Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019Presentation Transcript
Category : Telecom
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Introduction to Report
Launch Date: August 19, 2014
Number of Pages: 58
Geography Coverage: Global
Available Format: PDF
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About the Report
This research focuses on the challenges and
opportunities within mobile marketing and
advertising in 2014 and beyond. The report
includes market analysis, solution assessment,
and forecasts 2014 – 2019.
The report reviews existing display/UI methods
as well as supporting systems and procedures.
Mobile advertising has evolved beyond an experiment to
become a legitimate marketing channel for mainstream
However, the mobile channels remains challenged in
certain key areas such as certain industry vertical proof
points and ROI.
The report also evaluates the impact of next generation
methods including the use of LTE Direct for location-based
Traditional media outlets
Mobile network operators
Mobile platform developers
Mobile advertising networks
Marketing and advertising agencies
Smartphone and tablet manufacturers
1. Executive Summary
3. Major Influencers in Mobile Advertising and
4. Market Structure Analysis
5. Comparative Analysis of Mobile Location Based
6. Future of Mobile Advertising
7. Recommendations For Mobile Advertisers
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