portable electronics and power tools, as well as expand into new markets in motor vehicles and large scale renewable energy systems. “Lithium-ion is the battery chemistry blazing the trail for the reality of electric cars on the road—rather than concept cars on the showroom floor,” said Shelley Carr, SBI associate publisher. Advanced Rechargeable Battery Market: Emerging Technologies and Trends Worldwide contains comprehensive data on the U.S. and world market for storage batteries, including historical (2002-2008) and forecast (2009-2013) market size data. The report identifies key factors driving battery research, trends affecting the marketplace and market growth, and profiles major marketers and consumer demographics. About SBI SBI (Specialists in Business Information) publishes research reports in the industrial, energy, building/construction, automotive/transportation and packaging markets. SBI also offers a full range of custom research services. TABLE OF CONTENTSChapter 1: Executive Summary Scope Methodology The Market The World Rechargeable Battery Market in 2008 Figure 1-1: World Secondary Battery Market, 2004-2008 (in billions of dollars) Figure 1-2: Rechargeable Battery Market Share by Battery Chemistry, 2008 (percent) The U.S. Rechargeable Battery Market Tops $8 Billion in 2008 Figure 1-3: U.S. Rechargeable Battery Market, 2002-2008 (in billions of dollars) Table 1-1: U.S. Primary and Secondary Battery Markets, 2002-2008 (in millions of dollars) Countries That Manufacture Rechargeable Batteries Figure 1-4: Countries Importing Rechargeable Batteries to the U.S., 2008 ( percent) Market Trends
  6. 6. The Top Rechargeable Battery Manufacturing Companies of 2008Figure 1-5: Manufacturers of Lead-Acid Storage Batteries by Battery Revenue, 2008 (percent)Figure 1-6: Manufacturers of Portable Rechargeable Batteries by Battery Revenue, 2008 (percent)The Dominance of Lithium-Ion Imports for the U.S. MarketThe Dominance of Lithium-ion Batteries in Portable ElectronicsHybrid Vehicles Sales in the U.SFigure 1-7: Battery Manufacturer Market Share for Hybrid Vehicle Ni-MH Batteries, 2008 (percent)Battery Manufacturing CostsFigure 1-8: U.S. Battery Manufacturing Producer Price Indexes: Primary & Secondary Batteries, 1998-2008 (index)Rechargeable Battery Development CostsBattery EnvironmentalismFigure 1-9: RBRC Collection of Portable Rechargeable Batteries, 2001-2008 (in millions of pounds)Battery SafetyDawn of a New Era for Lithium-Ion in the U.SEmerging Rechargeable Battery TechnologiesEmerging Lithium-Ion Cathode TechnologiesTable 1-2: Energy Density and Cost of Different Lithium-Ion Cathodes, 2002-2008 (in millions of dollars)Emerging Lithium-Ion Anode TechnologiesEmerging Non-Lithium Battery TechnologiesEmerging Large Scale Battery TechnologiesU.S. Government Funding in Rechargeable Battery TechnologiesFigure 1-10: Department of Energy Secondary Battery Funding Structure, 2008U.S. Hybrid and Plug-In Hybrid Vehicle ResearchTable 1-3: Lithium-ion Capability Against USABC/FreedomCAR HEV Requirements, 2008Battery research around the world
  7. 7. Consumer Trends Retail Sales of Rechargeable Batteries Only a Small Fraction of the Market OEM Portable Rechargeable Battery Usage in U.S. Homes Figure 1-11: U.S. Ownership of Laptops, Cell Phones, Cordless Phones & Media Players by Percentage of Adult Population, 2004-2008 OEM Lead-Acid Rechargeable Battery Usage in U.S. Homes Figure 1-12: U.S. Ownership of Vehicles by Percentage of Adult Population, 2004-2008 The Battery Landscape of 2013 World and U.S. Battery Market Forecast to 2013 Figure 1-13: World Rechargeable Battery Market Forecast, 2009-2013 (in billions of dollars) Figure 1-14: U.S. Rechargeable Battery Market Forecast, 2009-2013 (in billions of dollars)Chapter 2: Battery Primer Parts of a battery Basic Battery Terminology Table 2-1: Important Rechargeable Battery CharacteristicsCurrent Rechargeable Battery Types Figure 2-1: Performance of Several Types of Batteries Lead-Acid Chemistries Nickel Based Chemistries Nickel Cadmium Batteries (Ni-Cd) Nickel Metal Hydride Batteries (Ni-MH) Lithium-Ion Based Chemistries Lithium Cobalt Oxide Electrode (LCO) Lithium Manganese Spinel Electrode (LMS) Lithium Metal Phosphate (LMP) Lithiated Mixed Oxide Cathodes (NCA and NCM) Lithium-Ion Polymer
  8. 8. Large Scale Batteries Flow Batteries High Temperature Sodium BatteriesChapter 3: The Market Scope of the Report Methodology The World Rechargeable Battery Market Figure 3-1: World Secondary Battery Market, 2004-2008 (in billions of dollars) Figure 3-2: Rechargeable Battery Market Share by Battery Chemistry, 2008 The Top Rechargeable Battery Manufacturing Countries Countries That Import Batteries to the U.S. Table 3-1: Top Rechargeable Battery Import Countries to the United States, 2002-2008 (in millions of dollars) U.S. Battery Market Figure 3-3: U.S. Battery Market, 2002-2008 (in billions of dollars) Table 3-2: U.S. Battery Shipments, Imports & Exports, 2002-2008 (in millions of dollars) Figure 3-4: Share of U.S. Battery Market by Category, 2008 (percent) Rechargeable Batteries Gaining Ground Figure 3-5: U.S. Rechargeable Battery Market, 2002-2008 (in billions of dollars) Table 3-3: U.S. Primary and Secondary Battery Markets, 2002-2008 (in millions of dollars) U.S. Lead-Acid Battery Market Figure 3-6: U.S. Lead-Acid Battery Market, 2002-2008 (in billions of dollars) Table 3-4: U.S. Lead-Acid Battery Shipments, Imports & Exports, 2002-2008 (in millions of dollars) Figure 3-7: U.S. Lead-Acid Battery Shipments, 2002-2008 (in billions of dollars) U.S. Ni-Cd Battery Market Table 3-5: U.S. Ni-Cd Battery Imports and Exports, 2002-2008 (in millions of dollars) U.S. Lithium-ion and Ni-MH Battery Market
  9. 9. Figure 3-8: U.S. Lithium-Ion and Ni-MH Battery Imports, 2002-2008 (in billions of dollars) Table 3-6: U.S. Rechargeable Battery Imports and Exports (Excluding Lead-Acid & Ni-Cd), 2002-2008 (in millions of dollars) Figure 3-9: U.S. Portable Computer and Cellular Phone Imports, 2002-2008 (in millions of units) Large Scale Battery Market Hybrid vehicle market Figure 3-10: U.S. Hybrid Vehicle Sales, 2000-2008 (in thousands of vehicles sold) World Rechargeable Battery Market Forecast to 2013 Figure 3-11: World Rechargeable Battery Market Forecast, 2009-2013 (in billions of dollars) Figure 3-12: Rechargeable Battery Market Share by Battery Chemistry, 2013 (percent) U.S. Rechargeable Battery Market Forecast to 2013 Figure 3-13: U.S. Battery Market Forecast, 2009-2013 (in billions of dollars) Table 3-7 U.S. Rechargeable Battery Market Forecast by Battery Type, 2009-2013 (in millions of dollars) Figure 3-14: U.S. Rechargeable Battery Market Forecast, 2009-2013 (in billions of dollars)Chapter 4: Market Trends The Global Economic Slowdown Figure 4-1: Historical and Forecasted U.S. Real GDP, 2004-2013 (Percentage Change) The Dominance of Lithium-Ion Imports for the U.S. Market Figure 4-2: U.S. Rechargeable Battery Imports and Exports (Excluding Lead-Acid & Ni-Cd), 2002-2008 (in millions of units) The Dominance of Lithium-ion Batteries in Portable Electronics The Energy Density Factor Figure 4-3: Thickness of Apple’s iPod Classic by iPod Generation, 2001-2007 (thickness in inches) Standardized Sizing for Lithium-Ion Cells Portable Electronics Are Everywhere Figure 4-4: U.S. Portable Computer Imports and Exports, 2002-2008 (in millions of units) Lithium-Ion Taking Over in the Cordless Power Tools Market
  10. 10. Hybrid VehiclesPanasonic EV Dominates the HEV Battery MarketFigure 4-5: Battery Manufacturer Market Share for Hybrid Vehicle Ni-MH Batteries, 2008 (percent)Auto Makers and Battery Makers Pair UpTable 4-1: Automobile/Lithium-Ion Battery Hybrid Vehicle Manufacturing Relationships, 2008The (Slow) Adoption of Lithium-Ion for Hybrid and Electric VehiclesLead-Acid Battery TrendsSLI Lead-Acid Battery TrendsFigure 4-6: U.S. Import and Export Unit Volumes of SLI Lead-Acid Batteries, 2002-2008 (in millions ofunits)Table 4-2: Breakdown of U.S. Import and Export Unit Volumes of SLI Lead-Acid Batteries, 2002-2008 (inthousands of units)Industrial BatteriesFigure 4-7: U.S. Import and Export Unit Volumes of Non-SLI Lead-Acid Batteries, 2002-2008 (in millionsof units)Table 4-3: Breakdown of U.S. Import and Export Unit Volumes of Non-SLI Lead-Acid Batteries, 2002-2008 (in thousands of units)Ni-Cd Battery TrendsNi-MH Battery TrendsLarge Scale Battery TrendsUnderstanding Rechargeable Battery CostsU.S. Battery Manufacturing Producer Price IndexFigure 4-8: U.S. Battery Manufacturing Producer Price Indexes: Primary & Secondary Batteries, 1998-2008 (index)Figure 4-9: U.S. Battery Manufacturing Producer Price Indexes for Different Secondary Battery Types,1998-2008 (index)Metal PricesFigure 4-10: Prices of Metals Used in Secondary Battery Manufacturing (Indexed to 2000), YearlyAverage 2000-2008 (index)
  11. 11. Figure 4-11: Prices of Metals Used in Secondary Battery Manufacturing (Indexed to 2000), Monthly Average April 2007-November 2008 (index) Foreign Lithium: The New Foreign Oil? The Price of Research Manufacturing Costs Batteries Going Green Manufacturing Legislations Recycling Figure 4-12: RBRC Collection of Portable Rechargeable Batteries, 2001-2008 (in millions of pounds) The Rise of Safety as a Consideration for Rechargeable Batteries The Great Sony Battery Recall(s) Plane Fires and the New DOT Regulations for Transporting Lithium-Ion by Air Rechargeable Battery Counterfeiting Other Important Events in the Battery world American Recovery and Reinvestment Act of 2009 Advanced Technology Vehicles Manufacturing Loan Program (ATVM) National Advanced Transportation Battery Cell Manufacture AllianceChapter 5: Emerging Technologies U.S. Government Funding in Rechargeable Battery Technologies Figure 5-1: Department of Energy Secondary Battery Funding Structure, 2008 Government Funded Battery Laboratories Lithium-Ion Battery Government Research Funding Other (Non-Lithium-Ion) Battery Government Research Funding Figure 5-2: Department of Energy Secondary Battery Funding, 2008 (in millions of dollars) Key Secondary Battery Research Companies Emerging Lithium Battery Technologies Nanotechnology Providing New Lithium-Ion Battery Chemistries
  12. 12. Secondary Battery Nanotechnology highlightsEmerging Lithium-Ion Cathode TechnologiesTable 5-1: Energy Density and Cost of Different Lithium-Ion Cathodes, 2002-2008 (in millions of dollars)Lithiated Mixed Oxide Cathodes (NCA and NCM)Lithium Iron Phosphate CathodesEmerging Lithium-Ion Anode TechnologiesAmorphous Tin AnodeLithium Titinate AnodeSilicon Based AnodesEmerging Lithium-Ion Separator TechnologiesLithium-Ion Polymer ResearchEmerging Non-Lithium Battery TechnologiesNickel Zinc (Ni-Zn)Silver-ZincLithium-SulfurCarbon Foam Lead-AcidMetal-Air cell designBio-BatteryLarge Scale BatteriesOther (Non-Battery) Energy Storage TechnologiesFuel CellsFlywheelsUltracapacitorsHybrid BatteriesBattery Research Around the worldEurope
  13. 13. China Japan Important Recent Milestones for Battery Technology Progress on FreedomCAR’s HEV and PHEV Goals Table 5-2: Lithium-ion Capability Against USABC/FreedomCAR HEV Requirements, 2008 The Battery Technology Landscape of 2013Chapter 6: Competitor Profiles Figure 6-1: Breakdown of Largest Manufacturers of Storage Batteries by Battery Revenue, 2008 (percent) Lead-Acid Batteries Figure 6-2: Manufacturers of Lead-Acid Storage Batteries by Battery Revenue, 2008 (percent) Portable Rechargeable Batteries Figure 6-3: Manufacturers of Portable Rechargeable Batteries by Battery Revenue, 2008 (percent) Table 6-1: Lithium-Ion Cell Production of Top Category Companies, 2008 (in millions of cells per month) Large Scale Batteries Acquisitions, Mergers and Joint Ventures The Merging of Giants: Panasonic and SANYO Johnson Controls Teams Up With Saft Consolidation in the Lead-Acid MarketJohnson Controls Overview Performance Figure 6-4: World JCI Power Solutions Segment Revenue, FY2004-2008 (in billions of dollars) Figure 6-5: Breakdown of JCI Power Solutions Revenue by Region, FY2008 (percent) Research & Development Product Portfolio Table 6-2: Johnson Controls Rechargeable Battery Product Portfolio, 2008
  14. 14. Significant DevelopmentsExide Technologies Overview Performance Figure 6-6: Exide Technologies World Battery Revenue, FY2006-2009 (in billions of dollars) Table 6-3: Exide Technologies World Battery Revenue by Business Segment, FY2005-2009 (in millions of dollars) Research & Development Product Portfolio Table 6-4: Exide Technologies Lead-Acid Battery Product Portfolio, 2008 Significant developmentsEnerSys Overview Performance Table 6-5: EnerSys Inc. World Battery Revenue by Business Segment, FY2005-2009 (in millions of dollars) Research & Development Product Portfolio Table 6-6: EnerSys Inc. Rechargeable Battery Product Portfolio, 2008 Significant DevelopmentsSANYO Electric Overview Figure 6-7: Breakdown of SANYO Total Revenue by Region, FY2007 (percent) Performance Figure 6-8: SANYO Electric Co. Ltd. World Battery Revenue, FY2004-2008 (in billions of dollars) Research & Development Product Portfolio
  15. 15. Table 6-7: SANYO Rechargeable Battery Product Portfolio, 2008 Significant DevelopmentsSony Corporation Overview Performance Figure 6-9: Sony Corporation World Components Category Revenue, FY2004-2008 (in billions of dollars) Research & Development Product Portfolio Table 6-8: Sony Rechargeable Battery Product Portfolio, 2008 Significant developmentsSamsung SDI Overview Performance Figure 6-10: World Samsung SDI Energy Segment Revenue, FY2004-2008 (in billions of dollars) Research & Development Product Portfolio Significant developmentsPanasonic Corporation Overview Performance Table 6-9: Panasonic Corporation Worldwide Total Sales and Net Income, FY2005-2009 (in billions of yen) Figure 6-11: Panasonic Corporation World External Battery Sales, FY2005-2009 (in billions of dollars) Research & Development Product Portfolio Table 6-10: Panasonic Corporation’s Rechargeable Battery Product Portfolio, 2008
  16. 16. Significant developmentsPlayers in Battery DevelopmentA123SystemsAltair NanotechnologiesFirefly EnergyNGK InsulatorsOther Ranking Manufacturers of Rechargeable BatteriesTable 6-11: Other Ranking Manufacturers of Lead-Acid Storage Batteries, 2008Table 6-12: Other Ranking Manufacturers of Lithium-Ion and Ni-MH Storage Batteries, 2008Dominant U.S. Exporting Battery Producing CountriesOverviewFigure 6-12: Countries Importing Rechargeable Batteries to the U.S., 2008 (percent)Figure 6-13: Storage Battery Imports by Type to U.S. Market, 2008JapanTable 6-13: Japan’s World Export and Import Trade Statistics for Secondary Batteries, 2003-2008 (inmillions of dollars)ChinaTable 6-14: China’s World Export and Import Trade Statistics for Secondary Batteries, 2002-2008 (inmillions of dollars)South KoreaTable 6-15: Republic of Korea’s World Export and Import Trade Statistics for Secondary Batteries, 2002-2008 (in millions of dollars)MexicoFigure 6-14: Mexico’s Storage Battery Imports by Type to U.S. Market, 2008 (percent)Table 6-16: Mexico’s World and US Export Trade Statistics for Lead-Acid Batteries, 2002-2008 (inmillions of dollars)The Dominant U.S. Export MarketsFigure 6-15: U.S. Storage Battery Exports by Country, 2008 (percent)
  17. 17. Figure 6-16: U.S. Storage Battery Exports by Type, 2008 (percent) Canada Table 6-17: US Export Trade to Canada for Secondary Batteries, 2002-2008 (in millions of dollars)Chapter 7: Consumer Use Note on Simmons Market Research Bureau Consumer Data Consumer Confidence Index at an All Time Low Primary Batteries Still Dominate the Home Market (But Not By Much) Figure 7-1: IRI-Tracked U.S. Primary Battery and Retail Rechargeable Battery Sales, 2003- 2008 (in millions of dollars) Rechargeable Batteries in the Home Figure 7-2: U.S. Household Penetration of Batteries by Year, 2004-2008 (percent) Brand Penetration for Retail Rechargeable Batteries Table 7-1: IRI-Tracked U.S. Retail Rechargeable Battery Sales by Manufacturer, 2003-2008 (in millions of dollars) OEM Rechargeable Battery Usage in U.S. Homes Figure 7-3: Portable Rechargeable Battery Use by Market Segment, 2007 (percent) Figure 7-4: U.S. Ownership of Laptops, Cell Phones, Cordless Phones & Media Players by Percentage of Adult Population, 2004-2008. Lead-Acid Battery Usage in the Home Figure 7-5: U.S. Ownership of Vehicles by Percentage of Adult Population, 2004-2008. Portable Electronics Demographics Figure 7-6: Percentage of Each U.S. Age Demographic that Owns Laptops, Cell Phones, Cordless Phones & Media Players, 2008 Figure 7-7: Percentage of Each U.S. Income Demographic that Owns Laptops, Cell Phones, Cordless Phones & Media Players, 2008 Cellular Phone Ownership in the U.S Table 7-2: Demographic Indicators and Resistors for Cellular Phone Ownership in the U.S., 2008 (index) Notebook PC Ownership in the U.S.
  18. 18. Table 7-3: Demographic Indicators and Resistors for Notebook PC Ownership in the U.S., 2008 (index) Portable Media Player Ownership in the U.S. Table 7-4: Demographic Indicators and Resistors for Portable Media Player Ownership in the U.S., 2008 (index) Cordless Phone Ownership in the U.S Table 7-5: Demographic Indicators and Resistors for Cordless Phones Bought in the last 12 Months in the U.S., 2008 (index) Retail Rechargeable Battery Demographics Table 7-6: Demographic Indicators and Resistors for Purchasing Rechargeable Batteries in the U.S., 2008 (index) Lead-Acid Battery Demographics Car/Pickup/SUV Ownership in the U.S. Table 7-7: Demographic Indicators and Resistors for Individuals Who Own Two Car/Pickup/SUVs in the U.S., 2008 (index) ATV Ownership in the U.S. Table 7-8: Demographic Indicators and Resistors for ATV Ownership in the U.S., 2008 (index) Motorcycle Ownership in the U.S Table 7-9: Demographic Indicators and Resistors for Motorcycle Ownership in the U.S., 2008 (index) Hybrid Vehicle Use in the U.S. Table 7-10: Demographics of Prius Owners in the U.S., 2008 (index and percent) The Evolution of Green in Rechargeable Batteries Recycling Effectiveness Figure 7-8: Percentage of U.S. Adult Population That Recycles & Total Weight of Recycled Portable Rechargeable Batteries, 2004-2008 Figure 7-9: Percentage of Each Age Demographic that Recycle Batteries, 2008 Table 7-11: Demographic Indicators and Resistors for Battery Recycling, 2008 (index) Green is Affecting How Consumers Purchase Rechargeable BatteriesAppendix A: List of Acronyms
  19. 19. Appendix B: Selected Secondary Battery Manufacturers Available immediately for Online Download at http://www.marketresearch.com/product/display.asp?productid=1933124 US: 800.298.5699 UK +44.207.256.3920 Intl: +1.240.747.3093 Fax: 240.747.3004

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