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www.MarketResearchReports.com
Category : Food & Beverages
All logos and Images mentioned on this slide belong to their res...
www.MarketResearchReports.com
Introduction to Report
 Launch Date: May 20, 2014
 Number of Pages: 89
 Geography Coverag...
www.MarketResearchReports.com
About the Report
The Future of Functional Food & Drinks - successful product
positioning and...
www.MarketResearchReports.com
Key Findings
As a result of stringent regulation, Europe has become
the global hub for func...
www.MarketResearchReports.com
Key Findings Continues…
We have identified four key trends in the evolving
functional food ...
www.MarketResearchReports.com
Reasons To Buy
This report allows marketers to update their product and
innovation strategi...
www.MarketResearchReports.com
Report Coverage
1. Introduction
2. The Regulatory Landscape
3. Segmenting The Functional Foo...
www.MarketResearchReports.com
Company Coverage (partial List)
1. ADM - Archer Daniels Midland Company INC.
2. Arla Foods I...
www.MarketResearchReports.com
Custom Research:
 Are you an industry professional, entrepreneur,
venture capitalist, inves...
www.MarketResearchReports.com
How To Buy This Report?
Visit following URL to see Table of Content and
purchase this public...
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The Future of Functional Food and Drinks - successful product positioning and claims

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Market Research Reports, Inc. has announced the addition of “The Future of Functional Food and Drinks - successful product positioning and claims” research report to their offering. See more at- http://mrr.cm/Zfd

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Transcript of "The Future of Functional Food and Drinks - successful product positioning and claims"

  1. 1. www.MarketResearchReports.com Category : Food & Beverages All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. www.MarketResearchReports.com Introduction to Report  Launch Date: May 20, 2014  Number of Pages: 89  Geography Coverage: Global  Available Format: PDF Price For Single User License: USD 7,995 Price For Single User License: USD 15,990 Price For Global User License: USD 23,985 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. www.MarketResearchReports.com About the Report The Future of Functional Food & Drinks - successful product positioning and claims provides a comprehensive overview of the functional food and drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. Innovation hubs are identified: Europe for regulation, Japan for product development, the US for consumer demand, and Brazil, India, and China for emerging markets. In addition, the report segments the functional food and drinks market by health claim and consumer age groups, and studies the future of four key trends in the market: probiotics, glucose control, performance muscle and prevention muscle, and cognitive performance in adults. Key ingredients are identified in each of these areas. Finally, the future of the functional food and drinks market is considered.
  4. 4. www.MarketResearchReports.com Key Findings As a result of stringent regulation, Europe has become the global hub for functional food and drinks clinical trials, while Japan remains by far and away the centre of functional innovation. But the largest number of functional food and drink consumers is in the US – especially as a market for lifestyle health products As the quality of clinical data supporting health claims improves, we expect to see deeper segmentation of target audiences for functional products. We also expect an ongoing tension in whether products are marketed as being more natural, or more ‘scientific’ or a hybrid
  5. 5. www.MarketResearchReports.com Key Findings Continues… We have identified four key trends in the evolving functional food and drink market: the future of probiotics and assessment of the clinical evidence in probiotics, the mainstreaming of glucose control, performance muscle and prevention muscle, and cognitive performance in adults Health is often not a prime consideration when consumers come to select what food and drink to consume; other motivations are more pressing, meaning consumers are likely to select an unhealthy product if it better meets their needs. Even where there is clear clinical evidence that a product or ingredient can improve health outcomes, the functional benefit may be better positioned as a solution for busy lives or changing lifestyles, or even just as expression of individualism.
  6. 6. www.MarketResearchReports.com Reasons To Buy This report allows marketers to update their product and innovation strategies to make the most of new opportunities in the functional food and drink market The conceptual frameworks and consumer data used throughout the report allow manufacturers to quickly identify what health needs and consumer groups should be targeted, and with what ingredients Knowledge of the functional food and drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment.
  7. 7. www.MarketResearchReports.com Report Coverage 1. Introduction 2. The Regulatory Landscape 3. Segmenting The Functional Food and Drinks Market 4. Trends in Functional Food and Drinks 5. The Consumer Landscape 6. The Future of Functional Food and Drinks 7. Appendix For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  8. 8. www.MarketResearchReports.com Company Coverage (partial List) 1. ADM - Archer Daniels Midland Company INC. 2. Arla Foods Ingredients Group P/S 3. BASF SE 4. BENEO-Orafti SA 5. Bioriginal Food and Science Corp. 6. Brainwave 7. Cargill 8. Incorporated 9. Chemi Nutra 10.Chr. Hansen Holding A/S 11.CNP 12.Dupont Danisco A/S For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  9. 9. www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center
  10. 10. www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://mrr.cm/Zfd About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : info@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)
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