Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion
 

Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion

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Market Research Reports, Inc. has announced the addition of “Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion” research report to their offering. See ...

Market Research Reports, Inc. has announced the addition of “Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion” research report to their offering. See more at- http://mrr.cm/Zdq

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Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion Presentation Transcript

  • www.MarketResearchReports.com Category : Food & Beverages All logos and Images mentioned on this slide belong to their respective owners.
  • www.MarketResearchReports.com Introduction to Report  Launch Date: June 24, 2014  Number of Pages: 86  Geography Coverage: Global  Available Format: PDF Price For Single User License: USD 7,995 Price For Site License: USD 15,990 Price For Global User License: USD 23,985 Delivery Time: Within 24 Hours (During Working Days)
  • www.MarketResearchReports.com About the Report Consumers worldwide are trading down and discounting is becoming more prevalent, hurting the profit margins of many manufacturers. “Quality, Indulgence and Premiumization Strategies in Food – Defending Against Market Erosion” provides a comprehensive overview and strategic analysis of how brands can effectively defend their profits despite the emergence of value competitors. The report focuses on the strategy of premiumization, to encourage consumers to trade-up in terms of both price and quality. The growing popularity of private label alternatives is also addressed – and what brands can learn from them, and ultimately defend themselves against discounters by offering consumers the highest quality, and drive sales.
  • www.MarketResearchReports.com Research Findings The global financial crisis has affected consumer spending, and despite economic improvement across much of Europe and the US, consumers have not reverted to previous spending habits. Manufacturers must consider the austerity needs of these consumers by providing value, not solely in terms of low cost, but also to trade-up for quality. Taste and indulgence will continue to drive consumption across Food categories, and manufacturers should ensure that their products offer consumers the best overall experience. Consumers are unwilling to sacrifice taste for other concerns, such as health, re-enforcing the need to offer products that offer uncompromised moments of pleasure and indulgence, particularly, in Non-BRIC countries.
  • www.MarketResearchReports.com Research Findings Continues.. Consumers, particularly in BRIC countries, are increasingly seeking products that offer assurances of quality, and manufacturers should respond by ensuring transparency in terms of sourcing, production, and ingredients to drive sales, as the desire for authentic and trustworthy products increases. Many consumers no longer view private labels as cheap, lower-quality imitations of branded products, instead perceiving them to be of an equal, and sometimes higher, quality. Branded manufacturers can defend against the growing popularity of private labels by accelerating innovation, or to corner a niche market which holds no attraction to private labels.In addition, the growing premiumization of private label offers means that making private label products could improve the profitability of some manufacturers.
  • www.MarketResearchReports.com Report Coverage 1. Introduction and Overview 2. Market Context 3. Trading-Up Opportunities 4. Responding to Evolving Consumer Needs - Austerity 5. Responding to Evolving Consumer Needs - Taste and Indulgence 6. Authenticity Strategies in Food 7. Premiumization in Private Label - Opportunities and Defense 8. Recommended Actions 9. Appendix For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  • www.MarketResearchReports.com Company Coverage 1. Aldi 2. approved-food.co.uk 3. Asda 4. Ben and Jerrys 5. Better Food Co. 6. BioSegur 7. Bolthouse Farms 8. Cadburys 9. Chokablok 10.Co-operative 11.Diageo 12.Dunkin' Donuts 13.Eroski For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  • www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center
  • www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://mrr.cm/Zdq About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : info@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)